scholarly journals Interaction avoidance in networks

IMP Journal ◽  
2015 ◽  
Vol 9 (2) ◽  
pp. 117-135 ◽  
Author(s):  
Thomas Hoholm

Purpose – The purpose of this paper is to develop the case for studying non-interaction in networks, particularly instances of intentional avoidance of interaction. Design/methodology/approach – The paper is based on the analysis of instances of interaction avoidance across four case studies in medical technology development, food product development, food distribution network change, and regional innovation in construction. Findings – Some answers are provided to the questions of why and how actors may seek to avoid interaction. Five modes of interaction avoidance are identified and outlined. Within these modes, interaction avoidance took place in order to protect knowledge, enforce progress, economise in business networks, avoid wasting resources, and maintain opportunities respectively. This list is not seen to be exhaustive of the theme, and further studies are encouraged. Originality/value – Few inter-organisational network studies have dealt explicitly with interaction avoidance or non-interaction.

IMP Journal ◽  
2017 ◽  
Vol 11 (2) ◽  
pp. 178-206 ◽  
Author(s):  
Synnøve Rubach ◽  
Thomas Hoholm ◽  
Håkan Håkansson

Purpose The purpose of this paper is to present a longitudinal case study of a regional innovation policy initiative, in which ideas with regard to how innovation might be facilitated were changing over time. Through the scrutiny of insights in industrial network studies (IMP), the authors seek to shed light on the challenges created by policy interventions aimed at constructing complementary networks for the facilitation of innovation. That is to say, the authors endeavour to understand the interfaces between innovation networks and industrial networks, and the way in which they may influence innovation. Design/methodology/approach This study is based on a longitudinal case study of four successive regional innovation projects in Norway. Data are drawn from relevant policy documents and project documentations, as well as from participatory observation of application processes and project activities. Findings This study shows that regional innovation policy concerns first and foremost the interaction within and between relatively established diverse networks, which affects both structuring and restructuring. Changes in innovation policy required the re-configuring of constellations of business networks, research networks and policy networks. All initiatives required mobilisation input by persistent actors – often boundary organisations or researchers. The construction of innovation networks served as an instrument in the production of new interfaces between businesses, researchers and policy makers. The use and usefulness of these networks as perceived by the business actors were heavily influenced by the way in which the networks were configured. Research limitations/implications Generalisation based on in-depth qualitative case research requires further testing across similar and varying cases, and there have hitherto been relatively few studies of the interfaces between industrial and innovation networks. Despite this it can be argued that the conceptual distinction between constructed and emerging networks is a productive one in the study of networked innovation dynamics. During the research into this longitudinal case, it has been interesting to observe the way in which innovation research, and thus its influence on innovation policy, has changed over time. It would be beneficial if further studies were to be conducted on the way in which this has played out. Practical implications The administration of the public funding of innovation network activities requires great care. Where innovation policy initiatives are closely related to established industrial networks, it may be possible to strengthen innovation dynamics, challenge established practices and conceptions, and contribute to expanding, or even initiate innovation activities. In the first place, new activities need to be initiated in a way that supports the long-term development of actual business networks; and second, innovation policy bodies should be prepared to stimulate activity over longer periods of time. Originality/value This paper engages in, and combines, two parallel and rarely interacting debates on, respectively, innovation within innovation policy (innovation systems, clusters, networks) and industrial network studies (IMP and others). The authors make an “ideal type” distinction between alternative “constructed” networks and “emerging” networks, and the way in which they influence innovations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lyndie Bayne ◽  
Sharon Purchase ◽  
Geoffrey N. Soutar

Purpose The purpose of this study is to develop an understanding of how change in environmental practices occurs in business networks. The study examines what types of network change processes occur in bringing about environmental change. Further, the basic change process theory types (life-cycle, teleology, dialectics and evolution) involved in the change processes are analyzed. Design/methodology/approach A multiple, embedded, network case study was undertaken in the Australian agrifood sector, focusing on the pork and dairy industries. Findings Change was found to occur through the interaction of multiple network processes operating simultaneously and sequentially over time. Thirteen network process categories were identified, grouped further into legislative, business case and altruistic overarching motivations. Legislative change processes emphasize the need for continued government intervention through enforced legislation. Teleology and dialectics were common at the beginning of many change processes, followed by life-cycle theory types. Originality/value The study brings together change process conceptualizations from prior unconnected literatures into a comprehensive change process categorization framework. Examining changes in the activity dimension adds to network dynamics literature previously focusing on changes in the actor and resource dimensions. Contributions are made to processual research methods by theoretically and empirically clarifying connections between events, activities and processes. Analyzing the underlying change process theory types at the network level adds to both management and business network literature. Finally, the study answers calls to study sustainability issues at a network level.


2017 ◽  
Vol 119 (3) ◽  
pp. 511-526 ◽  
Author(s):  
Michał Halagarda

Purpose Due to fast changes in consumer demands and expectations, developing and introducing new products have become a necessity for the food companies in order to survive on the competitive market. The purpose of this paper is to investigate the usefulness of decomposition analysis in combination with consumer research in the new food product development process. Design/methodology/approach A survey concerning nutritional habits of consumers based on 339 respondents and an analysis of the sensory and nutritional properties of products available on the market have been performed. Findings It has been indicated that owing to the proposed research methods, a niche in the market can be found. It was found that products currently available on the market do not fully fulfil the essential nutritional and/or sensory criteria. Practical implications The set of methods used in the study provides a valuable input into the new food product development process. The results of the research show that a company that will deliver a low-caloric bakery savoury snack of high nutritional quality and successfully present its properties to customers may gain a competitive advantage. Originality/value The topic is relatively new. Other studies focus on complex methods, whereas this research investigates the usefulness of a set of simple but effective tools that can be used in the new food product development process.


2014 ◽  
Vol 27 (6) ◽  
pp. 995-1007 ◽  
Author(s):  
Philippe Accard ◽  
Christophe Assens

Purpose – For current works, agents create social network by drawing on the knowledge of their immediate environment, and they use network for cooperating with one another and for promoting their own economic and social interests. The purpose of this paper is to aid in re-enchanting network study, and present network as spontaneous social construction. Design/methodology/approach – The paper draws on Hayek's spontaneous order. For Hayek, agents have access to a wide knowledge about social system, and use this knowledge to spontaneously coordinate with each other in the pursuit of their self-interests. Findings – The authors develop the idea by presenting and performing an analogy of Hayek's spontaneous order to emergent structures. The result of this analogy is a conception of network dynamics wherein the spontaneous social construction of network structures is achieved by agents who have knowledge of the interaction rules that guide structures production, and who, by drawing on this knowledge, are able to influence the emergence of network structures. Agents thus spontaneously contribute to the emergence of a network, to its growth, and its decline. Originality/value – This new conception of network focusses on the processes of the social construction of network structures. It provides a better account of network change and development than current works, and because it stresses the spontaneous, fragile and ephemeral character of network, it can prove useful for the re-enchantment of network studies.


2019 ◽  
Vol 34 (1) ◽  
pp. 192-204 ◽  
Author(s):  
Simone Guercini ◽  
Matilde Milanesi

Purpose The purpose of this paper is to address the topic of business network dynamics and identify different relational paths, as forms of change in business relationships and related types of network change. The paper contributes to the literature on business network dynamics by providing an understanding of relational paths in the context of firms’ internationalization and shading light on different forms of change in business relationships and types of network change. The paper also contributes to the understanding of liabilities in internationalization that has to do with business networks, namely the liability of outsidership. Design/methodology/approach This paper is based on qualitative research following the multiple case study research approach. The authors propose three cases of internationalizing firms in the fashion industry that follows relational paths corresponding to different forms of change in business relationships that imply different types of network change. Findings Changes to a firm’s business network may be addressed through relational paths, namely creation of new business relationships (activation), maintenance of existing relationships (integration) and ending of existing relationships (substitution). These relational paths can be considered forms of incremental (integration) and radical (activation and substitution) change in business relationships and lead to different types of network change for business network dynamics that coexist and influence each other within the same firm. Originality/value This paper contributes to a better understanding of business network dynamics by showing how firms change their business relationships following different relational paths as the best way to respond to the challenges and new opportunities offered especially by international markets. The present paper has relevant managerial implications since coping with change in business relationships is perhaps one of the most critical and difficult tasks for management, even more critical if compared to the increasing complexity of doing business internationally and the liabilities that firms face in their internationalization process, especially the liability of outsidership.


2015 ◽  
Vol 117 (2) ◽  
pp. 523-537 ◽  
Author(s):  
Abhilash Ponnam ◽  
Sreejesh S ◽  
M.S. Balaji

Purpose – Ingredient branding (IB) strategy and incremental product innovation (IPI) strategy are frequently used complementary strategies in food product marketing to build brand equity. The purpose of this paper is to assist managers in choosing between both the strategies based upon two governing criteria namely the involvement level of the product category and the level of parent brand equity. Design/methodology/approach – The study utilized an experimental design approach. A 2 (product involvement: high vs low)×2 (parent brand equity: high vs low)×2 (attribute strategy: IB vs IPI) balanced, completely randomized factorial design was set up to test the hypotheses. Findings – Findings suggest that IB strategy should be preferred when the product category is perceived as low involvement or when parent brand equity of the brand is low. The IPI strategy should be preferred when the parent brand equity is high. Either of strategies may be favored in case of high involvement products. Practical implications – The study provides guidance to product managers in choosing between IB and IPI in devising food product development and marketing strategies. Originality/value – This study is the first of its kind which attempts to compare and contrast between tangible and intangible augmentation strategies to build brand equity.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chloé Thomas ◽  
Isabelle Maître ◽  
Ronan Symoneaux

PurposeThe purpose of this paper is to propose an agile methodology for the development of food products that has two key characteristics: (1) consumers are included as co-creators and (2) the assessment of environmental impacts plays a central role.Design/methodology/approachIn collaboration with a French small-to-mid-size enterprise, a research-intervention approach was used to test the agile methodology designed, which features three iterative runs of food product development. In each run, prototypes were presented and modified with consumers during focus groups. Life cycle analysis assessed the relative environmental impacts of the prototypes. The research data from consumers were mainly qualitative.FindingsThe main result of this work is the implementation of a methodology to develop new food products in an efficient way by integrating consumers' insights and environmental concerns simultaneously. The method was successful in integrating consumers as co-creators and in drawing attention to the potential environmental effects of different prototypes for the decision-making process.Research limitations/implicationsThe research is based on a single case study. Thus, generalisation to other companies is limited. The authors invite further research focussed on different types of companies. The methodology and the tools could be modified to suit a variety of contexts.Originality/valueThis work addresses the need for guidelines to integrate consumers and environmental considerations into the food development process by testing an agile methodology with a company. It contributes to the scope of sustainable and consumer-oriented food innovation management.


2020 ◽  
Vol 122 (9) ◽  
pp. 2851-2866
Author(s):  
Nayeong Kim ◽  
Jihee Hwang ◽  
Dongmin Lee ◽  
Jaeseok Jeong ◽  
Junghoon Moon

PurposeThe purpose of this paper is to investigate the effect of formulation categories (parent brand and extension product) and research and development (R&D) cooperation types on electronic word-of-mouth (eWOM) volume for extension products.Design/methodology/approachThis study uses data from 109 extension products in the Korean dessert market whose formulations were changed between 1 February 2014 and 19 February 2019. The formulation categories and R&D cooperation types are transformed into dummy variables to conduct a linear regression.FindingsThe formulation categories and R&D cooperation types play key roles in proliferating eWOM for formulation change products. The most effective way to proliferate eWOM is through product extension by changing the formulation of ice cream, beverage and snack category products. Furthermore, vertical R&D cooperation positively affects the proliferation of products' eWOM.Originality/valueThese findings contribute to increasing the chance of successful food product development by providing information on the formulation changes that are effective at inducing consumers' interest.


2015 ◽  
Vol 117 (2) ◽  
pp. 861-879 ◽  
Author(s):  
Sylvain Charlebois ◽  
Julia Christensen Hughes ◽  
Sebastian Hielm

Purpose – The purpose of this paper is to discuss how corporate philanthropy influences channel behaviour in the context of food security. Design/methodology/approach – The authors chose an exploratory case-study design to guide the investigation, based on Yin’s (1994) argument that case studies are the preferred strategy when “how” or “why” questions are being posed, and when the focus is on a modern phenomenon within a real-life context. A survey study was focused on formal interviews onsite where product development and marketing occurred. Findings – It is known that the concepts of power and dependency are central to channel relationships. In food distribution, it has been argued that food distributors hold more power than food processors due to end-user proximity (Ruyter et al., 1996). For corporate altruism acts to have an impact when generated by functions other than distribution and retailing, one can only argue that channel members would require a significant number of antecedents to be successful. In Campbell’s case, as shown in Table I, many became enabling to a successful outcome while others arguably made the project more challenging. Research limitations/implications – With food security, the authors would need to consider other relationships within the marketing channel. The macro-environment of the marketing channel could also be incorporated in a future study. This study also does not compare other campaigns related to a similar product. In fact, it is believed that Nourish is unique in that it is the first ready-to-eat, ready-to-ship food product which was developed with the intent to serve the greater good. Practical implications – Philanthropic acts by one company can influence other channel members when intent is driven by clear altruistic and politically strategic motives, and reflects individualistic and paternalistic attitudes. Campbell’s was paternalistic but attempted to serve many causes at once. Committing to only one cause in the future may help consolidate resources and corporate energy around one single cause. Social implications – Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Nourish’s case is different in that it is not just a linear transactional gift between a corporation and an organization actively involved in the cause. The project relies on the active participation of other channel members, including consumers, to support the campaign led by Campbell’s. It was a form of an extendable altruistic venture which allowed all channel members to contribute to the cause. Originality/value – Food processors that want to address the issue of food security or any other societal causes, domestically or abroad, will not cease. The challenge for food processors lies in the functional nature of their role within marketing channels. Since they do not transact with consumers directly, they depend on distributors and retailers to relay their philanthropic convictions to consumers. Based on the Nourish case, this study set out a series of antecedents which would support similar initiatives.


2014 ◽  
Vol 116 (4) ◽  
pp. 707-722 ◽  
Author(s):  
Toni Ryynänen ◽  
Annaleena Hakatie

Purpose – The aim of this paper is to investigate, in detail, an unsuccessful food development project that took place in 2008-2010. The case is studied from the viewpoint of an interpretive paradigm. This article concentrates on constructing the critical elements that led to a food development project failure. The plan was to have a traditional Finnish dish updated and introduced as a mass produced high-end convenience food. The project included new convenience food development, packaging design, consumer market research and a sensory study to back up the food product development on behalf of a newly established company. Theoretical grounds for the case are based on the new product development (NPD) research process in the food sector. Design/methodology/approach – The method applied is an explorative single within-case study. The research data were mainly obtained from qualitative materials that ranged from marketing plans to case study field notes compiled by the researchers. Quantitative data were also obtained from various types of materials but to a lesser extent. Findings – The results of the study show that the failure of new product development was connected to the factors identified in classic NPD research. In addition, five phenomena that contributed to product development failure were constructed: path-dependency; “information condensations”; the illusion of mutual knowledge and understanding; practices of problem definition; and window-of-opportunity effects. The results are presented in a form of analytical generalisation that can be applied, with certain restrictions, to other contexts for new food product development. Originality/value – Failure rates of NPD have remained the same for the last 30 years in the food sector. Failed NPD projects can be valuable assets for the food industry when properly analysed. Examination of successful NPD projects has provided valuable lists of success factors, but knowledge on phenomena having an effect on NPD failure is needed.


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