scholarly journals Where do we go from here? The future of B2B governance research

2019 ◽  
Vol 35 (4) ◽  
pp. 623-627
Author(s):  
Kenneth Henning Wathne ◽  
Øystein D. Fjeldstad
Keyword(s):  
Value Creation ◽  
Value Chain ◽  
Design Methodology ◽  
Institutional Environment ◽  
Value Chains ◽  
Exchange Relationships ◽  
Content Type ◽  
B2b Relationships ◽  
Business To Business ◽  
Future Business

Purpose This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach This paper uses a theoretical approach. Findings Most governance research in marketing is conducted within the context of value chains (Porter 1985). There are great opportunities for governance researchers in marketing to improve the understanding of B2B relationships in problem solving and networking services. Moreover, rapid innovations taking place in networking services are changing the institutional environment across all forms of value creation. This in turn impacts how the nature and governance of relationships in the broader economy are understood. Originality/value The literature on B2B relationship governance is primarily rooted in one particular form of value creation, namely, the “value chain” (Porter, 1985). The authors examine whether the current conceptualization of B2B relationship governance is equally applicable for firms that have a different value creation logic and therefore engage in exchange relationships that differ in their object of exchange.

Accounting of gross exports and tracing foreign values in the global pharmaceutical value chain

2018 ◽  
Vol 22 (4) ◽  
pp. 348-363
Author(s):  
Chang-soo Lee ◽  
Mikyung Yun
Keyword(s):  
Value Chain ◽  
Decomposition Method ◽  
Design Methodology ◽  
Bilateral Trade ◽  
Value Chains ◽  
Vertical Specialization ◽  
Content Type ◽  
Second Tier ◽  
First Time ◽  
European Regional

Purpose The purpose of this paper is to document for the first time the vertical specialization structure of the global pharmaceutical value chain. Design/methodology/approach The paper adopts Wang et al.’s (2013) gross exports decomposition method to trace foreign values in bilateral trade between major pharmaceutical producers, using the 2014 WIOT database. Findings The paper shows that as in other sectoral value chains, the pharmaceutical value chain is heavily regional. The paper identifies a strong European regional value chain, and a less intensive, Asian regional value chain. Korea is positioned in the middle of the Asian value chain, and is connected to the European regional value chain as a second-tier supplier. Originality/value The paper documents the vertical specialization structure of the global pharmaceutical value chain through gross exports decomposition method, making use of the World Input–Output Table Database 2014 which disaggregates pharmaceuticals in its industry classification for the first time.

scholarly journals Chemical vegetable safety in China: “supermarketisation” and its limits

2020 ◽  
Vol 122 (11) ◽  
pp. 3433-3449
Author(s):  
Lita Alita ◽  
Liesbeth Dries ◽  
Peter Oosterveer
Keyword(s):  
Food Safety ◽  
Value Chain ◽  
Design Methodology ◽  
Urban China ◽  
Value Chains ◽  
Small Scale ◽  
Retail Sector ◽  
Content Type ◽  
Food Value ◽  
Better Than

PurposeThe purpose of this paper is to analyze the process of supermarketization in the vegetable retail sector in China and its impact on food safety.Design/methodology/approachData from food safety reports by the Chinese Food and Drug Administration (CFDA) are used to investigate the degree of vegetable safety in different value chain types. To assess the predictors of the degree of vegetable safety, a logistic regression model is applied.FindingsSupermarketization has led to the reorganization of the vegetables provision system, through closer coordination along the supply chain and the use of secured production bases. We identify four types of vegetable value chains in China based on their form of coordination. Supermarkets improve vegetable safety even when they rely on external suppliers, but also wet markets perform significantly better than other small-scale retailers in terms of vegetable safety.Originality/valueThe study has expanded the knowledge of the supermarketization in urban China by collecting data from CFDA. Furthermore, the study used the theory of food value chain to understand determinant factors in securing food safety. Moreover, this study reveals that wet markets also have prospects in solving vegetable safety problems in China, especially in underdeveloped areas.

Moving smallholders up rice value chain: a system dynamics approach

2019 ◽  
Vol 122 (3) ◽  
pp. 852-869
Author(s):  
Yeong Sheng Tey ◽  
Abdulla Ibragimov ◽  
Mark Brindal ◽  
Shaufique F. Sidique ◽  
Rustam Abduraupov ◽  
...  
Keyword(s):  
Food Security ◽  
Value Chain ◽  
Design Methodology ◽  
Direct Marketing ◽  
National Policy ◽  
Value Chains ◽  
Content Type ◽  
Paddy Farmers ◽  
End Use ◽  
Conventional Farm

PurposePaddy farmers form the backbone of food security. However, poverty plagues them despite having linked them to the rice value chain. To overcome this, the concept of involving smallholders in post-farm value chain stages is promoted. The purpose of this paper is to explore the potential of upgrading smallholder involvement in rice value chains through the adoption of a sustainability standard.Design/methodology/approachThe authors built a system dynamic model to capture both conventional and certified sub-value chains. The latter deviates from the conventional one and capitalizes on compliance to a sustainability standard.FindingsWhen compared to conventional farm gate sales methods, the simulations revealed obvious profitability of direct marketing with respect to certified sustainable rice. Although coupled with productivity growth, the simulations indicated the shift to standard adoption would likely to be both limited and slow.Originality/valueThe findings suggest that the profitability of a certified rice value chain will remain fettered. In order to enhance both farmer livelihood and food security, given the limited prospect of moving smallholders up that chain, the authors conclude that national policy should be rationalized and concentrated on the possibility of diversifying the end-use of rice through research, development and subsequent commercialization.

Challenger sale: a dynamic method for customer engagement and value creation in business-to-business relationships

2019 ◽  
Vol 34 (2) ◽  
pp. 285-290 ◽  
Author(s):  
Talai Osmonbekov ◽  
Brent Adamson ◽  
Matthew Dixon
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Dynamic Method ◽  
Customer Engagement ◽  
Business Relationships ◽  
Personal Interview ◽  
Content Type ◽  
Business To Business

Purpose The purpose of this paper is to further explicate the notion of challenger sale. Design/methodology/approach The method used for this article is a personal interview. Findings The interview provides readers with insights and explanations of the challenger sale method from the authors of the book. Originality/value The interview allows the readers to learn directly from the authors of the methodology.

scholarly journals Future service technologies and value creation

2019 ◽  
Vol 33 (4) ◽  
pp. 502-506 ◽  
Author(s):  
Per Kristensson
Keyword(s):  
Conceptual Framework ◽  
Value Creation ◽  
Value Chain ◽  
Design Methodology ◽  
Content Type ◽  
Innovative Technologies ◽  
A Value

Purpose The purpose of this paper is to propose a framework for understanding, predicting and analyzing how future service technologies can lead to value co-creation at different stages of a value chain. Design/methodology/approach For organizations, future service technologies are growing in importance and will become a crucial means to survival. It is clear that future service technologies will increase the opportunity to reduce costs and create efficiency, but it is not equally clear how future service technologies enable value creation for customers and users. On this premise, the study proposes a conceptual framework. Findings The framework illustrates how future service technologies can lead to value creation for customers. The paper also portrays opportunities and potential pitfalls with future service technologies for organizations. Originality/value Several researchers are focusing on innovative technologies. Many business companies are talking about how to implement them and increase their profit. However, less attention is devoted to the ways in which future service technologies will lead to benefits and the experience of service for customers and users using them. This paper represents an original attempt to illustrate that.

scholarly journals Entrepreneurial value creation: conceptualizing an exchange-based view of entrepreneurship

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michele Pinelli ◽  
Christian Lechner ◽  
Sascha Kraus ◽  
Eric Liguori
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Opportunity Recognition ◽  
Exchange Relationships ◽  
Content Type ◽  
Creation Process ◽  
Marketing Literature ◽  
Value Creation Process

PurposeThis paper proposes an Exchange-Based View of the value creation process. The Borrowing from marketing literature, the EBV advances that entrepreneurs and stakeholders are tied by exchange relationships, through which they co-create value by reciprocally making and realizing promises of value.Design/methodology/approachPropositions are developed and offered to advance the role of exchange in the entrepreneurial value creation process.FindingsThe authors conceptualize the enterprise as a system of exchange relationships between entrepreneurs and their stakeholders, thus proposing an exchange-based view of entrepreneurship.Originality/valueSuch an account of the role of entrepreneurs and of their relationship with the stakeholders has meaningful implications for our understanding of the entrepreneurial tasks of opportunity recognition and exploitation.

scholarly journals How info-firms use big data to target customers

2018 ◽  
Vol 39 (6) ◽  
pp. 50-55 ◽  
Author(s):  
Wilfred Dolfsma ◽  
Rene Van der Eijk
Keyword(s):  
Value Chain ◽  
Design Methodology ◽  
Value Chains ◽  
Online Markets ◽  
Chain Dynamics ◽  
Content Type ◽  
Customer Information ◽  
Conceptual Paper ◽  
Practical Implications

Purpose The purpose of this paper is to review and assess the different strategies that what we call Info-firms can deploy in the markets that they serve. In many markets, a firm’s competitive advantage is derived from its information position. Firms that actively and extensively collect customer information may develop a number of strategies to increase their competitiveness. We refer to such firms as info-firms – for some firms, this is all that they do: collect and sell data about consumers. Info-firms can target either customers or other firms, and they target either existing or adjacent markets. A 2 × 2 matrix characterizing strategies is introduced. Some strategies are known, but their effects are more pronounced on online markets because of the overwhelming amount of data available, while other strategies that are discussed are new. The strategies that info-firms develop and use change the dynamics in value chains substantially. The strategies adopted affect the market and value chain dynamics and determine which parties in the market are likely to benefit (most). Design/methodology/approach This is a conceptual paper. Findings The strategies that info-firms develop and use change their dynamics in value chains substantially. Some strategies are known, but their effects are more pronounced on online markets because of the overwhelming amount of data available, while other strategies are new. Research limitations/implications Drawing on an economic theory, an evaluation of the strategies that info-firms develop is offered, identifying which parties stands to gain the most. Practical implications The effects of the use of strategies used by info-firms have been largely overlooked, and yet, strategies adopted affect the market and value chain dynamics and determine which parties in a market are likely to benefit (most). Originality/value The classification of strategies that info-firms can develop, and the likely effects on the market dynamics and economic prospects of different market players has not been discussed in the literature so far. A comprehensive and novel perspective is offered.

Value creation and value maintenance

2019 ◽  
Vol 13 (2) ◽  
pp. 318-341 ◽  
Author(s):  
Jiawen Chen ◽  
Xiaotao Yao ◽  
Linlin Liu
Keyword(s):  
Emerging Economies ◽  
Value Creation ◽  
Design Methodology ◽  
Institutional Environment ◽  
Institutional Development ◽  
Political Strategy ◽  
Content Type ◽  
Industry Regulation ◽  
Corporate Political Strategy ◽  
The Relationship

Purpose This paper aims to examine how a firm’s capability affects its political networking in emerging economies and how the institutional environment influences the relationship between a firm’s capability and its political networking. Design/methodology/approach The authors test the theoretical model by analyzing a database from a World Bank survey in China. Findings The results show a nonlinear (U-shaped) relationship between a firm’s capability and its efforts in political networking. The relationship between a firm’s capability and political networking is contingent on the institutional environment, as reflected in institutional development and industry regulation. Originality/value This study elucidates political networking in emerging economies and contributes to research on corporate political strategy.

scholarly journals Introduction to special issue: smallholder value chains as complex adaptive systems

2018 ◽  
Vol 8 (1) ◽  
pp. 2-13 ◽  
Author(s):  
Alastair Orr ◽  
Jason Donovan
Keyword(s):  
Complex Adaptive Systems ◽  
Value Chain ◽  
Adaptive Systems ◽  
Design Methodology ◽  
Value Chains ◽  
Special Issue ◽  
Chain Dynamics ◽  
Content Type ◽  
Complex Adaptive ◽  
New Perspective

Purpose The purpose of this paper is to introduce a new conceptual framework for smallholder value chains based on complex adaptive systems. Design/methodology/approach The authors review the application of the framework to three case studies and explore their implications. The authors reflect on the value of a framework based on complex adaptive systems compared to alternative frameworks. Findings The authors argue that the dynamics of smallholder value chains have received insufficient attention. Research limitations/implications By focusing on these dynamics and on the capacity for adaptation among value chain actors the framework provides a new perspective on smallholder value chains. Originality/value Complex adaptive systems provide a useful framework for analyzing value chain dynamics.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

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