Coaching Clinic Basic Movements and Dominant Physical Conditions for Athletes at Gemilang Raya FC

Basic movements and dominant physical conditions are often still a problem for soccer players in supporting the strategies and tactics of a coach in building attacks or in defense, especially at Football Club Gemilang Raya Kuningan. Some players still have shortcomings in carrying out correct and accurate basic movements and do not yet know the physical procedural requirements that a professional soccer player must possess. Based on the problems faced, the STKIP Muhammadiyah Kuningan Service Team carried out activities to overcome the problems faced by partners. Community service activities aim to improve the abilities and skills of Football Club Gemilang Raya Kuningan athletes in performing basic movements and knowing the dominant physical condition. The activity was carried out at the Gemilang Raya Kuningan Football Club and was attended by 20 players. The method used is a coaching clinic which consists of 2 sessions. The material provided consists of understanding basic movements and dominant physical conditions, practice on basic movements and dominant physical conditions. The results of the activity to the community showed an increase in the abilities and skills of Football Club Gemilang Raya Kuningan players regarding basic movements and dominant physical conditions.

Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompié in Spain

On October 2020, Real Betis Balompié, a football club located in Seville (Andalucia), presented the Forever Green programme, a global programme of Corporate Social Responsibility (CSR) that, through the club’s foundation, enables the entity to position itself in areas of sustainable development and environment at a global level. This project was preceded by a sponsorship initiative with the Green Earth project, as well as having been the first football club to sign the United Nations’ Climate Change Now initiative. This article aims to explain the rebranding process of a sports brand based on values linked to sustainability and to assess the impact this rebranding process has had on the fans’ perception of the brand. The methodology used was a combination of in-depth interviews with the executives charged with leading the rebranding process and a convenience survey given to 100 fans to assess the impact of the initiative. The results show that both the entity and the fans agree on a holistic vision of what the CSR is, altruistic in nature, and that its initiatives should be applicable across the entire organisation. However, although the club’s link with values of the environment and sustainability is highly valued by the fans, they still do not feel directly called upon to take part in actions that the club organises.

Added value for sponsors: a study of network in football 2011–2018

PurposeThis study identifies the outcomes prioritised by the sponsors of a sport, specifically football. The authors’ novel thesis is that the network collaboration between sponsors as well as with the sponsorship object (i.e. the football club) is a significant determinant of sponsor satisfaction and the likelihood of renewing the sponsorship deal. This perspective has not been adequately addressed in existing sponsorship research.Design/methodology/approachThe authors use an original dataset to empirically analyse networks and their business value for football sponsors. Our data covers sponsors of the Norwegian football club Rosenborg Ballklub (RBK) from 2011 to 2018, which we analyse using regression models.FindingsThe results indicate that network effects are extremely important for sponsors in the RBK network. The authors’ analyses also indicate that network effects are more important than exposure.Practical implicationsWhen planning, sponsors must analyse their motives for being a sponsor and assess how well their network functions by exploring its cohesiveness and scope. It is also very important that the sponsorship object be aware of the value of the network and enable interaction between the sponsors.Originality/valueThis study confirms that functioning networks contribute to the satisfaction and renewal of sponsorships and can attract a growing number of sponsors for sports clubs, thus serving as an important source of income.

Analisis Dislikes to Viewers Ratio YouTube pada 5 Klub Sepakbola Terkaya di Dunia

YouTube is a social media application that allows users to view, send and share videos. Based on data compiled by We Are Social, it has been recorded that 88% of Indonesians have used the social media Youtube. This means that out of 150 million social media users in Indonesia, around 132 million people already use YouTube. The large number of active YouTube users around the world can certainly provide an opportunity for famous football clubs to make the YouTube platform a social media marketing platform. The 5 richest football clubs in the world that use YouTube as a marketing platform are: Barcelona, Real Madrid, Bayern Munich, Manchester United and Liverpool. The purpose of this study is to calculate the credibility of the YouTube channel's performance of the 5 Richest Football Clubs in the World. The method used for this research is quantitative exploratory method. The results of this study indicate that the Bayern Munich football club is ranked first and has good channel performance credibility.

Perusahaan Judi Online Sebagai Sponsor Klub Sepak Bola Profesional di Indonesia Ditinjau dari Aspek Hukum Pidana

Professional sports are sports that are organized to get income from a skill. One of the most popular sport is football. In Indonesia, the Local Government Budget is not allocated to the professional football club. So, the professional football club establishes sponsorship collaboration with other agencies. For example, in league 1 2020 Indonesia’s football competition, there was a cooperation between a professional football club with an initial “PSKB” and an online gambling site with an initial “S” as a sponsorship partner. Reviewed by a criminal law aspect, it can cause a problem because there’s an indication violates a positive law in Indonesia. The result of the study research showed that the club’s action potentially violates Article 27 paragraph (2) Law Concerning Information and electronic transactions because the club promoted a thing aim to information about online gambling. Criminal responsibility can be imposed on the club as a corporation and/or director.Keywords: Professional football club; Online Gambling site; Sponsorship; Social Media; Corporation.AbstrakOlahraga professional merupakan olahraga yang diperuntukan untuk memperoleh pendapatan dalam bentuk uang atau lainnya atas kemaharian berolahraga. Kepopularitasan sepakbola sebagai salah satu olahraga yang digemari. Di Indonesia pendanaan sepak bola professional tidak diperoleh dari APBD, sehingga klub sepak bola professional mendapatkan dana dengan salah satu cara yaitu menjalin kerjasama sponsorship dengan pihak lain. Sebagai contohnya pada penyelenggaraan Liga 1 tahun 2020 sebagai kompetisi sepak bola, adanya kerjasama sponsorship yang dijalin antara klub sepak bola professional berinisial “PSKB” dengan situs judi online berinisial “S”. Hal tersebut apabila ditinjau dari aspek hukum pidana dapat menimbulkan permasalahan dimana terdapat indikasi atau potensi melanggar aturan hukum positif di Indonesia. Hasil penelitian penulis menunjukan Perbuatan klub tersebut dapat berpotensi melanggar ketentuan Pasal 27 ayat (2) UU ITE, dikarenakan klub tersebut mempromosikan hal yang mengarah pada informasi yang memuat perjudi online. Serta, pertanggungjawaban pidananya dapat dibebankan kepada pengurus dan/atau korporasi. Kata Kunci: Klub Sepak Bola Profesional; Situs Judi Online; Sponsorship; Sosial Media; Korporasi.

Features of Marketing Activities of the Football Club “Nizhny Novgorod”

The relevance of the research topic is due to the fact that marketing in sports is an effective component of sports management, just as it is in other areas of management. Sports marketing has its own specific features based on the characteristics of a particular sport, and this article deals with football marketing. The purpose of this article is to reflect the results of the study of a sports club’s marketing activities. The object of the study is the regional football club “Nizhny Novgorod”(Russia). The main objectives of the study are to identify the factors that attract the fans’ interest to the football club, to attending matches and purchasing club merchandise. Based on a survey of Nizhny Novgorod residents, a study of football fans’ needs in the region was carried out and the target audience of the FC “Nizhny Novgorod” was determined. The results of the survey show that the fans are poorly motivated to attend football matches with the participation of this club. The potential of modern promotion methods such as social media marketing (SMM) is used insufficiently. There is a need to make a more active impact on football consumers in the region, to intensify the work with the fans of the club, to improve the quality and design of the club’s merchandise. As a result of our research, a series of measures have been developed aiming to involve fans in the club’s life, both on match days and between matches. These measures include: promoting season ticket sales, more effective use of the home stadium on match days, active work to attract families with children, organising family leisure at the stadium, stadium tours, activities outside the stadium – weekend events in the city’s parks. The value of the research findings presented in the article lies in identifying the need to create the conditions for a football feast based on football marketing methods, aiming to attract fans to the club.

Measuring robustness: sustainable success factors affecting professional football clubs

PurposeMany factors influence success at a professional football club, as each club has an exclusive definition and interpretation of success. Using the Football Management Q-Score as a foundation, the authors set out to prove the framework's robustness in the industry's current environment.Design/methodology/approachTo determine the purpose, the authors conducted interviews with Bundesliga experts. Using the Gioia Method, the authors could condense interview feedback into aggregate themes reflecting the main findings of the analysis process.FindingsFrom 1,025 codes, three main contributions resulted – the concept of intercorrelation, a more balanced and dynamic framework, and four new key drivers.Originality/valueExpert feedback validated the framework as robust, and the further main contributions gave the framework a wider application to a larger range of clubs, allowing the users of the framework to infer a greater context. Interview results proved the inclusion of Kaplan and Norton's original framework with vision and strategy.

O clube como vocação: os sentidos da política nas fontes orais dos presidentes de futebol do Rio de Janeiro

Estruturado com base em entrevistas de profundidade, este artigo se propõe a debater os significados da adesão dos dirigentes de futebol aos seus respectivos clubes. O texto busca discutir como os dirigentes pensam e praticam a política a partir de duas trajetórias representativas: Ângelo Chaves, presidente do Fluminense Football Club, e George Helal, presidente do Clube de Regatas do Flamengo. A literatura existente sobre o tema, entretanto, nunca se aprofundou nas trajetórias dos dirigentes esportivos e, em particular, na forma como eles ascendem no interior do quadro social dos clubes. Nos relatos, a política é representada como o sacrifício dos indivíduos em relação ao grupo. Essas narrativas contrastam com as representações cotidianas veiculadas nos meios de comunicação em torno dos dirigentes do futebol. As fontes orais ajudam a reconstituir a visão de mundo desses grupos, a maneira e a forma pela qual esses imaginam e pensam o fazer político.

Creating a development plan for students of a children's and youth football school

This scientific and practical article is devoted to the analysis of the results of an experiment aimed at psychological and pedagogical support of the process of building a project for the development of the inner world of a player of a children's and youth football team of the professional football club "Lviv" from the Ukrainian city of Lviv. A special feature of the psychological and pedagogical support for designing the development of the student's psyche is the use of the paradigm of the language of the theory of activity in the version of the Moscow methodological and pedagogical circle (MMPC), using the language of schematic images and the pyramid of subjectivity, explaining the path of formation of human mental mechanisms in the unity of cognitive, emotive and conative processes, starting from the vital level of their development to the level of spirituality. Another feature of the article is that the presentation of methods and techniques does not occur in a separate part of it, but in the process of describing the steps of designing a development plan that is formed for absolutely all professional athletes who have the acmeological potential of professionalization in football. It is presented in the form of 11 steps to create an individual trajectory of the player's development. In each of these steps, it is important that the coaches and the player participate with their parents, representatives of the club, which has its own component in terms of the volume and quality of the efforts required on their part. The article reveals the first of the 4 steps of creating a reasonable player development plan. For example, we consider working with one of the players. The content of this particular illustration is a very illustrative and demonstrative example. It is assumed that a series of articles in this publication will reveal the topic of student development management, which will include both scientific and theoretical and review types of works. The next article will be a continuation of this one in terms of demonstrating the success of implementing this particular development plan by the example of several players from a team consisting of 22 players who have been trained in a similar way, i.e. using methodological criteria for the organization of psychological and pedagogical support for the development of thinking, sensory-motivational and volitional characteristics of players by football club coaches.