product extension
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Author(s):  
Shih-Yung Wei ◽  
Li-Wei Lin

Purpose: The purpose of this study is to explore the unique interaction of companies in Taiwan from 1998 to 2017 and the influence of the degree of international industry on the effectiveness of the company. Approach/Methodology/Design: We used time series methods to investigate and research. This study only has a significant impact on the upstream industry of the electronics industry, and there is no significant development in the middle and lower reaches of the industry. This is a very strange situation in Taiwan. Findings: At the same time, the interaction of the three attributes of the midstream computer industry can also produce the multiplication effect. In this study, it has been found that the degree of international internationalization has a higher impact on the effectiveness of companies, but no matter how high it is, it seems that increasing the degree of international internationalization at about 10% or 50% and more than 80% of the international level can produce and increase the effectiveness of the company. Practical Implications: This is a very strange situation in Taiwan. However, because the research strength has the effect of prolonging the effect, it may not play a significant role in the middle and lower reaches of the research and development of the product extension effect, so that the research intensity does not play a significant role in the first year of the development of the Taiwan electronics industry. Originality/value: Our value is mainly to solve the problems of internationalization and performance of Taiwanese electronics industry companies.


Author(s):  
Miriam Roberts ◽  
Herbert Sherman, Ph.D.

Foot Locker Inc. is known globally for its athletic shoes and apparel and has the brand identity to leverage its name by diversifying into other product lines. Foot Locker wants to be known for more than just a “sneaker spot”, but they are missing that extra component or accessory that would broaden their brand image. Men go to Foot Locker locations for shoes and apparel, but their outfit is still not complete since it lacks one necessity-jewelry. Men mostly get their jewelry online or from major department stores. What if Foot Locker could fill in that void? This article analyzes Foot Locker relative to the men's accessories market. Jewelry is the oldest way of expression and combined with sneakers, it could be Foot Locker’s ticket to growth and continued success. We will discuss the possibility of Foot Locker starting their jewelry product extension that will be targeting their already known male demographic. Through the application of market research, creating an assortment plan, and global market research it is hypothesized that Jewelry by Foot Locker could become a great addition to the Foot Locker brand. If done properly, this jewelry extension could be the newest way Foot Locker improves their image and profits.


Author(s):  
Mohamed Ahmed Darwish Abdulla Lari ◽  
◽  
Norhadilah Abdul Hamid ◽  
Fatima Ahmed Darwish Lari ◽  
◽  
...  

This paper presents the ranking of innovation factors affectingemployees’ job performance of Abu Dhabi government sector. Three hundred questionnaires were distributed among employees in the Ministry of Culture, Youth and Community Development UAE. The respondents were requested to rate 23 identified innovation factors which are clustered into four groups using 5-point Likert scale with scale 5 for extremely significant to scale 1 for not significant. However only 265 valid responses were recovered from the survey. The data collected from the survey was analyzed descriptively using mean score index and standard deviation to determine the ranking of each factor. For product innovation group, the highest rank of factor is product extension through technologically new products; while in marketing innovation the highest rankof factor is improving sales promotion tools; subsequently, in process innovation the highest ranked of factor is develop new and improve production layout and lastly, in organization innovation the highest ranked of factor is effective and efficient work processes. The findings from this study hopefully can benefit the government organization performance


2020 ◽  
Vol 122 (9) ◽  
pp. 2851-2866
Author(s):  
Nayeong Kim ◽  
Jihee Hwang ◽  
Dongmin Lee ◽  
Jaeseok Jeong ◽  
Junghoon Moon

PurposeThe purpose of this paper is to investigate the effect of formulation categories (parent brand and extension product) and research and development (R&D) cooperation types on electronic word-of-mouth (eWOM) volume for extension products.Design/methodology/approachThis study uses data from 109 extension products in the Korean dessert market whose formulations were changed between 1 February 2014 and 19 February 2019. The formulation categories and R&D cooperation types are transformed into dummy variables to conduct a linear regression.FindingsThe formulation categories and R&D cooperation types play key roles in proliferating eWOM for formulation change products. The most effective way to proliferate eWOM is through product extension by changing the formulation of ice cream, beverage and snack category products. Furthermore, vertical R&D cooperation positively affects the proliferation of products' eWOM.Originality/valueThese findings contribute to increasing the chance of successful food product development by providing information on the formulation changes that are effective at inducing consumers' interest.


2019 ◽  
Vol 16 (1) ◽  
pp. 51-75
Author(s):  
Kamran A. Chatha

The case describes the growth challenges faced by Service Industries Limited (SIL) in the year 2014. There were a number of strategic growth options available to the firm, some related to product diversification and some related to product extension, and SIL had to devise the best plan in order to tap into these strategic growth options. Since 2011, SIL was continuously on the growth path where its domestic and international sales had increased. This had been made possible through improving virtually every aspect of its value chain as well as activities in the market and product development sides. However, recently, the domestic sector which gave the lion’s share of its sales was undergoing a stagnation, and thus SIL was exploring new avenues of growth in both the domestic and the international markets. These avenues included venturing into tractor tyres and tubes business, auto spare parts business (in which SIL had already embarked) and export business. Each of these growth options had its own peculiarities and implications on various sections of its value chain. This might disturb the very recipe of its internal systems that had given SIL significant growth since 2011 in the first place. Arif Saeed, Managing Director of SIL Tyre and Tube Division had to take steps in a careful and cautious manner in order to further grow.


2018 ◽  
Vol 33 (29) ◽  
pp. 1850168
Author(s):  
Hefu Yu ◽  
Bo-Qiang Ma

We propose a way to understand the three fermion generations by the algebraic structures of noncommutative geometry, which is a promising framework to unify the standard model and general relativity. We make the tensor product extension and the quaternion extension on the framework. Each of the two extensions alone keeps the action invariant, and we consider them as the almost trivial structures of the geometry. We combine the two extensions, and show the corresponding physical effects, i.e. the emergence of three fermion generations and the mass relationships among those generations. We define the coordinate fiber space of the bundle of the manifold as the space in which the classical noncommutative geometry is expressed, then the tensor product extension explicitly shows the contribution of structures in the non-coordinate base space of the bundle to the action. The quaternion extension plays an essential role to reveal the physical effect of the structure in the non-coordinate base space.


2014 ◽  
Vol 998-999 ◽  
pp. 83-86
Author(s):  
Xing Li Ren ◽  
Xing Rong Jiang

Fine Chemicals is an important direction and inevitable trend of development of China's petrochemical industry. In order to occupy the commanding heights of industry development strategy, many domestic chemical companies enhance their ability to resist risks, fine chemical products to take extended strategy. However, due to the fine chemicals own characteristics, while enterprises is in product extension, they are often faced with complex decision problems. Based on all of those, multi-product programs projects preferred aand the main product of the extension when siting evaluation are research.


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