Drivers of consumers’ behavioral intention toward green hotels

2018 ◽  
Vol 30 (2) ◽  
pp. 1134-1151 ◽  
Author(s):  
Chih-Ching Teng ◽  
Allan Cheng Chieh Lu ◽  
Tzu-Tang Huang
Keyword(s):  
Behavioral Intention ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Low Carbon ◽  
Intention To Stay ◽  
Content Type ◽  
Environmental Value ◽  
Green Hotel ◽  
Willingness To Cooperate ◽  
Green Hotels

Purpose The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels’ environmentally friendly practices. Design/methodology/approach Structural equation modeling and indirect effect estimation through bootstrapping technique were performed using 415 valid questionnaires collected from customers who had green hotel stay experiences in Taiwan. Findings The analytical results indicate that environmental value and low-carbon knowledge positively affect perceived value of green hotels, which in turn positively affect consumers’ behavioral intention to stay in green hotels and willingness to cooperate with green hotels’ environmentally friendly practices. Perceived value of green hotels also partially mediates the effects of environmental value and low-carbon knowledge on two behavioral intention variables. Practical implications This study provides numerous valuable implications for green hotel operators to develop effective strategies to increase consumers’ perceived value of green hotels and their behavioral intention toward green hotels. Originality/value This study is among the first to test not only the main effects of environmental value and knowledge on consumer perceptions of the value of green hotels, but also the mediating effect of consumers’ perceived value of green hotels for the relationships between environmental value, environmental knowledge and two behavioral intentions toward green hotels.

Green hotel adoption: a personal choice or social pressure?

2019 ◽  
Vol 31 (8) ◽  
pp. 3287-3305 ◽  
Author(s):  
M.S. Balaji ◽  
Yangyang Jiang ◽  
Subhash Jha
Keyword(s):  
Willingness To Pay ◽  
Social Norms ◽  
Interaction Effect ◽  
Least Squares Method ◽  
Positive Interaction ◽  
Intention To Stay ◽  
Content Type ◽  
Personal Norms ◽  
Green Hotel ◽  
Green Hotels

Purpose This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels. Design/methodology/approach A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses on 521 valid responses using the partial least squares method. Findings The results show that identification and trust mediate the effect of GHA perception on attitude, intention to stay and willingness to pay a premium for green hotels. The authors found a positive interaction effect between GHA perception and personal norms on identification and trust and a negative interaction effect between social norms and GHA perception on trust. The interaction effect of GHA perception and social norms on identification is not significant. Originality/value This study presents an integrated framework for green hotel adoption by examining the potential guest perception of GHAs and explores how it fosters positive guest responses. Findings show that GHA perception positively influences potential guest responses through identification (the personal route) and trust (the social route). This study also simultaneously considers personal norms and social norms, together with the effects of their interactions with GHA perception on identification and trust.

Consumers’ environmental behaviour towards staying at a green hotel

2015 ◽  
Vol 26 (1) ◽  
pp. 103-117 ◽  
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki
Keyword(s):  
Cultural Values ◽  
Hotel Industry ◽  
Current Data ◽  
Hierarchical Regression ◽  
Indoor Environmental Quality ◽  
Intention To Stay ◽  
Environmental Behaviour ◽  
Content Type ◽  
Green Hotel ◽  
Green Hotels

Purpose – The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning tourists’ propensity to stay in a green hotel is also examined. Design/methodology/approach – The research used a hierarchical regression for data analysis across a sample of 400 young respondents who stayed at a green hotel at least once in a year. Their participation was purely voluntary. Findings – Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly related to returning tourists’ intention to stay at a green hotel. Research limitations/implications – The current data were only collected from respondents within one area which may not represent the entire population of Malaysia. Hence, it is imperative that sample size be expanded, and wider geographical areas with different cultural values covered to improve generalizability of findings. Practical implications – These empirical results may benefit the hotel industry involved in green initiatives and activities in formulating effective marketing strategies to review the demand of returning consumers to stay in green hotels and evaluate the acceptance level of the returning consumers towards green behaviour. The hotel industry should take its environmental and social responsibility seriously and uphold aspects of energy efficiency, natural resources and environment and indoor environmental quality in business operations in a sustainable manner besides focusing on maximizing profit. Originality/value – The results of this study offer a new forward motion to the findings of prior studies on environmental behaviour, which is not much covered in the literature in the Malaysian context by providing additional information in narrowing the research gap with regard to understanding returning consumers’ intention to stay in green hotels. Next, the proposed framework could be the basis for further research investigating returning consumers’ intention to stay in green hotels, within the Malaysian context.

Users’ response toward online doctor consultation platforms: SOR approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Goyal ◽  
Sumedha Chauhan ◽  
Parul Gupta
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Health Anxiety ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technology Usage ◽  
Content Type ◽  
Behavioral Attributes

PurposeThis study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral intention toward the use of online doctor consultation platforms.Design/methodology/approachThe study operationalized the stimulus–organism–response framework for the research model and surveyed 357 users in India who had experienced online doctor consultation platforms. The analysis has been done using the structural equation modeling approach.FindingsThe authors’ main results indicate the following key points. One, perceived usefulness, social influence, health anxiety, offline consultation habit and perceived technology usage risk are significant predictors of perceived value. In contrast, perceived ubiquity is identified to be an insignificant predictor of perceived value. Second, social influence and perceived technology usage risk have significant influence on trust. However, perceived usefulness is not a significant predictor of trust.Research limitations/implicationsThis study contributes to the theory by integrating technology-oriented factors with behavioral attributes for determining the behavioral intention of users toward the online doctor consultation platforms.Practical implicationsThe managerial contributions of this study involve highlighting those technology-oriented and behavioral elements, which can be targeted to attract more users toward these platforms.Originality/valueThis is an original study that has looked beyond the role of technology-oriented factors in influencing the perceived value and trust elements while investigating the behavioral intention among the users toward the online doctor consultation platforms.

scholarly journals WILLINGNESS TO PAY FOR GREEN HOTELS IN BANGKOK, THAILAND

2020 ◽  
pp. 17-27
Author(s):  
Kanyapilai Kunchornsirimongkon ◽  
Morakot Ditta Apichai
Keyword(s):  
Willingness To Pay ◽  
Significant Influence ◽  
Environmentally Friendly ◽  
Education Level ◽  
Marketing Communications ◽  
The People ◽  
Green Hotel ◽  
High Level ◽  
Green Hotels

The purpose of this research has been to study the willingness to pay for accommodation in green hotels which are strictly following environmentally friendly policies. Questionnaire has been used as a tool to collect data from the people who stayed or have used other services of green hotels. In total, 385 guests in 19 Thai hotels have been surveyed. The results show that the willingness to pay for a green hotel was at a high level. People in Thailand are ready to choose a hotel that spends extra on environmentally friendly activities and/or environmentally friendly policies. In addition, our research has also found that sex, age and education level of consumers have a significant influence on the willingness to pay for green hotels. The results of this research can be beneficial for academic circles, hotel operators and marketing communicators promoting environmentally friendly hotel policies. Namely, our results can be used while developing marketing communications to attract consumers who are ready to choose green hotels.

Tourists Becoming Increasingly Aware of Green Tourism

2019 ◽  
pp. 838-858
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

An assessment of national healthcare service delivery: a Ghanaian illustration

2017 ◽  
Vol 34 (5) ◽  
pp. 649-666 ◽  
Author(s):  
Kwabena G. Boakye ◽  
Charles Blankson ◽  
Victor R. Prybutok ◽  
Hong Qin
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Healthcare Service ◽  
Healthcare Delivery ◽  
Perceived Value ◽  
Healthcare Management ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Content Type

Purpose The purpose of this paper is to propose and test a healthcare framework of service quality, perceived value, and satisfaction in Ghana. More specifically, this study investigates the role and effect of service quality on patient satisfaction and perceived value in Ghana’s healthcare delivery. Design/methodology/approach Data were gathered through surveys administered to 113 healthcare patients in Ghana. partial least square-structural equation modeling analysis was used to empirically test the research model. Findings Results show healthcare quality significantly influences satisfaction and perceived value of healthcare delivery. Additionally, perceived value’s impact on satisfaction and behavioral intention shows that increasing perceived benefits while reducing perceived costs leads to repeat behavior and paves the way for retention strategy for healthcare management. Research limitations/implications This study yields a series of limitations in its results and conclusions. These limitations and future research are discussed in Section 7 of the study. Originality/value This study contributes to the literature by examining the effects of healthcare service quality on patient satisfaction and perceived value, determining the effect of healthcare service quality on patients’ behavioral intention, and testing the proposed framework in Ghana, a fast growing and economically liberalized emerging country in Sub-Saharan Africa.

A Strategy Research on Building Green Hotels under the Background of Low-Carbon Economy

2014 ◽  
Vol 1010-1012 ◽  
pp. 2019-2024
Author(s):  
Tong Yu
Keyword(s):  
Field Investigation ◽  
Historical Background ◽  
Hotel Management ◽  
Low Carbon ◽  
Strategy Research ◽  
Low Carbon Economy ◽  
Planning And Design ◽  
Green Hotel ◽  
Green Hotels ◽  
Carbon Economy

Under the historical background of global low-carbon economy, the ideology of green hotel management arises and green hotel becomes the inexorable trend of hotel industry. Through field investigation and literature analysis, this paper found the problems existing in the China green hotel.Such as,the construction and transformation cost of green hotel is higher;Our country’s hotel industries is lack experience in green hotel management; the consumption idea and patterns of Chinese people need to change.Finally, the study put forward the strategy of the create green hotel. The newly-built hotels should build up green hotels from the planning and design;The hotel that has been built should strengthen energy-saving technological remolding;To build up low carbon system;Following the rule of conserving;Guiding consumers to establish low carbon environmental protection consciousness.

What Generation Y in Greece thinks about Green Hotels

2015 ◽  
Vol 11 (4) ◽  
pp. 268-280 ◽  
Author(s):  
George Karavasilis ◽  
Dafni-Maria Nerantzaki ◽  
Panagiotis Pantelidis ◽  
Dimitrios Paschaloudis ◽  
Vasiliki Vrana
Keyword(s):  
Generation Y ◽  
Online Survey ◽  
Environmentally Conscious ◽  
Content Type ◽  
Green Hotel ◽  
Buying Behaviour ◽  
Hotel Managers ◽  
Potential Customers ◽  
Green Hotels ◽  
Hotel Customers

Purpose – Environmental awareness has significant impact on hotel selection. As hotel customers’ become more ecologically conscious tend to prefer hotels that have environmental policies in place. The purpose of this paper is to examine customers’ perceptions of what a green hotel should do or should be and exploring intentions to choose a green hotel. Design/methodology/approach – An empirical research study was conducted using an online survey. The questionnaire used investigates what a green hotel should do or should be environmental concerns, eco-friendly attitudes, eco-friendly activities, awareness, overall image, intention to pay more and intention to visit a green hotel. In total, 159 completed and usable questionnaires were received. Findings – Findings reveal that potential customers’ are highly environmentally conscious. However, they are not fully aware about green hotels and do not always intent to visit a green hotel, or are willing to pay more. Originality/value – Hotel customers’ perceptions towards intention to visit a green hotel are different among various ages and geographic locations. Thus, the study focuses on perceptions of Generation Y in Greece. Hotel managers should be aware of customers’ buying behaviour towards green practices and communicate more, green hotel practices.

Developing multi-dimensional green value

2015 ◽  
Vol 27 (2) ◽  
pp. 308-334 ◽  
Author(s):  
Yang Jiang ◽  
Youngtae Kim
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Perceived Value ◽  
Three Dimensions ◽  
Situational Factor ◽  
Equation Modeling ◽  
Content Type ◽  
Customer Perceived Value ◽  
Green Hotel ◽  
Research Findings

Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society or the companies. However, these benefits may not be the ones that resonate best with its potential customers. Besides, given the characteristics of green products, it is also important to point out how customers perceive green-related costs. Design/methodology/approach – A pilot test was conducted in three universities and then an anonymous questionnaire was randomly administered to Korean passengers at the Incheon International Airport. Exploratory factor analysis and structural equation modeling were the primary methods of data analysis. Findings – Four dimensions for perceived green benefits and three dimensions for perceived green costs emerged: functional, emotional, social and epistemic benefits; and monetary, explicit and implicit costs. Environmental concern influenced perceived green benefits positively and perceived green costs negatively, while its relationship with purchase intention was insignificant. Perceived green benefits was not a significant predictor of purchase intention, but perceived green costs was, and it partially mediated the effect of environmental concern on purchase intention. Functional and emotional benefits as well as monetary and explicit costs were significantly associated with purchase intention. Research limitations/implications – This study has only investigated customer perceived value of a green hotel stay in the pre-purchase stage, and hotel brand level was not taken into consideration. Besides, convenience sampling of Korean respondents only may limit the generalizability of the research findings. Practical implications – Research findings help to explain the inconsistency between eco-friendly attitude and green purchase intentions. Managers may understand the importance of developing customers’ green awareness and how to market the green value to them. Originality/value – Few researches have focused on the role of customer perceived value in explaining true behavioral change of green hotel guests. The current study may be the first attempt to incorporate the social exchange theory into the conceptual model, and extend the knowledge of perceived value in this specific green context by not only emphasizing multi-dimensional perceived green benefits and perceived green costs but also incorporating a situational factor of environmental concern.

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