Intelligent Big Data Analytics

Author(s):  
Zhaohao Sun

Intelligent big data analytics is an emerging paradigm in the age of big data, analytics, and artificial intelligence (AI). This chapter explores intelligent big data analytics from a managerial perspective. More specifically, it first looks at the age of trinity and argues that intelligent big data analytics is at the center of the age of trinity. This chapter then proposes a managerial framework of intelligent big data analytics, which consists of intelligent big data analytics as a science, technology, system, service, and management for improving business decision making. Then it examines intelligent big data analytics for management taking into account four managerial functions: planning, organizing, leading, and controlling. The proposed approach in this chapter might facilitate the research and development of intelligent big data analytics, big data analytics, business intelligence, artificial intelligence, and data science.

Author(s):  
Zhaohao Sun ◽  
Andrew Stranieri

Intelligent analytics is an emerging paradigm in the age of big data, analytics, and artificial intelligence (AI). This chapter explores the nature of intelligent analytics. More specifically, this chapter identifies the foundations, cores, and applications of intelligent big data analytics based on the investigation into the state-of-the-art scholars' publications and market analysis of advanced analytics. Then it presents a workflow-based approach to big data analytics and technological foundations for intelligent big data analytics through examining intelligent big data analytics as an integration of AI and big data analytics. The chapter also presents a novel approach to extend intelligent big data analytics to intelligent analytics. The proposed approach in this chapter might facilitate research and development of intelligent analytics, big data analytics, business analytics, business intelligence, AI, and data science.


Author(s):  
Sri Venkat Gunturi Subrahmanya ◽  
Dasharathraj K. Shetty ◽  
Vathsala Patil ◽  
B. M. Zeeshan Hameed ◽  
Rahul Paul ◽  
...  

AbstractData science is an interdisciplinary field that extracts knowledge and insights from many structural and unstructured data, using scientific methods, data mining techniques, machine-learning algorithms, and big data. The healthcare industry generates large datasets of useful information on patient demography, treatment plans, results of medical examinations, insurance, etc. The data collected from the Internet of Things (IoT) devices attract the attention of data scientists. Data science provides aid to process, manage, analyze, and assimilate the large quantities of fragmented, structured, and unstructured data created by healthcare systems. This data requires effective management and analysis to acquire factual results. The process of data cleansing, data mining, data preparation, and data analysis used in healthcare applications is reviewed and discussed in the article. The article provides an insight into the status and prospects of big data analytics in healthcare, highlights the advantages, describes the frameworks and techniques used, briefs about the challenges faced currently, and discusses viable solutions. Data science and big data analytics can provide practical insights and aid in the decision-making of strategic decisions concerning the health system. It helps build a comprehensive view of patients, consumers, and clinicians. Data-driven decision-making opens up new possibilities to boost healthcare quality.


Author(s):  
Venkatesan Manian ◽  
Vadivel P.

This chapter introduces data science with its history and importance in this modern era briefly. This chapter also elaborates the discussion by relating data science to various modern fields like big data analytics, artificial intelligence, deep learning, and machine learning. This chapter also discuss the necessary of data analytics in this big data era. This chapter also briefly introduces another emerging field, Internet of Things (IoT) and explores the contribution IoT towards big data analytics and data science in research perspective. It also briefly introduces the programming and non-programming tools used in the data science field.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Minwoo Lee ◽  
Wooseok Kwon ◽  
Ki-Joon Back

Purpose Big data analytics allows researchers and industry practitioners to extract hidden patterns or discover new information and knowledge from big data. Although artificial intelligence (AI) is one of the emerging big data analytics techniques, hospitality and tourism literature has shown minimal efforts to process and analyze big hospitality data through AI. Thus, this study aims to develop and compare prediction models for review helpfulness using machine learning (ML) algorithms to analyze big restaurant data. Design/methodology/approach The study analyzed 1,483,858 restaurant reviews collected from Yelp.com. After a thorough literature review, the study identified and added to the prediction model 4 attributes containing 11 key determinants of review helpfulness. Four ML algorithms, namely, multivariate linear regression, random forest, support vector machine regression and extreme gradient boosting (XGBoost), were used to find a better prediction model for customer decision-making. Findings By comparing the performance metrics, the current study found that XGBoost was the best model to predict review helpfulness among selected popular ML algorithms. Results revealed that attributes regarding a reviewer’s credibility were fundamental factors determining a review’s helpfulness. Review helpfulness even valued credibility over ratings or linguistic contents such as sentiment and subjectivity. Practical implications The current study helps restaurant operators to attract customers by predicting review helpfulness through ML-based predictive modeling and presenting potential helpful reviews based on critical attributes including review, reviewer, restaurant and linguistic content. Using AI, online review platforms and restaurant websites can enhance customers’ attitude and purchase decision-making by reducing information overload and search cost and highlighting the most crucial review helpfulness features and user-friendly automated search results. Originality/value To the best of the authors’ knowledge, the current study is the first to develop a prediction model of review helpfulness and reveal essential factors for helpful reviews. Furthermore, the study presents a state-of-the-art ML model that surpasses the conventional models’ prediction accuracy. The findings will improve practitioners’ marketing strategies by focusing on factors that influence customers’ decision-making.


2020 ◽  
Vol 98 ◽  
pp. 68-78 ◽  
Author(s):  
Aseem Kinra ◽  
Samaneh Beheshti-Kashi ◽  
Rasmus Buch ◽  
Thomas Alexander Sick Nielsen ◽  
Francisco Pereira

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