Consumers’ environmental behaviour towards staying at a green hotel

2015 ◽  
Vol 26 (1) ◽  
pp. 103-117 ◽  
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki
Keyword(s):  
Cultural Values ◽  
Hotel Industry ◽  
Current Data ◽  
Hierarchical Regression ◽  
Indoor Environmental Quality ◽  
Intention To Stay ◽  
Environmental Behaviour ◽  
Content Type ◽  
Green Hotel ◽  
Green Hotels

Purpose – The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning tourists’ propensity to stay in a green hotel is also examined. Design/methodology/approach – The research used a hierarchical regression for data analysis across a sample of 400 young respondents who stayed at a green hotel at least once in a year. Their participation was purely voluntary. Findings – Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly related to returning tourists’ intention to stay at a green hotel. Research limitations/implications – The current data were only collected from respondents within one area which may not represent the entire population of Malaysia. Hence, it is imperative that sample size be expanded, and wider geographical areas with different cultural values covered to improve generalizability of findings. Practical implications – These empirical results may benefit the hotel industry involved in green initiatives and activities in formulating effective marketing strategies to review the demand of returning consumers to stay in green hotels and evaluate the acceptance level of the returning consumers towards green behaviour. The hotel industry should take its environmental and social responsibility seriously and uphold aspects of energy efficiency, natural resources and environment and indoor environmental quality in business operations in a sustainable manner besides focusing on maximizing profit. Originality/value – The results of this study offer a new forward motion to the findings of prior studies on environmental behaviour, which is not much covered in the literature in the Malaysian context by providing additional information in narrowing the research gap with regard to understanding returning consumers’ intention to stay in green hotels. Next, the proposed framework could be the basis for further research investigating returning consumers’ intention to stay in green hotels, within the Malaysian context.

Green hotel adoption: a personal choice or social pressure?

2019 ◽  
Vol 31 (8) ◽  
pp. 3287-3305 ◽  
Author(s):  
M.S. Balaji ◽  
Yangyang Jiang ◽  
Subhash Jha
Keyword(s):  
Willingness To Pay ◽  
Social Norms ◽  
Interaction Effect ◽  
Least Squares Method ◽  
Positive Interaction ◽  
Intention To Stay ◽  
Content Type ◽  
Personal Norms ◽  
Green Hotel ◽  
Green Hotels

Purpose This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels. Design/methodology/approach A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses on 521 valid responses using the partial least squares method. Findings The results show that identification and trust mediate the effect of GHA perception on attitude, intention to stay and willingness to pay a premium for green hotels. The authors found a positive interaction effect between GHA perception and personal norms on identification and trust and a negative interaction effect between social norms and GHA perception on trust. The interaction effect of GHA perception and social norms on identification is not significant. Originality/value This study presents an integrated framework for green hotel adoption by examining the potential guest perception of GHAs and explores how it fosters positive guest responses. Findings show that GHA perception positively influences potential guest responses through identification (the personal route) and trust (the social route). This study also simultaneously considers personal norms and social norms, together with the effects of their interactions with GHA perception on identification and trust.

Drivers of consumers’ behavioral intention toward green hotels

2018 ◽  
Vol 30 (2) ◽  
pp. 1134-1151 ◽  
Author(s):  
Chih-Ching Teng ◽  
Allan Cheng Chieh Lu ◽  
Tzu-Tang Huang
Keyword(s):  
Behavioral Intention ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Low Carbon ◽  
Intention To Stay ◽  
Content Type ◽  
Environmental Value ◽  
Green Hotel ◽  
Willingness To Cooperate ◽  
Green Hotels

Purpose The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels’ environmentally friendly practices. Design/methodology/approach Structural equation modeling and indirect effect estimation through bootstrapping technique were performed using 415 valid questionnaires collected from customers who had green hotel stay experiences in Taiwan. Findings The analytical results indicate that environmental value and low-carbon knowledge positively affect perceived value of green hotels, which in turn positively affect consumers’ behavioral intention to stay in green hotels and willingness to cooperate with green hotels’ environmentally friendly practices. Perceived value of green hotels also partially mediates the effects of environmental value and low-carbon knowledge on two behavioral intention variables. Practical implications This study provides numerous valuable implications for green hotel operators to develop effective strategies to increase consumers’ perceived value of green hotels and their behavioral intention toward green hotels. Originality/value This study is among the first to test not only the main effects of environmental value and knowledge on consumer perceptions of the value of green hotels, but also the mediating effect of consumers’ perceived value of green hotels for the relationships between environmental value, environmental knowledge and two behavioral intentions toward green hotels.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2021 ◽  
Vol 7 ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

  Insight Journal Vol. 7 DOI: 10.24191/ij.v7i1.58 This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.

Preference for group work in China and the US

2015 ◽  
Vol 22 (1) ◽  
pp. 90-115 ◽  
Author(s):  
Wayne H. Decker ◽  
Thomas J. Calo ◽  
Hong Yao ◽  
Christy H. Weer
Keyword(s):  
Cultural Values ◽  
Group Work ◽  
Extrinsic Motivation ◽  
Hierarchical Regression ◽  
Global Business ◽  
Content Type ◽  
General Acceptance ◽  
The Us ◽  
The Usa ◽  
The Impact

Purpose – The purpose of this paper is to determine whether Chinese and US students differ in preference for group work (PGW) and whether the factors contributing to PGW differ in the two countries. Design/methodology/approach – The sample included 412 Chinese and 423 US college students who completed a survey measuring cultural values and motives. Hierarchical regression and simple-slope analyses were used to examine main effects and interactions. Findings – Overall, the US and Chinese students did not differ in PGW. Although US men exceeded US women in PGW, no gender difference occurred in China. PGW was positively associated with others focus (concern for what others think) and helping others in both countries, but the association was stronger in China. In China, but not in the USA, PGW was positively associated with extrinsic motivation and need for achievement. Therefore, despite the general acceptance of group work in the USA, participation in groups is not seen as critical in attaining rewards as it is in China. Research limitations/implications – Other populations, including practicing managers, should be studied to better represent the workforce of each country. Also, other variables, including personality traits, may impact PGW. Practical implications – Managers and educators should pay attention to how cultural values and motives of group members vary. Business education should offer more opportunities to increase exposure to cultural differences, including experience working in culturally diverse groups. Originality/value – The study supports some traditional assumptions concerning the impact of culture upon PGW, but also suggests that a global business orientation can mitigate the impact of traditional national cultures.

Tourists Becoming Increasingly Aware of Green Tourism

2019 ◽  
pp. 838-858
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

Why do hotel interns stay in the hospitality and tourism industry? An interactionist perspective of organizational socialization

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaoman Zhou ◽  
Yaou Hu ◽  
Yaoqi Li ◽  
Biyan Wen
Keyword(s):  
Psychological Capital ◽  
Organizational Socialization ◽  
Career Planning ◽  
Hotel Industry ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Intention To Stay ◽  
Content Type ◽  
Interactionist Perspective ◽  
Time Lagged

Purpose Promoting interns’ organizational socialization has become an urgent concern for the hotel industry. Building on career construction theory, this study aims to use a time-lagged design to investigate the interrelationships among perceived organizational support (POS), psychological capital and organizational socialization and their consequent effects on interns’ intention to stay in the hotel industry. Design/methodology/approach Panel data were obtained in three waves from hotel interns from 21 upscale hotels located in 13 cities in China with a time lag of 10 weeks (N = 369). The structural equation modeling was used for data analysis. Findings POS has a significantly positive effect on interns' psychological capital. Additionally, both POS and psychological capital contribute to the intention to stay in the hotel industry through the mediation of organizational socialization. Practical implications Hotels should communicate with interns more explicitly, provide assistance programs to alleviate uncertainty and reward interns on their excellent service performance to improve POS. Moreover, setting up psychological capital programs and empowering interns to be involved in task development is beneficial for enhancing psychological capital. Hotels should also consider mentoring as a socialization approach. Further, career planning and counseling programs should be provided for interns’ long-term hospitality career development. Originality/value A time-lagged research method is adopted to provide a new approach to improve interns’ intention to stay in the hotel industry from the interactionist perspective. This study enriches research about psychological capital, POS and organizational socialization.

scholarly journals Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination

2020 ◽  
Vol 17 (24) ◽  
pp. 9392
Author(s):  
Carlos Rodríguez ◽  
Marta Jacob ◽  
Carmen Florido
Keyword(s):  
Energy Saving ◽  
Circular Economy ◽  
Hotel Industry ◽  
Demographic Variables ◽  
Gran Canaria ◽  
Environmental Behaviour ◽  
Circular Model ◽  
Economic Profile ◽  
Socioeconomic Profile ◽  
Green Hotels

This work aims to analyse the attitude towards circular economy (CE) and the environmental behaviour and circular practices among tourists of a well-known mature sun and beach destination. The study was conducted on a sample of tourists who visited Gran Canaria and stayed at a hotel establishment. Findings show that: (a) Older tourists have a higher pro-environmental or circular attitude in hotel establishments than younger ones; (b) most tourists are willing to pay more for environmentally friendly or green hotels and this is related to socio-demographic variables; (c) the majority of tourists believe that it is important for the hotel to have an energy-saving policy; (d) tourists’ attitude towards circular practices varies according to socio-economic profile; (e) the most common sustainable hotel practices carried out by tourists are the use of recycling bins and reusable towel and linen schemes; (f) women report a higher circular behaviour than men; and (g) 86.5% of tourists carry out the same CE practices on holidays as in their place of residence. Study findings could be useful to design the transition from a linear model to a circular model in the hotel industry of a destination as it identifies the areas that the industry must promote to reach this transition.

scholarly journals Green Hotels – Exception or Norm?

2019 ◽  
Vol 33 (3) ◽  
Author(s):  
Mariusz Cembruch-Nowakowski
Keyword(s):  
Environmental Awareness ◽  
Local Population ◽  
Hotel Industry ◽  
Theoretical Background ◽  
Marketing Strategies ◽  
Literature Report ◽  
Global Environmental ◽  
Green Hotel ◽  
Green Hotels

The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel: does consumer affinity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheng-Hshiung Tsaur ◽  
Fu-Sung Hsu ◽  
Hsiao-Wei Ching
Keyword(s):  
Purchase Intention ◽  
Brand Personality ◽  
Moderating Effect ◽  
Hierarchical Regression ◽  
Intention To Stay ◽  
Content Type ◽  
Positive Effects ◽  
The Relationship ◽  
Practical Implications ◽  
Country Specific

PurposeThe purposes of this study were to explore the moderating effect of consumer affinity on brand personality and consumers' intention to stay in a hotel, as well as on self-congruity and consumers' intention to stay in a hotel.Design/methodology/approachThis study collected data from 386 inbound tourists to Taiwan. Hierarchical regression analysis was applied to analyze the data.FindingsThe results showed that brand personality, self-congruity and consumer affinity have significant positive effects on consumers' intention to stay in a hotel, respectively. Moreover, consumer affinity has significant moderating effect on brand personality and intention to stay in a hotel, as well as on self-congruity and intention to stay in a hotel.Practical implicationsConsumer affinity is a construct that identifies national attributes, and it strengthens the relationships between brand personality or self-congruity and consumers' intention to stay in a hotel from the level of country-specific affect. The results of this study can provide hotel marketers with reference for marketing management.Originality/valueAlthough past studies have examined the relationship between consumer affinity and purchase intention or behavior, the effect of consumer affinity construct on hotel consumers' intention to stay remains sparse in the hotel context. This study confirmed that consumer affinity has significant moderating effect on brand personality and intention to stay in a hotel, as well as on self-congruity and intention to stay in a hotel.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2020 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents.  Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.  

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