Ideas for growing executive education revenue: codification and catalyst

2017 ◽  
Vol 36 (4) ◽  
pp. 581-597 ◽  
Author(s):  
Mark E. Haskins ◽  
Lou Centini ◽  
George R. Shaffer

Purpose The purpose of this paper is to codify a comprehensive array of executive education (EE) revenue growth ideas that are implementable in their own right or that spark other, related growth ideas. Design/methodology/approach The EE revenue growth ideas presented are an outgrowth of: a collective and personal “reflections from practice” process that embraced nearly a century of combined years in the talent management and EE sales, design, and delivery arena; and a focused “ideation” process sparked by the contemporary business literature devoted to profitable growth models. Findings In total, a robust list and description of 90 EE revenue growth ideas are succinctly chronicled. Research limitations/implications The 90 ideas presented here, although rooted in nearly a century of the authors’ combined EE experience, are nonetheless limited by their experience. The array of ideas, and variants of those presented, are constrained only by the unique experience and creativity of other conscientious EE program designers and stewards. The inventory of 90 ideas is a robust start that can be extended, modified, and used as a catalyst for ongoing EE revenue growth discussions and research. Practical implications The growth ideas presented are immediately actionable and potentially galvanizing for EE providers. In addition, EE clients whose interest is piqued by any of the ideas, can approach their own providers to initiate a tailored talent development process rooted in one or more of the ideas. Of note, the extensive list has been crafted to have a long shelf life and thus this paper can effectively serve as a reference for ongoing use. Originality/value The authors are not aware of any prior articles presenting such a myriad of ideas for EE providers (and clients) to potentially renew and expand their portfolio of activities with the aim of revenue growth. Moreover, the paper is both an inventory of ready ideas as well as an array of catalysts for specific providers (and clients) to pursue their own related, or parallel, ideas.

2018 ◽  
Vol 26 (3) ◽  
pp. 225-237
Author(s):  
Timothy Ewest

Purpose This paper aims to outline the prosocial leadership development process for guiding pedagogical and social justice course goals as a means to foster prosocial leadership values within the millennial generation. Design/methodology/approach The paper is guided by a social justice framework and proven classroom pedagogies as a means to align millennial characteristics within the four stages of the prosocial leadership development process. Findings An educational rubric is provided as a means to guide classroom pedagogies, course goals and millennial characteristics through a prosocial leadership development process. Research limitations/implications The paper is conceptual in nature, and therefore, theoretical correspondence remains speculative. Practical implications The research in this paper provided guidelines for educators to use pedagogical practices as a means to develop prosocial values as a basis for organizational leadership behaviors. Social implications This leadership development process when facilitated through proven pedagogical techniques (guided by established social justice curriculum goals) and is within the context of millennial characteristics (those born between the years 1982 and 2005) becomes catalytic in empowering leaders to be a remedy for the world’s environmental and social challenges. Originality/value This paper connects characteristics of millennials to a prosocial leadership development model.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jannifer Gregory David

PurposeThis research examines how job seekers' levels of harmonious work passion (HWP) and obsessive work passion (OWP) affect the importance job seekers place upon job and organizational elements in recruiting messages.Design/methodology/approachEmployees who had recently completed job searches read multiple recruiting messages and ranked the importance of different elements in the messages.FindingsGeneral linear modeling found statistical differences between the importance of recruiting message elements for participants with varying levels of HWP and OWP.Research limitations/implicationsThe participants were information technology, engineering and human resource professionals limiting the generalizability of these results to other professions.Practical implicationsRecruiters should vary the information in their recruiting messages depending on the levels of HWP and OWP they want to attract to their applicant pools.Originality/valueThis research adds harmonious and obsessive work passion to the constructs considered in the recruiting message development process.


Author(s):  
Mark E. Haskins

Purpose This article highlights and codifies the primary responsibilities of those individuals tasked with leading an executive education (EE) custom program design, development, and delivery team. The perspective presented is comprehensive and client centric. Design/methodology/approach The personal insights presented are based on over 20 years of serving as an EE program faculty leader (FL) on some of the largest and longest-running custom clients at one of the world’s premiere EE providers, while also observing others serving in that same capacity on other clients. Findings The primary, ongoing responsibilities of a FL are presented in a fashion analogous to the key players in the custom home building setting. Those roles are: architect, builder, supervisor, inspector, and client liaison. Each role is highlighted and explained. Practical implications The FL roles described herein are easily understood and immediately actionable as a robust array of priorities for those potentially cast in a FL role or its equivalent. Originality/value The EE role of FL is an important one. This article is unique providing a robust and succinct depiction of the multi-faceted role for FLs to embrace in order to richly and effectively fulfill that position.


2015 ◽  
Vol 10 (4) ◽  
pp. 324-338
Author(s):  
Celia Beckett ◽  
Richard Cross ◽  
Jaqui Hewitt-Taylor ◽  
Pam McConnell

Purpose – The purpose of this paper is to describe the development process of building an assessment model to assess the emotional and behavioural needs of “looked after children”. Design/methodology/approach – The paper is a technical paper developing and evaluating a process for comprehensively assessing children ' s needs using a combination of three existing tools. Findings – The paper identifies a model to assess “looked after” children and highlights some of the early benefits and challenges which have been encountered using this model. Practical implications – This paper suggests a model and timeframe to ensure that detailed assessments of the mental health of “looked after” children are effectively carried out. Social implications – There is a potential for an improvement in assessment of looked after children that will lead to the identification of appropriate interventions and services. Originality/value – The paper is new in identifying a combination of assessment measures and a timeline to complete these.


2014 ◽  
Vol 10 (1/2) ◽  
pp. 21-34 ◽  
Author(s):  
Hugo Radice

Purpose – The purpose of this paper is to reflect on the author's research and teaching on transnational corporations and global capitalism over the last 40 years. Design/methodology/approach – A chronological account of the changing nature of TNCs and their impacts, and the evolution of critical studies within the field. Findings – Within the literature on TNCs, critical scholarship has played an important role in developing alternative perspectives. Research limitations/implications – The paper reports the author's personal reflections on his field of study, which are intentionally subjective. Practical implications – Appreciation of the scope and effectiveness of critical scholarship in international business. Originality/value – The paper's value lies in offering a broad-brush picture of the evolution of TNCs and their critical study over four decades.


2018 ◽  
Vol 46 (1) ◽  
pp. 30-35 ◽  
Author(s):  
Glenn Finch ◽  
Brian Goehring ◽  
Anthony Marshall

Purpose The authors address how a combination of artificial intelligence (AI) and cognitive computing --- adaptive data management systems that monitor, analyze, make decisions and learn -- will transform businesses, work and customer offerings. Design/methodology/approach A survey of 6,050 C-suite executives worldwide identified a small group of cognitive innovators and revealed what they are doing differently. Findings Cognitive innovators identify customer satisfaction, retention, acquisition and revenue growth as the primary rationale for embracing cognitive technologies. Practical implications Cognitive computing systems are already helping make sense of the deluge of data spawned by ordinary commerce because they are able to adapt and learn. Originality/value The authors offer a four-step approach to cognitive computing innovation based on their research findings.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sofía Louise Martínez-Martínez ◽  
Rafael Ventura ◽  
Ana José Cisneros Ruiz ◽  
Julio Diéguez-Soto

PurposeThis study investigates the relationship between the development of academic spin-offs (ASOs) and the type of financing involved, by considering three research questions: How do ASOs differ in terms of financing? To what extent and for what reasons do ASOs differ in their financing? How do business and growth models dictate the selection of different sorts of financing arrangement?Design/methodology/approachThe study employs a grounded-theory, qualitative approach based on 39 Spanish ASOs.FindingsThere is a heterogeneity of ASO financing, and the selection of financial resources is related to the business and growth model of the ASO. Furthermore, there are some critical junctures for financing within each group of ASOs.Research limitations/implicationsThe study advances the understanding of the determinants of ASOs, specifically with respect to financing, business models and growth orientation. The Spanish context used here may not permit the global generalisation of the results; nevertheless, this study is a response to calls to consider the effect of regional context on ASOs.Practical implicationsKnowing the heterogeneity of ASOs in terms of financing and how business and growth models determines the selection of distinct financing sources help financial planning, investment decisions and the design of programmes and policies, which can be relevant for both ASOs and their stakeholders (investors, universities and governments).Originality/valueThis study provides a comprehensive view of ASO financing, confirming a heterogeneity, not only in terms of financing but also in some critical junctures that presage a change from one type of financing to another.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Panos Mourdoukoutas ◽  
Abraham Stefanidis

Purpose This paper aims to underscore the need for developing a model of corporate cycles, which can explain how corporations rise, decline and fall in the marketplace. Design/methodology/approach This is a conceptual study that draws on prior theoretical and empirical insights of the entrepreneurial, managerial and social functions of the firm to develop a model of corporate cycles. Findings Firms that pass the test of the market and live for a long time, undergo cycles, expansions and contractions, driven by successes and failures in the way they configure and execute their entrepreneurial, managerial and social, functions. Practical implications A model of corporate cycles can explain how momentum rises and falls on Wall Street. It can also help predict revenue growth, a key variable in equity valuation models. Originality/value The originality of this study stems from a constructive synthesis of different concepts and theories of the firm to explain firms’ growth, decline and fall in the marketplace.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jean-Stéphane Payraudeau ◽  
Anthony Marshall ◽  
Jacob Dencik ◽  
Stephen Ballou

Purpose The Virtual Enterprise model expands potential for extreme digitalization, extended value chains and intelligent workflows, along with new partnership and ecosystem approaches. Design/methodology/approach Analysis of a new survey of more than 7000 C-suite executives conducted by the IBM Institute for Business Value (IBV) provides new and striking insights into what operational, organizational and cultural environments are most conducive to effective and enduring digital transformation. Findings The Virtual Enterprise re-imagines how and where work is done, re-evaluating the necessity for physical assets, infrastructure and talent. Practical/implications The single most important characteristic of the Virtual Enterprise is “openness”, which brings value at three levels: inside the enterprise, with partners outside the enterprise and with the wider ecosystem. Originality/value The research found that the high technology adopters who focus on “openness” and “ecosystems” enjoy a 40 percent revenue growth performance premium over their advanced competitors.


2014 ◽  
Vol 42 (3) ◽  
pp. 40-46 ◽  
Author(s):  
Bill Fuessler

Purpose – Through interviews last year with 576 CFOs to find out how they’re contributing to the revenue, growth and foresight of the enterprises they represent, IBM researchers sought to identify the best practices of leading companies. Design/methodology/approach – IBM researchers identified a cohort of companies with outstanding finance units they called Value Integrators, organizations that were more effective than their peers in almost every area assessed. The finance units were especially good at measuring and monitoring business performance, managing risk and generating predictive insights. Findings – A subset of this group of successful firms far outperformed the rest. The researchers dubbed these superstars Performance Accelerators because they’ve mastered their core duties so thoroughly that they’ve taken a leap ahead of every other kind of finance organization. Practical implications – The Performance Accelerators’ particular blend of skills equipped them to help their companies make smarter decisions. Originality/value – Performance Accelerators exert more influence on the enterprises they serve, and make a bigger contribution to performance than any other kind of finance organization. And they do so because they are particularly adept at generating deep insights that can be used to stimulate profitable growth.


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