The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation

2020 ◽  
Vol 41 (1) ◽  
pp. 27-37 ◽  
Author(s):  
Philippe Rebière ◽  
Hareesh Mavoori
Keyword(s):  
Effective Management ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Stakeholder Perception ◽  
Global Vision ◽  
History Of ◽  
Market Leader ◽  
Omission Bias ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the antecedents, internal/external drivers and circumstances that diminish the importance of reputation and permit it to be circumvented in the context of a fusion (Monsanto-Bayer) and propose a comprehensive stakeholder perception-molding (“sense-giving”) model to counter reputation-damaging factors. Design/methodology/approach The present study is a longitudinal case study of merging entities using an intra-organizational evolutionary perspective combined with external analysis. Findings Reputational hurdles can be successfully circumvented by a multifaceted strategy leveraging timely and tailored combinations of cognitive, conative and linguistic perception-molding strategies for effective management of diverse stakeholder perception processes spanning across identity orientation, legitimacy, posture, consistency, commitment, justification and transparency. Research limitations/implications The research is susceptible to the general limitations of case studies such as omission bias in terms of focusing on only two purposefully chosen market-leader firms involved in a merger, though every effort was made to track competitor movements, broad trends in markets and the micro- and macro-environments. Practical implications The proposed heptagonal reputation circumvention perception-molding framework (Figure 1) summarizes various actionable strategies to help managers develop a global vision and portfolio of strategies to proactively or reactively manage attacks on reputation. Originality/value An in-depth and multi-decade study of antecedents and internal/external drivers of the successful mega-fusion of two companies with a long history of reputational shocks was leveraged to provide unique insights into the interplay of various strategies targeting diverse stakeholder perceptions. These insights were then generalized to create a comprehensive perception-molding strategic framework to help firm managers circumvent reputational tarnishment hurdles.

Rooting a new event in its place: the case of Festa Templária, Tomar, Portugal

2017 ◽  
Vol 8 (3) ◽  
pp. 324-345 ◽  
Author(s):  
Hermínia Sol ◽  
Marisa P. de Brito ◽  
João Pinto Coelho ◽  
Luís Mota Figueira ◽  
Christopher Pratt ◽  
...  
Keyword(s):  
Decision Making ◽  
Single Case ◽  
Primary Data ◽  
Decision Making Process ◽  
Longitudinal Case Study ◽  
Content Type ◽  
The Creation ◽  
The City ◽  
Practical Implications

Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evolution of the event is given. Primary data were collected via quantitative survey analysis and semi-structured interviews. The theoretical scope is events and placemaking. Findings The strengths and weaknesses of the region influenced the conception and setting up of this particular event. This awareness is important for cities in meeting the challenges and opportunities that event portfolio diversification calls for. Research limitations/implications This paper helps us to understand the motives and challenges in establishing a new event in the city, through the analysis of a single case study of a European middle-sized city. Simultaneously, it is a longitudinal in-depth case of the first editions of a new historically focused event. Practical implications Several practical implications can be derived to the case of Tomar. Overall, it is key that cities align the focus of new events with the city’s identity (as Tomar did). Originality/value This paper presents an in-depth and longitudinal case study, from the moment of the creation of a new event to its fourth edition, mapping the decision-making process, highlighting the learning curve of the decision makers.

scholarly journals Entrepreneurial preparedness: an exploratory case study of Chinese private enterprises

2014 ◽  
Vol 20 (4) ◽  
pp. 351-374 ◽  
Author(s):  
Catherine L. Wang ◽  
Mohammed Rafiq ◽  
Xiaoqing Li ◽  
Yu Zheng
Keyword(s):  
Future Research ◽  
High Tech ◽  
Private Enterprises ◽  
Longitudinal Case Study ◽  
Structured Interviews ◽  
Content Type ◽  
Exploratory Case Study ◽  
Entrepreneurial Management ◽  
Practical Implications

Purpose – The purpose of this paper is to advance the conceptualisation of entrepreneurial preparedness (EP), and study how EP occurs in new venture creation and management. Design/methodology/approach – The paper primarily draws evidence from an exploratory case study of two Chinese high-tech private enterprises operating in the healthcare industry in Beijing, following a two-stage sampling process: informal, purposive sampling; and formal, theoretical sampling. Qualitative data collected from multiple semi-structured interviews within each firm were analysed using a thematic analytical framework. Findings – The paper advances the conceptualisation of EP as a cumulative, social and purposeful learning process. Accordingly, the paper highlights the roles of experiential learning, social learning and entrepreneurial goals (both performance and learning goals) as mechanisms that enable EP in entrepreneurial management. Research limitations/implications – The findings reveal idiosyncrasies of EP in a particular context. Future research may investigate different types of entrepreneurs or entrepreneurial firms. Furthermore, this study uses triangulation of retrospective interview data with concurrent interview and secondary data. Future research may pursue concurrent longitudinal case study data to unpack real-time events in entrepreneurial management. Practical implications – The findings have practical implications for entrepreneurs and “would-be” entrepreneurs to better understand their learning needs and how they can prepare themselves for entrepreneurial challenges. Originality/value – EP as an emerging concept within the entrepreneurial learning (EL) literature requires conceptual and empirical development. The paper advances the conceptualisation of EP, supported with empirical evidence. By articulating the cumulative, social and purposeful nature of EP, the paper contributes to the understanding of the human and social dynamics of EL.

scholarly journals What geographical scope works best for rapidly internationalizing SMEs?

2019 ◽  
Vol 34 (6) ◽  
pp. 1194-1202
Author(s):  
Sara Melén Hånell ◽  
Emilia Rovira Nordman
Keyword(s):  
Design Methodology ◽  
Regional Strategy ◽  
Longitudinal Case Study ◽  
Unified Framework ◽  
Market Knowledge ◽  
Content Type ◽  
Internationalization Strategy ◽  
Geographical Scope ◽  
Practical Implications

Purpose This paper aims to explore the benefits of a regional internationalization strategy and investigate how a rapidly internationalizing SME’s development of market knowledge relates to this strategy. Design/methodology/approach After a brief overview of the literature on international SMEs, the internalization approach and the IP-approach, a case study is introduced and analyzed. Findings The case findings illustrate that market knowledge steers the investigated firm to follow a regional approach of operations. The regional strategy lessens perceived risks, saves costs and generates sufficient knowledge about one market at a time. Practical implications It is important for managers in rapidly internationalizing SMEs and for policymakers to recognize the benefits of supporting regional orientation initiatives for enhancing these firms’ internationalization. Originality/value This paper presents a longitudinal case study that contributes to further the understanding and insights into the operations of born regionals. By probing deeper into the ideas provided by the internalization approach, the IP-approach and research about international SMEs, the study contributes with a unified framework for understanding the benefits for rapidly internationalizing SMEs to operate on a regional scope.

Two routes of service modularization: advancing standardization and customization

2019 ◽  
Vol 33 (1) ◽  
pp. 73-87 ◽  
Author(s):  
Ida Gremyr ◽  
Aku Valtakoski ◽  
Lars Witell
Keyword(s):  
Empirical Evidence ◽  
Design Methodology ◽  
Longitudinal Case Study ◽  
Manufacturing Firm ◽  
Content Type ◽  
Service Module ◽  
Using Data ◽  
Practical Implications

Purpose This study aims to investigate service modularization in a manufacturing firm, identifies service modularization processes and examines how these processes change the service module characteristics. Design/methodology/approach The study is based on a longitudinal case study (2008-2017) of a manufacturing firm. The development of six service modules was analyzed using data from interviews with key informants, informal meetings and internal documentation. Findings This study suggests five service modularization processes, and that service module characteristics, such as standardization and interconnectedness, change in different ways depending on the service modularization processes used. It further identifies two service modularization routes that each combine the service modularization processes in unique ways with replication as a key process to improve both standardization and customization. Practical implications This study elaborates a framework for service modularization, which can serve as a guideline for developing service modules. It also highlights the differences between product and service modularization, suggesting that the role of service module characteristics such as standardization and customization is specific for services. Originality/value This longitudinal case study (2008-2017) provides empirical evidence on service modularization and extends existing knowledge on service modularization processes and how they influence service module characteristics.

Dynamic multi-actor engagement in networks: the case of United Breaks Guitars

2017 ◽  
Vol 27 (4) ◽  
pp. 738-760 ◽  
Author(s):  
Loic Pengtao Li ◽  
Biljana Juric ◽  
Roderick J. Brodie
Keyword(s):  
Dynamic Process ◽  
Contemporary Literature ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Longitudinal Methods ◽  
Engagement Process ◽  
Value Propositions ◽  
Actor Networks ◽  
Practical Implications

Purpose The purpose of this paper is to explore the dynamic process of multi-actor engagement by examining how it evolves and spreads in actor networks. The authors challenge the dyadic perspective adopted by previous research. Design/methodology/approach An abductive theorizing approach uses a longitudinal case study to develop a theoretical framework of the iterative process of multi-actor engagement. The authors draw on the contemporary literature on engagement, service-dominant logic and value propositions. Findings The research shows that engagement conditions, via actors’ appraisals, lead to engagement properties and result in engagement outcomes as the new conditions for the next iteration. Changes within this multi-actor engagement process lead the network to evolve over time. Research limitations/implications The authors highlight the importance of adopting a dynamic multi-actor perspective of engagement and provide foundations for further research. The use of longitudinal methods that focus on the groups of actors in the evolving network is a key consideration. Practical implications There is the need to understand and measure the dynamic process of engagement among different groups of actors within networks in the service context. Originality/value This is the first empirical study to explore the dynamics of engagement among multiple actors in the network. This leads to the expansion of Storbacka et al.’s (2016) conceptual work by identifying the iterative nature of the multi-actor engagement process, and new components in the process (i.e. actors’ connections, value propositions and engagement outcomes), as well as clarifying existing ones (e.g. engagement properties and actors’ appraisals).

Cooperative advantage during the pioneer movement west

2020 ◽  
Vol 26 (3) ◽  
pp. 397-419
Author(s):  
Robert Lloyd ◽  
Daniel Mertens ◽  
Ashley Adams ◽  
Christianna Pruden ◽  
Angela Bates
Keyword(s):  
Black Communities ◽  
Content Type ◽  
Entrepreneurial Spirit ◽  
Time Period ◽  
Western Us ◽  
History Of ◽  
Cooperative Advantage ◽  
Social Agendas ◽  
Practical Implications

Purpose The purpose of this paper is to establish a supported and validated reference point for understanding how Nicodemus, Kansas warrants significant inclusion in both the history of management and current entrepreneurship education. Design/methodology/approach This paper consists of a literature review to identify the salient historical and theoretical importance of the community of Nicodemus, Kansas. The research was conducted by reviewing and couching the research in this context. Findings Nicodemus, born out of an entrepreneurial spirit of newly liberated Black Americans, is the surviving entrepreneurial force for the African-American efforts in the western US expansion efforts in the later 1800s. The community, courage and cooperative views of the settlers were instrumental in overcoming a variety of hardships inherent in the location, society and time period to not only survive but also deliver growth and success. Nicodemus personified cultural pride and self-reliance, which fueled personal and commercial success. Practical implications The cooperative advantage is justified to be included in discussions of American management history, taught in the entrepreneurship curriculum and used by practitioners. Social implications Collective courage and cooperative advantage used by Nicodemus carries implications for how modern Black communities can advance their economic and social agendas. Originality/value Coverage of Black contributions management and entrepreneurship is scant, but a Black Enlightenment period has recently changed that scholars have recently begun to cover these significant moments in the literature (Prieto and Phipps, 2019). We argue that Nicodemus as an entrepreneurial community serves as a case study that needs contextualization in this Black Enlightenment era and holds pertinent implications for modern Black communities.

Leading the resettlement of adults with profound learning difficulties from hospital accommodation to supported housing in the community

2014 ◽  
Vol 10 (1) ◽  
pp. 31-43
Author(s):  
Roger Ellis ◽  
Elaine Sylvia Hogard ◽  
David Sines
Keyword(s):  
Learning Difficulties ◽  
Analytical Description ◽  
Supported Housing ◽  
Content Type ◽  
Leadership Behaviour ◽  
History Of ◽  
The Individual ◽  
Practical Implications

Purpose – The purpose of this paper is to provide an analytical description of the leadership provided by an official identified as “P” in the resettlement of adults with profound learning difficulties from hospital care to supported housing in the community. His story, presented as a case study, is contextualised in the history of the resettlement and its policy context, and in the evaluation of the resettlement. Design/methodology/approach – This is a case study of the leadership activities and style of an individual based on evidence from a series of interviews; documentary evidence; and the results of a formal evaluation. Findings – The leadership was highly effective in achieving a resettlement which had to overcome numerous hurdles and which achieved externally evaluated outcomes in improving the quality of life of the service users concerned. Research limitations/implications – This is a case study of an individual with the attendant difficulties of scientific generalisation. The achievements of the individual in terms of outcomes were evaluated through the use of valid and reliable measures. Practical implications – The descriptions of leadership behaviour and style and the obstacle overcome should be illuminating to those facing comparable management challenges. Originality/value – This would be the only case study in the literature of leadership in this area. The evaluation which measures its success is also unique.

Bribery and corruption in telecommunications – the case of Nigeria

2018 ◽  
Vol 20 (3) ◽  
pp. 244-272 ◽  
Author(s):  
Ewan Sutherland
Keyword(s):  
South African ◽  
Mobile Networks ◽  
Design Methodology ◽  
Court Cases ◽  
Content Type ◽  
Country Case Study ◽  
History Of ◽  
Small Base ◽  
Practical Implications

PurposeThis paper aims to examine issues of bribery, cronyism and nepotism in one of the most corrupt countries in Africa.Design/methodology/approachThis is a single-country case study, drawing on material dating from the mid-1970s, including court cases.FindingsThe corruption is pervasive and systemic, showing severe problems with governance in general, in the sector and against corruption. Nonetheless, two operators, one South African and one Nigerian, have delivered extensive access to mobile networks.Practical implicationsThe system of governance requires significant structural reforms, if the burden of corruption is to be reduced.Originality/valueThis paper sheds new and explicit light on the complex history of telecommunications in Nigeria. It adds to the small base of material on corruption in the telecommunications sector. It identifies issues that could usefully be taken up by institutions in Nigeria.

scholarly journals Open conflict as differentiation strategy in geographical indications: the Bitto Rebels case

2019 ◽  
Vol 121 (12) ◽  
pp. 3102-3118
Author(s):  
Diego Rinallo ◽  
Valentina Pitardi
Keyword(s):  
Extreme Case ◽  
Geographical Indications ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Practical Advice ◽  
Differentiation Strategy ◽  
Multiple Data ◽  
Protected Designation Of Origin ◽  
History Of

Purpose The purpose of this paper is to investigate how open, mediatised conflict in geographical indications (GIs) can provide the basis for differentiation strategies for heritage producers based on both functional and symbolic benefits. Design/methodology/approach Longitudinal case study based on multiple data sources, which reconstructs the history of the Bitto GIs and the conflict between the Protected Designation of Origin Bitto Consortium and a small number of heritage Bitto producers. Findings The paper highlights how the mediatised narration of conflict can contribute to raise consumer awareness, differentiate products and result in symbolic value creation. Research limitations/implications Extreme case study design purposively chosen as characterised by conditions likely to accentuate conflict. Practical implications The paper develops a conceptual framework that permits to identify the potential for conflict inside GIs. It also contributes to a better understanding of the image of products protected by GIs and the role played by heritage producers. It also offers practical advice on two promotional tools, namely, trade fair participations and experiential showcases. Social implications The paper offers practical advice on the safeguarding of small producers localised in cultural epicentres inside GIs. Originality/value The authors introduce the notions, such as competitive wars and secession, that contribute to a better understanding of centripetal/centrifugal forces inside GIs. The authors also propose a better understanding of image creation of GIs, grounded in cultural work in marketing and consumer research.

scholarly journals Dialogic accounting through popular reporting and digital platforms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giuseppe Grossi ◽  
Paolo Pietro Biancone ◽  
Silvana Secinaro ◽  
Valerio Brescia
Keyword(s):  
Longitudinal Case Study ◽  
Multiple Sources ◽  
Content Type ◽  
Digital Platforms ◽  
Effective Implementation ◽  
Public Managers ◽  
Italian City ◽  
The City ◽  
Practical Implications

Purpose The purpose of this study is to explore the usefulness of popular reporting (PR) in an Italian city as a dialogic accounting tool for promoting citizens’ engagement with digital platforms. This study aims to contribute to the debate on democratic accounting technologies with a focus on PR and digital platforms, using the theoretical lens of dialogic accounting. Design/methodology/approach A longitudinal case study is used to analyse the implementation and evolution of PR in the city of Turin, Italy and explore how the city involved its citizens with digital platforms. Findings This study contributes to the debate on public accountability through dialogic accounting tools. Research limitations/implications Multiple sources (surveys, interviews and interventionist workshops) are used to analyse Turin, Italy as a longitudinal case study. Practical implications This study offers practical reflections for legislators, politicians and public managers who need new knowledge and empirical analysis of the effective implementation of the PR as a tool for dialogue and empowering public accounting to hold continuous dialogue with the citizens. Originality/value PR can be considered a useful dialogic accounting tool for politicians, managers and government experts to encourage citizens’ engagement in a pluralistic society.

Sign in / Sign up

Export Citation Format

Share Document