Lammtara Pictures: creating a cultural entertainment organization – the way forwards

2015 ◽  
Vol 5 (3) ◽  
pp. 1-15
Author(s):  
Melodena Stephens Balakrishnan
Keyword(s):  
Middle East ◽  
Learning Outcomes ◽  
United Arab Emirates ◽  
North Africa ◽  
Subject Area ◽  
Master's Level ◽  
Content Type ◽  
Link Type ◽  
The Way

Subject area Entrepreneurship and strategy. Study level/applicability Undergraduate and graduates. Case overview This is a case that can be used to teach advanced undergraduate classes or lower-level master's level classes in the areas of strategy, leadership and entrepreneurship. The case will appeal to SMEs, policymakers in the area of entrepreneurship funding, incubators and other funding firms associated with entrepreneurs. Expected learning outcomes As the case is specific to the United Arab Emirates (UAE) – it can be used to study UAE or the Middle East North Africa region. Ideally, students should be encouraged to read up on the region/country prior to studies. They should also understand the need and state of entrepreneurship in the region. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Flight MH370: How can Malaysia deal with it?

2015 ◽  
Vol 5 (7) ◽  
pp. 1-7
Author(s):  
Yan Guo ◽  
Shu Deng ◽  
Xuan Gong
Keyword(s):  
Learning Outcomes ◽  
Crisis Management ◽  
Subject Area ◽  
Third Party ◽  
Content Type ◽  
Entire Process ◽  
Link Type ◽  
Malaysian Government ◽  
Assessment And Diagnosis

Subject area Crisis management. Study level/applicability Graduate and MBA. Case overview This case analyzes the event of disappearing flight MH370 belonging to Malaysia Airlines which attracted worldwide attention from a third-party perspective. This case describes clearly the entire process of the crisis, mainly focusing on the decisions made and action taken by the Malaysian Government, and then illustrates the assessment and diagnosis of the crisis. Expected learning outcomes This case not only provides a sample for the teaching of strategic and crisis management but also supplies effective guidance for the measures a nation can take regarding a huge crisis. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Tribes will play politics in Middle East monarchies

2018 ◽  
Keyword(s):  
Middle East ◽  
Political Parties ◽  
United Arab Emirates ◽  
North Africa ◽  
Civil Conflict ◽  
Content Type ◽  
Political Role ◽  
Electoral Reforms ◽  
State Relations ◽  
Modern Nation State

Significance Tribe-state relations have experienced various levels of tension and cooperation in the monarchies of the Middle East and North Africa: Jordan, Morocco, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE). Throughout the region, there is much discussion of a claimed tribal resurgence. In reality, however, tribes have always had a significant political role, co-existing with the modern nation-state. Impacts Potential electoral reforms to de-emphasise traditional tribal boundaries or legalise political parties could disempower tribes. Slow and cumbersome bureaucracies will encourage people to trade on tribal affiliations in order to circumvent procedures. Where central governments become weaker, especially in cases of civil conflict, tribes may step in to fill the political power vacuum.

Can IKEA adapt its service experience to India?

2016 ◽  
Vol 6 (1) ◽  
pp. 1-14
Author(s):  
Tom McNamara ◽  
Irena Descubes
Keyword(s):  
Consumer Behavior ◽  
Competitive Advantage ◽  
Learning Outcomes ◽  
Subject Area ◽  
Retail Market ◽  
Indian Market ◽  
Service Experience ◽  
Content Type ◽  
Link Type ◽  
A Company

Subject area Marketing and Strategy. Study level/applicability BA level. Case overview The case deals with IKEA’s unique service experience, and the company’s plans to expand into India. The question that is dealt with primarily is, “Can IKEA successfully introduce and adapt its service experience to the Indian market”. IKEA’s service experience is critically explored, as well as the concept of “service” in India. Expected learning outcomes After studying the case, it is expected that students will have a better understanding of what is a “service experience”, as well as how it can give a company a competitive advantage. It is also expected that students will have a better understanding of the retail market and consumer behavior in India. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

“Fit in” fitness point

2018 ◽  
Vol 8 (2) ◽  
pp. 1-19
Author(s):  
Stuti Saxena
Keyword(s):  
Learning Outcomes ◽  
Customer Loyalty ◽  
Time Management ◽  
Subject Area ◽  
Marketing Management ◽  
Service Organization ◽  
Content Type ◽  
Operating Strategy ◽  
Link Type ◽  
Manpower Management

Subject area Marketing management. Study level/applicability Undergraduate/Postgraduate. Case overview The present case is a disguised one and is meant to enable students to critically analyse the operations and functioning of a fitness centre located in a city. Despite a runaway success, “Fit in” was facing problems of time-management and members’ management. Thus, catering to the members was becoming unwieldy, especially with respect to providing the personalized experience to the members, which was their forte. Thus, Mukesh and Naina faced the challenge of motivating their existing members and getting fresh referrals. Should they cut some of their services? Should they make some changes in manpower management? Or, should they change the operating strategy for their business? Expected learning outcomes Expected learning outcomes are as follows: how to ensure customer loyalty in service organization settings and how to enhance motivation among the service customers. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS: 3: Entrepreneurship.

Sharjah: a heritage destination in its growth and development

2017 ◽  
Vol 7 (2) ◽  
pp. 1-11
Author(s):  
Beena Salim Saji
Keyword(s):  
Learning Outcomes ◽  
United Arab Emirates ◽  
Subject Area ◽  
Brand Identity ◽  
Tourist Attraction ◽  
Content Type ◽  
Young Leader ◽  
Prism Model ◽  
Tourism And Hospitality ◽  
Destination Brand

Subject area This case facilitates students of tourism and marketing to use Kapferer’s brand prism model to analyse the case. Study level/applicability This case can be used for tourism undergraduate and marketing students to make them understand the processes for revitalising and developing a destination brand to increase the number of visitors and become more attractive to tourists and visitors. The case highlights the major strategies used by the Sharjah Investment and Development Authority team to develop Sharjah as a family, entertainment, eco-tourism and heritage destination among the seven emirates of the United Arab Emirates. Case overview Sharjah is one of the emirates which form the United Arab Emirates. The case describes how a young leader of Sharjah developed destination Al Qasba as a tourist attraction, which was earlier not frequented by family and investors. After that, he was vested with the responsibility of developing Sharjah into an investment and heritage destination in United Arab Emirates. The case details how the team used different strategies to attract investors to the destination to make it more attractive to tourists as well the dwellers of the emirates. Expected learning outcomes To understand the process of sustainable destination development or place development practices. To analyse the case using using existing models or frameworks such as Kapferer’s brand identity prism or Aaker’s theory and any other. To recommend suggestions in improving the destination development strategies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 12: Tourism and Hospitality.

Discovery Ltd: entrepreneurship in its DNA

2012 ◽  
Vol 2 (1) ◽  
pp. 1-21
Author(s):  
Claire Beswick ◽  
Boris Urban
Keyword(s):  
Learning Outcomes ◽  
Financial Services ◽  
Subject Area ◽  
Master's Level ◽  
Insurance Company ◽  
Content Type ◽  
Start Up ◽  
Seed Funding ◽  
The Usa ◽  
The Uk

Subject area Entrepreneurship. Study level/applicability The case has been used at Master's level but it has direct application to any MBA programme or entrepreneurship module. Case overview Adrian Gore started Discovery in 1992 with seed-funding of R10 million from merchant banking group, Rand Merchant Bank (RMB), as a health insurance company within the RMB stable. By 2009, Discovery had become a large, listed, financial services institution employing more than 5,000 people and comprising not only Discovery Health (DH), but also Discovery Life (DL), Discovery Invest (DI) and Discovery Vitality (a wellness programme). In addition, it had operations in the USA, where it licensed Vitality for use by employers and other health insurers, and in the UK where it operated two joint ventures with The Prudential plc – Pruhealth and Prulife. Expected learning outcomes To understand the similarities and differences between corporate and start-up entrepreneurship; to understand the entrepreneurial process within an established organization; to explore the environment within an established company in terms of how much it supports or constrains entrepreneurship; and to look at creative ways to overcome obstacles to entrepreneurship in established companies. Supplementary materials Teaching notes.

Environment agency Abu Dhabi (EAD) paperless day initiative

2014 ◽  
Vol 4 (6) ◽  
pp. 1-8
Author(s):  
Entesar Ali Al Menhali ◽  
Syed Zamberi Ahmed
Keyword(s):  
Change Management ◽  
Learning Outcomes ◽  
United Arab Emirates ◽  
Business Management ◽  
Subject Area ◽  
Abu Dhabi ◽  
Corporate Ethics ◽  
Content Type ◽  
Environment Agency

Subject area Business Management and Strategy. Study level/applicability The case study is relevant for undergraduate and post-graduate management degrees. It includes courses such as business management, corporate ethics and change management. Case overview This case study illustrates one of the important initiatives that the Environment Agency Abu Dhabi (EAD) has undertaken to help save the atmosphere and the environment. This case study describes the Paperless Day initiative that EAD launched in 2008 and how it was carried out for five years. The study also describes how EAD implemented this initiative internally. Expected learning outcomes Creating awareness and encouraging individuals in the United Arab Emirates and elsewhere to reduce their use of paper, water and energy for a cleaner environment. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

AaramShop.com reinventing the e-grocery wheel in India

2016 ◽  
Vol 6 (2) ◽  
pp. 1-28
Author(s):  
Bikramjit Rishi ◽  
Ashish Kapoor ◽  
Sameer Bhatia
Keyword(s):  
Marketing Strategy ◽  
Learning Outcomes ◽  
Business Model ◽  
Subject Area ◽  
Digital Marketing ◽  
Content Type ◽  
Mba Students ◽  
Link Type ◽  
New Business

Subject area Marketing. Study level/applicability The courses in which this case can be used include e-business, e-commerce, digital marketing, retailing and marketing strategy. This case can be used to teach MBA students. This case is also having the equal relevance for the executive programmes. Case overview AaramShop is digitizing the Grocery General Trade ecosystem. There are of millions of neighbourhood kirana stores spread across all the cities of India. AaramShop is bringing these neighbourhood kirana stores online, and making them not only e-commerce-ready but also capable of using technology to take their stores to the next level in terms of service and delivery. The case lists out the issues and challenges faced by AaramShop. Expected learning outcomes This case challenges the participants to understand the new business model in the e-commerce space. The participants can look at the different angles of the business model proposition, namely, how AaramShop approach delivers on the retailer proposition, consumer proposition and the brands proposition. The participants can also be sensitized about the obstacles in making the business model more successful. These obstacles can be posed by the retailers, consumers or brands. The case will lead to a discussion about the logistics model opportunity available to Aaramshop.com. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

Middle East luxury retail sector – opportunities or uncertainties in the future?

2016 ◽  
Vol 6 (3) ◽  
pp. 1-39
Author(s):  
Roger Moser ◽  
Gopalakrishnan Narayanamurthy
Keyword(s):  
Middle East ◽  
Multinational Corporations ◽  
International Business ◽  
Market Entry ◽  
Middle Eastern ◽  
Subject Area ◽  
Retail Sector ◽  
Senior Executive ◽  
Content Type ◽  
The Future

Subject area The subject area is international business and global operations. Study level/applicability The study includes BSc, MSc and MBA students and management trainees who are interested in learning how an industry can be assessed to make a decision on market entry/expansion. Even senior management teams could be targeted in executive education programs, as this case provides a detailed procedure and methodology that is also used by companies (multinational corporations and small- and medium-sized enterprises) to develop strategies on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss Business Hub Middle East of Switzerland Global Enterprise, Thomas Meier, in December 2012. Although being marked with great potential and an over-proportional growth, the Middle Eastern luxury market contained impediments that international firms had to take into consideration. Therefore, Thomas had to analyze the future outlook for this segment of the Middle East retail sector to develop potential strategies for the five different Swiss luxury and lifestyle companies to potentially operate successfully in the Middle East luxury and lifestyle market. Expected learning outcomes The study identifies barriers and operations challenges especially for Swiss and other foreign luxury and lifestyle retailers in the Middle East, understands the future (2017) institutional environment of the luxury and lifestyle retail sector in the Middle East and applies the institutions-resources matrix in the context of a Swiss company to evaluate the uncertainties prevailing in the Middle East luxury and lifestyle retail sector. It helps in turning insights about future developments in an industry (segment) into consequences for the corporate and functional strategies of a company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail [email protected] to request teaching notes. Subject code CSS 5: International Business.

Road to default: Tracoma holding Berhad Bai Bithaman Ajil Debt securities (BaIDS)

2015 ◽  
Vol 5 (5) ◽  
pp. 1-6
Author(s):  
A.M. Hafizi ◽  
Shahida Shahimi ◽  
Mohd Hafizuddin Syah Bangaan Abdullah ◽  
M. Badrul Hakimi Daud
Keyword(s):  
Learning Outcomes ◽  
Capital Market ◽  
Credit Rating ◽  
Subject Area ◽  
Capital Requirements ◽  
Fund Raising ◽  
Case Scenario ◽  
Worst Case ◽  
Content Type ◽  
Analytical Skills

Subject area Islamic Finance and Investment Study level/applicability Level of program/audience: Advanced undergraduate and postgraduate. Courses Intermediate and Advanced Finance, Economics, Islamic Economics & Finance, Islamic Banking & Finance, Islamic Capital Market and other relevant courses. Specifictopics/syllabus Capital markets instruments, conventional or Islamic. Case overview This case focuses on Tracoma Holding Berhad Bai Bithaman Ajil Debt Securities (BaIDS) amounting to RM 100 million which was issued by Tracoma Holding Berhad in 2005. It was the first issuance of a sukuk (Islamic debt securities or bond) by the company. The proceeds were used to finance its growth and to repay existing bank borrowings and capital requirements. This case is interesting, as it allows students to study the bai bithaman ajil sukuk structure and issuance process in the Malaysian capital market. It also provides basic financial transaction and credit rating of sukuk which requires analytical skills. Being a debt-based facility, the sukuk was subjected to credit rating evaluation by the MARC, the rating agency appointed by the company. Further downgrading of the sukuk meant it would lead to the worst-case scenario. Some actions needed to be taken to solve this issue; therefore, the CFO suggested an urgent meeting with the sukuk holders. Expected learning outcomes The students should be able to: understand the issuance process and the principle of BBA (bai bithamin ajil) in sukuk structure; understand reason(s) methods of fund raising by firm and the allocations of fund; understand the sukuk default issue; analyze the reasons for sukuk default; understand the importance of debt securities credit ratings; and identify investors' protection in the case of sukuk default. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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