Place branding in a bottle: management strategies for unplanned messages

Purpose This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to a better understanding of the concept of spontaneous order in place branding and how to manage the unplanned communication process so as to ensure a high reputational status for a place. Design/methodology/approach This paper builds on past research on place brand communication and proposes a conceptual framework for unplanned messages. Findings Classification schemes for places and place brands are proposed, contributing to place brand management in three aspects: reviewing of decisions and strategies undertaken, assessing current situation and planning way forward when it comes to priorities for place management and development. Originality/value To the best of the authors’ knowledge, this is the first paper that introduces the emergent image and presents a classification scheme for places that contributes to a strategic management program of unplanned messages in place branding.

Hajek's understanding of law

In this paper, the author will try to present Hayek 's understanding of law in a concise way, with reference to all institutions and processes related to such a topic, through the analysis of Hayek's works as well as the analysis of the critique of his understandings. First of all, his evolutionary approach will be explained, which enables the processes in a society to be viewed analogously to natural processes. Further, the main thesis of Hayek's theory will be elaborated, that is the connection between the market and common law in the embodiment of the spontaneous order on the one hand, and the made order which Hayek calls "taxis" on the other hand. Additionally, Hayek's understanding of the purpose and character of law as well as his understanding of the law, as well as his distinction between the law of freedom and the law of coercion, i.e. between "nomos" and "thesis". Finally, this paper attempt to represent the Hayek's detailed inquiry into human behaviour, the limitations of human possibilities as well as the misconceptions that have ruled for centuries which stem from the belief in the unlimited powers of science.

Director Deformations, Geometric Frustration, and Modulated Phases in Liquid Crystals

This article analyzes modulated phases in liquid crystals, from the long-established cholesteric and blue phases to the recently discovered twist-bend, splay-bend, and splay nematic phases, as well as the twist-grain-boundary (TGB) and helical nanofilament variations on smectic phases. The analysis uses the concept of four fundamental modes of director deformation: twist, bend, splay, and a fourth mode related to saddle-splay. Each mode is coupled to a specific type of molecular order: chirality, polarization perpendicular and parallel to the director, and octupolar order. When the liquid crystal develops one type of spontaneous order, the ideal local structure becomes nonuniform, with the corresponding director deformation. In general, the ideal local structure is frustrated; it cannot fill space. As a result, the liquid crystal must form a complex global phase, which may have a combination of deformation modes, and may have a periodic array of defects. Thus, the concept of an ideal local structure under geometric frustration provides a unified framework to understand the wide variety of modulated phases. Expected final online publication date for the Annual Review of Condensed Matter Physics, Volume 13 is March 2022. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.

Ohne-Tun und Selbstwandel

In the text “The Principles of a Liberal Social Order”, Friedrich A. von Hayek quotes from Chapter 57 of the Daoist classic Lǎozǐ 老子 (alternative transliterations are Lao Tzu, Laotse, etc.; the text is also known under the title Dàodéjīng or Tao Te King 道德經). Appearing in a text devoted primarily to the concept of “spontaneous order”, the quote opens up questions regarding the relationship between liberalism and Daoism, which I address in this essay. The discussion comprises three parts. In the first part, I turn to the translation cited by Hayek and, by way of a commentary to the translation, I attempt to gain access to the motifs of “effortless action/without doing” (wúwéi 無為), “self-transformation” (zìhuà 自化) and “self-government” (zìzhì 自治); the second part offers a hermeneutic commentary through which I discuss interpretative approaches found in the Chinese commentarial tradition; finally, the third part outlines transcultural correspondences which explore the political meaning of the Daoist “without doing” and the idea of “spontaneous order” in the context of the discursive struggle between the “democratic West” and “authoritarian China”.

On the spontaneous beauty of cities: neither design nor chaos

A clear bridge connecting the theory of spontaneous order and the issue of beauty in and for cities has not yet been developed. After a general exploration of the concept of beauty, this article builds an alternative idea of beauty, namely, beauty as spontaneity. In particular, it argues that beauty in the urban realm greatly depends on forms and orders that can hardly be comprehensively designed but rather emerge as the result of the freedom granted to multiple urban agents to express themselves in space. In this article the works of Jacobs and Romano are analysed and explored. Starting from some of their main ideas, the paper suggests certain planning and design tactics to nurture this kind of beauty and provides some essential ethical principles.

Decentralized Decisions and Technological Progress: A Formal Proof

This paper provides attempts to formalize Hayek’s theory of knowledge. It has been theoretically shown that exponential income distribution is a spontaneous order of the well-functioning market economy. We show that this theoretical result is supported by the empirical evidence from the United Kingdom and China. In particular, we empirically show how the income structure of China evolved towards an exponential distribution after the market-oriented economic reformation. Furthermore, we strictly prove that, if the income structure of an economy obeys an exponential distribution, the income summation over all households leads to an aggregate production function with Hicks-neutral-like technical progress, in which the technology factor is exactly equal to society’s information stock that is a result of combining all of decentralized decisions.

Crafting a Confucian Culture in Chinese Corporations: A Case Study of Guangzhou Borche

Corporate culture is an important source of enterprise’s soft power. Confucianism, which has been regarded as official teaching over a thousand years, manifests its profound values in modern management and is adopted by a number of private companies in China. This paper employs a case study method, concentrating on the development of Borche - a private enterprise in Guangzhou. Data and other information were collected from interviews, open reports and historical records and got ensured by triangulation verification. It seeks to explain how the Confucianism got internalized as part of a corporate culture and serves us its management guideline. The result demonstrates that the internalization of Confucian values in a corporation will go through three stages: cultural identity, identity strengthening and spontaneous order. Confucianism’s corporate culture is reflected in four aspects: of spirit, institution, behavior, and matter. The cultural infiltration mechanism is thus created. Keywords: corporate culture, Confucianism, cultural internalization mechanism, culture evolution

Study of disorder in pulsed laser deposited double perovskite oxides by first-principle structure prediction

Double perovskite oxides, with generalized formula A2BB$$^{\prime}$$ ′ O6, attract wide interest due to their multiferroic and charge transfer properties. They offer a wide range of potential applications such as spintronics and electrically tunable devices. However, great practical limitations are encountered, since a spontaneous order of the B-site cations is notoriously hard to achieve. In this joint experimental-theoretical work, we focused on the characterization of double perovskites La2TiFeO6 and La2VCuO6 films grown by pulsed laser deposition and interpretation of the observed B-site disorder and partial charge transfer between the B-site ions. A random structure sampling method was used to show that several phases compete due to their corresponding configurational entropy. In order to capture a representative picture of the most relevant competing microstates in realistic experimental conditions, this search included the potential formation of non-stoichiometric phases as well, which could also be directly related to the observed partial charge transfer. We optimized the information encapsulated in the potential energy landscape, captured via structure sampling, by evaluating both enthalpic and entropic terms. These terms were employed as a metric for the competition of different phases. This approach, applied herein specifically to La2TiFeO6, highlights the presence of highly entropic phases above the ground state which can explain the disorder observed frequently in the broader class of double perovskite oxides.