The distinct roles of dedication-based and constraint-based mechanisms in social networking sites

2015 ◽  
Vol 25 (1) ◽  
pp. 30-51 ◽  
Author(s):  
Byoungsoo Kim ◽  
Jinyoung Min
Keyword(s):  
Social Networking ◽  
User Satisfaction ◽  
Structural Equation ◽  
Switching Costs ◽  
Critical Role ◽  
Network Size ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Content Type ◽  
Constraint Based Models

Purpose – The purpose of this paper is to investigate the effects of dedication- and constraint-based mechanisms on users’ post-adoption behavior in the social networking site (SNS) context. Design/methodology/approach – The proposed framework uses user satisfaction and trust belief to capture the dedication-based mechanism and perceived switching costs and social norms to capture the constraint-based mechanism. Hypotheses were tested by applying partial least squares to data from 250 experienced Facebook users. A structural equation modeling was used to test the validity of the proposed research models. Findings – The analysis results show that SNS users’ continuance intention is jointly affected by two distinctive mechanisms: a dedication-based one and a constraint-based one, the former playing a more critical role. The findings indicate that both perceived relative benefits and perceived enjoyment significantly influence user satisfaction. Learning and network size were found to be the key predictors of perceived switching costs. Research limitations/implications – This study applies the dedication- and constraint-based models by incorporating numerous sets of antecedents. The framework provides a theoretical lens of how two distinctive mechanisms influence SNS users’ post-adoption behaviors. Practical implications – The analysis results provide several insights that can aid SNS providers understand SNS users post-adoption behaviors. Moreover, the findings will help SNS providers effectively facilitate dedication- and constraint-based mechanisms by enhancing the key antecedents of two distinctive mechanisms. Originality/value – SNSs have become an important component of individuals lives. However, few systematic works investigate the fundamental mechanisms leading to SNS users’ continued usage. In an attempt to extend the horizons of SNS research, this study incorporates a set of antecedents to dedication- and constraint-based models.

Effects of network externalities on user loyalty to online B2B platforms: an empirical study

2019 ◽  
Vol 33 (2) ◽  
pp. 309-334
Author(s):  
Yonghua Cen ◽  
Li Li
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Switching Costs ◽  
Service Providers ◽  
Network Externalities ◽  
Perceived Value ◽  
Network Size ◽  
Network Externality ◽  
Equation Modeling ◽  
Content Type

Purpose Given a product or service, the number of its installed user base has a significant positive effect on the existing users’ loyalty and new users’ conversion. This effect is conceptualized as network externalities in economics. Network externalities are supposed to be particularly striking in nowadays online business-to-business (B2B) platforms, but yet the mystery behind their effects on user loyalty to online B2B platforms remains to be delicately unraveled. The purpose of this paper is to discover the factors driving users’ loyalty, especially buyers’ loyalty, to online B2B platforms, by highlighting the impacts of network externalities on loyalty and other mediating factors. Design/methodology/approach A conceptual model of buyer loyalty under network externalities is elaborated. The reliability and validity of the instruments of the latent model constructs are assessed by confirmatory factor analysis, and the hypothesized causal relationships among the constructs are tested by structural equation modeling, on 710 valid buyer samples collected from a famous online B2B platform in China. Findings The analysis demonstrates that: perceived value, user satisfaction and switching costs are the major predictors of buyer loyalty to online B2B platforms characterized by network externalities; network externalities positively account for buyer loyalty by contributing to perceived value, user satisfaction and switching costs; and direct network externality (measured by perceived network size and perceived external prestige) has a significant effect on indirect network externality (measured by perceived compatibility and perceived complementarity). Originality/value The findings allow the authors to conclude meaningful managerial implications for online B2B service providers to build up loyal user bases through improving users’ perceptions of network externalities, switching costs and value.

Connecting personality traits to social networking site addiction: the mediating role of motives

2019 ◽  
Vol 33 (2) ◽  
pp. 633-656 ◽  
Author(s):  
Adela Chen ◽  
Nicholas Roberts
Keyword(s):  
Social Networking ◽  
Impulse Control ◽  
Structural Equation ◽  
Personality Types ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Positive Effects ◽  
And Coping

Purpose The purpose of this paper is to investigate whether four motives – conformity, enhancement, social and coping – mediate relationships between four personality types – agreeableness, extraversion, neuroticism and openness to experience – and social networking site (SNS) addiction. Impulse control is included as a moderator. Design/methodology/approach The paper uses a survey to collect data at two points in time from 304 SNS users. Structural equation modeling was used for data analysis. Findings Empirical results show that conformity, enhancement and coping motives act as mediators between various personality types and SNS addiction. Furthermore, impulse control weakens the effects of two motives – enhancement and social – on SNS addiction. Research limitations/implications The research model included only four motives. Future research could investigate other motivational mechanisms and moderators. The research method surveyed university students in the USA; thus, results may not generalize to a different user population. The method also included only one SNS, Facebook. Originality/value The paper contributes to the literature by showing that motives of SNS use connect personality to SNS addiction. This study also shows that self-reflective factors like impulse control can reduce the positive effects of motives on SNS addiction.

scholarly journals Link between social distancing, cognitive dissonance, and social networking site usage intensity: a country-level study during the COVID-19 outbreak

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tanusree Chakraborty ◽  
Anup Kumar ◽  
Parijat Upadhyay ◽  
Yogesh K. Dwivedi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Cognitive Appraisal ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Individual Response ◽  
Content Type ◽  
Social Distancing

PurposeSocial distancing is an important strategy to control the spread of the COVID-19 pandemic, so it is imperative to understand the behavioral impact of social distancing on individuals. This research studied social distancing from a cognitive appraisal of voluntary social distancing compliance (CAVSD) point of view and a non-medical perspective, specifically the psychological impact (PI) of social distancing on the usage intensity of social networking sites (SNS) during the COVID-19 outbreak in India.Design/methodology/approachThe study was conducted on 477 SNS users as a full sample and groups based on age, sex and work status. The model was empirically investigated using structural equation modeling.FindingsCAVSD was negatively associated with PI although it was not a significant predictor, while CAVSD and PI were significant predictors of SNS usage intensity; moreover, SNS usage intensity differed between groups of people.Practical implicationsThese findings are significant for organizations, corporations and educational institutions in both the public and private sectors. There is a need to identify subsections of individuals in need of social support and relief from isolation and loneliness. Individuals are relying on social media to handle social distancing and the pandemic, and this shows up in an increase in social networking activity.Originality/valueThis study contributes to the existing literature by positing social networking as a basic virtual need for socialization, and social media platform assists in that. Cognitive appraisal is an important determinant of individual response.

scholarly journals An Empirical Study of the Relationship Between Social Networking Sites and Students’ Engagement in Higher Education

2018 ◽  
Vol 57 (5) ◽  
pp. 1131-1159 ◽  
Author(s):  
Felix N. Koranteng ◽  
Isaac Wiafe ◽  
Eric Kuada
Keyword(s):  
Higher Education ◽  
Social Networking ◽  
Knowledge Sharing ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Social Capital Theory ◽  
Social Networking Site ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling

This article investigates how students’ online social networking relationships affect knowledge sharing and how the intensity of knowledge sharing enhances students’ engagement. It adopts the social capital theory as the basis for investigation, and the partial least square structural equation modeling was used to examine the hypothesized model. Responses from 586 students in higher education were analyzed. The findings provided empirical evidence which contradicts the argument that students perceive social networking sites as an effective tool for learning. Also, contrary to previous studies which posit that knowledge sharing impacts engagement, it was observed that there is no relationship between the two. However, as social networking sites differ in terms of member behavior norms, it is envisaged that if a similar study is conducted and limited to a specific academically inclined social networking site such as Academia.edu, ResearchGate, Mendeley, and so on, different findings may be observed.

Identifying brand touchpoints to increase switching costs in the banking industry

2019 ◽  
Vol 38 (3) ◽  
pp. 718-736 ◽  
Author(s):  
Abdullah Sultan
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Switching Costs ◽  
Service Providers ◽  
Banking Industry ◽  
Service Failure ◽  
Customer Experience ◽  
Equation Modeling ◽  
Exploratory Research ◽  
Content Type

Purpose The purpose of this paper is to study the effect of staged customer experiences on customer switching costs in the banking industry. Design/methodology/approach Brand touchpoints in the banking industry are identified by exploratory research using focus group sessions with bank customers and staff and refined by exploratory factor analysis using an independent sample of bank customers to form the staged customer experience construct. The proposed research model is then validated by confirmatory factor analysis with an independent sample using structural equation modeling. Findings Customer experience in the banking industry consists of four related but distinct stages (i.e. pre-touch, in-touch, post-touch and service failure). The first three stages have direct and indirect effects on switching costs that are partially mediated by relationship quality. Research limitations/implications Customer experience is an industry-specific construct with complicated effects on switching costs. Thus, the staged customer experience construct should be examined in different industries and applications to understand its implications. Practical implications Bank customers demand experiences that achieve desirable results in everyday situations and switch to other service providers easily if this demand is not met. Banks should focus on brand touchpoints that are both important to customers and increase switching costs to keep customers from defecting. Originality/value This research expands upon findings in the customer experience literature by exploring factors that link staged customer experiences with switching costs in the banking industry. In addition, a paradox is identified in the staged customer experience model that requires managers’ attention in order to design an effective customer experience strategy.

A meta-analytic model on the role of organizational support in work-family conflict and employee satisfaction

2020 ◽  
Vol 13 (12) ◽  
pp. 3767-3786
Author(s):  
Xinyuan (Roy) Zhao ◽  
Jiale Wang ◽  
Rob Law ◽  
Xinping Fan
Keyword(s):  
Life Satisfaction ◽  
Organizational Support ◽  
Family Conflict ◽  
Structural Equation ◽  
Critical Role ◽  
Theoretical Development ◽  
Equation Modeling ◽  
Work Family Conflict ◽  
Content Type ◽  
Work Family

Purpose This study aims to illustrate how organizational support can reduce work-family conflict (WFC) and improve job/life satisfaction by synthesizing the empirical findings among hospitality employees. Design/methodology/approach Previous empirical papers were searched through tourism and hospitality journals and 54 studies were ultimately selected. The correlation coefficients were coded and examined through meta-analysis, after which they were used to test the hypothesized model via meta-analytic structural equation modeling. Findings Findings demonstrated that organizational support plays a critical role in helping employees release WFC and improve life satisfaction but not job satisfaction. The number of children is a salient factor at the individual level on predicting WFC, whereas gender relates only to life satisfaction. The asymmetric permeable roles of WFC dimensions among work, family and life domains were also shown. Practical implications The findings can help hospitality managers be aware of the critical roles of organizational support in assisting employees to handle WFC and improve job and life satisfaction. Originality/value The relationships among organizational support, WFC and job/life satisfaction of frontline employees have been examined for the first time via meta-analytic SEM. In this manner, previous consistent and inconsistent findings can be synthesized for future theoretical development.

Modeling the contingent role of technological optimism on customer satisfaction with self-service technologies

2020 ◽  
Vol 33 (3) ◽  
pp. 559-578
Author(s):  
Abdul Kadir Othman ◽  
Muhammad Iskandar Hamzah ◽  
Lailatul Faizah Abu Hassan
Keyword(s):  
Customer Satisfaction ◽  
User Satisfaction ◽  
Structural Equation ◽  
Theoretical Development ◽  
Equation Modeling ◽  
Content Type ◽  
Five Dimensions ◽  
Customer Group ◽  
Self Service ◽  
Self Service Technology

PurposeBased on the E-Service Quality (E-SQ) model, this study investigates the effects of self-service technology (SST) quality attributes, specifically automated teller machines (ATMs), on customer satisfaction. The interaction effects of technological optimism on the abovementioned link are also examined. SST usage is conceptualized as a multidimensional construct that consists of five dimensions (reliability, security, convenience, functionality and responsiveness).Design/methodology/approachThe data were collected through a survey of a sample of Malaysian participants who used cash-recycling ATMs. The proposed theoretical model was tested using partial least squares (PLS) structural equation modeling (SEM).FindingsThe results suggest that reliability, convenience, and functionality are critical factors that affect customer satisfaction in using ATMs. Technological optimism was found to weaken the relationship between reliability and customer satisfaction.Practical implicationsConsidering the relative novelty of cash-recycling ATMs in the market, banks should ensure a smooth, error-free and accessible functioning of the system. Special attention has to be given to tech-savvy consumers whose higher level of optimism, with an increase of perceptions of reliability, may suppress their heighten sense of fulfillment. This customer group could be offered interactive digital engagement through mobile applications and social networking channels.Originality/valueThe E-SQ model is a helpful tool to understand the reasons underlying user satisfaction with cash-recycling ATMs. The results also contribute to the theoretical development of the E-SQ model through the integration of technological optimism as a contingent factor.

Social eWOM: does it affect the brand attitude and purchase intention of brands?

2017 ◽  
Vol 40 (3) ◽  
pp. 310-330 ◽  
Author(s):  
Chetna Kudeshia ◽  
Amresh Kumar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Attitude ◽  
Social Networking Site ◽  
Consumer Electronics ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Future Research ◽  
Data Set ◽  
Content Type

Purpose The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently, influences purchase intention of smartphones. The spending patterns of consumers, particularly decision-makers, have been affected to a substantial degree by the strong presence of brands on the web. eWOM, one among the shape of net product reviews, exercises extensive influence not only on the consumers’ attitude towards the brand but also impacts their buying intentions. Design/methodology/approach A survey-based empirical study was conducted to examine the influence of social eWOM on brand attitude and purchase intention of consumers. Structural equation modeling (SEM) was applied using data collected from 311 respondents comprising users of Facebook. Findings The research established that user-generated positive eWOM on social networking site, Facebook significantly influences brand attitude and purchase intention of consumer electronics. Research limitations/implications The data set used for the study limits generalizing of results, as the data are not representative across industries or across all social media applications. The study provides a useful and interesting insight into the theory and practice of eWOM. It shows how social eWOM, an emerging communication tool, not only helps twenty-first century marketers in reaching customers, but how it also plays a vital role in affecting brand attitude and purchase intention of products. Originality/value This paper provides useful and valuable insights into the relationship between social eWOM, brand attitude and purchase intention of consumer electronics, an area that largely remains unexplored. The study can also be replicated for other products or services for future research.

Brand equity, satisfaction, and switching costs

2015 ◽  
Vol 33 (2) ◽  
pp. 164-178 ◽  
Author(s):  
Galina Biedenbach ◽  
Maria Bengtsson ◽  
Agneta Marell
Keyword(s):  
Conceptual Model ◽  
Brand Equity ◽  
Structural Equation ◽  
Switching Costs ◽  
Professional Services ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Four Dimensions ◽  
Marketing Managers

Purpose – The purpose of this paper is to investigate the effects of satisfaction and switching costs on the development of brand equity in the business-to-business (B2B) setting. The study considers the hierarchical effects between brand awareness, brand associations, perceived quality, and brand loyalty. Furthermore, the conceptual model examines the direct effect of switching costs on satisfaction. Design/methodology/approach – Structural equation modeling was used to analyze 632 responses from the CEOs and CFOs of organizations buying auditing and business consultancy services from one of the Big Four auditing companies. Findings – The findings demonstrate the significant impact of satisfaction and switching costs on brand equity in the B2B setting. Furthermore, the findings show the positive effect of switching costs on satisfaction. Research limitations/implications – The study is conducted in the professional services context. Future research can examine whether the observed effects can be found in other B2B settings and considering various B2B services and industrial goods. Practical implications – The study contributes to marketing managers’ understanding of how marketing actions aimed to increase satisfaction can affect brand equity. Marketing managers are provided with insights and evidence on how switching costs can impact satisfaction and brand equity. Originality/value – The study tests a unique conceptual model focussing on the causal relationships between four dimensions of brand equity, satisfaction and switching costs. The findings provide a strong foundation for further investigation of links between the key marketing concepts: brand equity, satisfaction, and switching costs.

Adoption of mobile social networking sites for learning?

2015 ◽  
Vol 39 (6) ◽  
pp. 762-778 ◽  
Author(s):  
Choy-Har Wong ◽  
Garry Wei-Han Tan ◽  
Siew-Phaik Loke ◽  
Keng-Boon Ooi
Keyword(s):  
Social Networking ◽  
Learning Community ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Mobile Network ◽  
Research Area ◽  
Equation Modeling ◽  
Content Type ◽  
Mobile Social Networking ◽  
New Research

Purpose – The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings – The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications – The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value – While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

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