Green brand communication, brand prominence and self–brand connection

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jialing (Catherine) Lin ◽  
Zhimin Zhou ◽  
Civilai Leckie
Keyword(s):  
Conceptual Model ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Outcomes ◽  
Past Research ◽  
Negative Information ◽  
Equation Modeling ◽  
Brand Attachment ◽  
Content Type

Purpose This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and resistance to negative information regarding green brands) through green brand attachment (i.e., self–green brand connection and green brand prominence). It further explores these hypothesized relationships across brands of physical products and services. Design/methodology/approach Data were collected using an online survey from 826 Chinese consumers. Structural equation modeling is used to test the proposed conceptual model. Findings Our results demonstrate that green transparency and green competence enhancement positively affect consumer green brand attachment (i.e. self–green brand connection and green brand prominence) which subsequently influence consumers’ loyalty toward green brands and their resistance to negative information. Finally, the development of green brand attachment across brands of products and services is found to be different. Research limitations/implications Extending the conceptual model to other cultural contexts is suggested. Using the experimental design to examine other boundary conditions is recommended. Practical implications This study provides recommendations for marketers, especially brand managers, to facilitate green brand communications to strengthen consumer–brand relationships. Originality/value This study extends past research by examining two types of green brand attachment via a cognitive schema lens. Also, it shows the internal cognitive process by which green brand communications potentially promote consumer behavioral outcomes through green brand attachment. Lastly, it highlights differences in the development of green brand loyalty and consumer resistance to negative information across brands of products and services.

Understanding a better future: antecedents of market performance

2018 ◽  
Vol 36 (5) ◽  
pp. 543-557
Author(s):  
Jony Oktavian Haryanto ◽  
Luiz Moutinho ◽  
Joaquin Aldas-Manzano ◽  
Ihsan Hadiansah
Keyword(s):  
Conceptual Model ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Market Performance ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Relationship ◽  
Fit Indexes ◽  
Main Effects

PurposeThe purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has fascinated a number of researchers to conduct studies for so many years; however, its relationship with future anticipation has remained untouched by academia.Design/methodology/approachThis study proved the proposed conceptual model using structural equation modeling. The empirical approximated for the main-effects model and model goodness of fit indexes. The results signified a good fit of the data to our conceptual model in both samples.FindingsThe research shows that the influence of future anticipation is very essential in creating a brand relationship, autobiographical memory or even market performance and all in Asia; also Europe has similar significance with regard to this matter. Thus, it is important for companies to emphasize the importance of future anticipation and also delivers or informs it well to customers to create a positive perception in customers’ mind.Originality/valueFuture anticipation concept is anchored in philosophy theory and psychology. With respect to the study objectives, the focus is on the perspective of time which refers to thought and attitude toward past, present and future. In exploring what kind of behavior is related with future, the authors views are based on the futurology, a concept from sociology that studies generalizations about the nature of prediction. Blending these two theories, the authors elaborate a conceptual framework for the study of future anticipation and brand loyalty.

Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Azim Zarei ◽  
Davood Feiz ◽  
Hadi Moradi
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Identity Management ◽  
Brand Management ◽  
Negative Information ◽  
Brand Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Study Results ◽  
Brand Attractiveness

Purpose The strategic importance of brand identity management has been emphasized in the brand management literature, but studies that examine brand identity sub-components effects on customer resilience to negative information are very few. In this regard, this study aims to examine the effect of brand distinctiveness and prestige as sub-components of identity on young customers’ loyalty and resilience to negative information through the mediating variable of brand attractiveness in the luxury electronics market. Design/methodology/approach Using a structured questionnaire, data were collected. Based on a five-point Likert scale were asked of consumers and owners of electronic products (mobile phone, tablet and laptop) to indicate their level of disagreement and agreement with series of statements. After an analytic process, 422 valid questionnaires were obtained. The hypotheses were tested by using structural equation modeling. Findings The results showed that brand prestige and distinctiveness have direct effect on brand attractiveness, which prestige had more influence than distinctiveness. The results indicated that brand loyalty was strongly affected by direct brand attractiveness, and that the effect of brand attractiveness on the resilience to negative information was not significant. Finally, the study results showed that resilience to negative information is affected by brand loyalty. Originality/value This study is significant because it is one of the few studies that examines the effect of brand identity on brand attractiveness and consumers’ extra-role behavior, which results in the development of branding literature in the field of luxury products.

The role of customer brand engagement and brand experience in online banking

2016 ◽  
Vol 34 (7) ◽  
pp. 1025-1041 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman ◽  
Mobin Fatma
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Online Banking ◽  
Equation Modeling ◽  
Brand Experience ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Satisfaction

Purpose The purpose of this paper is to examine the extent to which the customer-brand engagement influences the brand satisfaction and the brand loyalty in an online banking context. It further explores the role of the online brand experience as a mediating variable amidst the relationship of customer-brand engagement with brand satisfaction and brand loyalty. Design/methodology/approach This study has used 348 responses been collected through an online survey which was conducted among various online bank customers in Delhi, the national capital of India. The responses were analyzed by the means of the confirmatory factor analysis and structural equation modeling. Findings The results of online survey show that customer-brand engagement positively influences online brand experience. The effects of customer-brand engagement on brand satisfaction and brand loyalty are partially mediated by the online brand experience. Mediation of online brand experience produces the stronger effects as compared to those direct effects of the customer-brand engagement on the brand satisfaction and the brand loyalty. Practical implications This study suggests bank managers to develop strategies that could be able to increase the levels of the customer-brand engagement in an online setting because of its scheduled effects on the online brand experiences and the consumer behavioral outcomes. Originality/value This research is the first-of-its-kind that examines the effect of customer-brand engagement on the customers’ brand experience, brand satisfaction and brand loyalty in the online banking context.

Wearable sensing devices acceptance behavior in construction safety and health: assessing existing models and developing a hybrid conceptual model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ifeanyi Okpala ◽  
Chukwuma Nnaji ◽  
Ibukun Awolusi
Keyword(s):  
Technology Acceptance ◽  
Conceptual Model ◽  
Construction Industry ◽  
Structural Equation ◽  
Online Survey ◽  
Worker Safety ◽  
Equation Modeling ◽  
Content Type ◽  
Wearable Sensing ◽  
Field Workers

Purpose This study aims to examine relationships between several key technology acceptance variables that predict workers’ wearable sensing devices (WSDs) acceptance in the construction industry by using technology acceptance model, theory of planned behavior and unified theory of acceptance and use of technology (UTAUT) model. The study proposes a hybrid conceptual model to measure construction field workers’ intentions to use WSDs and their usage behaviors. The study introduces variables that are instrumental in understanding and improving WSD acceptance in construction. Design/methodology/approach The study was carried out using a structured literature review, online survey and structural equation modeling. A total of 195 field workers across the USA, with experience in using WSDs, participated in the study. Findings Results indicate that all three theories predict WSD acceptance with variables explaining at least 89% of the variance in actual use, with the UTAUT outperforming other models (91%). However, the differences between the predictive power of these models were not statistically significant. A hybrid conceptual model is proposed using findings from the present study. Practical implications The study contributes to knowledge and practice by highlighting key variables that influence WSD acceptance. Findings from this study should provide stakeholders with critical insights needed to successfully drive WSD acceptance in the construction industry. Originality/value To the best of the authors’ knowledge, this is the first study that evaluates the predictive strength of multiple technology acceptance theories and models within the construction worker safety technology domain. Additionally, the study proposes a hybrid conceptual model which could provide practitioners and researchers with information pertinent to enhancing WSD acceptance.

Examining brand loyalty from an attachment theory perspective

2020 ◽  
Vol 38 (4) ◽  
pp. 479-494
Author(s):  
Henry Boateng ◽  
John Paul Kosiba ◽  
Diyawu Rahman Adam ◽  
Kwame Simpe Ofori ◽  
Abednego Feehi Okoe
Keyword(s):  
Attachment Theory ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Telecommunication Network ◽  
Equation Modeling ◽  
Mobile Telecommunication ◽  
Brand Attachment ◽  
Content Type ◽  
Identity Based ◽  
Experiential Value

PurposeThis study aimed to ascertain the relationship between experiential value, brand attachment and brand loyalty. The authors employed the attachment theory as the theoretical framework and operationalised attachment as a two-dimensional construct: identity-based and bonding-based. The authors argue that experiential value reinforces customer attachment in these two perspectives of attachment and consequently determine brand loyalty.Design/methodology/approachThe authors used a survey research design and collected data from 500 customers of mobile telecommunication network companies in Ghana. The authors analysed the data collected using the partial least squares approach to structural equation modeling.FindingsThe findings of the study showed that there is a relationship between experiential value, brand attachment (identity-based and bonding-based) and brand loyalty. This study showed how experiential value reinforces each dimension of the attachment theory, and drives brand loyalty.Originality/valueThis study intensifies the application of attachment theory in the marketing literature. It provides insight into how brand loyalty is developed via attachment.

Engaging leadership in the job demands-resources model

2015 ◽  
Vol 20 (5) ◽  
pp. 446-463 ◽  
Author(s):  
Wilmar B. Schaufeli
Keyword(s):  
Structural Equation ◽  
Work Performance ◽  
Online Survey ◽  
Job Demands ◽  
Well Being ◽  
Organizational Outcomes ◽  
Job Resources ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type

Purpose – The purpose of this paper is to integrate leadership into the job demands-resources (JD-R) model. Based on self-determination theory, it was argued that engaging leaders who inspire, strengthen, and connect their followers would reduce employee’s levels of burnout and increase their levels of work engagement. Design/methodology/approach – An online survey was conducted among a representative sample of the Dutch workforce (n=1,213) and the research model was tested using structural equation modeling. Findings – It appeared that leadership only had an indirect effect on burnout and engagement – via job demands and job resources – but not a direct effect. Moreover, leadership also had a direct relationship with organizational outcomes such as employability, performance, and commitment. Research limitations/implications – The study used a cross-sectional design and all variables were based on self-reports. Hence, results should be replicated in a longitudinal study and using more objective measures (e.g. for work performance). Practical implications – Since engaged leaders, who inspire, strengthen, and connect their followers, provide a work context in which employees thrive, organizations are well advised to promote engaging leadership. Social implications – Leadership seems to be a crucial factor which has an indirect impact – via job demands and job resources – on employee well-being. Originality/value – The study demonstrates that engaging leadership can be integrated into the JD-R framework.

User experience sharing

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek
Keyword(s):  
User Experience ◽  
Online Communities ◽  
Structural Equation ◽  
Online Survey ◽  
Mobile App ◽  
Equation Modeling ◽  
Content Type ◽  
Key Driver ◽  
The Relationship ◽  
Level Of Effort

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.

Consumers’ self-congruence with a “Liked” brand

2017 ◽  
Vol 51 (2) ◽  
pp. 367-390 ◽  
Author(s):  
Elaine Wallace ◽  
Isabel Buil ◽  
Leslie de Chernatony
Keyword(s):  
Social Relations ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Large Scale ◽  
Equation Modeling ◽  
Future Research ◽  
Tie Strength ◽  
Brand Love ◽  
Content Type ◽  
Self Image

Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test similarities of brand image with self-image for Facebook “Likes” to determine whether self-congruence with a “Liked” brand leads to positive offline brand outcomes. It also investigates whether consumers’ perceptions about their Facebook social relations influence self-congruent brand “Likes”. Design/methodology/approach A large-scale survey was conducted of regular Facebook users who “Liked” brands. Data from 438 respondents was analysed and hypotheses tested using structural equation modeling. Findings Empirical results show that the perceived self-congruence with a “Liked” brand increases with social tie strength. Perceived social tie strength is informed by perceived attitude homophily. When the perceived self-congruence with a “Liked” brand is higher, brand love and word of mouth (WOM) are enhanced. Consumers also have greater brand loyalty and offer more WOM when brands are loved. Research limitations/implications Findings demonstrate the influence of consumers’ cognitive network on “Likes” and brand outcomes. Further replication would enhance generalisability. Future research should use a wider sample and investigate other variables. Practical implications Findings support managers seeking to grow and analyse Facebook “Likes” by providing insights into brand loyalty, brand love and WOM for “Liked” brands. Originality/value The paper addresses the dearth of research exploring how consumers’ perceptions of their Facebook network influence their online brand behaviour and how perceived self-congruence with a “Liked” brand relates to brand outcomes.

Customers’ willingness of irresponsible industry 4.0 companies to co-create sustainable practices

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Manuela Escobar-Sierra ◽  
Alejandra García-Cardona ◽  
Fidel León-Darder
Keyword(s):  
Conceptual Model ◽  
Industry 4.0 ◽  
Structural Equation ◽  
Equation Modeling ◽  
Sustainable Practices ◽  
Content Type ◽  
Responsible Behavior ◽  
Technological Developments ◽  
Structural Equation Modeling Model ◽  
Method Approach

Purpose In this regard, this paper aims to wonder how willing to co-create sustainable practices customers of irresponsible Industry 4.0 (I4.0) companies are? With this purpose, the authors began introducing I4.0 and sustainability, showing their theoretical gaps. Design/methodology/approach I4.0 has recently spread with its technological developments and social, economic and political ambitions, facing challenges-related, for example, to the implementation of sustainable practices and the stakeholders’ participation. Findings Then the authors conduct a literature review following a sequential mix-method approach that begins with a bibliometric analysis and ends with a content study to propose a conceptual model for I4.0 and sustainability. Once the authors understood the theoretical gaps in the framework of the conceptual model, the authors conducted an empirical verification between clients of a Colombian company of the I4.0 belonging to the logistic sector, specifically of the deliveries, asking them about the labor issues that the company faces with delivery people and their willingness to co-create. The authors analyzed the collected data through a structural equation modeling model, where the authors found that customers’ willingness to co-create depends on intrinsic behaviors like “responsible behavior,” followed by extrinsic behaviors such as “helping.” Originality/value In fact, stakeholders may support companies, but customers must learn how to assume a critical posture during their purchase decision.

Higher education amid COVID-19 pandemic: contributions from resilience, positive orientation and grit

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Afsaneh Ghanizadeh
Keyword(s):  
Academic Achievement ◽  
University Students ◽  
Structural Equation ◽  
Online Survey ◽  
Self Regulation ◽  
Academic Resilience ◽  
Equation Modeling ◽  
Positive Orientation ◽  
Major Purpose ◽  
Content Type

PurposeThe major purpose of the present study is to investigate the contribution of academic resilience in accounting for two motivational and attitudinal constructs ? Grit and positive orientation and also probe the predictive power of all these constructs in academic achievement of university students in the midst of the pandemic COVID-19.Design/methodology/approach521 university students participated in an online survey. To measure academic resilience, a scale designed and validated by Kim and Kim (2016) comprising 26 items was employed. The scale contains five sub-factors: perceived happiness, empathy, sociability, persistence and self-regulation. Grit was assessed via an 8-item scale comprising two facets: perseverance of effort (PE) and consistency of interest (CI). It was designed by Duckworth and Gross (2014). Positive orientation was determined through positivity scale developed by Caprara et al. (2010), consisting of eight items.FindingsThe results of structural equation modeling (SEM) revealed that resilience positively and significantly predicted both grit (β = 0.56, t = 6.41) and positive orientation (β = 0.54, t = 6.35). Resilience also predicted academic achievement directly (β = 0.71, t = 9.12) and indirectly via its impact on grit and positive orientation. It was also found that positive orientation and grit are positively and highly associated (β = 0.77, t = 9.28).Originality/valueThe pandemic COVID-19 brought about substantial changes in university students' education and their overall life style. Many university students around the globe experienced virtual education. Balancing personal and academic roles in these unprecedented conditions seems to be a tough challenge for every university student.

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