Can product-information disclosure increase Chinese consumer’s willingness to pay for GM foods? The case of Fad-3 GM lamb

2017 ◽  
Vol 9 (3) ◽  
pp. 415-437 ◽  
Author(s):  
Qihui Chen ◽  
Gaoshuai Liu ◽  
Yumei Liu
Keyword(s):  
Willingness To Pay ◽  
Information Disclosure ◽  
Product Information ◽  
Contingent Valuation Method ◽  
Food Product ◽  
Chinese Consumers ◽  
Content Type ◽  
Gm Food ◽  
Valuation Method ◽  
Gm Foods

Purpose The purpose of this paper is to examine Chinese consumers’ level of perception of genetically modified (GM) foods and the determinants of their willingness to pay (WTP) for Fad-3 GM lamb, a newly developed GM product. Design/methodology/approach Based on a randomized choice experiment involving 576 consumers in Beijing, the authors adopt a double-bounded contingent valuation method to estimate consumers’ WTP for Fad-3 GM lamb, as well as the causal impact of (randomized) product-information disclosure on it. Findings The econometric result indicates that the randomly disclosed product information describing details about Fad-3 GM lamb, the potential risks associated with the consumption of it, and the related governmental regulation policies raised consumers’ WTP by 6.2 yuan per Jin (or US$2/kilogram). Originality/value This paper provides new experimental evidence of the effect of product-information disclosure on consumers’ WTP for a newly developed GM food product.

scholarly journals Consumers’ willingness to pay for organic products in Thailand

2015 ◽  
Vol 42 (5) ◽  
pp. 480-510 ◽  
Author(s):  
Yaowarat Sriwaranun ◽  
Christopher Gan ◽  
Minsoo Lee ◽  
David A Cohen
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Good Health ◽  
Content Type ◽  
Factors Affecting ◽  
Valuation Method ◽  
Organic Products ◽  
Products Analysis ◽  
Jasmine Rice ◽  
The City

Purpose – The purpose of this paper is to investigate factors affecting consumers’ willingness to pay (WTP) a premium for organics. Design/methodology/approach – A self-administered questionnaire was used to collect data at five retail stores in metropolitan Bangkok. Exploratory factor analysis and the double-bound contingent valuation method were used for analysis. Findings – Results indicate WTP premiums of 88, 51 and 51 per cent for kale, jasmine rice and pork, respectively. Analysis indicates that respondents are willing to pay a premium if they have already purchased organic products, have good health, strong ethical and environmental concerns, think that organic products provide greater quality and health benefits, and reside in the city. Respondents with children, however, are less likely to pay a premium for organic products. Analysis also indicates that the price premium hinders purchase. Practical implications – Efforts should be made by policymakers, together with marketers and producers, to lower the price of organic products to attract more consumers. Originality/value – To enlarge the organic market, one must understand consumers’ preferences for organic products and the premium they will pay for them. This is not well-researched. Though several studies have investigated consumers’ behaviour towards environmentally friendly products in Thailand, there is little research on WTP. This lack is a major impediment to the growth of organic consumption and the development of organic product markets.

Science or prejudice

2019 ◽  
Vol 12 (1) ◽  
pp. 90-107
Author(s):  
Jintao Zhan ◽  
Yubei Ma ◽  
Xinye Lv ◽  
Meng Xu ◽  
Mingyang Zhang
Keyword(s):  
Regression Model ◽  
Agricultural Product ◽  
Subjective Perception ◽  
Transgenic Technology ◽  
Chinese Consumers ◽  
Content Type ◽  
Subjective Perceptions ◽  
Gm Food ◽  
Gm Foods ◽  
The Impact

Purpose Some researchers argue that consumers’ lack of knowledge is an important factor increasing risk for a new product derived from emerging agricultural technology. The purpose of this paper is to discuss the potential impacts and the differential effects of subjective and objective perceptions on Chinese consumers’ preferences for the application of a novel biotechnology. Design/methodology/approach Taking transgenic technology as an example and employing data from a survey of 1,000 consumers in Jiangsu Province, the authors develop a mixed-process regression model based on Fishbein’s multiple attributes attitude model. Findings The results suggest that there are apparent differences between Chinese consumers’ subjective perceptions and objective perceptions concerning transgenic technology and genetically modified (GM) food, and there exists certain selective perceptions of the emerging biotechnology. Having a subjective perception concerning transgenic technology has a positive effect on consumers’ overall attitudes, whereas subjective and objective perceptions concerning GM foods have a negative effect on consumers’ overall attitudes. Self-identification generated from subjective perception occupies a dominant position in determining consumers’ attitudes. Originality/value Consumers’ attitudes regarding an agricultural product depend on their perception of the attributes of the technology used to produce such a product. This study attempts to distinguish and empirically test urban consumers’ subjective perceptions (self-assessed or perceived) and objective perceptions (obtained from a test) about transgenic technology and GM foods and the impact of these four types of perception on the consumers’ attitudes regarding the application of transgenic technology. In this paper, the authors construct a mixed-process regression model to address the possible endogeneity of the perception variables.

scholarly journals Economic crisis, sport success and willingness to pay: the case of a football club

2014 ◽  
Vol 4 (3) ◽  
pp. 237-249 ◽  
Author(s):  
Pablo Castellanos Garcia ◽  
Jaume García Villar ◽  
José Manuel Sánchez Santos
Keyword(s):  
Willingness To Pay ◽  
Public Goods ◽  
Contingent Valuation Method ◽  
Economic Conditions ◽  
Professional Football ◽  
Content Type ◽  
The Public ◽  
Valuation Method ◽  
Football Team ◽  
The Individual

Purpose – The purpose of this paper is to obtain evidence about the scope of the determinants of the willingness to pay (WTP) of the residents in a Spanish city (A Coruña) for keeping a professional football team (Deportivo) competing at the highest level. Apart from the individual socio-demographic characteristics of the respondents and their attitudes as football fans, the authors try to know the influence on the WTP of factors such as the general economic conditions and the plausibility of the team disappearance. Design/methodology/approach – The value of the intangible benefits associated with the team existence is derived from the application of the contingent valuation method (CVM), using two surveys conducted in 2003 and 2012, respectively, with the aim of obtaining information concerning citizens’ behaviour and attitudes towards a professional football team. Findings – The consumption of public goods generated by the local football team is relatively inelastic to the sport success and general economic situation, but the value assigned by residents to those goods depends on these factors. Of the two components of the WTP, the non-use value is especially sensitive to changes both in the Spanish economic conditions and in the quality of the public goods generated by the football team. Originality/value – This is the first study that applies the CVM to a football team controlling for both the general economic conditions and the team sport success and, as such, it provides interesting insights into the nature and scope of the determinants of individuals’ WTP in a CVM setting.

Product information and Chinese consumers’ willingness-to-pay for fair trade coffee

2014 ◽  
Vol 6 (2) ◽  
pp. 278-294 ◽  
Author(s):  
Shang-Ho Yang ◽  
Ping Qing ◽  
Wuyang Hu ◽  
Yun Liu
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Product Information ◽  
Consumer Preferences ◽  
Chinese Consumers ◽  
Survey Question ◽  
Payment Card ◽  
Content Type ◽  
Fair Trade Coffee ◽  
Willingness To Purchase

Purpose – The purpose of this paper is to investigate Chinese consumers’ willingness-to-pay (WTP) for fair trade coffee given different amount of product information. Although coffee is becoming more popular in China, the concept of fair trade is often found unfamiliar to most Chinese consumers. Design/methodology/approach – A total of 564 consumers were interviewed in Hubei, China. The key survey question asked consumers’ willingness to purchase a cup of fair trade coffee compared to a traditional cup of coffee. A modified payment card approach was used to elicit WTP. Before answering the purchase question, respondents were randomly assigned to one of three different information scenarios: basic definition, impact on sustainability and the environment, and information including both environmental and social implications. Findings – Results indicated that consumers were generally willing to pay additional amount for fair trade coffee. Information played an important role in determining what types of consumers were responsive to fair trade coffee. Furthermore, the amount of information provided and consumer WTP did not follow a linear relationship. Practical implications – Results obtained in this study are useful for coffee marketers to better target their promotion strategies. Originality/value – In contrast to China's fast growing coffee market, little is known about consumer preferences and far less on fair trade coffee. This study is the first of its kind to understand Chinese consumers’ preferences for coffee in general and for fair trade coffee in specific.

Social benefits valuation of hosting non-mega sporting events

2020 ◽  
Vol 11 (3) ◽  
pp. 289-310
Author(s):  
Krystian Zawadzki
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Contingent Valuation Method ◽  
Social Benefits ◽  
Sporting Events ◽  
Policy Makers ◽  
Content Type ◽  
Mean Values ◽  
Valuation Method ◽  
Two Cities

PurposeIn the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall.Design/methodology/approachIn order to value social intangible effects of three non-mega sporting events the Contingent Valuation Method was applied. Each time, the Contingent Valuation Method study covered the area of the two cities: Gdańsk and Sopot and was conducted on a sample of 500 people – 250 per city. The mean values of Willingness-to-Pay were used in order to obtain aggregate values of intangible benefits. Finally, the aggregate results were compared to expenditure incurred in connection with the construction of Ergo Arena Hall.FindingsIt appeared that intangible effects were eagerly valued by the residents of Gdańsk and Sopot. The aggregated value of all three sporting events was estimated at PLN 8.8 million. The obtained results question the equal share of both cities in financing but confirm that under certain circumstances, hosting non-mega sporting events may justify the use of public funds. In the case of the two cities, the reasonable reason for the employment of public means is the size of Gdańsk compared to Sopot.Originality/valueThe paper fulfils the research gap which arises regarding Willingness-to-Pay in estimating the intangible social effects of non-mega sporting events and considering these effects in the net effect valuation. The findings have implications for policy makers since they show to what extent it may be justified to use public means in order to host non-mega sporting events.

Designing enhanced labeling information to increase consumer willingness to pay for genetically modified foods

2020 ◽  
Vol 123 (1) ◽  
pp. 405-418
Author(s):  
Jintao Zhan ◽  
Yubei Ma ◽  
Pengcheng Deng ◽  
Yinqiu Li ◽  
Meng Xu ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Sample Size ◽  
Risk Perceptions ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Food Labeling ◽  
Consumer Group ◽  
Content Type ◽  
Gm Food ◽  
Gm Foods

PurposeThe regulations for qualitative genetically modified (GM) food labeling do not effectively eliminate the information asymmetries pertaining to the consumption of GM products. China's GM food labeling law requires the presentation of certain categories of GM products on GMO labels on packages. Such information is invaluable for understanding whether the disclosure of more information on GM foods can help alleviate information asymmetry while reducing consumer fear and risk perceptions of GM foods, and thus cause changes in their behaviors. The purpose of this paper is to explore the heterogeneity of consumer preferences for enhanced GM food labeling, how consumer preferences are influenced by labeling information, and how these preferences vary in different consumers.Design/methodology/approachBoth descriptive statistics and econometric techniques, including the multivariate ordered Probit model, were applied to a sample of 566 urban consumers in the Yangtze River Delta region of China. All respondents were divided into two groups: people who would definitely not buy GM foods before selecting enhanced labeling information (“consumer group 1”, sample size 282) and people who would definitely not object to buying GM foods before selecting enhanced labeling information (“consumer group 2”, sample size 274).FindingsThe findings suggest that urban consumers have a preference for different types of enhanced labeling information about GM foods, that such a preference significantly influences their willingness to pay for GM foods, that there exists a large difference in the preferences of different consumer groups, and that enhanced GM food labeling information has a greater impact on those consumers who would not accept GM foods.Originality/valueThis research identifies the GM information disclosures that most affect consumer preferences and how these preferences vary across different segments of consumers, which is a current gap in the literature. The study has demonstrated that enhanced labels of GM foods with diverse information would not alter a consumer's WTP for GM foods who does not perceive the value of information from the enhanced labels, but change positively consumers with uncertainty willingness to pay before disclosure.

French consumer perception, preference of, and willingness to pay for fresh fruit based on country of origin

2014 ◽  
Vol 116 (5) ◽  
pp. 805-820 ◽  
Author(s):  
Zhifeng Gao ◽  
Shu Sing Wong ◽  
Lisa A. House ◽  
Thomas H. Spreen
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Contingent Valuation Method ◽  
Country Of Origin ◽  
Citrus Fruit ◽  
Consumer Perceptions ◽  
Fresh Fruit ◽  
Consumer Perception ◽  
Content Type ◽  
Valuation Method

Purpose – The purpose of this study is to determine French consumer perceptions and preferences for fresh fruit from different countries. French consumer willingness to pay (WTP) for citrus fruit and the factors affecting WTP are also determined. Design/methodology/approach – An online consumer survey was conducted in France to collect data on consumer perceptions and preferences for fresh fruits from different countries. The contingent valuation method is used to estimate consumer WTP for fresh citrus fruit. A double hurdle model is used to determine the factors that have substantial impact on consumer preferences. Findings – Results show that fresh fruit from China was perceived as the lowest quality, the least safe, and the cheapest among the fruit from various countries. French consumers had the highest stated WTP for fresh fruit from France, followed by fruit from Spain. In addition, consumer WTP for country of origin varies by type of fruit. Research limitations/implications – The contingent valuation method does not require consumers to purchase the product being evaluated, which may overestimate consumer stated WTP. Practical implications – More domestically produced fresh fruit may be provided to satisfy consumer demand for fruit produced in their own countries. As second in consumer stated WTP, Spain should take advantage of the lower price high quality perceptions of their fresh fruit to gain a larger market share in France. Lower rated countries, such as China, Brazil, and Israel, need to improve consumer perception of the fruit from their countries to gain a better position in the fresh fruit market of France. Originality/value – This is the first paper to present French consumer perception of fresh fruit and WTP for citrus fruit from different countries.

Reliability and Validity of the Contingent Valuation Method for Estimating Willingness to Pay: A Case of In Vitro Fertilisation

2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Contingent Valuation Method ◽  
Reliability And Validity ◽  
In Vitro Fertilisation ◽  
Valuation Method

scholarly journals CONSUMERS’ WILLINGNESS TO PAY (WTP) OF SPECIAL TAX FOR NON-GREEN VEHICLES TOWARDS ENVIRONMENTAL PERFORMANCE IN MALAYSIA

2019 ◽  
pp. 66-77
Author(s):  
Sharul Shahida Shakrein Safian ◽  
Hanny Zurina Hamzah
Keyword(s):  
Willingness To Pay ◽  
Automotive Industry ◽  
Environmental Performance ◽  
Contingent Valuation Method ◽  
Economic Valuation ◽  
Environmental Issues ◽  
Maximum Level ◽  
Green Technology ◽  
Valuation Method ◽  
Green Vehicles

The use of the green concept in the automotive industry as an energy-efficient transport innovation is still regarded as a new technology in Malaysia. It also has the potential to alleviate environmental issues in order to improve environmental performance in the automotive industry context. As such, the significance of green technology has become a growing concern, especially among developing countries. The purpose of this study is to determine consumers’ willingness to pay for green vehicles towards solving environmental issues in Malaysia. In order to achieve this, the consumers’ willingness to pay (WTP) and their preferences were examined using the contingent valuation method (CVM) as found in previous studies. Data was gathered using survey questionnaires which were distributed among 445 Malaysians so as to know their preferences in terms of green vehicles and green practices. The data was analyzed using the Economic Valuation Method. The result shows that Malaysians are willing to pay the price increase in road tax by 6.49% maximum level for non-green vehicles as well as all control variables included in the doubled-bounded case. On the other hand, for a single-bounded case, the maximum value is 7.91% which is higher as respondents were given single WTP amount for acceptance compared to the double-bounded case when the initial WTP was followed by another different amount.

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