Motivations for participation in active sports tourism: a cross-national study

PurposeSports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between India and Poland).Design/methodology/approachData were collected online through a self-administered questionnaire in both countries (N = 273 in India and N = 255 in Poland). Descriptive data were analyzed using SPSS statistics 24, and SPSS AMOS 25 was used for testing the measurement model and multi-group analysis.FindingsThe results show that in both countries, participants are motivated mainly by travel exploration, social bonding, and stress relief, which are the primary travel motives commonly associated with tourism. However, the significance of these motives varies across both nations. Interestingly, active sports tourists are not motivated by physical strength, self-enhancement, and social recognition.Originality/valueThe study presents a framework to discuss travel motives in Active Sports Tourism (AST). It also describes the motives that influence Indians and Polish citizens' participation in active sports tourism.

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Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks

Journal of Communication Management ◽

10.1108/jcom-10-2019-0137 ◽

2020 ◽

Vol 24 (4) ◽

pp. 377-389

Author(s):

Ansgar Zerfass ◽

Jens Hagelstein ◽

Ralph Tench

Keyword(s):

Artificial Intelligence ◽

National Study ◽

Communication Management ◽

Content Type ◽

Research Gap ◽

Research Questions ◽

Cross National Study ◽

The Impact ◽

Different Levels ◽

Cross National

PurposeArtificial intelligence (AI) might change the communication profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. This article addresses this research gap. It offers a literature overview and reports about an empirical study on AI in communications, presenting first insights on how professionals in the field assess the technology.Design/methodology/approachA quantitative cross-national study among 2,689 European communication practitioners investigated four research questions: RQ1 – How much do professionals know about AI and to what extent are they already using AI technologies in their everyday lives? RQ2 – How do professionals rate the impact of AI on communication management? RQ3 – Which challenges do professionals identify for implementing AI in communication management? RQ4 – Which risks do they perceive?FindingsCommunication professionals revealed a limited understanding of AI and expected the technology to impact the profession as a whole more than the way their organisations or themselves work. Lack of individual competencies and organisations struggling with different levels of competency and unclear responsibilities were identified as key challenges and risks.Research limitations/implicationsThe results highlight the need for communication managers to educate themselves and their teams about the technology and to identify the implementation of AI as a leadership issue.Originality/valueThe article offers the first cross-national quantitative study on AI in communication management. It presents valuable empirical insights on a trending topic in the discipline, highly relevant for both academics and practitioners.

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A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-09-2016-0175 ◽

2017 ◽

Vol 29 (4) ◽

pp. 796-812 ◽

Cited By ~ 10

Author(s):

Osmud Rahman ◽

Benjamin C.M. Fung ◽

Zhimin Chen ◽

Xiang Gao

Keyword(s):

Consumer Preferences ◽

National Study ◽

Strongly Correlated ◽

Content Type ◽

Prototype Development ◽

National Perspective ◽

Garment Fit ◽

Cross National Study ◽

Cross National

Purpose The purpose of this paper is to investigate and identify the salient effects of apparel evaluativ1e cues in order to enrich our understanding of consumer preferences and behaviour in two different socio-cultural contexts – Canada from the west and China of the east. Design/methodology/approach Online and paper questionnaires were used to collect data from Canada and China. Based on the prior research, 14 hypotheses were developed, and SPSS statistical analyses were used for this study. Findings According to the findings, Canadian and Chinese participants used price as an indicator of product quality and/or monetary sacrifice. Overall, the consumers from both countries were more concerned about the garment fit and style than brand name and country of origin. It is imperative for fashion practitioners to prioritise their resources and focus more on product research/design and prototype development. Fit, comfort and fabric were strongly correlated except in the “fit and comfort” of the Canadian sample. In addition, durability, ease of care and wardrobe coordination play a relatively less significant clothing evaluative role than many other product cues. Originality/value There are relatively few research studies have focussed on apparel consumer behaviour, and the salient impact of product-evaluative cues – particularly from a cross-national perspective. This study covers a wide array of important evaluative cues, and provides meaningful insights to both fashion academicians and practitioners. This is one of the few studies provide an in-depth and comprehensive report on the role and effects of apparel product cues.

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Brand trust: a cross-national validation in Germany, India, and South Africa

Journal of Product & Brand Management ◽

10.1108/jpbm-02-2015-0814 ◽

2016 ◽

Vol 25 (1) ◽

pp. 58-68 ◽

Cited By ~ 19

Author(s):

Sabrina M. Hegner ◽

Colin Jevons

Keyword(s):

South Africa ◽

National Study ◽

Brand Trust ◽

Brand Relationships ◽

Content Type ◽

Order Construct ◽

Cross National Study ◽

Practical Implications ◽

Cross National

Purpose – Numerous studies have established the importance of brand trust for building long-term relationships with consumers. Nevertheless, there is confusion in the literature about how to measure trust in brands. Building on the studies of Li et al. (2008) and Li et al. (2015) who established brand trust as a second-order construct, this paper aims to demonstrate additional richness of the brand trust construct by adding further dimensions and extending the cultural background to Germany, India and South Africa. Design/methodology/approach – Based on accepted scale development procedures, the authors have derived a parsimonious, reliable and valid scale to measure brand trust. Findings – The resulting cross-national scales of brand trust demonstrate validity by offering a good fit and invariant measures across countries. The results show that overall brand trust is influenced by competence, predictability and benevolence/integrity. Practical implications – Global communication technology means that brands are increasingly exposed internationally. To be successful in cross-cultural consumer-brand relationships, managers must build the skills to understand and deal with these cultural differences as well as understanding the fundamental aspects that do not differ across cultures. The model developed in this paper will be useful to both researchers and managers to get deeper insights into the trusting relationships their consumers have with their brand. Originality/value – This cross-national study builds on recently published work and contributes to enriching brand trust understanding. Additionally, this research offers a validated, easily applicable, scale for measuring brand trust.

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