scholarly journals Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions

2019 ◽  
Vol 20 (2) ◽  
pp. 353-370 ◽  
Author(s):  
Dongfeng Liu ◽  
Rob Wilson ◽  
Daniel Plumley ◽  
Xiaofeng Chen
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Professional Football ◽  
Content Type ◽  
Football Club ◽  
Youth Education ◽  
Football Clubs ◽  
Corporate Social ◽  
Patronage Intentions

Purpose The purpose of this paper is to analyze fans’ perceptions of the corporate social responsibility (CSR) activities of a professional football club, specifically whether or not perceived CSR performances are then likely to influence patronage intentions of the fans in relation to the football club. Design/methodology/approach The paper uses the example of a professional football club in China as a case study for data analysis. Based on a sample of 451 home team fans, analysis was conducted through calculation of descriptive statistics, and exploratory factor analysis. Regression analysis was conducted to determine the impact of perceived CSR performance on fans’ patronage intentions. Findings The results revealed that factor 3 (“CSR to customer and employee”) and factor 4 (“Community development and youth education”) were significantly predictive of all the three patronage intention variables, i.e. repeat purchase, word-of-mouth and merchandise consumption. In addition, factor 2 (“charity”) would also affect merchandise consumption intention, but have no effect on any other dimensions. Originality/value A scale measuring perceived CSR performance in professional football clubs by the fans in the Chinese context has been developed. In addition, the authors have identified that the two main CSR factors that would influence fans’ patronage intentions are: “CSR to the customer and employee” and “community development and youth education.” Thus, if football clubs are to use CSR strategically to leverage spend, then it is these two areas that they should focus on, explicitly in relation to CSR activities. This paper adds value to an area that is currently under-researched in respect of CSR activities in Chinese professional football.

scholarly journals Community perceptions of a CSR programme: A case study of a professional football club

2017 ◽  
Vol 14 (3) ◽  
pp. 197-203 ◽  
Author(s):  
Simeon E.H. Davies ◽  
Talent Moyo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Professional Sport ◽  
Community Perceptions ◽  
Professional Football ◽  
Football Club ◽  
Professional Soccer ◽  
Football Clubs ◽  
Corporate Social

Professional sport organisations, especially football clubs have been historically characterised by committed and loyal support from local communities an example of such a relationship can be traced to 1888, when the leading Scottish club Celtic FC implemented a unique governance system that included allowing their fans to have a say in the running of the organisation (Carr, Findlay, Hamil, Hill and Morrow, 2000); such an accommodation could be viewed as an early example of a corporate social responsibility initiative at a professional football club. It is therefore not surprising that many present day professional football clubs are increasingly integrating Corporate Social Responsibility (CSR) as part of their overall business and operational strategy in order to facilitate sustainable success in a competitive and often volatile environment. However, little if any research has been conducted in an African context regarding CSR programmes and professional sport organisations. In response to this shortcoming the aim of this research was to conduct a case study of community perceptions of the CSR programme at Ajax Cape Town Football Club who play in the Professional Soccer League (PSL). This study employed a mixed methods design in order to generate both quantitative and qualitative data for a nuanced and relevant data analysis. It should be noted that a number of established high profile European football clubs have recognised the importance CSR, for example Barcelona FC whose exemplary CSR structure has been beneficial to the club, as well as their immediate community (Hamil, Walters and Watson, 2010). Furthermore, it has been previously reported that research can facilitate a better understanding of how and if sport organisations can maximise their organisational performance from their CSR and furthermore also show the social and economic benefits of sport (Moyo and Davies, 2015).

Corporate social responsibility of mining industries

2015 ◽  
Vol 57 (5) ◽  
pp. 367-372 ◽  
Author(s):  
Deepankar Sharma ◽  
Priya Bhatnagar
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Large Scale ◽  
Mining Industry ◽  
Developed Countries ◽  
Advanced Technology ◽  
Foreign Firms ◽  
Content Type ◽  
Corporate Social

Purpose – This paper aims to examine the community development approaches of large-scale mining companies, with particular reference to how they may engender community dependency. Design/methodology/approach – The paper begins with a review of corporate social responsibility (CSR) in the mining industry, corporate community initiatives and the problem of mining dependency at a national, regional and local levels. Findings – It outlines some of the reasons why less-developed countries (LDCs) experience under-development and detrimental effects as a result of their linkages with industrialized countries. LDCs are not able to take advantage of advanced technology and management skills due to being relatively poor in capital and skills, and foreign technologies compete unfairly with and destroy local production techniques, creating a pool of unemployable “marginalized” people. Holder’s of investments in LDCs demand annual returns for continued support – profits are taken out of the country or guaranteed by tax concessions. Unwillingness of foreign firms to train local people to take over management positions. Originality/value – This paper explores how the need to address sustainability issues has affected communities, and whether community development initiatives have been effective in contributing to more sustainable communities.

Corporate social responsibility in sport: Stakeholder management in the UK football industry

2010 ◽  
Vol 16 (4) ◽  
pp. 566-586 ◽  
Author(s):  
Geoff Walters ◽  
Richard Tacon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Theory ◽  
Stakeholder Management ◽  
Professional Football ◽  
Football Club ◽  
Wide Range ◽  
The Uk ◽  
Corporate Social ◽  
Football Industry

AbstractCorporate social responsibility (CSR) has become increasingly significant for a wide range of organisations and for the managers that work within them. This is particularly true in the sport industry, where CSR is now an important area of focus for sport organisations, sport events and individual athletes. This article demonstrates how CSR can inform both theoretical debates and management practice within sport organisations. It does so by focusing on stakeholder theory, which overlaps considerably with CSR. In this article, stakeholder theory is used to examine three major CSR issues: stakeholder definition and salience, firm actions and responses, and stakeholder actions and responses. These three issues are considered in the context of the UK football industry. The article draws on 15 semi-structured qualitative interviews with senior representatives from a number of different organisations. These include the director of a large professional football club; a chief executive of a medium-sized professional football club in addition to the supporter-elected director; and the vice-chairman of a small professional football club. Additional interviews were undertaken with five representatives from national supporter organisations, two board members at two large supporter associations, two representatives from the Football League, one representative from the Independent Football Commission, and a prominent sports journalist. The analysis of the interview data illustrates ways in which CSR can be implemented by sport organisations through stakeholder management strategies. The article concludes that stakeholder theory has both conceptual and empirical value and can be used to illuminate key issues in sport management.

scholarly journals Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompié in Spain

2021 ◽  
Vol 13 (24) ◽  
pp. 13689
Author(s):  
Gema Lobillo Mora ◽  
Xavier Ginesta ◽  
Jordi de San Eugenio Vela
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Football Club ◽  
Football Clubs ◽  
Green Earth ◽  
Corporate Social ◽  
Development And Environment ◽  
Holistic Vision ◽  
The Impact

On October 2020, Real Betis Balompié, a football club located in Seville (Andalucia), presented the Forever Green programme, a global programme of Corporate Social Responsibility (CSR) that, through the club’s foundation, enables the entity to position itself in areas of sustainable development and environment at a global level. This project was preceded by a sponsorship initiative with the Green Earth project, as well as having been the first football club to sign the United Nations’ Climate Change Now initiative. This article aims to explain the rebranding process of a sports brand based on values linked to sustainability and to assess the impact this rebranding process has had on the fans’ perception of the brand. The methodology used was a combination of in-depth interviews with the executives charged with leading the rebranding process and a convenience survey given to 100 fans to assess the impact of the initiative. The results show that both the entity and the fans agree on a holistic vision of what the CSR is, altruistic in nature, and that its initiatives should be applicable across the entire organisation. However, although the club’s link with values of the environment and sustainability is highly valued by the fans, they still do not feel directly called upon to take part in actions that the club organises.

The role of corporate social responsibility (CSR) toward the development micro and small and entrepreneurs using partnership and community development program (PKBL) in Pekanbaru

2018 ◽  
Vol 60 (1) ◽  
pp. 79-86
Author(s):  
Sri Indarti
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Development Program ◽  
Task Orientation ◽  
Content Type ◽  
Entrepreneurial Attitude ◽  
Significant Difference ◽  
Before And After ◽  
Corporate Social

Purpose This paper aims to determine the roles of corporate social responsibility (CSR) or social responsibility practiced by state-owned enterprises (SOEs) toward the development of entrepreneurial attitude and revenue of micro and small entrepreneurs in Pekanbaru. Design/methodology/approach This research used quantitative analysis with t-test (different test) to view the differences in entrepreneurial attitude and revenue before and after receiving the CSR fund through Partnership and Community Development Program (PKBL program). Findings PKBL aid by a state-owned company is highly effective and helps small and micro entrepreneurs in increasing revenue. It is seen from the significance of sales turnover and cost efficiency development. Some positive impacts of receiving PKBL fund on the development of entrepreneurial attitude towards positivity are significant and some are not. A significant change is found in the development of entrepreneurial attitude in the aspect of planning and leadership that show that micro and small entrepreneurs have a plan and a good leadership after receiving PKBL fund. There appears a significant difference before and after PKBL fund distribution. Confidence, task orientation, risk taking and honesty dimensions show no signs of significant difference before and after receiving PKBL fund, as they are related to someone’s nature, which is attached to each individual, and it requires time, processes and optimal treatment to change. Originality/value No study has investigated the roles of CSR or social responsibility practiced by SOEs towards the development of entrepreneurial attitude and revenue of micro and small entrepreneurs in Pekanbaru, Riau.

scholarly journals Community as stakeholder of the corporate social responsibility programme in Malaysia: outcomes in community development

2015 ◽  
Vol 11 (1) ◽  
pp. 109-130 ◽  
Author(s):  
Maimunah Ismail ◽  
Siti Noormi Alias ◽  
Roziah Mohd Rasdi
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Multinational Corporations ◽  
Legal Responsibility ◽  
Dominant Type ◽  
Content Type ◽  
Younger Age ◽  
Community Data ◽  
Corporate Social

Purpose – This study aims to explore the outcome of a corporate social responsibility (CSR) programme in community development from the perspective of its participants in Malaysia. It is argued that information regarding community development CSR, the providers of CSR and the outcomes of CSR on community development in Malaysia has been scant. Hence, this study examines specifically the profiles of participants of CSR programmes in community development, the profiles of selected CSR-participating corporations, the orientation of CSR responsibilities undertaken by corporations as perceived by the participants and the types of community development contribution from CSR-participating corporations. Outcomes were determined through the results of the last two objectives. Design/methodology/approach – Building on the stakeholder theory and the work of Visser’s CSR pyramid, this article explores the outcomes of CSR resulting from the participation of individuals in the community. Data were gathered from 336 respondents who were participants of CSR programmes sampled from 58 local and multinational corporations in Malaysia. Findings – The results showed that about half of the respondents were in the younger age group with a mean age of 24.40 years. The majority of the CSR-participating corporations had implemented CSR programmes from the first decade of the millennium and had their core businesses in diverse sectors. Legal responsibility was ranked the most important orientation and ethical responsibility the least important orientation. Education-related activities formed the dominant type of CSR contribution. Research limitations/implications – The study addresses a gap in the literature on Malaysian community CSR, particularly from the perspective of the community, which is one of the important stakeholders. Originality/value – This research contributes to the scarce literature on CSR in Malaysia by analysing the way business organisations in the country contribute to community development through CSR. The findings of this study should be useful to community development practitioners, CSR providers and researchers.

Corporate social responsibility in sport: Stakeholder management in the UK football industry

2010 ◽  
Vol 16 (4) ◽  
pp. 566-586 ◽  
Author(s):  
Geoff Walters ◽  
Richard Tacon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Theory ◽  
Stakeholder Management ◽  
Professional Football ◽  
Football Club ◽  
Wide Range ◽  
The Uk ◽  
Corporate Social ◽  
Football Industry

AbstractCorporate social responsibility (CSR) has become increasingly significant for a wide range of organisations and for the managers that work within them. This is particularly true in the sport industry, where CSR is now an important area of focus for sport organisations, sport events and individual athletes. This article demonstrates how CSR can inform both theoretical debates and management practice within sport organisations. It does so by focusing on stakeholder theory, which overlaps considerably with CSR. In this article, stakeholder theory is used to examine three major CSR issues: stakeholder definition and salience, firm actions and responses, and stakeholder actions and responses. These three issues are considered in the context of the UK football industry. The article draws on 15 semi-structured qualitative interviews with senior representatives from a number of different organisations. These include the director of a large professional football club; a chief executive of a medium-sized professional football club in addition to the supporter-elected director; and the vice-chairman of a small professional football club. Additional interviews were undertaken with five representatives from national supporter organisations, two board members at two large supporter associations, two representatives from the Football League, one representative from the Independent Football Commission, and a prominent sports journalist. The analysis of the interview data illustrates ways in which CSR can be implemented by sport organisations through stakeholder management strategies. The article concludes that stakeholder theory has both conceptual and empirical value and can be used to illuminate key issues in sport management.

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