Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Minwoo Lee ◽  
Wooseok Kwon ◽  
Ki-Joon Back
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Big Data ◽  
Prediction Model ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Support Vector ◽  
Content Type ◽  
Extreme Gradient Boosting ◽  
Review Helpfulness

Purpose Big data analytics allows researchers and industry practitioners to extract hidden patterns or discover new information and knowledge from big data. Although artificial intelligence (AI) is one of the emerging big data analytics techniques, hospitality and tourism literature has shown minimal efforts to process and analyze big hospitality data through AI. Thus, this study aims to develop and compare prediction models for review helpfulness using machine learning (ML) algorithms to analyze big restaurant data. Design/methodology/approach The study analyzed 1,483,858 restaurant reviews collected from Yelp.com. After a thorough literature review, the study identified and added to the prediction model 4 attributes containing 11 key determinants of review helpfulness. Four ML algorithms, namely, multivariate linear regression, random forest, support vector machine regression and extreme gradient boosting (XGBoost), were used to find a better prediction model for customer decision-making. Findings By comparing the performance metrics, the current study found that XGBoost was the best model to predict review helpfulness among selected popular ML algorithms. Results revealed that attributes regarding a reviewer’s credibility were fundamental factors determining a review’s helpfulness. Review helpfulness even valued credibility over ratings or linguistic contents such as sentiment and subjectivity. Practical implications The current study helps restaurant operators to attract customers by predicting review helpfulness through ML-based predictive modeling and presenting potential helpful reviews based on critical attributes including review, reviewer, restaurant and linguistic content. Using AI, online review platforms and restaurant websites can enhance customers’ attitude and purchase decision-making by reducing information overload and search cost and highlighting the most crucial review helpfulness features and user-friendly automated search results. Originality/value To the best of the authors’ knowledge, the current study is the first to develop a prediction model of review helpfulness and reveal essential factors for helpful reviews. Furthermore, the study presents a state-of-the-art ML model that surpasses the conventional models’ prediction accuracy. The findings will improve practitioners’ marketing strategies by focusing on factors that influence customers’ decision-making.

The influence of big data analytics management capabilities on supply chain preparedness, alertness and agility

2019 ◽  
Vol 32 (2) ◽  
pp. 297-318 ◽  
Author(s):  
Santanu Mandal
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Data Analytics ◽  
Investment Decision ◽  
Big Data Analytics ◽  
Content Type ◽  
Investment Decision Making ◽  
Management Capabilities ◽  
The Impact

Purpose The importance of big data analytics (BDA) on the development of supply chain (SC) resilience is not clearly understood. To address this, the purpose of this paper is to explore the impact of BDA management capabilities, namely, BDA planning, BDA investment decision making, BDA coordination and BDA control on SC resilience dimensions, namely, SC preparedness, SC alertness and SC agility. Design/methodology/approach The study relied on perceptual measures to test the proposed associations. Using extant measures, the scales for all the constructs were contextualized based on expert feedback. Using online survey, 249 complete responses were collected and were analyzed using partial least squares in SmartPLS 2.0.M3. The study targeted professionals with sufficient experience in analytics in different industry sectors for survey participation. Findings Results indicate BDA planning, BDA coordination and BDA control are critical enablers of SC preparedness, SC alertness and SC agility. BDA investment decision making did not have any prominent influence on any of the SC resilience dimensions. Originality/value The study is important as it addresses the contribution of BDA capabilities on the development of SC resilience, an important gap in the extant literature.

Analytics based decision making

2014 ◽  
Vol 6 (4) ◽  
pp. 332-340 ◽  
Author(s):  
Deepak Agrawal
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Design Methodology ◽  
Historical Perspective ◽  
Big Data Analytics ◽  
Analytical Techniques ◽  
Content Type ◽  
Informed Decisions ◽  
Different Types

Purpose – This paper aims to trace the history, application areas and users of Classical Analytics and Big Data Analytics. Design/methodology/approach – The paper discusses different types of Classical and Big Data Analytical techniques and application areas from the early days to present day. Findings – Businesses can benefit from a deeper understanding of Classical and Big Data Analytics to make better and more informed decisions. Originality/value – This is a historical perspective from the early days of analytics to present day use of analytics.

scholarly journals Big data analytics and sustainable textile manufacturing

2020 ◽  
Vol 58 (8) ◽  
pp. 1699-1714 ◽  
Author(s):  
Dieu Hack-Polay ◽  
Mahfuzur Rahman ◽  
Md Morsaline Billah ◽  
Hesham Z. Al-Sabbahy
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Environmental Sustainability ◽  
Textile Industry ◽  
Data Analytics ◽  
New Technologies ◽  
Developing World ◽  
Big Data Analytics ◽  
Content Type ◽  
Member Exchange

PurposeThe purpose of this article is to discuss issues associated with the application big data analytics for decision-making about the introduction of new technologies in the textile industry in the developing world.Design/methodology/approachThe leader–member exchange theoretical framework to consider the nature of the relationships between owners and followers to identify the potential issues that affect decision-making was used. However, decisions to adopt such environmentally friendly biotechnologies are hampered by the lack of awareness amongst owners, intergenerational conflict and cultural impediments.FindingsThe article found that the limited use of this valuable technological resource is linked to several factors, mainly cultural, generational and educational factors. The article exposes two key new technologies that could help the industry reduce its carbon footprint.Originality/valueThe study suggests more awareness raising amongst plant owners and greater empowerment of new generations in decision-making in the industry. This study, therefore, bears significant implications for environmental sustainability in the developing world where the textile industry is one of the major polluting industries affecting water quality and human health.

Intelligent Big Data Analytics

2019 ◽  
pp. 1-19 ◽  
Author(s):  
Zhaohao Sun
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Data Science ◽  
Big Data Analytics ◽  
Business Decision ◽  
Technology System ◽  
System Service ◽  
Managerial Perspective

Intelligent big data analytics is an emerging paradigm in the age of big data, analytics, and artificial intelligence (AI). This chapter explores intelligent big data analytics from a managerial perspective. More specifically, it first looks at the age of trinity and argues that intelligent big data analytics is at the center of the age of trinity. This chapter then proposes a managerial framework of intelligent big data analytics, which consists of intelligent big data analytics as a science, technology, system, service, and management for improving business decision making. Then it examines intelligent big data analytics for management taking into account four managerial functions: planning, organizing, leading, and controlling. The proposed approach in this chapter might facilitate the research and development of intelligent big data analytics, big data analytics, business intelligence, artificial intelligence, and data science.

Relationships between industry 4.0, sustainable manufacturing and circular economy: proposal of a research framework

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Surajit Bag ◽  
Jan Harm Christiaan Pretorius
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Circular Economy ◽  
Industry 4.0 ◽  
Data Analytics ◽  
Sustainable Manufacturing ◽  
Big Data Analytics ◽  
Content Type ◽  
Research Framework ◽  
Challenges And Opportunities

Purpose The digital revolution has brought many challenges and opportunities for the manufacturing firms. The impact of Industry 4.0 technology adoption on sustainable manufacturing and circular economy has been under-researched. This paper aims to review the latest articles in the area of Industry 4.0, sustainable manufacturing and circular economy and further developed a research framework showing key paths. Design/methodology/approach Qualitative research is performed in two stages. In the first stage, a review of the extant literature is performed to identify the barriers, drivers, challenges and opportunities. In the second stage, a research framework is proposed to integrate Industry 4.0 technology (big data analytics powered artificial intelligence) adoption, sustainable manufacturing and circular economy capabilities. Findings This research extends the knowledge base by providing a detailed review of Industry 4.0, sustainable manufacturing, and circular economy and proposes a research framework by integrating these three contemporary concepts in the context of supply chain management. Through an exploration of this integrative research framework, the authors propose a future research agenda and seven research propositions. Research limitations/implications It is important to understand the interplay between institutional pressures, tangible resources and human skills for Industry 4.0 technology (big data analytics powered artificial intelligence) adoption. Industry 4.0 technology (big data analytics powered artificial intelligence) adoption can positively influence sustainable manufacturing and circular economy capabilities. Managers must also put more attention to sustainable manufacturing to develop circular economic capabilities. Social implications Factory workers and the local communities generally suffer from various adverse effects resulting from the traditional manufacturing process. The quality of the environment is deteriorating to such an extent that people even staying miles away from the factory are also affected due to environmental pollution that is generated from factory operations. Hence, sustainable manufacturing is the only choice left to manufacturers that can help in the transition to a circular economy. The research framework can help firms to enhance circular economy capabilities. Originality/value This review paper contains the most updated work on Industry 4.0, sustainable manufacturing and circular economy. It also proposes a research framework to integrate these three concepts.

scholarly journals Boruta-grid-search least square support vector machine for NO2 pollution prediction using big data analytics and IoT emission sensors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Habeeb Balogun ◽  
Hafiz Alaka ◽  
Christian Nnaemeka Egwim
Keyword(s):  
Machine Learning ◽  
Big Data ◽  
Predictive Models ◽  
Data Analytics ◽  
Prediction Models ◽  
Big Data Analytics ◽  
Support Vector ◽  
Traffic Data ◽  
Content Type ◽  
Pollution Concentration

PurposeThis paper seeks to assess the performance levels of BA-GS-LSSVM compared to popular standalone algorithms used to build NO2 prediction models. The purpose of this paper is to pre-process a relatively large data of NO2 from Internet of Thing (IoT) sensors with time-corresponding weather and traffic data and to use the data to develop NO2 prediction models using BA-GS-LSSVM and popular standalone algorithms to allow for a fair comparison.Design/methodology/approachThis research installed and used data from 14 IoT emission sensors to develop machine learning predictive models for NO2 pollution concentration. The authors used big data analytics infrastructure to retrieve the large volume of data collected in tens of seconds for over 5 months. Weather data from the UK meteorology department and traffic data from the department for transport were collected and merged for the corresponding time and location where the pollution sensors exist.FindingsThe results show that the hybrid BA-GS-LSSVM outperforms all other standalone machine learning predictive Model for NO2 pollution.Practical implicationsThis paper's hybrid model provides a basis for giving an informed decision on the NO2 pollutant avoidance system.Originality/valueThis research installed and used data from 14 IoT emission sensors to develop machine learning predictive models for NO2 pollution concentration.

Improving emergency response operations in maritime accidents using social media with big data analytics: a case study of the MV Wakashio disaster

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carine Dominguez-Péry ◽  
Rana Tassabehji ◽  
Lakshmi Narasimha Raju Vuddaraju ◽  
Vikhram Kofi Duffour
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Big Data ◽  
Emergency Response ◽  
Early Warning System ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Warning System ◽  
Content Type

PurposeThis paper aims to explore how big data analytics (BDA) emerging technologies crossed with social media (SM). Twitter can be used to improve decision-making before and during maritime accidents. We propose a conceptual early warning system called community alert and communications system (ComACom) to prevent future accidents.Design/methodology/approachBased on secondary data, the authors developed a narrative case study of the MV Wakashio maritime disaster. The authors adopted a post-constructionist approach through the use of media richness and synchronicity theory, highlighting wider community voices drawn from social media (SM), particularly Twitter. The authors applied BDA techniques to a dataset of real-time tweets to evaluate the unfolding operational response to the maritime emergency.FindingsThe authors reconstituted a narrative of four escalating sub-events and illustrated how critical decisions taken in an organisational and institutional vacuum led to catastrophic consequences. We highlighted the specific roles of three main stakeholders (the ship's organisation, official institutions and the wider community). Our study shows that SM enhanced with BDA, embedded within our ComACom model, can better achieve collective sense-making of emergency accidents.Research limitations/implicationsThis study is limited to Twitter data and one case. Our conceptual model needs to be operationalised.Practical implicationsComACom will improve decision-making to minimise human errors in maritime accidents.Social implicationsEmergency response will be improved by including the voices of the wider community.Originality/valueComACom conceptualises an early warning system using emerging BDA/AI technologies to improve safety in maritime transportation.

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