Analysis of customers' return behaviour after online shopping in China using SEM

2020 ◽  
Vol 120 (5) ◽  
pp. 883-902
Author(s):  
Danping Lin ◽  
Carman Ka Man Lee ◽  
M.K. Siu ◽  
Henry Lau ◽  
King Lun Choy
Keyword(s):  
Direct Effect ◽  
Latent Variables ◽  
Structural Equation ◽  
Online Shopping ◽  
Theoretical Understanding ◽  
Content Type ◽  
Logistics Service ◽  
Product Return ◽  
Customer Behaviour ◽  
New Perspective

PurposeThe purpose of this paper is to examine the potential impacts of various variables on product return activities after online shopping. Previous studies on customer behaviour have been predominantly concerned with return on used products and other product-quality-related constructs in the model. This study aims to specially examine the logistics service-related and customer intention–related variables for general products under the e-commerce circumstance.Design/methodology/approachStructured questionnaire data for this study were collected in the two southeast cities of China (162 useable responses). Structural equation modelling was used to examine the latent variables.FindingsThe results confirmed that product return intention has the greatest impact on online shopping returns with a direct effect of 0.63, followed by the flexibility in return (logistics service) with a direct effect of 0.49.Originality/valueSuch a model not only enriches the theoretical understanding of customer behaviour studies but also offers online shopping stores and platforms a quantitative benchmark and new perspective on the design of online shopping supply chains by considering product returns so as to improve the customer satisfaction.

Revealing the impact of operational logistics service quality on omni-channel capability

2018 ◽  
Vol 30 (5) ◽  
pp. 1200-1221 ◽  
Author(s):  
Işık Özge Yumurtacı Hüseyinoğlu ◽  
Metehan Feridun Sorkun ◽  
Gülmüş Börühan
Keyword(s):  
Structural Equation Modeling ◽  
Service Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Channel Management ◽  
Theoretical Understanding ◽  
Content Type ◽  
Logistics Service ◽  
Logistics Service Quality ◽  
The Impact

PurposeThis paper introduces the term “omni-channel capability” and tests its validity. The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on omni-channel capability.Design/methodology/approachAn online survey was used to evaluate the new concept of “omni-channel capability” and LSQ from the consumer’s perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis and structural equation modeling were performed to introduce, test and validate omni-channel capability, and test the study’s hypotheses. Consumers who had previously shopped from both the online and physical stores of a particular retailer completed a self-administered survey.FindingsThe findings supported the use of the term “omni-channel capability,” which has three elements: channel consistency, cross-channel and social media. The results also revealed the positive impact of operational LSQ on omni-channel capability.Practical implicationsTaking consumer perceptions as a reference point, this study reveals major issues that retailers should focus on while pursuing an omni-channel strategy. The findings also highlight the need for retailers to ensure operational LSQ to implement an omni-channel management strategy.Originality/valueTo improve on the limited theoretical understanding and empirical grounding of omni-channel management, this study described the three elements of omni-channel capability. The impact of operational LSQ on omni-channel capability gives empirical support for the theorized hierarchy of dynamic capabilities (zero- and first-order capabilities).

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

Supply chain integration and its impact on sustainability

2018 ◽  
Vol 118 (9) ◽  
pp. 1749-1765 ◽  
Author(s):  
Mingu Kang ◽  
Ma Ga (Mark) Yang ◽  
Youngwon Park ◽  
Baofeng Huo
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Management Practices ◽  
Social Performance ◽  
Supply Chain Integration ◽  
Equation Modeling ◽  
Content Type ◽  
New Perspective ◽  
And Performance ◽  
And Function

Purpose The purpose of this paper is to examine the role of supply chain integration (SCI) in improving sustainability management practices (SMPs) and performance. Design/methodology/approach Based on data collected from 931 manufacturing firms in multiple countries and regions, the authors conducted a structural equation modeling analysis to test the proposed hypotheses. Findings The findings suggest that supplier and customer integration are vital enablers for both intra- and inter-organizational SMPs. The results also reveal that both intra- and inter-organizational SMPs are significantly and positively associated with sustainability performance (i.e. economic, environmental and social performance) and function as complements to jointly enhance environmental and social performance. Originality/value This study incorporates SCI into the sustainability literature, providing a new perspective on sustainability and supply chain management research.

scholarly journals ANALISIS PENGARUH LAYANAN BELANJA ONLINE TERHADAP PERJALANAN BERBASIS RUMAH DAN TEMPAT AKTIVITAS DENGAN METODE SEM

2020 ◽  
Vol 3 (4) ◽  
pp. 1017
Author(s):  
James Salim ◽  
Leksmono Suryo Putranto
Keyword(s):  
Structural Equation Modeling ◽  
Direct Effect ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Shopping Centers ◽  
Online System ◽  
Shopping Trips ◽  
Derived Demand

Transportation is an activity which moving a person or an object from one place to another place. Transportation is done not for desire, it is a derived demand for humans to do the activities for fulfiling their daily needs. Shopping is one of the activities that comply their daily needs. Nowdays, online shopping is a trend. Besides easy to do, online shopping can be done any where and any time because of its online system. Along with the growth of online shopping, a lot of people prefer online shopping rather than traditional shopping to shops, markets, shopping centers and other places. Thisthings could change number of people on doing shopping trips. Thisresearch aimsto find out what factors effects someone’s decision to shop online and find out wether online shopping has a direct effect on shopping trips done by people. Data for this reseach collected by quistionnaire. This research will be done with Structural Equation Modeling (SEM) Method. This research shows that experience and trust are strong factors on someone for making decision to shop online and shows that online shopping did not effect directly to people’s shopping trips.ABSTRAKTransportasi adalah kegiatan perpindahan tempat orang atau suatu benda dari satu tempat ke tempat lainnya. Transportasi dilakukan bukan karena keinginan, melainkan sebuah kebutuhan turunan karena manusia harus melakukan aktivitas untuk memenuhi kebutuhan mereka sehari-hari. Belanja adalah salah satu kegiatan yang dilakukan untuk memenuhi kebutuhan sehari-hari. Belanja online sendiri menjadi sangat trend saat ini. Belanja online selain mudah untuk dilakukan, bisa dilakukan kapan saja, dimana saja karena sistemnya yang bersifat online. Seiring dengan perkembangan belanja online, tidak sedikit orang yang lebih memilih melakukan belanja online dibandingkan melakukan belanja langsung ke toko, pasar, pusat perbelanjaan, dan tempat lainnya. Hal ini bisa jadi mempengaruhi jumlah orang yang melakukan perjalanan belanja. Penelitian ini dilakukan mengetahui faktor apa saja yang berperan dalam keputusan seseorang melakukan belanja online dan mengetahui apakah belanja online berpengaruh secara langsung terhadap perjalanan belanja yang dilakukan masyarakat. Data untuk penelitian didapatkan melalui kuesioner. Penelitian ini akan menggunakan Metode Structural Equation Modeling atau SEM. Dari hasil penelitian didapatkan bahwa pengalaman dan kepercayaan adalah dua faktor yang kuat dalam penentuan keputusan seseorang melakukan belanja online dan belanja online tidak mempengaruhi perjalanan belanja secara langsung

scholarly journals From offline shopping to online shopping in Nigeria: evidence from African emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ambrose Ogbonna Oloveze ◽  
Chinweike Ogbonna ◽  
Emmanuel Ahaiwe ◽  
Paschal Anayochukwu Ugwu
Keyword(s):  
Social Influence ◽  
Direct Effect ◽  
Indirect Effect ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type

PurposeThe study builds on studies in online shopping. Existing studies in online shopping proved that it is an attraction to shoppers. In Nigeria's emerging economy the increasing Internet penetration does not equate with intention to use online shopping because it is not really used by users for online shopping. Consumers are considering it unattractive because of serious concerns that border on product quality of online shops and poor know-how on e-tech. The study sought to explore factors that could mitigate challenges to successful online shopping in Nigeria's emerging economy.Design/methodology/approachOnline survey method was used to sample 246 respondents. Measurement items were adapted from related literature. Confirmatory factor analysis and content validity were used to check the reliability and validity. A set of fit indices were used to check the goodness of fit. Data was analysed using structural equation model.FindingsResults indicate direct effects of consumer attitude, perceived usefulness and social influence on intention to use online shopping with consumer attitude shown to have a greater degree of importance towards intention to use online shopping. Thus, consumers' attitude of browsing online and going offline for purchases is dependent on attitude of like or dislike. Perceived ease of use, social influence and perceived usefulness had an indirect positive effect on consumer attitude to intention to use online shopping. Social influence is indicated to have a direct positive effect on perceived ease of use. Also perceived ease of use had a positive and direct effect on perceived usefulness.Research limitations/implicationsThe sample size is not large enough and the use of snowball sampling limits representativeness.Practical implicationsThe study indicated vital factors African emerging economies like Nigeria can use to improve consumer confidence towards intention to use online shopping and drive cashless policies. Several studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on intention to use online shopping.Originality/valueSeveral studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on online shopping.

An empirical study of the antecedents and consequences of brand engagement

2015 ◽  
Vol 33 (4) ◽  
pp. 575-591 ◽  
Author(s):  
Ho Yin Wong ◽  
Bill Merrilees
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Fit Indices ◽  
Brand Performance ◽  
Content Type ◽  
Explanatory Variables ◽  
Brand Engagement ◽  
Consumer Perspective ◽  
Antecedents And Consequences ◽  
New Perspective

Purpose – The purpose of this paper is to develop and empirically test a model of brand engagement. More specifically, the aim is to evaluate both antecedents and consequences of brand engagement, from a management perspective. Design/methodology/approach – A quantitative survey of 403 firms is undertaken to test the model. Structural equation modelling (SEM) is used to estimate the parameters of the model. Findings – A reliable and valid measure of brand engagement is established. The SEM model works well, in terms of goodness of fit indices. The results demonstrate that there are major brand performance benefits (consequences) of brand engagement. Additionally, and important for the practical implications, the results show that brand orientation is a major antecedent to brand engagement. Research limitations/implications – The study needs to be replicated in other countries, with scope to add other explanatory variables for influencing brand engagement. The results have considerable practical benefits for guiding the introduction of measures to enhance brand engagement. Originality/value – The study builds on earlier (mainly consumer) conceptual approaches to brand engagement, but goes further in that it provides empirical evidence about the nature, antecedents and consequences of brand engagement and further, offers a management rather than consumer perspective. Essentially, the study reveals a new perspective of factors that encourage firms to connect/engage their brands with consumers. Brand engagement is a dual concept, reflecting both a consumer and a firm perspective.

Exploring the antecedents and consequences of organizational democracy

2018 ◽  
Vol 30 (1) ◽  
pp. 74-96 ◽  
Author(s):  
Ali Safari ◽  
Reza Salehzadeh ◽  
Elham Ghaziasgar
Keyword(s):  
Direct Effect ◽  
Structural Equation ◽  
Organizational Design ◽  
Equation Modeling ◽  
Organizational Democracy ◽  
Statistical Population ◽  
Content Type ◽  
New Model ◽  
Antecedents And Consequences ◽  
Significant Direct Effect

Purpose Organizational democracy is the new model of organizational design for a Democratic Age, and out of this new model grows a freedom-centered and healthy climate. Democratic management is a key to greater organization success and a necessity to gain higher levels of performance and innovation. The purpose of this paper is to explore the antecedents and consequences of organizational democracy in an Iranian context. Design/methodology/approach Statistical population includes the employees of the Gas Company of Isfahan Province. For data analysis, 263 accurate completed questionnaires are used. Structural equation modeling is applied to investigate the relationship between the research variables. Findings The findings showed that some types of organizational culture (i.e. self-criticism, team, and participatory culture) (β=0.33); and some dimensions of organizational structure (i.e. decentralization, flat hierarchy, and less formalization) (β=0.55) as antecedent variables have a significant direct effect on organizational democracy. Also, organizational democracy has a significant direct effect on human resources outcomes consist of organizational commitment, self-efficacy, and improving work relationships (β=0.64); and organizational outcomes consist of organizational learning and organizational agility (β=0.96). Originality/value Despite years of encouragement from consultants and theorists, managers have generally shown little interest toward democratic process as a system of decision making and management in organizations. This study proposes a comprehensive model for identifying the antecedents and consequences of organizational democracy. Most studies in this field are theoretical rather than empirical. But, in this research, the proposed relationships are examined empirically.

Exploring stickiness intention of B2C online shopping malls

2018 ◽  
Vol 14 (2) ◽  
pp. 177-192 ◽  
Author(s):  
Zheshi Bao ◽  
Taozhen Huang
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Online Shopping ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Flow Experience ◽  
Shopping Malls ◽  
Mediation Effects ◽  
Content Type ◽  
Online Consumers

Purpose The purpose of this paper is to explore the roles of flow experience and e-trust in online consumers’ stickiness intentions from a perspective of information quality and discuss how to retain these consumers. Design/methodology/approach The authors proposed a research model by integrating three dimensions of information quality, flow experience and e-trust. These factors were analyzed to explore the direct and indirect effects on consumers’ stickiness intention. Online questionnaires were adopted to collect data and 259 valid samples were analyzed by structural equation modeling approach. Findings The findings show that information quality provided by B2C online shopping malls can indirectly affect consumers’ stickiness intention through the mediation effects of flow experience and e-trust. Besides, flow experience can also significantly affect e-trust and then indirectly influence stickiness intention. Research limitations/implications The findings suggest that information quality can trigger the effects of flow experience and e-trust to keep stickiness of online consumers. Besides, in the context of online shopping, flow experience would promote consumers’ trust toward e-retailers. Some other theoretical and practical implications are also provided. Originality/value This study indicates the effects of flow experience and e-trust on stickiness intention from an information quality perspective. Meanwhile, the authors also intend to discuss the relationship between consumers’ flow experience and e-trust in the context of B2C online shopping.

Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anubha  
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Muslim Women ◽  
Final Analysis ◽  
Mediation Effect ◽  
Content Type ◽  
Purchasing Intention ◽  
Likelihood Model ◽  
New Perspective

Purpose The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents of purchase intention through the lenses of the elaboration likelihood model (ELM). Design/methodology/approach The positivist paradigm approach has been used to test the proposed mediation model using structural equation modelling. Responses of 313 Indian Muslim women who read reviews shared on various social media platforms before making any halal cosmetics purchase intention have been used for the final analysis. Mediation was tested using bootstrapping. Findings The findings of the study revealed that attitude towards halal cosmetics mediates the relationships of various drivers of eWOM with halal cosmetics purchase intention. However, it was observed that this mediation was partial in the context of eWOM quality, eWOM valence and eWOM consistency. Furthermore, for eWOM quantity, the mediation effect was full as the direct impact of eWOM quality on halal cosmetics purchase intention was not significant but its indirect impact on the latter via attitude was found to be significant. Research limitations/implications This study adds to the marketing communication literature, especially in the context of eWOM. The study also validates ELM theory in explaining the attitude that shapes the halal cosmetics purchase intention, thus the current study enriches the ELM literature. Practical implications The current study offers several implications for halal cosmetics marketers. It offers various suggestions to them on how to capitalize on eWOM as it influences Indian Muslim women’s purchasing intention for halal cosmetics by shaping their attitude towards such cosmetics favourably. Originality/value With reference to halal cosmetics, the current study offers a new perspective by examining the purchasing intention for such cosmetics based on various drivers of eWOM. The attitude towards halal cosmetics as a mediator has helped in better explaining the purchase intention for halal cosmetics.

Antecedents of strategic thinking and its impact on competitive advantage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shubham Dixit ◽  
Shiwangi Singh ◽  
Sanjay Dhir ◽  
Swati Dhir
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Direct Effect ◽  
Corporate Culture ◽  
Structural Equation ◽  
Strategic Thinking ◽  
Mediating Effect ◽  
Content Type ◽  
Modelling Methodology ◽  
The Impact

Purpose This study aims to identify the antecedents of strategic thinking and its relationship with competitive advantage. Further, this study analyses the mediating effect of strategic thinking between its antecedents and competitive advantage. Design/methodology/approach A self-reported questionnaire with 51 questions was floated among 220 professionals from various industries in India. The response was analysed using the partial least squares-structural equation modelling methodology using SmartPLS software. Findings The direct effect of creativity, corporate culture and knowledge management are established with strategic thinking, as well as a competitive advantage. Also, the study finds a significant relationship between strategic thinking and competitive advantage. The study finds no mediation (direct effect) in the case of creativity, corporate culture and knowledge management. Further, no mediation (no relationship) is found in the case of vision. Practical implications Business must start adopting strategic thinking practices in their decision-making process to create a competitive advantage. Further, the influence of corporate culture, creativity and knowledge management on strategic thinking highlights their importance. Originality/value The study establishes the impact of antecedents of strategic thinking on competitive advantage. The study highlights the importance of other factors along with strategic thinking for achieving competitive advantage.

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