Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yingying Hu ◽  
Ling Zhao ◽  
Xin (Robert) Luo ◽  
Sumeet Gupta ◽  
Xiuhong He
Keyword(s):  
Mobile Application ◽  
Design Methodology ◽  
Mobile App ◽  
Variety Seeking ◽  
Related Factors ◽  
Content Type ◽  
Intrinsic Motivations ◽  
Different Types ◽  
The Common ◽  
New Perspective

PurposeThe purpose of this paper is twofold: first, to clarify what specific behaviors are involved in consumers' partial switching in mobile application (app) usage, and, second, to explore the common and differential motivations of these behaviors.Design/methodology/approachThis paper specified two behaviors in consumers' partial switching in mobile app usage, trialing and combining behaviors, and conceptualized them as different types of variety seeking behaviors. A theoretical model contrasting intrinsic motivations and extrinsic motivations on the two behaviors was developed and tested with a sample of 561 mobile app users in China.FindingsThe findings showed that both trialing and combining behaviors could be motivated by intrinsic individual-related and extrinsic technology-related factors. Besides, intrinsic individual-related factors were more effective in motivating trialing behavior, whereas extrinsic technology-related factors were more effective in motivating combining behavior. All these findings are applicable and consistent in both hedonic and utilitarian apps.Originality/valueThis study extends and advances the literature on information technology switching by investigating consumer use behaviors from a new perspective of partial switching and multiple competing apps usage. This study also contributes to variety seeking literature by extending the understanding of variety seeking to the context of mobile app usage. Finally, by investigating the associations and distinctions of trialing and combining behavior, this study not only helps to fully understand the partial switching but also enriches the understanding of different types of variety seeking behaviors.

scholarly journals Know the Lingo: how ILEAD Ohio influenced library collaboration and discovery for patrons

2015 ◽  
Vol 32 (5) ◽  
pp. 16-18
Author(s):  
Jessica Crossfield McIntosh ◽  
Kirstin Krumsee ◽  
Julie E. Zaveloff ◽  
Derek C. Zoladz
Keyword(s):  
Mobile Application ◽  
Design Methodology ◽  
Development Process ◽  
Information Science ◽  
Mobile App ◽  
Classification Systems ◽  
Access To Information ◽  
Content Type ◽  
Grant Program ◽  
Access Code

Purpose – The purpose of this paper is to share the authors’ collective experiences of ILEAD, explore the mobile app (Know the Lingo) development process and inspire further use of the open access code. Libraries have changed over time, providing more and more access to information. Despite the goal of the library to serve as a provider of information resources, the authors’ classification systems, vocabulary and jargon can often alienate the majority of the users. The authors’ team, brought together by ILEAD Ohio, worked to determine a community need among the authors’ institutions, which led to the creation of Know the Lingo, a mobile application (app) that aids patrons with discovery. Design/methodology/approach – This paper will define and describe the application steps for ILEAD, the authors’ collaboration efforts and the finalization of the authors’ project. Findings – Throughout the process of ILEAD, the authors’ team discovered new ways to engage the communities, collaborate effectively and produce an innovative technological project. Originality/value – ILEAD is a new grant program that is operating through various states in the Midest. It is our hope that the program continues to grow, and this paper strives to support that mission. Leadership and community are strongly held values in the information science discipline, and ILEAD strives to provide that support to librarians across the country.

Understanding drivers and outcomes of brand attachment in mobile branded apps

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Trang P. Tran ◽  
Christopher P. Furner ◽  
Pia A. Albinsson
Keyword(s):  
Mobile Application ◽  
Purchase Intention ◽  
Design Methodology ◽  
Social Motivation ◽  
Mobile App ◽  
Continuance Intention ◽  
Brand Attachment ◽  
Content Type ◽  
Mobile Context ◽  
Word Of Mouth Communication

Purpose Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to provide insights into antecedents and outcomes of consumer brand attachment in a mobile app context. Design/methodology/approach A model is developed in which antecedents and outcomes of brand attachment in a branded mobile app context are examined. Data collected from 228 mobile app users were analyzed using PLS-SEM. Findings The results confirm that hedonic motivation is positively associated with brand attachment. Nevertheless, the effects of utilitarian motivation and social motivation on brand attachment are not supported. As anticipated, brand attachment is positively associated with three outcomes, including continuance intention, purchase intention and word-of-mouth communication. Originality/value The paper extends the Mobile Application Stickiness paradigm by including brand characteristics, which had not previously been explored. Also, in terms of attachment in a mobile context, only affection has been explored; this study includes connection and passion to investigate how those components enhance desired outcomes.

Elastic and plastic innovation capability in firms

2017 ◽  
Vol 117 (1) ◽  
pp. 198-212 ◽  
Author(s):  
Bo Zou ◽  
Feng Guo ◽  
Michael Song
Keyword(s):  
Design Methodology ◽  
Theory Of The Firm ◽  
Superior Performance ◽  
Data Sets ◽  
Innovation Capability ◽  
Past Performance ◽  
Content Type ◽  
Different Types ◽  
Research Findings ◽  
The Common

Purpose Although the extant innovation literature has extensively explored the attributes of different types of innovation capability, little is known yet about the common phenomenon of the rebound and durableness of innovation capability. Therefore, the purpose of this paper is to address these aspects by introducing the concepts of elastic and plastic innovation capability. Design/methodology/approach Based on the behavioral theory of the firm, the authors propose a theoretical model to study the antecedents and outcomes of elastic and plastic innovation capability. An empirical testing involves two data sets that contained 183 companies in three industries. The empirical evidence supports the existence of the concepts of elastic and plastic innovation capability. Findings The research findings also demonstrate that a firm’s past performance is positively related to elastic innovation capability. Elastic innovation capability and organizational aspiration are positively related to plastic innovation capability. Both elastic and plastic innovation capability significantly lead to superior performance. Originality/value This study makes three main contributions to the existing innovation literature. First, the authors extend existing knowledge on innovation capability by proposing two new types of innovation capability – elastic and plastic innovation capability. Second, the proposed concepts of elastic and plastic innovation capability contribute to the theory of dynamic capability. Finally, this study reveals the micro-mechanism of elastic and plastic innovation capability from the perspective of the behavior theory of the firm and their different effect on firm performance.

Factors influencing home-purchase decision of buyers of different types of apartments in India

2018 ◽  
Vol 11 (4) ◽  
pp. 609-631
Author(s):  
Deepak Murlidhar Sundrani
Keyword(s):  
Influencing Factors ◽  
Design Methodology ◽  
Purchase Decision ◽  
Buyer Behavior ◽  
Buying Behavior ◽  
Related Factors ◽  
Content Type ◽  
Factors Influencing ◽  
Different Types ◽  
Home Purchase

Purpose The purpose of this paper is to present partial results of a survey conducted in Pune, India. Its aim is to determine the importance of factors, other than the buyer-related factors, that influence the purchase of a flat/apartment, of buyers of different types of flats/apartments. Design/methodology/approach The author follows three hypotheses for recent buyers of three different types of flats/apartments, namely, 1 BHK, 2 BHK and 3 BHK (where 1, 2 and 3 indicate the number of bedrooms, H stands for hall and K stands for kitchen. Thus 1 BHK designates a flat/apartment with one bedroom, a hall and a kitchen). A total of 284 respondents from buildings located on the outskirts of Pune city participated in the questionnaire survey for this study. Ten factors have been considered. Findings From this study, it is concluded that price is significantly the most important factor for buyers of 1 BHK, followed by product, and then followed by location. For 2 BHK buyers, there is no single significantly most important factor. For 3 BHK buyers, there is no single significantly most important factor and the two most important factors are product and location. Research limitations/implications The results of this study show that buyers of different types of flats/apartments give different types of importance to the influencing factors. This study of buyer behavior will be helpful for the marketers of real estate companies, as they can identify the most important factors for various categories of buyers and implement those accordingly. Originality/value This study is the first to analyze the importance of the influencing factors for buyers of different types of flats/apartments. Also, it is the first to analyze the home-buying behavior for flats/apartments constructed in the outskirts, where most of the new constructions are taking place. This study will be useful to all the stakeholders of the housing industry.

scholarly journals Dark tourism consumption in Mexico City: a new perspective of the thanatological experience

2019 ◽  
Vol 26 (2) ◽  
pp. 152-168
Author(s):  
Mark Speakman
Keyword(s):  
Mexico City ◽  
Design Methodology ◽  
Contemporary Theory ◽  
Dark Tourism ◽  
Content Type ◽  
Mexican Society ◽  
The Common ◽  
New Perspective ◽  
Geographical Locations

Purpose The Euro-centric nature of dark tourism research is limiting the perspective and restricting the scope of contemporary theory. Hence, this paper aims to explore how dark tourism consumption differs in a society apart from the Anglo/Eurosphere. This is done by testing Stone and Sharpley’s (2008) thanatological framework in Mexico, a country whose residents are renown for having a unique perspective on death, to assess whether Mexican dark tourism consumers undergo a similar, or different, thanatological experience to that proposed in the framework. Design/methodology/approach The study adopts a qualitative approach in the form of a case study. The opinions of Mexican dark tourism consumers were gained by using the technique of semi-structured interviewing in four separate dark tourism sites within Mexico City, with coding serving as the form of analysis. Findings The findings show that due to the non-existence of an absent/present death paradox in Mexican society, the research participants experienced a thanatological process that contrasts with those from Western societies, which indicates that the thanatological framework is unsuitable in the context of Mexican dark tourism. At the same time, the study contests the common perception that Mexicans have a jovial familiarity with death, and demonstrates that in this case the thanatological process confirmed an acceptance of death, rather than any kind of intimacy. Originality/value The research is valuable in that it is a response to recent calls for research in geographical locations not previously considered in a dark tourism/thanatology context.

The effect of anti-consumption lifestyle on consumer’s attitude and purchase intention toward commercial sharing systems

2019 ◽  
Vol 31 (5) ◽  
pp. 1422-1441 ◽  
Author(s):  
HeeJung Lee
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Voluntary Simplicity ◽  
Variety Seeking ◽  
Content Type ◽  
Different Types

PurposeThis study describes anti-consumption lifestyles and the effects of such lifestyles on the acceptance of commercial sharing systems (CSS). The purpose of this paper is to investigate the different types of anti-consumption lifestyles and their influence on consumer’s attitudes and purchase intentions toward CSS, and to verify the moderating effect of the variety-seeking tendency.Design/methodology/approachStructural equation modeling is used with data collected from 537 consumers. The chosen types of CSS are the corporations of Socar (a car sharing service in Korea) and Airbnb (a global accommodation sharing service).FindingsThe results indicate that the anti-consumption lifestyles consist of frugality, voluntary simplicity, environmental protection, small luxury and tightwadism; anti-consumption lifestyles affect the acceptance of CSS; and the effects differed according to the variety-seeking tendency. These results suggest that anti-consumption lifestyles differently influence consumer’s behaviors toward using CSS, and there is a moderating effect partially depending upon the variety-seeking tendency.Originality/valueThe contribution of this study is that it verifies the different types of anti-consumption lifestyles and their effects on consumer’s attitudes and purchase intentions toward CSS, which is an area that has remained unexamined in the literature. Marketers will be able to use the knowledge obtained herein on the various types of anti-consumption lifestyles to motivate consumers to use sharing services, and will also be able to establish a consumer strategy in sharing business practice.

scholarly journals Advantages and potential challenges of data management in e-maintenance

2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Management Practices ◽  
Future Research ◽  
Conceptual Approach ◽  
Content Type ◽  
Different Types ◽  
Maintenance Systems ◽  
Industry Leader ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.

Unveiling the myths of M&A integration: challenging general management and consulting practice

2015 ◽  
Vol 36 (2) ◽  
pp. 16-24 ◽  
Author(s):  
Florian Bauer ◽  
Julia Hautz ◽  
Kurt Matzler
Keyword(s):  
Design Methodology ◽  
Research Management ◽  
Integration Process ◽  
Senior Managers ◽  
Content Type ◽  
Corporate Development ◽  
General Management ◽  
Quantitative Studies ◽  
The Common ◽  
Successful Integration

Purpose – The purpose of this paper is to detect and challenge generally accepted management and consulting practice in Mergers & Acquisitions (M&As). M&As have been an important issue in strategic management and corporate development for decades. The integration process of two separate entities has been found to be of importance, and has, accordingly, received a significant amount of attention by research, management and consulting literature. Based on these insights, managers tend to rely on well-established and generally accepted rules developed by practice and consultants that should support a successful integration process and the generation of value. Nonetheless, M&As’ efforts still often fail to create value. So is the common practice of the established drivers and beneficial consequences of the integration of M&As right, or do the experiences of consultants, companies and managers reveal something different? Design/methodology/approach – To understand these challenges, the authors spent four years studying M&A projects and subsequent integration processes of more than 400 companies that engaged in M&A efforts. The data derived from four survey-based quantitative studies among more than 430 CEOs, CFOs and other senior managers in the field of M&As and personal interviews that were conducted to get in-depth insights. Findings – This extensive research on the efforts and projects of M&As over many years and including many companies reveals that successful integration processes are complex, social and culturally dependent endeavors and that the application of commonly accepted and established principles oversimplifies and disregards the interdependencies. Originality/value – The present paper unveils four established principles concerning the successful integration after M&As as tenacious myths and provides more differentiated insights into value-destroying and value-creating mechanisms in M&As.

Accounting without accounting

2014 ◽  
Vol 27 (3) ◽  
pp. 426-464 ◽  
Author(s):  
Fábio Frezatti ◽  
David B. Carter ◽  
Marcelo F.G. Barroso
Keyword(s):  
Design Methodology ◽  
Qualitative Case Study ◽  
Management Accounting ◽  
Business Management ◽  
Accounting Information ◽  
Effective Management ◽  
Accounting Information System ◽  
Content Type ◽  
New Perspective

Purpose – An effective management accounting information system (MAIS), as well as the accounting discourse related to it, can support, facilitate, enable, and constrain diverse business discourses. This paper aims to examine the discursive and organisational effects of an organisation accounting upon absent accounting artefacts, i.e. accounting without accounting. Situated within the discursive literature, this paper examines the construction of competing articulations of the organisation by focusing on what accounting does or does not do within an organisation. In particular, the paper acknowledges the fundamental importance of the accounting discourse in supporting, facilitating, enabling, and constraining competing organisational discourses, as it illustrates how the absence of accounting centralises power within the organisation. Design/methodology/approach – From a rhetorical, discursive perspective, the authors develop an in-depth qualitative case study in a manufacturing organisation where MAIS has been abandoned for approximately two years. Interpretive research approaches, from a post-structural perspective, provided the base for the structure of the research. The authors studied how other organisational discourses (such as entrepreneurship and growth), which are traditionally constructed with reference to accounting and other artefacts, continued to be produced and sustained. The non-use and non-availability of management accounting information created a vacuum that needed to be filled. The lack of discursive counterpoints and counter-evidence provided by MAIS created a vacuum of information, allowing powerful, proxy discourses to prevail in the organisation, increasing risks to business management. Findings – The absence of MAIS to support an accounting discourse requires that contingent discourses “fill in the discursive gap”. Despite appearances, they are no substitute for the accounting discourse. Thus, over time, the entrepreneurial, growth and partners' discourses lose credibility, without the corresponding use of management accounting information and its associated discourse. Originality/value – There are at least two main contributions from the case study and the findings presented in this paper: first, they provide a new perspective for studying MAIS, as a specific organisational discourse among other discourses that shape people relationship within the organisation as an examination of accounting without accounting. Second, this discussion reinforces the relevance of accounting discourse for other organisational discourses, supporting, facilitating, enabling, and constraining them, by demonstrating the effects of its absence.

Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

2017 ◽  
Vol 26 (4) ◽  
pp. 375-385 ◽  
Author(s):  
Tuğba Özbölük ◽  
Yunus Dursun
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Opinion Leader ◽  
Brand Community ◽  
Community Members ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Different Types ◽  
Online Brand Community

Purpose This paper aims to investigate the different types of members based on their roles within an online brand community dedicated to Apple. Design/methodology/approach Design/methodology/approach Data are drawn from an 18-month netnographic study, including participant and non-participant observation. Findings Findings reveal that members of the online brand community share a common goal but they are heterogeneous in many respects. In this research, five different types of brand community members are identified: learner, pragmatist, activist, opinion leader and evangelist. These findings emphasize the heterogeneity of the brand community or the differences of members and subgroups they form in the community. Practical implications This paper offers some insights for brand managers. There are different sub-tribes in online brand communities and these sub-tribes develop their own meanings of the brand. This means that online brand communities do not form one single homogenous target group and can be segmented into subgroups. Findings also offer a deeper understanding of negative characteristics of online brand community members. The role “activist” found in this study may be crucial for marketers, as activists can represent the negative side of online brand communities. Originality/value The literature on brand communities has focused predominantly on the homogeneity of these communities. This paper extends the literature by demonstrating the heterogeneity in an online brand community. The paper contributes to the brand community literature by substantiating that online brand community members can be segmented into subgroups based on their roles within the community. In addition, the paper extends the existing literature on brand communities that has overlooked the destructive consumer roles.

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