scholarly journals Open conflict as differentiation strategy in geographical indications: the Bitto Rebels case

2019 ◽  
Vol 121 (12) ◽  
pp. 3102-3118
Author(s):  
Diego Rinallo ◽  
Valentina Pitardi
Keyword(s):  
Extreme Case ◽  
Geographical Indications ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Practical Advice ◽  
Differentiation Strategy ◽  
Multiple Data ◽  
Protected Designation Of Origin ◽  
History Of

Purpose The purpose of this paper is to investigate how open, mediatised conflict in geographical indications (GIs) can provide the basis for differentiation strategies for heritage producers based on both functional and symbolic benefits. Design/methodology/approach Longitudinal case study based on multiple data sources, which reconstructs the history of the Bitto GIs and the conflict between the Protected Designation of Origin Bitto Consortium and a small number of heritage Bitto producers. Findings The paper highlights how the mediatised narration of conflict can contribute to raise consumer awareness, differentiate products and result in symbolic value creation. Research limitations/implications Extreme case study design purposively chosen as characterised by conditions likely to accentuate conflict. Practical implications The paper develops a conceptual framework that permits to identify the potential for conflict inside GIs. It also contributes to a better understanding of the image of products protected by GIs and the role played by heritage producers. It also offers practical advice on two promotional tools, namely, trade fair participations and experiential showcases. Social implications The paper offers practical advice on the safeguarding of small producers localised in cultural epicentres inside GIs. Originality/value The authors introduce the notions, such as competitive wars and secession, that contribute to a better understanding of centripetal/centrifugal forces inside GIs. The authors also propose a better understanding of image creation of GIs, grounded in cultural work in marketing and consumer research.

Diffusion of a systemic innovation

2017 ◽  
Vol 17 (1) ◽  
pp. 25-44 ◽  
Author(s):  
John Lindgren ◽  
Stephen Emmitt
Keyword(s):  
Construction Sector ◽  
Longitudinal Case Study ◽  
Holistic View ◽  
Content Type ◽  
High Rise ◽  
Factors Influencing ◽  
Multiple Data ◽  
Systemic Innovation ◽  
And Diffusion

Purpose The purpose of this paper is to identify factors that influence the diffusion of a systemic innovation in the Swedish construction sector. The focus is on high-rise multi-storey timber housing; the development of which was enabled by a change in building regulations. This allowed building higher than two stories in timber. Design/methodology/approach A longitudinal case study was used with multiple data collection methods to study the development and diffusion of a multi-storey timber house system by a case study organisation. Findings The findings contribute to understanding for a number of interacting factors influencing the diffusion of a systemic innovation related to the case study organisation. Originality/value The research provides a holistic view of interacting factors influencing the diffusion of a systemic innovation. The results have value to the Swedish construction sector and to the global community of construction researchers, as it provides empirical findings that further increase the understanding for diffusion of systemic innovations in a specific context.

Understanding consumers’ relationships with contemporary artworks through identity narratives

2016 ◽  
Vol 26 (6) ◽  
pp. 811-836
Author(s):  
Georgia Stavraki
Keyword(s):  
Interpersonal Relationships ◽  
Contemporary Art ◽  
Future Research ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Multiple Data ◽  
Identity Narratives ◽  
Different Types ◽  
Art Consumption

Purpose This paper focuses on the relationships that consumers develop with experiential objects in the context of the Biennale of Contemporary Art Exhibition, viewed from a dialogical and intersubjective approach. The purpose of this paper is to elaborate on the interpersonal relationships that visitors of the Biennale establish with contemporary artworks and to understand the characteristics of these relationships as well as their role in shaping Biennale visitors’ identity narratives. Design/methodology/approach This research employs an instrumental case study that draws on multiple data sources and examines consumers’ relationships with contemporary artworks. Findings The case study evidence introduces the relationships that emerged from Biennale visitors’ interactions with contemporary artworks and the identity narratives evolving from these relationships. The findings suggest that Biennale visitors’ relationships with the contemporary artworks take the form of I-thou and I-it relationships. These two modes of interpersonal relationships by entailing different characteristics led investigated visitors to live different types of experiences of contemporary art consumption. Research limitations/implications The first limitation of this research is that it focuses on the establishment of interpersonal relationships at the microgenetic level. Further research can provide additional insights by conducting a longitudinal case study. The second limitation is that it provides limited insights into the relationships that are revealed by consumers’ experiences with possessive objects. Future research may examine interpersonal relationships in terms of consumers’ relationships with their brands. Practical implications The understanding of visitors’ interactions and relationships with contemporary artworks provides insights into curatorial and marketing practices for such art institutions. Originality/value The findings of the current research provide new theoretical insights into the interpersonal relationships that consumers develop with experiential objects and into the distinctive identity narratives that evolve from the establishment of different types of interpersonal relationships.

Business networks along innovation life cycle

2015 ◽  
Vol 30 (3/4) ◽  
pp. 329-341 ◽  
Author(s):  
Anna Paola Codini
Keyword(s):  
Life Cycle ◽  
New Technologies ◽  
Single Case ◽  
Business Networks ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Multiple Data ◽  
Multiple Method ◽  
Technology Life Cycle

Purpose – This paper aims to investigate how the relationships among the different actors within the business networks affect the evolution of innovation along the different steps of technology life cycle. Design/methodology/approach – The study is supported by a longitudinal case study referred to a mechanical company operating in the knitting machineries industry. A triangulation method integrating multiple data sources in a multiple method design was used to gather data. Findings – The longitudinal study supports the idea that interactions among the actors within the business networks heavily influence the technology evolution. Research limitations/implications – Although the longitudinal case study reported in this paper refers to a period of time of about 10 years, our findings refer only to a single case study in a specific sector and so they cannot be generalized. Practical implications – This paper provides important guidelines on how to manage the relationships emerging within a business network to influence the new technologies development. Originality/value – The paper contributes to business networks literature, filling the gaps about how the relationships among the actors involved in a network can evolve over time and influence the evolution of technology in itself.

The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation

2020 ◽  
Vol 41 (1) ◽  
pp. 27-37 ◽  
Author(s):  
Philippe Rebière ◽  
Hareesh Mavoori
Keyword(s):  
Effective Management ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Stakeholder Perception ◽  
Global Vision ◽  
History Of ◽  
Market Leader ◽  
Omission Bias ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the antecedents, internal/external drivers and circumstances that diminish the importance of reputation and permit it to be circumvented in the context of a fusion (Monsanto-Bayer) and propose a comprehensive stakeholder perception-molding (“sense-giving”) model to counter reputation-damaging factors. Design/methodology/approach The present study is a longitudinal case study of merging entities using an intra-organizational evolutionary perspective combined with external analysis. Findings Reputational hurdles can be successfully circumvented by a multifaceted strategy leveraging timely and tailored combinations of cognitive, conative and linguistic perception-molding strategies for effective management of diverse stakeholder perception processes spanning across identity orientation, legitimacy, posture, consistency, commitment, justification and transparency. Research limitations/implications The research is susceptible to the general limitations of case studies such as omission bias in terms of focusing on only two purposefully chosen market-leader firms involved in a merger, though every effort was made to track competitor movements, broad trends in markets and the micro- and macro-environments. Practical implications The proposed heptagonal reputation circumvention perception-molding framework (Figure 1) summarizes various actionable strategies to help managers develop a global vision and portfolio of strategies to proactively or reactively manage attacks on reputation. Originality/value An in-depth and multi-decade study of antecedents and internal/external drivers of the successful mega-fusion of two companies with a long history of reputational shocks was leveraged to provide unique insights into the interplay of various strategies targeting diverse stakeholder perceptions. These insights were then generalized to create a comprehensive perception-molding strategic framework to help firm managers circumvent reputational tarnishment hurdles.

Is culture change a fad? Driving business results at Penna, ten years on

2014 ◽  
Vol 13 (3) ◽  
pp. 123-126
Author(s):  
Bev White ◽  
Gary Browning ◽  
Javier Bajer
Keyword(s):  
Culture Change ◽  
Design Methodology ◽  
Organizational Context ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Business Results ◽  
Sustainable Culture ◽  
Systemic Interventions ◽  
Successful Business

Purpose – Ten years ago Penna, the global HR services group, needed a radical business and culture re-invention if it was to survive. This article aims to tell the story behind Penna's journey and describe how a sustainable culture change intervention became the cornerstone of a successful business. Design/methodology/approach – This case study is the result of an initial ethnographical research followed by concrete and systemic interventions. Findings – The case study identifies four elements that sustained the business impact of a culture change program over a significant period of time. Originality/value – This longitudinal case study follows a culture change program in an organizational context over a period of ten years.

A clash with volunteer tourists? An extreme case study in Guatemala

2015 ◽  
Vol 7 (2) ◽  
pp. 189-200 ◽  
Author(s):  
Ferdi R.M. Klaver
Keyword(s):  
Extreme Case ◽  
Host Community ◽  
Cultural Dimension ◽  
Content Type ◽  
Governmental Organization ◽  
Volunteer Organization ◽  
Staff Members ◽  
New Concepts ◽  
Volunteer Organizations

Purpose – The purpose of this paper is to examine value change and changed consciousness with reference to three projects operated by a Guatemalan volunteer organization. Design/methodology/approach – An extreme case field study design is used. It was extreme in terms of Hofstede’s cultural dimension individualism versus collectivism. Semi-structural interviews were held with 28 staff members in local projects, 43 volunteer tourists and the Guatemalan Country Manager. Two tests to measure cultural psychological concepts were held with 151 children (M = 12.26, SD = 2.96) and the volunteer tourists (M = 25.54 years old, SD = 13.07 years). Finally, an ethnographical analysis was made through volunteering at each of the three projects for one month. Findings – All but two volunteer tourists had positive volunteer experiences. The culture clash did not influence the positive experience of each other, but neither did value exchange occur. Research limitations/implications – It is crucial for volunteer tourists to address the needs of the host community, for the volunteer organization to offer projects wherein people really are in need and for researchers, media and non-governmental organization watchers to generate more transparency at the volunteer organizations. Originality/value – This paper focuses on all stakeholders in relation to the volunteering experience. More specifically, it focuses on the cultural differences of stakeholders to examine the relative influence on volunteering. Furthermore, this paper introduces new concepts like the hidden fact and awareness change.

Cooperative behaviour and place branding: a longitudinal case study in Italy

2016 ◽  
Vol 19 (2) ◽  
pp. 156-172 ◽  
Author(s):  
Chiara Rinaldi ◽  
Alessio Cavicchi
Keyword(s):  
Geographical Area ◽  
Place Branding ◽  
Cooperative Behaviour ◽  
Longitudinal Case Study ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
As Relationship

Purpose This paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and relation-based cooperation constructs. Design/methodology/approach The longitudinal case study method is used to help understanding how the investigated network has evolved over four years from an attempt to build a regional umbrella-brand to a network contract between 13 enterprises. Findings The findings suggest that the relationships of trust and shared values among stakeholders are essential to foster cooperation, but also that contract-based governance complements a relation-based governance, enhancing the performance of the alliance. Research limitations/implications The main limitation is related to the case study methodology, as results are strongly dependent on the specific characteristics of the stakeholders and the geographical area analysed. Social implications The role of stakeholders in building a place brand is increasingly important. When analysing cooperative behaviour drivers, more attention should be paid to such intangible assets as social, human, relational and organisational capital. Originality/value This longitudinal case study emphasises that for success in place-branding activities, contract-based cooperation can be particularly useful at the beginning of a network alliance, while relation-based cooperation ensures the strength and continuity of the partnership but it takes time to develop. Responsible leaders, working as relationship facilitators/enablers, are important to keep network members engaged, by creating trust and favouring mutual beneficial relationships between stakeholders.

Learning during developing and implementing new bank offerings

2005 ◽  
Vol 23 (1) ◽  
pp. 54-72 ◽  
Author(s):  
Eric Stevens ◽  
Sergios Dimitriadis
Keyword(s):  
Learning Strategies ◽  
Qualitative Methodology ◽  
Development Process ◽  
Development Project ◽  
Longitudinal Case Study ◽  
Learning Mechanisms ◽  
Content Type ◽  
Development Processes ◽  
Informal Development

PurposeKnowledge of the management issues for developing new bank offerings efficiently is limited. Furthermore, recent research suggests that organisational learning can contribute greatly to the success of innovation projects. The aims of this paper are to provide a detailed description of the development process of a new financial product and to identify learning actions that may contribute to its effectiveness.Design/methodology/approachReports findings from a qualitative, longitudinal case study of a well‐known French bank.FindingsThe results revealed an informal development process consisting of a sequence of issues to solve and decisions to make.Research limitations/implicationsThough observations fit with the theoretical model, the findings cannot be generalized due to the use of a qualitative methodology. Thus, selecting a development project that brings variance to the scope and degree of innovativeness could enrich the observed learning mechanisms. Second, as services are very heterogeneous, further research should be done on the development processes of different new services, for example standardised versus customised. Third, mechanisms of adoption or avoidance of learning procedures remain to be explored extensively. Understanding the reasons of choice and adoption of learning strategies according to the environment and nature of the project could lead to further managerial recommendations.Practical implicationsImplications for banks to encourage learning during innovation are discussed and several opportunities for further research are suggested.Originality/valueAn informal development process is revealed, consisting of a sequence of issues to solve and decisions to make. Multiple learning actions and strategies are identified that enhance process effectiveness and efficiency.

Purchasing behaviour and supplier base evolution – a longitudinal case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Dubois ◽  
Lars-Erik Gadde ◽  
Lars-Gunnar Mattsson
Keyword(s):  
Design Methodology ◽  
Longitudinal Case Study ◽  
Short Term ◽  
Supplier Relationships ◽  
Content Type ◽  
Research Findings ◽  
Purchasing Behaviour ◽  
Time Periods

Purpose The purpose of the paper is to describe and analyse the evolution of the supplier base of a buying firm and the reasons behind these changes. Design/methodology/approach The paper is based on a case study of the changes over 52 years in a sub-set of the supplier base of a firm manufacturing fork-lifts. Findings The study shows that some relationships feature substantial longevity. However, the duration of one-third of the total relationships is shorter than five years. There was considerable variation over time in the dynamics of the supplier base in terms of entries and exits of suppliers. Owing to this variation, research findings and conclusions in short-term studies are heavily dependent on the specific conditions at the time of the study. Finally, no less than one-fourth of the terminated supplier relationships were reactivated later. Research limitations/implications The study was designed in a time when purchasing was considered entirely from the perspective of the buying firm. Further studies, therefore, must increasingly emphasise the role of suppliers and the interaction in the buyer–supplier relationships, as well as the embeddedness in networks. Originality/value The findings of the study are unique in two ways. First, they are based on systematic observations over more than 50 years. Second, the study involves the purchases of 11 components representing different technical and economic features. The (few) previous studies are based on much shorter time periods and involves fewer suppliers/components. Moreover, the findings regarding re-activation of terminated relationships represent unique contributions.

Understanding the influence of technological capability and exogenous pressure on business model dynamics: insights from a longitudinal case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jingqin Su ◽  
Shuai Zhang ◽  
Huanhuan Ma
Keyword(s):  
Business Model ◽  
New Technology ◽  
Innovation Process ◽  
Technological Capability ◽  
Future Research ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Research Stream ◽  
Over Time

PurposeThe purpose of the study is to explore how technological capability and exogenous pressure interactively influence business model (BM) dynamics over time in new technology-based ventures.Design/methodology/approachThe study adopts a longitudinal case study of the BM innovations of a Chinese financial technology venture. The structural approach and temporal bracket are used to analyze and theorize the data.FindingsThe findings indicate that distinct contextual changes impel a firm to refine or abandon existing BMs over time. In different stages, the antecedents interactively influence BM dynamics with three successive patterns, namely pressure dominance, parallel influence and hybrid influence. While both antecedents trigger changes during the initiation and implementation of new BMs, they also serve as the filter and the enabler, respectively, during the ideation and integration of BMs.Research limitations/implicationsThe study inductively develops three propositions regarding the relationship between BM dynamics and its antecedents, which is based on the data collected from one single firm. Future research should test the propositions in other domains and take more cross-level antecedents into consideration.Originality/valueThe study contributes to the nascent research stream of BM dynamics by offering in-depth insights into the interaction of internal and external antecedents and by linking the differentiated roles of antecedents to the BM innovation process. The research offers some practical implications for new technology-based ventures seeking to develop BMs in a fast-changing environment.

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