The influences of suppliers on buyer market competitiveness: an opportunism perspective

2017 ◽  
Vol 32 (1) ◽  
pp. 18-29 ◽  
Author(s):  
Yu-Xiang Yen ◽  
Shiu-Wan Hung
Keyword(s):  
Structural Equation ◽  
Asset Specificity ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Specific Investments ◽  
Market Competitiveness ◽  
Proposed Model ◽  
Alternative Attractiveness ◽  
Practical Implications

Purpose This paper aims to propose an integrated model based on buyer and supplier opportunism to show the mechanism through which current and competing suppliers influence buyer market competitiveness. Design/methodology/approach Questionnaires were distributed to purchasing staff in listed electronics firms in Taiwan to collect empirical data. Structural equation modeling was used to analyze these data and examine the fitness of the proposed model. Findings The findings show that current and competing suppliers influence buyer market competitiveness through supplier opportunistic behaviors and buyer commitment. The alternative attractiveness of competing suppliers affects buyer market competitiveness through the influence of asset specificity. Supplier opportunism negatively and indirectly influences buyer market competitiveness through buyer commitment. Nevertheless, buyer opportunism does not influence buyer commitment and market competitiveness. Research limitations/implications The investigation focused on only one industry in one country. Future research could investigate other industries and countries to increase the generalizability of the findings. Practical implications The results suggest that buyers can focus on utilizing the pressure of alternative suppliers to improve market competitiveness through increased specific investments by the current supplier. Originality/value On the basis of buyer–supplier opportunism, this study shows the mechanism through which the asset specificity of current suppliers and alternative attractiveness influence buyer market competitiveness.

Comparing US and European perspectives on B2B repair service quality for mission‐critical equipment

2005 ◽  
Vol 22 (3) ◽  
pp. 353-368 ◽  
Author(s):  
Mark Peterson ◽  
Gary Gregory ◽  
James M. Munch
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Repair Service ◽  
Content Type ◽  
The Usa ◽  
Mission Critical ◽  
Model Equivalence ◽  
Practical Implications

PurposeTo evaluate the cross‐regional equivalence of repair service quality for mission‐critical equipment.Design/methodology/approachUsing the five dimensions of SERVPERF as a framework, clinical laboratory directors across Europe and the USA were surveyed about repair service for mission‐critical equipment. Assessment of construct equivalence across the two regions was then performed using item bias analysis. Following this, assessment of model equivalence across the two regions was conducted using both the Chow test of model equivalence and regression in structural equation modeling (SEM).FindingsResults suggest that service quality in this B2B domain is perceived to be remarkably the same in both the USA and Europe.Research limitations/implicationsFuture research could focus on repair services for other types of mission‐critical equipment, and another region of the world, such as Asia. Both of these steps would boost the generalizability of the study's findings.Practical implicationsThe practical implications of the study's results suggest not only the applicability of the SERVPERF framework across these two regions, but also standardization possibilities in repair service for mission‐critical equipment because of the homogeneity evident in these markets regarding service quality.Originality/valueThis study should be valuable reading for those interested in issues related to service quality, as well as international services. The paper provides new insight into the relative importance of service quality dimensions, as the “responsiveness” dimension was found to be more than twice as important as any other dimension – even the “reliability” dimension.

The effects of ethical climates on trust in supervisor and trust in organization in a Polish context

2015 ◽  
Vol 53 (1) ◽  
pp. 24-39 ◽  
Author(s):  
Aditya Simha ◽  
Agata Stachowicz-Stanusch
Keyword(s):  
Structural Equation ◽  
Ethical Climate ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Ethical Climates ◽  
Managerial Employees ◽  
The Relationship ◽  
Practical Implications

Purpose – The purpose of this paper is to explore the effects of ethical climate types on two components of organizational trust, i.e. trust in supervisor and trust in organization. Design/methodology/approach – A sample of 178 managerial employees from seven hospitals in Poland was used to investigate the specific relationships between ethical climates (i.e. egoistic, benevolent, and principled) and trust in supervisor and trust in organization. Structural equation modeling was used to explore the relationship between ethical climates and the two trust components. Findings – It was found that egoistic climates were negatively associated with trust in organization and trust in supervisor, whereas benevolent climates were positively associated with trust in supervisor and trust in organization. No support was obtained for any sort of association between principled climates and either of the two trust components. Research limitations/implications – Future research should examine the role of trust as a mediating variable in the relationship between ethical climates and variables such as commitment or productivity or satisfaction. Future research should also examine different national and work contexts to test out these relationships. Practical implications – Managers and organizations should try and establish benevolent ethical climates as opposed to egoistic ones, in order to bolster levels of trust among their employees. Originality/value – The findings of this paper are unique and original because this is the first study to suggest a relationship between ethical climate types and the two trust components. The value of this study is that it provides managers and organizations with a way by which they could potentially increase levels of trust among their employees.

A repurchase intention model of Indonesian herbal tea consumers: integrating perceived enjoyment and health belief

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nidya Astrini ◽  
I Gede Mahatma Yuda Bakti ◽  
Tri Rakhmawati ◽  
Sik Sumaedi ◽  
Medi Yarmen
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Health Belief ◽  
Equation Modeling ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Repurchase Intention ◽  
Content Type ◽  
Marketing Process ◽  
Proposed Model

PurposeThis research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB).Design/methodology/approachThis research is quantitative study involving 150 respondents from five major cities in Indonesia. Data were collected using a questionnaire. Data analysis used confirmatory factor analysis–structural equation modeling (CFA–SEM).FindingsThe research instrument and the proposed model were fit. However, health belief was not proven to have a significant impact on attitude. The perceived behavioral control (PBC) also did not significantly affect repurchase intention.Research limitations/implicationsFuture research that utilizes TPB should incorporate emotional belief as part of the attitude variable.Practical implicationsIn the designing and marketing process, managers of herbal teas companies should consider the health benefits of their products and the feeling of joy it might incite.Originality/valueThe TPB was initially constructed from three variables: subjective norm, attitude and perceived behavioral control (PBC). Unlike previous research, this study considered cognitive and emotional beliefs as the factors that affected attitude.

Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fulya Acikgoz ◽  
Asli D.A. Tasci
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Trust ◽  
Brand Community ◽  
Content Type ◽  
Global Brands ◽  
Number Of Customers ◽  
Practical Implications

PurposeThe current study aims to develop a comprehensive model of cocreation and immersion/engagement for café brands as well as their antecedent and consequences in a café brand context. Inherently involving highly socially involving consumption settings, cafés are particularly conducive to brand cocreation.Design/methodology/approachThe current study tested a model of these relationships by analyzing data from customers of a local café and those of a global café, Starbucks, situated in the same town, Karakoy, in Istanbul, Turkey. Data from 241 respondents were analyzed using partial least squares structural equation modeling (PLS-SEM) to test the model of the study.FindingsResults show that sense of brand community is a powerful predictor of cocreation and brand immersion, which are also important antecedents of attitude toward a brand including, cognitive, affective and conative dimensions. Results also revealed slight differences between the local and global brands in terms of brand cocreation's influence on brand trust and loyalty.Research limitations/implicationsThe study is conducted with a limited number of customers of two cafés in a city in Turkey. Future research with the customers from other locations of these cafés, especially the multinational customers of the international café brand is needed to retest the model for its validity.Practical implicationsThe significant differences between ratings of local and global café brands are positive news for local and traditional cafés that are losing considerable market share to their global competitors. Strategic cocreation implementations can be used to instill special and robust relationships with consumers.Originality/valueThe study provides evidence that in highly socially dynamic brand contexts, such as café brands, brand community is a critical predictor of cocreation and brand immersion, which then affect attitude toward a brand with cognitive, affective and conative dimensions, reflected in brand trust, brand love, satisfaction with the brand, brand commitment and brand loyalty.

Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aikaterini Stavrianea ◽  
Irene (Eirini) Kamenidou
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Destination Image ◽  
Equation Modeling ◽  
Content Type ◽  
Destination Loyalty ◽  
Proposed Model ◽  
Practical Implications ◽  
Insight Into ◽  
Greek Island

PurposeMemorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty.Design/methodology/approachQuantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used.FindingsThe findings confirm the strength of the proposed model, which explained 58% of the variance for MTEs and 82% of that for tourist loyalty. The results reveal that MTEs influenced destination loyalty directly and indirectly through satisfaction, while DI influenced loyalty directly and indirectly.Research limitations/implicationsThis study provides new insight into the importance of MTEs, satisfaction and DI in the formation of destination loyalty.Practical implicationsThis study provides new insight into the importance of MTEs, satisfaction, and DI in the formation of destination loyalty.Originality/valueThe proposed model is the first to include these factors and the specific relationships between them.

Gender, trust and risk-taking: a literature review and proposed research model

2015 ◽  
Vol 9 (3) ◽  
pp. 221-232 ◽  
Author(s):  
Rachid Zeffane
Keyword(s):  
Gender Differences ◽  
Risk Taking ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Hypothetical Model ◽  
Content Type ◽  
Proposed Model ◽  
Propensity To Trust ◽  
Entrepreneurial Activities

Purpose – This paper aims to review and discuss recent literature on gender, trust, risk-taking and entrepreneurship. On this basis, a hypothetical model as a basis for theoretical and hypothetical development in future research is proposed. Design/methodology/approach – This paper presents a review of the literature on gender, trust, risk-taking and entrepreneurship. A hypothetical model that can form the basis of future research in the field of entrepreneurship is developed. Findings – In recent years, the issue of gender and its effect on entrepreneurship has been the subject of much debate and controversies. While some studies have shown that gender differences tend to affect intentions to become an entrepreneur, other studies deny any significant differences in this regard. Among these, a significant number of studies reveal that women are less likely to engage in entrepreneurial activities than their male counterparts. One of the major reasons provided for these gender disparities is the tendency of women to be less predisposed to taking risk than their male counterparts. This may in itself be the resultant of gender differences in their predisposition to trust. Research limitations/implications – The arguments and proposed model are in need of empirical testing and verifications. Future research may consider and test the validity of the model. Use of structural equation modeling in this regard may prove beneficial. Practical implications – The proposed model may also be considered by governments and stakeholders vested with tasks of promoting the participation of females in entrepreneurial activities in various contexts. This would entail that the factors of risk-taking/aversion and propensity to trust be considered and alleviated. Originality/value – In examining the underlying reasons for gender differences in entrepreneurial activities, the research to date has not incorporated the interplay of risk propensity and the propensity to trust. The proposed model incorporates these to help unravel the “enigma” of gender differences in entrepreneurship.

Orchestrating service brand touchpoints and the effects on relational outcomes

2018 ◽  
Vol 32 (6) ◽  
pp. 777-788 ◽  
Author(s):  
Abdullah J. Sultan
Keyword(s):  
Relationship Quality ◽  
Structural Equation ◽  
Customer Experience ◽  
Equation Modeling ◽  
Future Research ◽  
Research Model ◽  
Content Type ◽  
Proposed Model ◽  
Telecom Industry ◽  
Relational Outcomes

Purpose This research aims to identify critical brand touchpoints that generate value for customers and brands and examine their effects on two relational outcomes: relationship quality and word of mouth (WOM). Design/methodology/approach Three studies combining qualitative and quantitative research provide evidence distinguishing four different stages of customer experience in the telecom industry and develop a research model of staged customer experience; structural equation modeling analyses are used to validate the proposed model and test for the examined effects. Findings Customer experience in the telecom industry consists of four related but distinct stages (i.e. pre-touch, in-touch, post-touch and service failure) and these stages have direct and indirect effects on WOM. Furthermore, the effects of customer experience stages on WOM are partially mediated by relationship quality. Research limitations/implications The research model introduced here will allow academics and practitioners to focus their efforts on important touchpoints that influence relationship quality and WOM. Future research should examine the proposed model of staged customer experience in different applications and industries. Practical implications A common myth among marketers is that firms should design a painless experience if they want a superior market position. While avoiding a drain on financial resources, the prime objective should be to provide a holistic customer experience that is valuable to customers and the brand alike. Marketers should disregard touchpoints and stages that do not provide noticeable value. Originality/value This research answers the call for a more appropriate model to elucidate the factors that link customer experience with relational outcomes.

scholarly journals The role of staff engagement in facilitating staff-led value co-creation

2017 ◽  
Vol 28 (2) ◽  
pp. 250-264 ◽  
Author(s):  
Bill Merrilees ◽  
Dale Miller ◽  
Raisa Yakimova
Keyword(s):  
Structural Equation ◽  
Social Implications ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
For Profit ◽  
Not For Profit ◽  
Staff Engagement ◽  
Practical Implications

Purpose The study extends customer-led co-creation research to the related staff-led value co-creation domain. In particular, the purpose of this paper is to investigate the role of staff engagement as a facilitator of staff-led value co-creation. Design/methodology/approach A new conceptual framework develops a model of staff-led value-creation, using three types of staff-led co-creation. A quantitative approach is used. Survey collection yielded a sample of 1,165 employees in an Australian not-for-profit context across 19 organizations. AMOS structural equation modeling analyzes the data. Findings A major finding is the nexus between staff engagement and staff-led value co-creation. The nexus applies for three types of staff-led co-creation and three staff categories. Different explanatory mechanisms apply to each type of staff-led value co-creation. Research limitations/implications The not-for-profit context may not generalize to the for-profit sector, but future research could clarify this matter. Practical implications The results can inform organizations wishing to create greater service contributions through greater staff participation, which can include a staff-initiating (staff-led) role. Different value co-creation targets require different corporate triggers, reflecting the different explanatory mechanisms of each co-creation type. Social implications Not-for-profit context ensures major social implications. Originality/value The emphasis on staff-led value co-creation augments the customer-led co-creation literature. Additionally, exploring the (staff) engagement to (staff) value co-creation nexus is a novel contribution.

Buying decision in the marketing of Sharia life insurance (evidence from Indonesia)

2018 ◽  
Vol 9 (2) ◽  
pp. 370-383 ◽  
Author(s):  
Amron Amron ◽  
Usman Usman ◽  
Ali Mursid
Keyword(s):  
Life Insurance ◽  
Structural Equation ◽  
Strong Association ◽  
Insurance Companies ◽  
Equation Modeling ◽  
Future Research ◽  
Promotion Strategy ◽  
Content Type ◽  
General Insurance ◽  
Practical Implications

Purpose The purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the Muslim society of Indonesia. Design/methodology/approach The research design was taken from 386 Muslim customers who held Sharia life insurance policies using the approach of purposive sampling in four cities in Indonesia, namely, Jakarta, Surabaya, Makassar and Medan. The hypothesis testing used structural equation modeling. Findings The research results show SAT and TRS have effects on WOM. Moreover, WOM has a significant effect on the BD of the customers of the Sharia life insurance product. Research limitations/implications This study focused only BD of customers who bought Sharia life insurance products, so the results cannot be generalized to other types of Sharia insurance. Therefore, future research could consider other Sharia insurance products, such as Sharia general insurance. Practical implications In relation to the testing of SAT and TRS on WOM, this study examined the influence of the two variables on WOM and BD. This study can serve as reference for Sharia life insurance companies when formulating promotion strategy. Originality/value This study justified the strong association between SAT and TRS for WOM and BD in Sharia life insurance in an integrated way.

Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework

2020 ◽  
Vol 33 (5) ◽  
pp. 1381-1401
Author(s):  
Zhenya Tang ◽  
Leida Chen
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Equation Modeling ◽  
Social Commerce ◽  
Content Type ◽  
Proposed Model ◽  
Social Media Platforms ◽  
Alternative Attractiveness

PurposeMany companies have now built brand fan pages (BFPs) on social media platforms to connect with their existing and potential customers. Nevertheless, the inability to retain existing followers would severely threaten the survival of BFPs and the effectiveness of a company's social media strategies. Drawing upon Furneaux and Wade's discontinuance framework, our study develops a research model to understand the BFP user's intention to discontinue following a BFP.Design/methodology/approachAn empirical study was conducted through an online survey of Chinese social media users. The proposed model was tested by analyzing the collected data using the partial least squares structural equation modeling (PLS-SEM) approach.FindingsThe results reveal that dissatisfaction with information quality, unfollowing costs, trust and alternative attractiveness affect the individual's intention to unfollow a BFP. Notably, unfollowing costs is the most powerful factor to predict followers' propensity to discontinue.Originality/valueOur study contributes to the understanding of the discontinuance of information systems. Theoretical implications for future social commerce research as well as practical suggestions for BFP operators are also discussed.

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