Enabling integrated business planning through big data analytics: a case study on sales and operations planning

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexander Schlegel ◽  
Hendrik Sebastian Birkel ◽  
Evi Hartmann
Keyword(s):  
Big Data ◽  
Information Processing ◽  
Data Analytics ◽  
Single Case ◽  
Big Data Analytics ◽  
Business Planning ◽  
Operations Planning ◽  
Content Type ◽  
The Impact

PurposeThe purpose of this study is to investigate how big data analytics capabilities (BDAC) enable the implementation of integrated business planning (IBP) – the advanced form of sales and operations planning (S&OP) – by counteracting the increasing information processing requirements.Design/methodology/approachThe research model is grounded in the organizational information processing theory (OIPT). An embedded single case study on a multinational agrochemical company with multiple geographically distinguished sub-units of analysis was conducted. Data were collected in workshops, semistructured interviews as well as direct observations and enriched by secondary data from internal company sources as well as publicly available sources.FindingsThe results show the relevancy of establishing BDAC within an organization to apply IBP by providing empirical evidence of BDA solutions in S&OP. The study highlights how BDAC increase an organization's information processing capacity and consequently enable efficient and effective S&OP. Practical guidance toward the development of tangible, human and intangible BDAC in a particular sequence is given.Originality/valueThis study is the first theoretically grounded, empirical investigation of S&OP implementation journeys under consideration of the impact of BDAC.

An experimental investigation of the impact of using big data analytics on customers’ performance measurement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marwa Rabe Mohamed Elkmash ◽  
Magdy Gamal Abdel-Kader ◽  
Bassant Badr El Din
Keyword(s):  
Big Data ◽  
Performance Measurement ◽  
Data Analytics ◽  
Positive Impact ◽  
Big Data Analytics ◽  
Unstructured Data ◽  
Future Research ◽  
Web Based ◽  
Content Type ◽  
The Impact

Purpose This study aims to investigate and explore the impact of big data analytics (BDA) as a mechanism that could develop the ability to measure customers’ performance. To accomplish the research aim, the theoretical discussion was developed through the combination of the diffusion of innovation theory with the technology acceptance model (TAM) that is less developed for the research field of this study. Design/methodology/approach Empirical data was obtained using Web-based quasi-experiments with 104 Egyptian accounting professionals. Further, the Wilcoxon signed-rank test and the chi-square goodness-of-fit test were used to analyze data. Findings The empirical results indicate that measuring customers’ performance based on BDA increase the organizations’ ability to analyze the customers’ unstructured data, decrease the cost of customers’ unstructured data analysis, increase the ability to handle the customers’ problems quickly, minimize the time spent to analyze the customers’ data and obtaining the customers’ performance reports and control managers’ bias when they measure customer satisfaction. The study findings supported the accounting professionals’ acceptance of BDA through the TAM elements: the intention to use (R), perceived usefulness (U) and the perceived ease of use (E). Research limitations/implications This study has several limitations that could be addressed in future research. First, this study focuses on customers’ performance measurement (CPM) only and ignores other performance measurements such as employees’ performance measurement and financial performance measurement. Future research can examine these areas. Second, this study conducts a Web-based experiment with Master of Business Administration students as a study’s participants, researchers could conduct a laboratory experiment and report if there are differences. Third, owing to the novelty of the topic, there was a lack of theoretical evidence in developing the study’s hypotheses. Practical implications This study succeeds to provide the much-needed empirical evidence for BDA positive impact in improving CPM efficiency through the proposed framework (i.e. CPM and BDA framework). Furthermore, this study contributes to the improvement of the performance measurement process, thus, the decision-making process with meaningful and proper insights through the capability of collecting and analyzing the customers’ unstructured data. On a practical level, the company could eventually use this study’s results and the new insights to make better decisions and develop its policies. Originality/value This study holds significance as it provides the much-needed empirical evidence for BDA positive impact in improving CPM efficiency. The study findings will contribute to the enhancement of the performance measurement process through the ability of gathering and analyzing the customers’ unstructured data.

The influence of big data analytics management capabilities on supply chain preparedness, alertness and agility

2019 ◽  
Vol 32 (2) ◽  
pp. 297-318 ◽  
Author(s):  
Santanu Mandal
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Data Analytics ◽  
Investment Decision ◽  
Big Data Analytics ◽  
Content Type ◽  
Investment Decision Making ◽  
Management Capabilities ◽  
The Impact

Purpose The importance of big data analytics (BDA) on the development of supply chain (SC) resilience is not clearly understood. To address this, the purpose of this paper is to explore the impact of BDA management capabilities, namely, BDA planning, BDA investment decision making, BDA coordination and BDA control on SC resilience dimensions, namely, SC preparedness, SC alertness and SC agility. Design/methodology/approach The study relied on perceptual measures to test the proposed associations. Using extant measures, the scales for all the constructs were contextualized based on expert feedback. Using online survey, 249 complete responses were collected and were analyzed using partial least squares in SmartPLS 2.0.M3. The study targeted professionals with sufficient experience in analytics in different industry sectors for survey participation. Findings Results indicate BDA planning, BDA coordination and BDA control are critical enablers of SC preparedness, SC alertness and SC agility. BDA investment decision making did not have any prominent influence on any of the SC resilience dimensions. Originality/value The study is important as it addresses the contribution of BDA capabilities on the development of SC resilience, an important gap in the extant literature.

The influence of the practices of big data analytics applications on bank performance: filed study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hani Al-Dmour ◽  
Nour Saad ◽  
Eatedal Basheer Amin ◽  
Rand Al-Dmour ◽  
Ahmed Al-Dmour
Keyword(s):  
Big Data ◽  
Commercial Banks ◽  
Data Analytics ◽  
Middle Managers ◽  
Big Data Analytics ◽  
Organizational Factors ◽  
Positive Influence ◽  
Bank Performance ◽  
Content Type ◽  
The Impact

Purpose This paper aims to examine factors influencing the practices of big data analytics applications by commercial banks operating in Jordan and their bank performance. Design/methodology/approach A conceptual framework was developed in this regard based on a comprehensive literature review and the Technology–Environment–Organization (TOE) model. A quantitative approach was used, and the data was collected from 235 commercial banks’ senior and middle managers (IT, financial and marketers) using both online and paper-based questionnaires. Findings The results showed that the extent of the practices of big data analytics applications by commercial banks operating in Jordan is considered to be moderate (i.e. 60%). The results indicated that 61% of the variation on the practices of big data analytics applications by commercial banks could be predicated by TOE model. The organizational factors were found the most important predictors. The results also provide empirical evidence that the extent of practices of big data analytics applications has a positive influence on the bank performance. In the final section, research implications and future directions are presented. Originality/value This paper contributes to theory by filling a gap in the literature regarding the extent of the practices of big data analytics applications by commercial banks operating in developing countries, such as Jordan. It empirically examines the impact of the practices of big data analytics applications on bank performance.

scholarly journals Are environmental-related online reviews more helpful? A big data analytics approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcello Mariani ◽  
Matteo Borghi
Keyword(s):  
Big Data ◽  
North America ◽  
Data Analytics ◽  
Negative Binomial ◽  
Big Data Analytics ◽  
Online Reviews ◽  
Environmental Discourse ◽  
Content Type ◽  
Digital Platforms ◽  
The Impact

Purpose Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on electronic word-of-mouth (e-WOM) helpfulness across eight major destination cities in North America and Europe. Design/methodology/approach This study gathered, by means of Big Data techniques, 2.7 million ORs hosted on Booking.com and TripAdvisor, and covering hospitality services in eight different destinations cities in North America (New York City, Miami, Orlando and Las Vegas) and Europe (Barcelona, London, Paris and Rome) over the period 2017–2018. The ORs were analysed by means of ad hoc content analytic dictionaries to identify the presence and depth of the environmental discourse included in each OR. A negative binomial regression analysis was used to measure the impact of the presence/depth of online environmental discourse in ORs on e-WOM helpfulness. Findings The findings indicate that the environmental discourse presence and depth influence positively e-WOM helpfulness. More specifically those travelers who write explicitly about environmental topics in their ORs are more likely to produce ORs that are voted as helpful by other consumers. Research limitations/implications Implications highlight that both hotel managers and platform developers/managers should become increasingly aware of the importance that customer attach to environmental practices and initiatives and therefore engage more assiduously in environmental initiatives, if their objective is to improve online review helpfulness for other customers reading the focal reviews. Future studies might include more destinations and other operationalizations of environmental discourse. Originality/value This study constitutes the first attempt to capture how the presence and depth of hospitality services consumers’ environmental discourse influence e-WOM helpfulness on multiple digital platforms, by means of a big data analysis on a large sample of online reviews across multiple countries and destinations. As such it makes a relevant contribution to the area at the intersection between big data analytics, e-WOM and sustainable tourism research.

Responding to market turbulence by big data analytics and mass customization capability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hongyan Sheng ◽  
Taiwen Feng ◽  
Lucheng Chen ◽  
Dianhui Chu
Keyword(s):  
Big Data ◽  
Mass Customization ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Two Dimensions ◽  
Content Type ◽  
Managerial Skills ◽  
Service Oriented ◽  
Market Turbulence ◽  
The Impact

PurposeThis study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT).Design/methodology/approachThis study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms.FindingsThe results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA.Originality/valueThis study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.

Big data analytics in supply chain and logistics: an empirical approach

2018 ◽  
Vol 29 (2) ◽  
pp. 767-783 ◽  
Author(s):  
Maciel Manoel Queiroz ◽  
Renato Telles
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Research Field ◽  
Content Type ◽  
Additional Tool ◽  
Current State ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to recognise the current state of big data analytics (BDA) on different organisational and supply chain management (SCM) levels in Brazilian firms. Specifically, the paper focuses on understanding BDA awareness in Brazilian firms and proposes a framework to analyse firms’ maturity in implementing BDA projects in logistics/SCM. Design/methodology/approach A survey on SCM levels of 1,000 firms was conducted via questionnaires. Of the 272 questionnaires received, 155 were considered valid, representing a 15.5 per cent response rate. Findings The knowledge of Brazilian firms regarding BDA, the difficulties and barriers to BDA project adoption, and the relationship between supply chain levels and BDA knowledge were identified. A framework was proposed for the adoption of BDA projects in SCM. Research limitations/implications This study does not offer external validity due to restrictions for the generalisation of the results even in the Brazilian context, which stems from the conducted sampling. Future studies should improve the comprehension in this research field and focus on the impact of big data on supply chains or networks in emerging world regions, such as Latin America. Practical implications This paper provides insights for practitioners to develop activities involving big data and SCM, and proposes functional and consistent guidance through the BDA-SCM triangle framework as an additional tool in the implementation of BDA projects in the SCM context. Originality/value This study is the first to analyse BDA on different organisational and SCM levels in emerging countries, offering instrumentalisation for BDA-SCM projects.

scholarly journals Does big data analytics influence frontline employees in services marketing?

2017 ◽  
Vol 23 (3) ◽  
pp. 623-644 ◽  
Author(s):  
Saradhi Motamarri ◽  
Shahriar Akter ◽  
Venkat Yanamandram
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Service Providers ◽  
Research Question ◽  
Big Data Analytics ◽  
Frontline Employees ◽  
Skill Levels ◽  
Content Type ◽  
Knowledge Intensive ◽  
The Impact

Purpose Big data analytics (BDA) helps service providers with customer insights and competitive information. It also empowers customers with insights about the relative merits of competing services. The purpose of this paper is to address the research question, “How does big data analytics enable frontline employees (FLEs) in effective service delivery?” Design/methodology/approach The research develops schemas to visualise service contexts that potentially benefit from BDA, based on the literature drawn from BDA and FLEs streams. Findings The business drivers for BDA and its level of maturity vary across firms. The primary thrust for BDA is to gain customer insights, resource optimisation and efficient operations. Innovative FLEs operating in knowledge intensive and customisable settings may realise greater value co-creation. Practical implications There exists a considerable knowledge gap in enabling the FLEs with BDA tools. Managers need to train, orient and empower FLEs to collaborate and create value with customer interactions. Service-dominant logic posits that skill asymmetry is the reason for service. So, providers need to enhance skill levels of FLEs continually. Providers also need to focus on market sensing and customer linking abilities of FLEs. Social implications Both firms and customers need to be aware of privacy and ethical concerns associated with BDA. Originality/value Knitting the BDA and FLEs research streams, the paper analyses the impact of BDA on service. The research by developing service typology portrays its interplay with the typologies of FLEs and BDA. The framework portrays the service contexts in which BD has major impact. Looking further into the future, the discussion raises prominent questions for the discipline.

What attracts vehicle consumers’ buying

2019 ◽  
Vol 120 (1) ◽  
pp. 57-78 ◽  
Author(s):  
Fuli Zhou ◽  
Ming K. Lim ◽  
Yandong He ◽  
Saurabh Pratap
Keyword(s):  
Big Data ◽  
Operations Management ◽  
Data Analytics ◽  
Design Methodology ◽  
Big Data Analytics ◽  
Content Type ◽  
Consumption Behavior ◽  
Integrated Method ◽  
Data Analytic

Purpose The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective.

scholarly journals The impact of Industry 4.0 on organizational performance: the case of Pakistan's retail industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shahbaz Ali ◽  
Yongping Xie
Keyword(s):  
Cloud Computing ◽  
Big Data ◽  
Organizational Performance ◽  
Industry 4.0 ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Retail Industry ◽  
Content Type ◽  
The Impact ◽  
And Robotics

PurposeThe purpose of this paper was to assess and determine the impact of the five core technologies of Industry 4.0 (3D Printing, Big Data Analytics, Cloud Computing, Internet of Things (IoT) and Robotics) on the organizational performance of the retail industry in the context of Pakistan.Design/methodology/approachPakistan's retail industry was chosen as the target sector, and the target population was composed of senior-level employees, including managers from first-level positions to top-level positions, as well as subordinate employees working under the supervision of first-level managers, possessing the technological know-how of Industry 4.0. The data were collected through a matrix-based survey questionnaire that was based on a five-point Likert scale, ranging from “strongly agree” to “strongly disagree.” The process of data analysis was conducted using IBM SPSS Statistics.FindingsThe findings obtained by this research work showed a significant relationship among the five core pillars of Industry 4.0 and the organizational performance of Pakistan's retail industry. Besides, the obtained findings provided preliminary evidence that Industry 4.0's disruptive technologies, particularly, 3D printing, big data analytics, cloud computing, IoT and robotics, could help Pakistan's retail industry solve various problems and challenges, such as meager revenues, increased expenses and unorganized systems.Originality/valueThe present study extended the theoretical body of knowledge through studying and examining Industry 4.0's five crucial factors that significantly contribute to the service sector, particularly, the retail industry, of the big emerging markets (BEM) economies, including Pakistan.

The framework of talent analytics using big data

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arnold Saputra ◽  
Gunawan Wang ◽  
Justin Zuopeng Zhang ◽  
Abhishek Behl
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Design Methodology ◽  
Big Data Analytics ◽  
Talent Management ◽  
Content Type ◽  
Using Data ◽  
Business Challenges ◽  
Practical Implications

PurposeThe era of work 4.0 demands organizations to expedite their digital transformation to sustain their competitive advantage in the market. This paper aims to help the human resource (HR) department digitize and automate their analytical processes based on a big-data-analytics framework.Design/methodology/approachThe methodology applied in this paper is based on a case study and experimental analysis. The research was conducted in a specific industry and focused on solving talent analysis problems.FindingsThis research conducts digital talent analysis using data mining tools with big data. The talent analysis based on the proposed framework for developing and transforming the HR department is readily implementable. The results obtained from this talent analysis using the big-data-analytics framework offer many opportunities in growing and advancing a company's talents that are not yet realized.Practical implicationsBig data allows HR to perform analysis and predictions, making more intelligent and accurate decisions. The application of big data analytics in an HR department has a significant impact on talent management.Originality/valueThis research contributes to the literature by proposing a formal big-data-analytics framework for HR and demonstrating its applicability with real-world case analysis. The findings help organizations develop a talent analytics function to solve future leaders' business challenges.

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