Social benefits valuation of hosting non-mega sporting events

2020 ◽  
Vol 11 (3) ◽  
pp. 289-310
Author(s):  
Krystian Zawadzki

PurposeIn the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall.Design/methodology/approachIn order to value social intangible effects of three non-mega sporting events the Contingent Valuation Method was applied. Each time, the Contingent Valuation Method study covered the area of the two cities: Gdańsk and Sopot and was conducted on a sample of 500 people – 250 per city. The mean values of Willingness-to-Pay were used in order to obtain aggregate values of intangible benefits. Finally, the aggregate results were compared to expenditure incurred in connection with the construction of Ergo Arena Hall.FindingsIt appeared that intangible effects were eagerly valued by the residents of Gdańsk and Sopot. The aggregated value of all three sporting events was estimated at PLN 8.8 million. The obtained results question the equal share of both cities in financing but confirm that under certain circumstances, hosting non-mega sporting events may justify the use of public funds. In the case of the two cities, the reasonable reason for the employment of public means is the size of Gdańsk compared to Sopot.Originality/valueThe paper fulfils the research gap which arises regarding Willingness-to-Pay in estimating the intangible social effects of non-mega sporting events and considering these effects in the net effect valuation. The findings have implications for policy makers since they show to what extent it may be justified to use public means in order to host non-mega sporting events.

Author(s):  
Seungmin Nam ◽  
Sae-eun Park ◽  
Hong-Chul Shin

Purpose – The purpose of this paper is to estimate an individual’s probability of preservation of the night view of Han-River bridge tax using the contingent valuation method (CVM) and to present the effects of 4Es on experience economy theory. Design/methodology/approach – The on-site survey was conducted in the 11 district Han-River parks: Gwangnaru, Jamsil, Ttukseom, Jamwon, Banpo, Yeechon, Yeouido, Mangwon, Nanji, Ganseo and Yanghwa district, including 24 bridges such as Banpo, Olympic bridge during 8-9 pm around the lighting and 9-10 pm peak time of lighting. Findings – Truncated mean willingness-to-pay indicates that the economic value of the night view of Han-River bridge is 49,575 won (about USA $50) per household, which implies the significance of the preservation value of the night view. Research limitations/implications – This study sets a hypothetical market, and there are limitations on hypothetical bias of the dichotomous choice CVM. For the future study, a survey with a specific real payment vehicle in an attempt to reduce hypothetical bias can be a tool for the prevention of the overestimation. Practical implications – Through the study, Seoul city has to invest aggressively on the night view landscape business of Han-River bridge, which can become a landmark and has lots of attraction for tourists. As this study’s core aim was to justify the economic value of the night view of the Han-River bridges, the estimated amount strongly supports the lighting business of the Han-River bridge. Originality/value – The results of this research may help policy-makers of Han-River to establish practical decisions as to whether improving and preserving the Han-River’s night view lighting business are worth the value.


2021 ◽  
Vol 12 (3) ◽  
pp. 775
Author(s):  
Jaewan HEO ◽  
Seungmin NAM

The purposes of this study are to estimate an individual’s probability of willingness to pay tax for preservation of the snows ski resorts in South Korea by using the CVM; and to present the effects of 4Es of the Experience economy theory in the experience economy theory. Truncated mean WTP indicates that the economic value of the natural snows of ski resort in Korea is 172 won (about 17 U.S cents) per household, which is a preservation value. Hence, in the practical perspective, policy makers are able to determine whether they should consistently develop and invest on the preparing for the climate change in the ski resort or not.


2014 ◽  
Vol 116 (5) ◽  
pp. 805-820 ◽  
Author(s):  
Zhifeng Gao ◽  
Shu Sing Wong ◽  
Lisa A. House ◽  
Thomas H. Spreen

Purpose – The purpose of this study is to determine French consumer perceptions and preferences for fresh fruit from different countries. French consumer willingness to pay (WTP) for citrus fruit and the factors affecting WTP are also determined. Design/methodology/approach – An online consumer survey was conducted in France to collect data on consumer perceptions and preferences for fresh fruits from different countries. The contingent valuation method is used to estimate consumer WTP for fresh citrus fruit. A double hurdle model is used to determine the factors that have substantial impact on consumer preferences. Findings – Results show that fresh fruit from China was perceived as the lowest quality, the least safe, and the cheapest among the fruit from various countries. French consumers had the highest stated WTP for fresh fruit from France, followed by fruit from Spain. In addition, consumer WTP for country of origin varies by type of fruit. Research limitations/implications – The contingent valuation method does not require consumers to purchase the product being evaluated, which may overestimate consumer stated WTP. Practical implications – More domestically produced fresh fruit may be provided to satisfy consumer demand for fruit produced in their own countries. As second in consumer stated WTP, Spain should take advantage of the lower price high quality perceptions of their fresh fruit to gain a larger market share in France. Lower rated countries, such as China, Brazil, and Israel, need to improve consumer perception of the fruit from their countries to gain a better position in the fresh fruit market of France. Originality/value – This is the first paper to present French consumer perception of fresh fruit and WTP for citrus fruit from different countries.


2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers

2018 ◽  
Author(s):  
Priscila Lopes ◽  
Sebastian Villasante

Ecosystems services (ES) provide food and recreation to humans, but are fast being degraded. Marine Protected Areas (MPAs) have been proposed as a way to protect some of these ES, but decisions regarding what gets protection and what gets consumed can be a source of conflicts. One such example is the Fernando de Noronha MPA (Brazil), where there is a conflict between shark-directed tourism and fishers who would like to access the no-take part of the MPA during part of the year. A contingent valuation method (Willingness to Pay) was used to ascertain if tourists would accept compensating fishers for not disturbing the sharks during a specific period of the year, by adding a symbolic increase in the taxes they already pay to either visit the island or to visit the no-take part of the MPA. Tourists were open to this alternative (67-71%), regardless of the fee being paid. However, there was a slight tendency to reject the fee when the tourists saw sharks during their stay, suggesting that a closer contact with these animals triggered a less sympathetic attitude towards fishers, probably because they start seeing fishers as wrongdoers, even if this is the worst choice for conservation. Although such a hypothetical payment was easily accepted by the majority of the tourists and could represent an affordable solution to conflicts, convincing those who reject such social compensation, especially if based on an irrational choice, would be an important step for sharks and for the MPA as a whole.


2020 ◽  
Vol 9 (1) ◽  
pp. 17
Author(s):  
Reni Novianti ◽  
Lukman M. Baga ◽  
A. Faroby Falatehan

Kabupaten Wonosobo memiliki potensi pada sektor pariwisata, salah satunya objek wisata Dataran Tinggi Dieng. Pariwisata merupakan salah satu sektor yang berpotensi memberikan kontribusi terhadap Pendapatan Asli Daerah (PAD). Akan tetapi, kontribusi PAD Wonosobo dalam pembiayaan belanja daerah kurang dari 15 persen. Oleh karena itu, tujuan dilaksanakannya penelitian ini adalah untuk menganalisis kondisi objek wisata terhadap beberapa atribut dengan menggunakan analisis IPA; mengestimasi nilai willingness to pay pengunjung dengan menggunakan Contingent Valuation Method (CVM); serta merumuskan strategi peningkatan PAD Kabupaten Wonosobo melalui peningkatan retribusi objek wisata Dataran Tinggi Dieng dengan menggunakan analisis SWOT. Hasil analisis IPA menunjukkan atribut kondisi jalan menuju kawasan wisata, kebersihan, pelayanan, promosi, penanganan keluhan pengunjung, kemacetan, tempat pembuangan sampah, fasilitas toilet dan musholla menjadi prioritas utama untuk diperbaiki. Sedangkan dari hasil analisis CVM diperoleh nilai WTP sebesar Rp16 513 per orang. Berdasarkan hasil analisis tersebut serta hasil wawancara yang telah dilakukan, dapat teridentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang dan ancaman yang dituangkan dalam matriks SWOT. Terdapat lima strategi yang berperan dalam peningkatan retribusi objek wisata dataran tinggi dieng yaitu: 1) Meningkatkan kerjasama dalam pengelolaan dan pengembangan sumberdaya wisatayang memiliki daya tarik; 2) Membangun sistem yang terintegrasi; 3) membangun dan memperbaiki sarana dan fasilitas umum; 4) memperbaiki akses menuju objek wisata; dan 5) merumuskan peraturan yang mengatur tentang pariwisata, pengelolaan objek wisata beserta elemen-elemennya.


2014 ◽  
Vol 10 (4) ◽  
pp. 482-489
Author(s):  
S Hosking

It is well known to economists that the contingent valuation method (CVM) fills an important gap in valuation technology with respect to managing public environmental goods and services.   Currently acceptable CVM practice requires many challenging steps to be followed.  One of these important steps is that of assessing the theoretical validity of the household willingness to pay (WTP) finding, but it is far from being a sufficient basis for reaching conclusions as to the credibility predicted community willingness to pay for environmental services.  This paper reviews the step of testing for theoretical validity and challenges its importance relative to other more fundamental assessments of the credibility of the predicted household and societal WTP.  This paper then deduces that an external ‘audit’ assessment may be necessary, in addition to an internal one, for these values to attain credibility in the determination of public choices.


2017 ◽  
Vol 9 (3) ◽  
pp. 415-437 ◽  
Author(s):  
Qihui Chen ◽  
Gaoshuai Liu ◽  
Yumei Liu

Purpose The purpose of this paper is to examine Chinese consumers’ level of perception of genetically modified (GM) foods and the determinants of their willingness to pay (WTP) for Fad-3 GM lamb, a newly developed GM product. Design/methodology/approach Based on a randomized choice experiment involving 576 consumers in Beijing, the authors adopt a double-bounded contingent valuation method to estimate consumers’ WTP for Fad-3 GM lamb, as well as the causal impact of (randomized) product-information disclosure on it. Findings The econometric result indicates that the randomly disclosed product information describing details about Fad-3 GM lamb, the potential risks associated with the consumption of it, and the related governmental regulation policies raised consumers’ WTP by 6.2 yuan per Jin (or US$2/kilogram). Originality/value This paper provides new experimental evidence of the effect of product-information disclosure on consumers’ WTP for a newly developed GM food product.


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