Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination

2018 ◽  
Vol 12 (1) ◽  
pp. 89-105 ◽  
Author(s):  
Hugues Seraphin ◽  
Anca C. Yallop ◽  
Alexandru Capatîna ◽  
Vanessa GB Gowreesunkar
Keyword(s):  
Public Sector ◽  
Marketing Strategies ◽  
Destination Marketing ◽  
Content Type ◽  
Post Colonial ◽  
Post Conflict ◽  
Visual Identification ◽  
Branding Strategies ◽  
Private And Public ◽  
Post Disaster

Purpose The purpose of this study is to investigate the link between history (heritage) and tourism marketing (destination branding). More specifically, the paper focusses on how heritage is used by private- and public-sector tourism organisations of post-colonial, post-conflict and post-disaster (PCCD) destinations in their branding strategy. In particular, the paper investigates how these organisations use heritage in their branding and logo design. Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review and analysis of research and secondary data on Haiti. The study uses visual research methods to examine and reveal the basis and composition of logos of both private- and public-sector organisations in Haiti. Findings The findings of this paper suggest that capturing the essence of the destination is critical for any visual identification (i.e. logos), and that the visual identification can either adjust representation of past events to the time being (heritage) or move away from the past with clear expectations for the future. Such findings are reflected within the new marketing strategies adopted by the Haitian destination marketing organisation (DMO) and a private resort that we used as examples. Both moved from an idiosyncratic identity-based logo to a universal “sea-and-sun” stereotyped one that goes against heritage for which authenticity is the most important criterion. Practical implications The findings of this research may help destination managers in general, and DMOs in PCCD destinations in particular, to design logos aligned with their marketing and branding strategies. The findings of the paper may also assist industry experts in designing logos that communicate with potential tourists, by leveraging heritage to influence their emotion and decision making. Originality/value This paper represents one of the first papers in tourism research that examines branding strategies of both public and private sectors in the context of Haiti. The research contributes to the body of knowledge on heritage and destination marketing by exploring the role of heritage in the Caribbean area’s branding and marketing strategies.

Conclusion: what marketing strategy for destinations with a negative image?

2017 ◽  
Vol 9 (5) ◽  
pp. 570-576 ◽  
Author(s):  
Hugues Séraphin ◽  
Vanessa G.B. Gowreesunkar
Keyword(s):  
Empirical Evidence ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Limiting Factors ◽  
Negative Image ◽  
Content Type ◽  
Post Colonial ◽  
Success Stories ◽  
Post Conflict ◽  
Post Disaster

Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial, post-conflict and post-disaster destinations to anchor the overall conclusion of the theme issue. Design/methodology/approach This paper summarizes key issues faced by destinations plagued with a negative image and identifies adaptive marketing strategies based on existing marketing theories and success stories from struggling destinations. Findings Destinations with a negative image are mostly post-colonial, post-conflict or post disaster destinations (or all of the three combined), and despite their poor (if no) marketing strategies, they continue to struggle to find their share in the tourism market. This paper highlights four main challenges of such destinations and proposes that adaptive marketing strategies can turn the situation of struggling destinations to a situation of emerging destinations. Marketing strategies that are cited in this theme are based on empirical evidence and they are communication strategy, differentiation and promotion of responsible and health tourism, heritage tourism, cluster tourism and the involvement of destination marketing organisations. Originality/value This paper takes a somewhat different approach and proposes adaptive marketing strategies for struggling destinations. These are based on the notion that the consequences of not addressing negative image also impacts on established destinations that have to cope with increased capacity. The value of this paper is that it draws from empirical evidence, each unique in their own right and re-establishes how post-colonial, post-conflict and post-disaster destinations could improve while highlighting their potential and limiting factors.

The Small2Mighty tourism academy

2017 ◽  
Vol 9 (5) ◽  
pp. 555-563 ◽  
Author(s):  
Carole C. Favre
Keyword(s):  
National Development ◽  
Holistic Approach ◽  
Infrastructure Development ◽  
Common View ◽  
Original Solution ◽  
Content Type ◽  
Post Colonial ◽  
Post Conflict ◽  
Timor Leste ◽  
Post Disaster

Purpose The aim of this practitioner paper is to reflect on the mistakes that most post-colonial, post-conflict or post-disaster destinations make when planning to grow tourism, and to offer a practical and business-driven solution that would help secure a more stable future in spite of potential instabilities. Design/methodology/approach The paper is the result of three years spent working with micro and small tourism entrepreneurs in Haiti, Brazil, Lesotho, South Africa, Timor Leste, Indonesia, Ethiopia and India. Findings The paper observes that most post-colonial, post-conflict or post-disaster destinations do not understand that developing tourism goes hand in hand with developing entrepreneurs and their businesses. Practical implications The paper could kick-start a more holistic approach to tourism development to catalyse long rather than short-term economic and social gains, especially for women. Originality/value This paper contradicts the common view that tourism growth is about increasing arrival numbers and focusing on infrastructure development. It presents an original solution that focusses on vision (an approach borrowed from Simon Sinek, the third most popular TED speaker and author of “Start with Why”), and on women empowerment that bypasses existing supra and national development frameworks.

Introduction: what marketing strategy for destinations with a negative image?

2017 ◽  
Vol 9 (5) ◽  
pp. 496-503 ◽  
Author(s):  
Hugues Séraphin ◽  
Vanessa G.B. Gowreesunkar
Keyword(s):  
Marketing Strategy ◽  
Design Methodology ◽  
Theme Issue ◽  
Negative Image ◽  
Content Type ◽  
Post Colonial ◽  
Post Conflict ◽  
Introductory Paper ◽  
Post Disaster

Purpose This introductory paper aims to provide an overview of the significance of the theme issue. Design/methodology/approach This paper sheds lights on issues that post-colonial, post-conflict and post-disaster destinations are facing, and more importantly provides strategies to overcome the issues. The solutions are tailored to the particular profile of the destination. Findings For post-colonial, post-conflict and post-disaster destinations to enhance their image to potential visitors and to be able to compete equally with established destinations, it is important to provide solutions that are tailor-made to their own situation and circumstances, as one size does not fit all. Originality/value The value of this paper is that it re-visits the realities faced by post-colonial, post-conflict and post-disaster destinations while highlighting their potentials and barriers.

scholarly journals The past, present and future of Haiti as a post-colonial, post-conflict and post-disaster destination

2018 ◽  
Vol 4 (3) ◽  
pp. 249-264 ◽  
Author(s):  
Hugues Seraphin
Keyword(s):  
Tourism Industry ◽  
Point Of View ◽  
Content Type ◽  
Post Colonial ◽  
Positive Image ◽  
Post Conflict ◽  
Leading Position ◽  
The Caribbean ◽  
Narrative Literature Review ◽  
Post Disaster

Purpose The purpose of this paper is to determine the future of the tourism industry in Haiti. More specifically, the paper answers the following question: will Haiti be able to reclaim a positive image and leading position in the Caribbean as a tourist destination? Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review. Findings The turning point in the development of the tourism industry in Haiti has been the 2010 earthquake which has triggered a will to provide quality products and service specifically in the hospitality sector, the most dynamic sector of the tourism industry. With the diaspora, Haiti has the potential to reclaim a positive image and a leading position in the Caribbean. That said, before performing at this level, the destination must first and foremost contribute to the wellbeing of its people as a sine qua non condition for the success of its tourism industry. Practical implications The findings of this research may help potential investors to decide whether or not they want to invest in Haiti. The findings of the paper may also assist the DMO in its branding and marketing strategy. Originality/value The alleviation of poverty using tourism as a tool in a post-colonial, post-conflict and post-disaster context should be analysed, understood and approached from a human aspect point of view and perspective. Resilience is what better describes the tourism industry and the locals in Haiti. The locals are neither passive nor powerless.

Diaspora and ambidextrous management of tourism in post-colonial, post-conflict and post-disaster destinations

2019 ◽  
Vol 18 (2) ◽  
pp. 113-132 ◽  
Author(s):  
Hugues Seraphin ◽  
Maximiliano Korstanje ◽  
Vanessa Gowreesunkar
Keyword(s):  
Post Colonial ◽  
Post Conflict ◽  
Post Disaster

Cost, revenue and profit efficiency analysis of Indian scheduled commercial banks

2017 ◽  
Vol 59 (3) ◽  
pp. 442-462 ◽  
Author(s):  
Megha Mahendru ◽  
Aparna Bhatia
Keyword(s):  
Public Sector ◽  
Commercial Banks ◽  
Empirical Work ◽  
Specific Reference ◽  
Profit Efficiency ◽  
Content Type ◽  
Output Synchronization ◽  
Efficiency Performance ◽  
Private And Public ◽  
The Cost

Purpose This paper aims to analyze the cost, revenue and profit efficiency performance of Indian scheduled commercial banks. The study also determines differences if any related to efficiency among banks on the basis of ownership pattern. Design/methodology/approach Cost, revenue and profit efficiency of banks is calculated by using the non-parametric approach, namely, data envelopment analysis. Further, the differences in the efficiency scores are examined by applying analysis of variance. Findings Indian scheduled commercial banks have not been able to maintain their input-output synchronization in terms of cost, revenue and profits in the year 2012-2013. Foreign sector banks have higher cost and profit efficiency as compared to their counterparts in private and public sector, whereas public sector banks are found to have been more revenue efficient. Originality/value With specific reference to India, less empirical work has been carried out with respect to cost, revenue and profit efficiency. None of the studies have evaluated the sector-wise performance of banks in terms of all three efficiency parameters.

Social repair and structural inequity: implications for disaster recovery practice

2015 ◽  
Vol 6 (4) ◽  
pp. 454-467 ◽  
Author(s):  
Omer Aijazi
Keyword(s):  
Social Relationships ◽  
Disaster Recovery ◽  
Design Methodology ◽  
Content Type ◽  
Vulnerability Reduction ◽  
Recovery Processes ◽  
Post Conflict ◽  
Future Risk ◽  
Structural Inequities ◽  
Post Disaster

Purpose – This paper introduces a model of social repair to the language of disaster recovery that potentially provides a new way of conceptualizing reconstruction and recovery processes by drawing attention to the dismantling of structural inequities that inhibit post-disaster recovery. Design/methodology/approach – The paper first engages with the current discourse of vulnerability reduction and resilience building as embedded within a distinct politics of post-disaster recovery. The concept of social repair is then explored as found within post-conflict and reconciliation literature. For application within the context of natural disasters, the concept of social repair is modified to have evaluative and effectiveness significance for disaster recovery. A short case example is presented from post-flood Pakistan to deepen our understanding of the potential application and usage of a social repair orientation to disaster recovery. Findings – The paper recommends that the evaluative goals of post-disaster recovery projects should be framed in the language of social repair. This means that social relationships (broadly defined) must be restored and transformed as a result of any disaster recovery intervention, and relationship mapping exercises should be conducted with affected communities prior to planning recovery interventions. Originality/value – Current discourses of disaster recovery are rooted within the conceptual framings of reducing vulnerabilities and building resilience. While both theoretical constructs have made important contributions to the disaster recovery enterprise, they have been unable to draw sufficient attention to pre-existing structural inequities. As disaster recovery and reconstruction projects influence the ways communities negotiate and manage future risk, it is important that interventions do not lead to worsened states of inequity.

Managers’ perceptions of mental illness in Barbadian workplaces: an exploratory study

2017 ◽  
Vol 12 (3) ◽  
pp. 161-172 ◽  
Author(s):  
Dwayne Devonish
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Public Sector ◽  
Small Sample ◽  
Content Type ◽  
Mental Health And Illness ◽  
Health And Illness ◽  
Private And Public ◽  
The Caribbean ◽  
Public Sector Managers

Purpose The purpose of this paper is to examine the perceptions of private and public sector managers in Barbados regarding the concepts of mental health and illness at work. It also explored their interactions and experiences with persons with mental illness at work and various forms of support and resources needed to improve the overall management of these persons within the organisational setting. Design/methodology/approach This qualitative study used an exploratory research design based on two focus groups of private and public sector managers. Findings The findings revealed that both private and public sector managers understood the distinction between the concepts of mental health and mental illness. However, managers believed that high levels of stigma and discrimination exist in both private and public sector workplaces due to a lack of understanding of mental illness, cultural norms, and socialisation in Barbados regarding mental illness and negative stereotypes. However, workplace education and promotion, associated workplace policies, and employee assistance programmes (EAPs) were identified as key strategies for effectively addressing issues of mental health stigma and the management of persons with mental illness at work. Research limitations/implications Due to the qualitative approach used and small sample selected based on non-probability sampling, generalising the findings to larger populations is heavily cautioned. Practical implications Organisations in both private and public sectors should emphasise workplace mental health interventions such as mental health education and awareness, the development and implementation of supportive and flexible policies, and EAPs. These strategies are likely to help destigmatisation efforts and enhance managers’ understanding of mental health and the management of persons with mental illness. Originality/value This study provided a rich and in-depth understanding of mental health and illness from the perspective of private and public sector managers in a small developing country in the Caribbean. The Caribbean region possesses a dearth of empirical research concerning issues of mental health and illness at work.

Professionalism, rewards, job satisfaction and organizational commitment amongst accounting professionals in Uganda

2014 ◽  
Vol 4 (2) ◽  
pp. 134-157 ◽  
Author(s):  
Samuel K. Sejjaaka ◽  
Twaha K. Kaawaase
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Public Sector ◽  
Work Experience ◽  
Structural Equation ◽  
Emerging Market ◽  
Measurement Scales ◽  
Market Conditions ◽  
Content Type ◽  
Private And Public

Purpose – The purpose of this paper is to examine the extent to which the constructs of professionalism (Hall, 1968), rewards (Bartol, 1979) and job satisfaction (Stamps and Piedmonte, 1986; Hampton and Hampton, 2004) can be used as valid predictors of organizational commitment (Porter et al., 1974) in an emerging economy context. Design/methodology/approach – Using pre-existing scales for these constructs, the authors collected data from 277 ICPAU licensees’ and carried out a factor analysis to examine their validity. Given the relevance of the organizational-professional conflict (OPC) debate to performance in public and private sector organizations, the authors use ANOVA to assess whether there are significant differences between CPAs in the private and public sectors. We also develop a structural equation model to assess the extent to which organizational commitment can be explained by professionalism, rewards and job satisfaction. Findings – The findings show that the four scales can be used as valid measures in an emerging market environment, albeit with some modifications. The correlations between the study variables are significant (p<0.01) but weak. There are also no significant differences between the scores of private and public sector Certified Public Accountant (CPAs) on professionalism, rewards and organizational commitment. However, there is significantly lower job satisfaction amongst CPAs employed in the public sector. The authors also find that job satisfaction is the best predictor of organizational commitment. Professionalism and rewards are weak predictors of organizational commitment. The fitted model shows that there is a weak fit between organizational commitment and professionalism, rewards and job satisfaction (GFI=0.86, RMSEA=0.086). Originality/value – The authors modify the extant measurement scales for use in emerging market conditions and show that with some adjustment, they are robust measures of the study variables. The paper also extends the organizational commitment (OC) debate to emerging market conditions and shows that rewards on their own are not enough to ensure organizational commitment amongst professionals. It is important to improve job satisfaction through more enriching work experience.

Project management challenges for post-disaster reconstruction projects in Angola: a public sector perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nyamagere Gladys Sospeter ◽  
Pantaleo M.D. Rwelamila ◽  
Joaqium Gimbi
Keyword(s):  
Project Management ◽  
Public Sector ◽  
Property Rights ◽  
Provincial Government ◽  
The Body ◽  
Local People ◽  
Content Type ◽  
The Mean ◽  
Post War ◽  
Post Disaster

PurposeDespite the extensive research on post-disaster reconstruction projects (PDRP), there is a paucity of studies that examine critical challenges for the project practices in post-war-developing countries, particularly, Africa. The purpose of this research is to investigate the key project management challenges impacting the post-disaster reconstruction projects (PDRP) during the construction and planning stages in Angola, with an aim to fill the knowledge gap.Design/methodology/approachThe primary data was collected from 130 project management practitioners working with planning, provincial government organisations including consultants, and contractors within the Angolan public sectors organisations. Response data was subjected to descriptive statistics, mean scores, and inferential statistics (One sample t-tests) and Kendall's concordance.FindingsThe descriptive and empirical analysis demonstrated a disparity of the ranking of the 21challenges affecting the PDRP among the groups; with statistically significant differences amongst the 10 challenges. Based on the overall sample, 6 out of 10 critical challenges are between (24–25) levels of agreement close to the mean. The results of the mean score ranking indicate that “working with poor or restricted access to location”, “project culture that fits the needs of local people”; “improving the capacity of local government”, “minimizing the negative effects of local people” and “relocation issues by establishing property rights during the reconstruction project” were the five critical challenges to managing PDRP whereas “improving information and communication processes”, “securing adequate resources (material and machinery)”, “dealing with rising costs of materials and labour” were considered to be the least critical.Research limitations/implicationsThe study was restricted to one province and Country (out of 18) namely, Luanda, Angola. Therefore, the findings may not be generalized to public sector organisations operating in different countries with different contexts, political settings and disaster complexities.Practical implicationsThe establishment of challenges in PDRPs helps the key stakeholders by providing the foundation to project teams to address the challenges during planning and construction stages, and thus improving project delivery in the future. Understanding the uniqueness of PDRPs and interdependency of project management from the implementing organization is of particular value for the managers of future projects and other decision-makers, especially in the emerging countries. Moreover, the findings could be used to reflect on the need to formulate policies appropriate to post disaster environments, which among other issues could address building policies, which could include land ownership regulations and procedures together with property rights.Originality/valueThis study contributes to the body of knowledge on the subject within a previously unexplored post-war context with a focus on public organizations perspective. The study provides insights on the challenges affecting the post-disaster reconstruction across the Angolan public sector.

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