The influence of supply chain architecture on new product launch and performance in the high-tech industry

2015 ◽  
Vol 30 (5) ◽  
pp. 677-687 ◽  
Author(s):  
Tun-Chih Kou ◽  
Bruce C. Y. Lee
Keyword(s):  
Supply Chain ◽  
New Product ◽  
Product Performance ◽  
Product Launch ◽  
High Tech ◽  
High Tech Industry ◽  
Content Type ◽  
Marketing Performance ◽  
Chain Architecture ◽  
And Performance

Purpose – The purpose of this study is to fill the gaps in previous literature and investigate the link between product launch performance and supply chain architecture and performance. During the past 20 years, most of the new product literature has focused on new product development and product innovation. Only a few product launches have been discussed in specific fields. Design/methodology/approach – From the perspective of the manufacturer, interfunctional coordination, supply chain architecture and supply chain performance affect lean launch performance. Lean launches can also add value to product and marketing performance. A questionnaire was used to gather data from project, account and purchasing managers in the high-tech industry and to test the postulated research model and hypotheses. The conceptual model was tested using 242 usable questionnaires. Findings – The results provide evidence that interfunctional coordination is the basis for improving supply chain architecture. The supply chain has a strong, positive effect on lean launch performance. Lean launch is vital to the successful performance of a new product. Although lean launch execution and supply chain performance affect marketing performance and new product performance, the direct effect on marketing performance is non-significant. Originality/value – This study presents the characteristics of the supply chain architecture specific to the high-tech industry. The authors empirically tested and propose a model to explain how high-tech manufacturers build a solid supply chain and leverage the capabilities of suppliers to improve lean launch execution and new product performance.

The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry

2015 ◽  
Vol 35 (8) ◽  
pp. 1207-1223 ◽  
Author(s):  
Tun-Chih Kou ◽  
Bruce C. Y. Lee ◽  
Chiou-Fong Wei
Keyword(s):  
Manufacturing Industry ◽  
New Product ◽  
Product Performance ◽  
Customer Relationship ◽  
High Tech ◽  
Content Type ◽  
Marketing Performance ◽  
New Product Performance ◽  
Senior Management Involvement ◽  
And Behavior

Purpose – Most new product research for the past two decades has focussed on new product development and product innovation. Only a few product launches have been discussed in specific fields. The purpose of this paper is to fill the literature gap regarding enhanced product launch performance by using the customer relationship. Design/methodology/approach – From the contract manufacturer’s perspective, the authors propose that the customer relationship and senior management involvement affects lean launch execution. The customer relationship includes both cooperativeness and behavior monitoring. Studies have suggested that a lean launch exerts a direct influence on new product performance and marketing performance. We used a questionnaire to collect data to test the postulated research model and hypotheses from project, account, and purchasing managers in the high-tech manufacturing industry. Findings – The results provided compelling evidence that the customer relationship exerts a positive effect on lean launch, which in turn exerts a positive effect on new product performance. Although lean launch execution affected marketing performance through new product performance, the direct effect on marketing performance was non-significant. Senior management involvement exerted an indirect influence on lean launch performance through cooperativeness. Originality/value – This paper suggests and empirically tests a model to explain how contract manufacturers manage brand-customer relationship through cooperativeness and behavior monitoring, leading to higher levels of lean launch execution toward new product performance.

Effects of IT-based supply chains on new product development activities and the performance of computer and communication electronics manufacturers

2018 ◽  
Vol 33 (7) ◽  
pp. 869-882 ◽  
Author(s):  
Tun-Chih Kou ◽  
Chang-Tang Chiang ◽  
Ai-Hsuan Chiang
Keyword(s):  
Supply Chain ◽  
Product Development ◽  
Supply Chains ◽  
New Product ◽  
Product Performance ◽  
Product Launch ◽  
Product Innovativeness ◽  
Content Type ◽  
New Product Performance ◽  
Development Capability

PurposeSome studies have suggested that a supply chain augmented with information technology (IT) has a positive effect on performance in the marketplace. However, these studies have not explained how the IT-based supply chain achieves this superior performance. This study aims to reveal some of the mediating influences at play: the new product development (NPD) activities of product launch, product innovativeness and product development capability.Design/methodology/approachTaking the electronics manufacturer’s perspective, this study took a resource-based view to propose that NPD activities are affected by IT advancement and that IT-based supply chain architecture is a critical resource that ultimately affects new product performance. Thus study focuses on product launch, because this is the most expensive and risky stage of NPD; product innovativeness, because it plays a substantial role in achieving a competitive advantage; and product development capability, because it leads to superior product performance. A questionnaire was used to collect data from managers of projects, products and supply chains of computer and communication electronics manufacturers; 235 valid questionnaires were returned. These data were subsequently analyzed using a variety of statistical methods.FindingsThe results support that manufacturers’ IT resources enable them to enhance NPD activities effectively with their suppliers, and that NPD activities play a key role in moderating the relationship between IT-based supply chains and new product performance.Originality/valueThis paper provides an empirically tested model of how IT-based supply chain architecture can lead to superior new product performance through product lean launch, product innovativeness and product development capability.

scholarly journals Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance

2017 ◽  
Vol 32 (8) ◽  
pp. 1038-1050 ◽  
Author(s):  
Nima Heirati ◽  
Aron O’Cass ◽  
Phyra Sok
Keyword(s):  
New Product Development ◽  
New Product ◽  
Product Performance ◽  
Hierarchical Regression ◽  
High Tech ◽  
Organizational Ambidexterity ◽  
Content Type ◽  
New Product Performance ◽  
High Technology Firms ◽  
Resource Conditions

Purpose Organizational ambidexterity is argued to be a prerequisite for successful new product development, especially for firms operating in highly competitive emerging markets. Despite growing attention to the importance of ambidexterity, the conditions under which specific forms of ambidexterity are more or less beneficial to new product performance (NPP) remain unclear. This study aims to investigate the contingent value of two specific resource conditions that favor the pursuit of the balanced dimension versus combined dimension of ambidexterity to achieve superior NPP. Design/methodology/approach Survey data were drawn from a sample of 156 high-tech large firms operating in the Middle East and tested through a hierarchical regression analysis. Findings This study highlights the important role of slack resources and social networking capability in enhancing the benefits of the combined dimension of ambidexterity over the balanced dimension of ambidexterity to drive NPP. Originality/value This study extends prior research which has mainly examined organizational characteristics that facilitates organizational ambidexterity and sheds light on the specific resource conditions under which high-technology firms operating in an emerging economy should pursue balanced dimension of ambidexterity or combined dimension of ambidexterity to achieve superior NPP.

scholarly journals The bidirectional complementarity between market orientation and launch proficiency affecting new product performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farbod Fakhreddin ◽  
Pantea Foroudi ◽  
Mehdi Rasouli Ghahroudi
Keyword(s):  
Market Orientation ◽  
Dynamic Capabilities ◽  
Empirical Support ◽  
New Product ◽  
Product Performance ◽  
Product Launch ◽  
Equation Modeling ◽  
Content Type ◽  
New Product Performance ◽  
Capabilities Theory

Purpose Based on the resource-based view and dynamic capabilities theory, this study aims to examine the complementarity between market orientations and launch proficiency as a driver of new product performance. Design/methodology/approach In this research, an on-site survey of Iranian, research and development- intensive, manufacturing firms was carried out to examine the proposed hypotheses. Based on the 179 workable survey responses, a covariance-based structural equation modeling was applied to verify the proposed theoretical model. Findings The empirical findings reveal that the effects of market orientation or launch proficiency alone are not significant while the complementarity between them significantly influences new product performance. These research outcomes suggest that this complementarity leads to a bidirectional co-specialization relationship in firms, promoting both market intelligence generation processes and product-launch capabilities, and therefore resulting in superior new product performance. Originality/value The current characterization of the resource-based theory signifies that strategic resources merely have potential value and actualizing this value needs complementary organizational capabilities. Furthermore, the literature notably lacks empirical findings supporting these complementarities. Therefore, the findings concerning the bidirectional co-specialization between market orientation and launch proficiency not only provide empirical support for the dynamic capabilities theory but also address recent research calls to identify and calibrate the importance of dynamic capabilities for leveraging market orientation on new product performance.

Effects of supply chain position on the motivation and practices of firms going green

2013 ◽  
Vol 34 (1) ◽  
pp. 93-114 ◽  
Author(s):  
Sonia M. Lo
Keyword(s):  
Supply Chain ◽  
Driving Force ◽  
Demand Uncertainty ◽  
Driving Forces ◽  
High Tech ◽  
High Tech Industry ◽  
Content Type ◽  
Green Practices ◽  
The Relationship ◽  
External Driving

Purpose – The aim of this study is to understand the effect of a firm's position in a supply chain in its industry on the attitude of the firm toward green strategies through empirical data analysis. This study aims to answer the following research questions: Do the environmental uncertainties a firm faces differ with the firm's position in the supply chain when going green?, Would the motivation of a firm for going green vary with uncertainties it faces in the supply chain? and Would green-related practices a firm accepts or executes vary with the firm's position in the supply chain? Design/methodology/approach – The case study method was utilized in this study. The main objects are firms in the high-tech industry of Taiwan, and 12 firms were selected for in-depth investigation. The unit of analysis was a firm. Face-to-face in-depth interviews, approximately 90-105 minutes for each, were conducted with each of the 12 cases. The respondents were middle- to high-level managers. The interviews were recorded and transcribed. Additionally, second-hand information was acquired regarding each case through channels such as firm web sites, documents, and media reports. These integrated data were later utilized in the single-case and cross-case analysis stages. Findings – In this study, firms of Taiwan's high-tech industry are divided into the upstream (raw material supplier), midstream (original design manufacturers/original equipment manufacturer), and downstream (brand company) categories. It is first found the uncertainties a firm encounters when implementing green practices are related to its position in the supply chain. The closer a firm is to the upstream of the supply chain, the higher the competitive uncertainty. In contrast, the closer a firm is to the downstream, the higher the demand uncertainty. Furthermore, the internal and external driving forces of firms in promoting green practices are related to the types of uncertainties the firms encounter in the supply chain. A firm's internal driving force is positively associated with the demand uncertainty it faces, however, negatively with the competition and supply uncertainties. On the other hand, a firm's external driving force is positively associated with the competition and supply uncertainties it faces, however, negatively with the demand uncertainties. Additionally, the association between firm willingness to promote green practices and its position in the supply chain is explored. It is found that, for firms located in the downstream of supply chain, it emphasizes more on the practices of green design, purchase, and internal environmental management. If a firm is located in the midstream of supply chain, it will focus more on the practice of green manufacturing and logistics. Originality/value – This study has expanded the discussion of green supply chain management. It establishes the relationship between the uncertainties and the major driving forces of firms for implementing green practices. This approach is rare in previous literature. Furthermore, past literature has suggested that a specific relationship exists between driving factors and firm practices. The author believes that such a relationship must be based on the position of firms in the supply chain; thus, the author has identified the relationship between supply chain position and green practices.

Speed leaders and quality champions

2015 ◽  
Vol 53 (6) ◽  
pp. 1247-1267 ◽  
Author(s):  
Zongyang Leng ◽  
Zhiying Liu ◽  
Min Tan ◽  
Jiangang Pang
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Market Entry ◽  
New Product ◽  
High Tech ◽  
Content Type ◽  
Innovation Activities ◽  
Strategic Orientations ◽  
And Performance ◽  
New Product Innovation

Purpose – The purpose of this paper is to develop a concept of an alignment between market and technology orientations (MTs) and investigates the difference in new product innovation activities and performance among the four groups of high-tech firms which are classified into four categories labeled as MT, technology orientation (TO), market orientation (MO) and conservative (CO) firms. Design/methodology/approach – Data were collected from 360 high-tech firms in China. MANOVA was used to identify whether or not new product innovation activities (i.e. timing of market entry and product quality) and performance vary across the four groups. Findings – The results indicate that the four groups of firms significantly differ with respect to new product performance and with new product innovation activities pertaining to timing of market-entry strategy and product quality. Further, the results show that first, MT firms have highest new product performance; second, TO firms are speed leaders which have first-to-market with new product; and third, MO firms are quality champions which are best for the perceived new product quality. Originality/value – This paper responds to call for synthetic studies of multiple orientations and cross-disciplinary research, especially in the areas of marketing and strategic management. This paper is the first to integrate MO and TO and examine the interactive effects of these two orientations on new product innovation. Against prior study believing the combination of strategic orientations play an important role in innovation management, the findings that TO firms are speed leaders and MO firms are quality champions suggest that the combination of different strategic orientations is not beneficial to all respects of new product innovation, such as timing of market-entry strategy and product quality.

scholarly journals The impact of information integration on purchase order finance and new product launch: a case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Min Zhang ◽  
Qiuping Huang ◽  
Xiande Zhao ◽  
Lijun Ma
Keyword(s):  
Information System ◽  
Supply Chain ◽  
Social Interaction ◽  
Information Integration ◽  
System Integration ◽  
New Product ◽  
Product Launch ◽  
Content Type ◽  
New Product Launch ◽  
Information System Integration

PurposeIn this study, we examine the implementation of purchase order finance (POF) which is an innovative supply chain finance (SCF) solution by an innovative SCF lender (i.e. supply chain service provider (SCSP)). The effect of information integration between the SCSP (lender) and product designers (borrowers) on the lender's POF decisions and the borrowers' new product launch is investigated.Design/methodology/approachWe conduct a case study in the Chinese smartphone industry. A mixed methods design is used, and data are collected from both the supply chain service provider (SCSP) and product designers. We first conduct a qualitative study. Hypotheses are developed concerning the relationships between information integration, in terms of social interaction and information system integration, POF and new product launch. We then conduct a quantitative study. The multilevel structural equation modelling method is used to test the hypotheses.FindingsWe find that information system integration is positively associated with POF but has no significant effect on new product launch. Social interaction is negatively associated with POF but positively associated with new product launch. POF is positively associated with new product launch.Originality/valueThis study contributes to the literature by empirically examining the implementation of POF from both the lender's and borrower's perspectives. We find that information system integration and social interaction have different effects on POF and new product launch. The results thus provide insights into how a lender makes POF decisions and reveal the benefits of POF for borrowers.

Does guanxi influence product performance and customer loyalty?

2018 ◽  
Vol 12 (3) ◽  
pp. 233-252 ◽  
Author(s):  
Man Zhang ◽  
Janet Hartley
Keyword(s):  
Supply Chain ◽  
Social Network ◽  
Customer Loyalty ◽  
Positive Impact ◽  
New Product ◽  
Product Performance ◽  
Market Uncertainty ◽  
Content Type ◽  
New Product Performance ◽  
The Relationship

Purpose This paper aims to propose and test a model examining the relationship of guanxi with new product performance and customer loyalty in the context of internationalizing small- and medium-sized enterprises (SMEs) in China. Social network theory and information processing theory provide the theoretical lenses for this research. Design/methodology/approach Guanxi with suppliers, distributors and customers is measured as a second-order construct consisting of ganqing, renqing, and xinren/xinyong. Research hypotheses are tested using survey data (n = 212) gathered in Anhui and Shandong Provinces. The data are analyzed using smart partial least squares technique. Findings The findings reinforce existing studies, which show that a locally based social network can be extended to the success of early-internationalizing SMEs. Results also suggest that the relationship between guanxi and customer loyalty is stronger when technical uncertainty is low and when market uncertainty is low rather than high. Research limitations/implications The data were gathered from the point of view of the SMEs and may not accurately reflect the perspective of the foreign customer. The findings may not generalize beyond the regions surveyed. The study does not differentiate among the type of supply chain member, and the location of the supply chain member was not measured. Practical implications Although guanxi is typically viewed as being localized within a country, guanxi with suppliers, distributors and customers can provide information and resources needed for successful export products. Second, internationalizing SMEs must understand that even though guanxi has positive impact on new product performance which directly leads to customer loyalty only when uncertainty is low. Originality/value Although guanxi has been studied, there are a limited number of empirical studies of guanxi in a supply chain context and most focus on buyers’ guanxi with suppliers. The research on guanxi with customers and distributors is also limited. This research addresses this gap by focusing on guanxi with suppliers, distributors and customers.

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