scholarly journals The past, present and future of Haiti as a post-colonial, post-conflict and post-disaster destination

2018 ◽  
Vol 4 (3) ◽  
pp. 249-264 ◽  
Author(s):  
Hugues Seraphin
Keyword(s):  
Tourism Industry ◽  
Point Of View ◽  
Content Type ◽  
Post Colonial ◽  
Positive Image ◽  
Post Conflict ◽  
Leading Position ◽  
The Caribbean ◽  
Narrative Literature Review ◽  
Post Disaster

Purpose The purpose of this paper is to determine the future of the tourism industry in Haiti. More specifically, the paper answers the following question: will Haiti be able to reclaim a positive image and leading position in the Caribbean as a tourist destination? Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review. Findings The turning point in the development of the tourism industry in Haiti has been the 2010 earthquake which has triggered a will to provide quality products and service specifically in the hospitality sector, the most dynamic sector of the tourism industry. With the diaspora, Haiti has the potential to reclaim a positive image and a leading position in the Caribbean. That said, before performing at this level, the destination must first and foremost contribute to the wellbeing of its people as a sine qua non condition for the success of its tourism industry. Practical implications The findings of this research may help potential investors to decide whether or not they want to invest in Haiti. The findings of the paper may also assist the DMO in its branding and marketing strategy. Originality/value The alleviation of poverty using tourism as a tool in a post-colonial, post-conflict and post-disaster context should be analysed, understood and approached from a human aspect point of view and perspective. Resilience is what better describes the tourism industry and the locals in Haiti. The locals are neither passive nor powerless.

Disaster communication

2019 ◽  
Vol 2 (3) ◽  
pp. 241-259
Author(s):  
Alicia Mason ◽  
Lynzee Flores ◽  
Pan Liu ◽  
Kenzie Tims ◽  
Elizabeth Spencer ◽  
...  
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Small Scale ◽  
Data Set ◽  
Content Type ◽  
Disaster Communication ◽  
The Caribbean ◽  
Post Disaster

Purpose The purpose of this paper is to understand the crisis communication strategies used by the Caribbean medical tourism industry in the 2017 hurricane season, and also evaluate the quality of the disaster communication messages delivered via digital mediums. Design/methodology/approach This study includes a comprehensive, qualitative content analysis of 149 risk and crisis messages from 51 healthcare organizations distributed through digital media. The medical tourism providers (MTPs) include hospitals, medical tourism facilitators, practitioners/private physicians, specialty clinics, and dental and cosmetic providers. Findings Nearly half of the MTPs included in the data set delivered no post-disaster information to external audiences. The most prominent post-disaster message strategy utilized was conveying operational messages. Furthermore, an unexpected finding was the sheer magnitude of unrelated health-oriented and promotional destination marketing content disseminated before, during and after these events. Research limitations/implications This analysis excludes internal organizational channels of communication which may have been used to communicate risk and crisis messages during these events (i.e. employee e-mails, announcements made through intercom systems, etc.). Our analysis does not include content disseminated through medical tourism forums (i.e. Realself.com, Health Traveler’s Forum, FlyerTalk Forum). Practical implications Small-scale MTPs can improve on any weaknesses through proactive planning and preparation by creating organizational goals to complete basic crisis communication training courses and in doing so support the applied professional development of disaster and crisis responders in the Caribbean region. Second, MTPs exposed to similar risks of natural disasters may use these findings for comparative analysis purposes to support their own organizational planning. Finally, this study supports the continued utility of the National Center for Food Protection & Defense guidelines for analyzing and evaluating organizational performance. Originality/value Currently much of the academic scholarship of applied disaster communication narrowly focuses on the response strategies of one organization, or analyzes one social media platform at a time (i.e. Twitter). A strength of this analysis is the inclusion of an organizational sector (i.e. Caribbean medical tourism providers) and the range of platforms from which the content was captured (e.g. websites, org. blogs and social media networks).

The Small2Mighty tourism academy

2017 ◽  
Vol 9 (5) ◽  
pp. 555-563 ◽  
Author(s):  
Carole C. Favre
Keyword(s):  
National Development ◽  
Holistic Approach ◽  
Infrastructure Development ◽  
Common View ◽  
Original Solution ◽  
Content Type ◽  
Post Colonial ◽  
Post Conflict ◽  
Timor Leste ◽  
Post Disaster

Purpose The aim of this practitioner paper is to reflect on the mistakes that most post-colonial, post-conflict or post-disaster destinations make when planning to grow tourism, and to offer a practical and business-driven solution that would help secure a more stable future in spite of potential instabilities. Design/methodology/approach The paper is the result of three years spent working with micro and small tourism entrepreneurs in Haiti, Brazil, Lesotho, South Africa, Timor Leste, Indonesia, Ethiopia and India. Findings The paper observes that most post-colonial, post-conflict or post-disaster destinations do not understand that developing tourism goes hand in hand with developing entrepreneurs and their businesses. Practical implications The paper could kick-start a more holistic approach to tourism development to catalyse long rather than short-term economic and social gains, especially for women. Originality/value This paper contradicts the common view that tourism growth is about increasing arrival numbers and focusing on infrastructure development. It presents an original solution that focusses on vision (an approach borrowed from Simon Sinek, the third most popular TED speaker and author of “Start with Why”), and on women empowerment that bypasses existing supra and national development frameworks.

Introduction: what marketing strategy for destinations with a negative image?

2017 ◽  
Vol 9 (5) ◽  
pp. 496-503 ◽  
Author(s):  
Hugues Séraphin ◽  
Vanessa G.B. Gowreesunkar
Keyword(s):  
Marketing Strategy ◽  
Design Methodology ◽  
Theme Issue ◽  
Negative Image ◽  
Content Type ◽  
Post Colonial ◽  
Post Conflict ◽  
Introductory Paper ◽  
Post Disaster

Purpose This introductory paper aims to provide an overview of the significance of the theme issue. Design/methodology/approach This paper sheds lights on issues that post-colonial, post-conflict and post-disaster destinations are facing, and more importantly provides strategies to overcome the issues. The solutions are tailored to the particular profile of the destination. Findings For post-colonial, post-conflict and post-disaster destinations to enhance their image to potential visitors and to be able to compete equally with established destinations, it is important to provide solutions that are tailor-made to their own situation and circumstances, as one size does not fit all. Originality/value The value of this paper is that it re-visits the realities faced by post-colonial, post-conflict and post-disaster destinations while highlighting their potentials and barriers.

Conclusion: what marketing strategy for destinations with a negative image?

2017 ◽  
Vol 9 (5) ◽  
pp. 570-576 ◽  
Author(s):  
Hugues Séraphin ◽  
Vanessa G.B. Gowreesunkar
Keyword(s):  
Empirical Evidence ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Limiting Factors ◽  
Negative Image ◽  
Content Type ◽  
Post Colonial ◽  
Success Stories ◽  
Post Conflict ◽  
Post Disaster

Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial, post-conflict and post-disaster destinations to anchor the overall conclusion of the theme issue. Design/methodology/approach This paper summarizes key issues faced by destinations plagued with a negative image and identifies adaptive marketing strategies based on existing marketing theories and success stories from struggling destinations. Findings Destinations with a negative image are mostly post-colonial, post-conflict or post disaster destinations (or all of the three combined), and despite their poor (if no) marketing strategies, they continue to struggle to find their share in the tourism market. This paper highlights four main challenges of such destinations and proposes that adaptive marketing strategies can turn the situation of struggling destinations to a situation of emerging destinations. Marketing strategies that are cited in this theme are based on empirical evidence and they are communication strategy, differentiation and promotion of responsible and health tourism, heritage tourism, cluster tourism and the involvement of destination marketing organisations. Originality/value This paper takes a somewhat different approach and proposes adaptive marketing strategies for struggling destinations. These are based on the notion that the consequences of not addressing negative image also impacts on established destinations that have to cope with increased capacity. The value of this paper is that it draws from empirical evidence, each unique in their own right and re-establishes how post-colonial, post-conflict and post-disaster destinations could improve while highlighting their potential and limiting factors.

Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination

2018 ◽  
Vol 12 (1) ◽  
pp. 89-105 ◽  
Author(s):  
Hugues Seraphin ◽  
Anca C. Yallop ◽  
Alexandru Capatîna ◽  
Vanessa GB Gowreesunkar
Keyword(s):  
Public Sector ◽  
Marketing Strategies ◽  
Destination Marketing ◽  
Content Type ◽  
Post Colonial ◽  
Post Conflict ◽  
Visual Identification ◽  
Branding Strategies ◽  
Private And Public ◽  
Post Disaster

Purpose The purpose of this study is to investigate the link between history (heritage) and tourism marketing (destination branding). More specifically, the paper focusses on how heritage is used by private- and public-sector tourism organisations of post-colonial, post-conflict and post-disaster (PCCD) destinations in their branding strategy. In particular, the paper investigates how these organisations use heritage in their branding and logo design. Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review and analysis of research and secondary data on Haiti. The study uses visual research methods to examine and reveal the basis and composition of logos of both private- and public-sector organisations in Haiti. Findings The findings of this paper suggest that capturing the essence of the destination is critical for any visual identification (i.e. logos), and that the visual identification can either adjust representation of past events to the time being (heritage) or move away from the past with clear expectations for the future. Such findings are reflected within the new marketing strategies adopted by the Haitian destination marketing organisation (DMO) and a private resort that we used as examples. Both moved from an idiosyncratic identity-based logo to a universal “sea-and-sun” stereotyped one that goes against heritage for which authenticity is the most important criterion. Practical implications The findings of this research may help destination managers in general, and DMOs in PCCD destinations in particular, to design logos aligned with their marketing and branding strategies. The findings of the paper may also assist industry experts in designing logos that communicate with potential tourists, by leveraging heritage to influence their emotion and decision making. Originality/value This paper represents one of the first papers in tourism research that examines branding strategies of both public and private sectors in the context of Haiti. The research contributes to the body of knowledge on heritage and destination marketing by exploring the role of heritage in the Caribbean area’s branding and marketing strategies.

Diaspora and ambidextrous management of tourism in post-colonial, post-conflict and post-disaster destinations

2019 ◽  
Vol 18 (2) ◽  
pp. 113-132 ◽  
Author(s):  
Hugues Seraphin ◽  
Maximiliano Korstanje ◽  
Vanessa Gowreesunkar
Keyword(s):  
Post Colonial ◽  
Post Conflict ◽  
Post Disaster

The main trends in the Russian tourism and hospitality market from the point of view of Russian travel agencies

2018 ◽  
Vol 10 (4) ◽  
pp. 412-420 ◽  
Author(s):  
Aleksandr Gudkov ◽  
Elena Dedkova ◽  
Kristina Dudina
Keyword(s):  
Relevant Information ◽  
Tourism Industry ◽  
Point Of View ◽  
Content Type ◽  
Qualitative Research Methodology ◽  
Recent Developments ◽  
Survey Results ◽  
The Subject ◽  
Tourism And Hospitality ◽  
The Impact

PurposeThis paper aims to discuss recent developments in the Russian tourism industry and the main reasons for new initiatives in local destination development.Design/methodology/approachThe study is based on qualitative research methodology. A summary of key literature is presented alongside the analysis of the survey results.FindingsThis paper sheds light on the challenges and changes that took place in the Russian tourism business between 2014 and 2017. The subject is poorly covered in academic literature. The basic data for analysis presented in official statistics are scarce. Therefore a more effective way of obtaining relevant information was to conduct a survey using a semi-structured questionnaire, with tourism business actors as respondents.Research limitations/implicationsThis paper provides mostly conceptual analysis based on limited empirical data; directions for further empirical research are proposed in the conclusion.Originality/valueThe paper reveals something of the impact of economic and geopolitical factors, both negative and positive ones, on the restructuring of the Russian tourism market and the emergence of promising opportunities for the development of new domestic destinations. As a result, tourism market actors are able to become more diverse.

Renegotiating organisational crisis management in urban tourism: strategic imperatives of niche construction

2020 ◽  
Vol 6 (4) ◽  
pp. 885-905
Author(s):  
Abrar Faisal ◽  
Julia N. Albrecht ◽  
Willem J.L. Coetzee
Keyword(s):  
Crisis Management ◽  
Environmental Conditions ◽  
Niche Construction ◽  
Business Environment ◽  
Tourism Industry ◽  
Urban Tourism ◽  
Sustainable Business ◽  
Content Type ◽  
Tourism And Hospitality ◽  
Post Disaster

Purpose This paper aims to respond to the strong calls for interdisciplinary solutions to address the many and varied challenges that major disasters create in urban (tourism) spaces, and provide a holistic conceptualisation of organisational responses to disruptions in the external business environment. It argues that organisations need to actively (re)formulate a sustainable business proposition to passively adapt to environmental conditions and modify the selective environment. Design/methodology/approach This study uses a qualitative approach to introducing and examining the concepts and theoretical constructs underpinning the proposed conceptual schemata. The content-driven inductive approach used here is based on an extensive review of the disaster recovery, crisis management, entrepreneurial strategy and urban tourism literature with a focus on organisational perspectives. It systematically brings together the theories and research findings from these separate strands of literature. Findings While the extant literature focuses on the importance of effective adaptability to survive and thrive in environmental uncertainties, some aspects of the relevant evolutionary processes are not addressed in the context of urban tourism. Indeed, a systematic approach that questions how urban tourism and hospitality businesses react to crises has been long overdue. This paper, therefore, introduces niche construction theory (NCT) as an alternative and proposes an integrated framework to understand the environmental conditions of urban tourism and organisational evolution during post-disaster turbulence. Research limitations/implications The proposed model emerging from a multidisciplinary literature review acknowledges boundary conditions in the tourism industry-specific interpretation of a crisis situation. The tenets of NCT need to be adopted flexibly rather than as part of a strictly prescriptive process to allow for all aspects of the related business responses to play out and become exposed to the emerging selection pressures. Practical implications The argument underpinned by the theoretical constructs of niche construction encourages and offers a framework for practitioners to actively (re)formulate business proposition and (re)construct organisational niche to survive post-disaster turbulence in the business environment and exert influence over their own evolution. Originality/value This paper offers different angles, filters and lenses for constructing and interpreting knowledge of organisational evolution in the context of crisis management. The conceptual schema (Figure 2) emerged as a novel contribution itself providing a necessary lens to interpret the empirical data and understand the complexities of the organisational responses to the disruptive post-disaster turbulence in an urban tourism business environment.

Environmental regulations and their effect on innovation and competitiveness in tourism in Barbados, Guyana and Jamaica

2019 ◽  
Vol 11 (2) ◽  
pp. 147-154
Author(s):  
Eritha Olinda Huntley Lewis
Keyword(s):  
Environmental Regulations ◽  
Self Regulation ◽  
Tourism Industry ◽  
Content Type ◽  
Novel Approach ◽  
Key Issues ◽  
Key Driver ◽  
The Caribbean ◽  
Caribbean Tourism ◽  
Effective Use

Purpose This paper aims to explore the need for innovation in Caribbean tourism with stringent (mandatory) environmental regulations as the key driver of the process. It draws examples from three destinations, Barbados, Guyana and Jamaica. Design/methodology/approach This assessment entailed a review of the literature on the key issues. Theories on innovation, regulations and competitiveness were examined in brief. The paper also presents an overview of Caribbean tourism to provide context. Of note is the dearth of information on the drivers of innovation and its effect on the Caribbean tourism industry which was a major limitation of this assessment. Findings The main implication of this review is that it attempts to highlight the need for discourse on the effective use of environmental regulations to influence the behaviour of industry operatives towards achieving sustainable tourism. Within the context of climate change and the threat that this poses to Caribbean tourism, there is the critical need for this discourse. Consideration is also given to the value stringency of regulation since it is theorised that, if applied correctly, this may be the impetus to drive businesses to innovate to be competitive. Originality/value This is a novel approach to the management of the tourism industry which has shown a preference for self-regulation. Given the proposed outcome, the paper advocates mandatory, stringent regulations since self-regulation is a choice left solely to the industry operatives.

Social repair and structural inequity: implications for disaster recovery practice

2015 ◽  
Vol 6 (4) ◽  
pp. 454-467 ◽  
Author(s):  
Omer Aijazi
Keyword(s):  
Social Relationships ◽  
Disaster Recovery ◽  
Design Methodology ◽  
Content Type ◽  
Vulnerability Reduction ◽  
Recovery Processes ◽  
Post Conflict ◽  
Future Risk ◽  
Structural Inequities ◽  
Post Disaster

Purpose – This paper introduces a model of social repair to the language of disaster recovery that potentially provides a new way of conceptualizing reconstruction and recovery processes by drawing attention to the dismantling of structural inequities that inhibit post-disaster recovery. Design/methodology/approach – The paper first engages with the current discourse of vulnerability reduction and resilience building as embedded within a distinct politics of post-disaster recovery. The concept of social repair is then explored as found within post-conflict and reconciliation literature. For application within the context of natural disasters, the concept of social repair is modified to have evaluative and effectiveness significance for disaster recovery. A short case example is presented from post-flood Pakistan to deepen our understanding of the potential application and usage of a social repair orientation to disaster recovery. Findings – The paper recommends that the evaluative goals of post-disaster recovery projects should be framed in the language of social repair. This means that social relationships (broadly defined) must be restored and transformed as a result of any disaster recovery intervention, and relationship mapping exercises should be conducted with affected communities prior to planning recovery interventions. Originality/value – Current discourses of disaster recovery are rooted within the conceptual framings of reducing vulnerabilities and building resilience. While both theoretical constructs have made important contributions to the disaster recovery enterprise, they have been unable to draw sufficient attention to pre-existing structural inequities. As disaster recovery and reconstruction projects influence the ways communities negotiate and manage future risk, it is important that interventions do not lead to worsened states of inequity.

Sign in / Sign up

Export Citation Format

Share Document