A study of group decision-making for green technology adoption in micro and small enterprises
Purpose Green technology adoption (GTA) in small and micro enterprises (SMEs) is a complex multi-attribute group decision-making issue. Conflicts of opinions can hamper the achievement of group coherence. The purpose of this paper is to solve the conflict decision-making problem in SMEs. Design/methodology/approach This paper reconstructs the GTA evaluation index system for SMEs and proposes an intragroup coordination relationship model to mitigate group decision-making conflicts based on the cloud model and social networks (GCS). The numerical characteristics of these GTA indicators are determined using fuzzy theory and cloud model. Findings It was found that establishing a trust relationship network and a conflict coordination relationship could improve the consistency of group decision-making. The degree of coordination has subtle differences with the trust relationship. Particularly, the coordination relationship has obvious influences on the decision-making results among small groups in SMEs. Originality/value The conflict coordination model can significantly improve the consistency of group decision-making in SMEs. At the same time, it discusses the differences between the level of conflict coordination and the trust propagation in the process of group decision-making.