Fresh thinking in services marketing: contemporary, cutting-edge and creative thoughts

2015 ◽  
Vol 29 (6/7) ◽  
pp. 421-424 ◽  
Author(s):  
Rebekah Russell-Bennett ◽  
Steve Baron
Keyword(s):  
Design Methodology ◽  
Marketing Research ◽  
Services Marketing ◽  
Cutting Edge ◽  
Special Issue ◽  
Content Type ◽  
The Future ◽  
New Thinking ◽  
Short Commentary

Purpose – The purpose of this paper is to highlight and promote fresh thinking in services marketing research. Design/methodology/approach – The topic of the special issue was deliberately chosen to encourage fresh ideas and concepts that will move the discipline forward. The accepted papers have been categorised for ease and convenience of reading by scholars and practitioners, with a short commentary on each category. Findings – There is a wealth of forward-thinking by service(s) marketing researchers that bodes well for the future of the sub-discipline. Research limitations/implications – The special issue does not address fresh thinking in all areas of services marketing research. Other potential areas for fresh thinking are identified. Originality/value – New thinking in a scholarly field is necessary to propel the discipline forward.

Predicting the future

2020 ◽  
Vol 36 (7) ◽  
pp. 9-10
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
The Future ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Organizations are in a constant struggle to predict the future, and be able to identify and jump on opportunities before they arise for the competition. This review looks at a three-layer framework that looks to aid the prediction and analysis of trends. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

10 years later, why is an academic journal about society and business more relevant than ever?

2015 ◽  
Vol 10 (3) ◽  
pp. 327-336
Author(s):  
Yoann Bazin
Keyword(s):  
Design Methodology ◽  
Mission Statement ◽  
Management Education ◽  
Special Issue ◽  
Academic Journal ◽  
Content Type ◽  
The Future

Purpose – The aim of this paper is to give an account of how the author aims to engage with his new appointment as co-editor-in-chief of the Society and Business Review (SBR) and to reflect on why an academic journal like the SBR is relevant – if not absolutely necessary. Design/methodology/approach – By drawing on a synthesis of past publications in the journal, academic roots and editorial trends of the SBR are presented. Findings – Three promising areas of research in the “business & society” field are identified for the future: monitoring the expansion of managerialism, analysing the role and impact of management education in society and conceptualising the politicisation of corporations. Research limitations/implications – Although these trends are promising and subjectively identified, the journal will obviously not restrict its scope to these three topics alone and will continue to welcome all submissions that fall into its mission statement. Originality/value – This paper provides insights into how the editors evaluate not only articles but also special issue proposals and book reviews that are submitted to the SBR.

Knowing where your brand is positioned

2019 ◽  
Vol 36 (2) ◽  
pp. 1-3
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Product Release ◽  
The Future ◽  
Pertinent Information ◽  
Practical Implications

Purpose of this paper Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The trash can of history is full to the brim with products where producers did not know enough about the market before launching or updating them. For every well-researched product release there are a hundred poorly investigated ideas that never sold in anything like the quantities envisioned simply because the research had not been done in the first place. Whether the manufacturer thought they were a business seer able to predict the future, or simply asked the wrong people about their product in testing, vast sums of money have been lost on the fool’s errand of launching a product that was not right for its market. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. What is original/value of paper? The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Routine route to anticipating the future

2016 ◽  
Vol 32 (2) ◽  
pp. 32-34
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
The Future ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The success (or failure) of foresight integration is partly a result of the nature of interaction between the ostensive and performative aspects of routines within a focal organization. As a result of the characteristic embeddedness of routines in organizations, however, certain factors further act as moderators to contribute to a holistic explanation of how the ostensive and performative interaction influence foresight integration success. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Destination leadership: leadership for territorial development

2014 ◽  
Vol 69 (3) ◽  
pp. 169-172 ◽  
Author(s):  
Metin Kozak ◽  
Michael Volgger ◽  
Harald Pechlaner
Keyword(s):  
Design Methodology ◽  
Local Context ◽  
Success Factor ◽  
Special Issue ◽  
Territorial Development ◽  
Local Networks ◽  
Content Type ◽  
Tourist Destinations ◽  
Local Stakeholders ◽  
The Future

Purpose This paper aims to provide an original body of work that presents and discusses the theory that destination leadership is about proactively shaping the future development of destinations and territories. This is the second part of the special issue of Tourism Review on destination leadership. Design/methodology/approach This editorial introduces the papers included and highlights a few general thoughts about the interplay between destination leadership and territorial development. Findings This introduction summarizes how the papers in this special issue contribute to two streams of research: first, the papers reflect on the necessity of adapting the specific form and style of destination leadership to the development status of a destination. Second, papers highlight that local stakeholders, local knowledge and the local context, in general, have a high impact on destination leadership. Originality/value By summarizing and condensing the various contributions to this special issue, the editorial introduction highlights that destination leadership is about proactively shaping the future of tourist destinations. Furthermore, it argues that this development needs to respect local networks, territorial characteristics, histories and contexts. Therefore, tailoring destination leadership to their own territories seems to be an essential success factor, and in the future, we may want to define Alpine destination leadership, island destination leadership, city destination leadership, etc.

150 years of the Trades Union Congress – reflections on the past and challenges for the future

2019 ◽  
Vol 41 (2) ◽  
pp. 270-278 ◽  
Author(s):  
Paul Nowak ◽  
Andy Hodder
Keyword(s):  
Design Methodology ◽  
Special Issue ◽  
Content Type ◽  
The Past ◽  
Look Back ◽  
The Future ◽  
Current Context ◽  
Silver Bullet

Purpose The purpose of this paper is to look back on 150 years of the Trades Union Congress (TUC) and reflect on the recent challenges to organised labour. Design/methodology/approach Places unions in their current context and discusses how they have responded to the challenge of declining membership. Findings With declining membership levels and the lack of a “silver bullet” solution, unions continue to face many challenges, although there is some light at the end of the organising tunnel. Originality/value This paper introduces the special issue which reflects on 150 years of the TUC.

Searching for the future of research: strategic plans for research and innovation for 2030

2016 ◽  
Vol 32 (10) ◽  
pp. 4-6
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Research And Innovation ◽  
Strategic Plans ◽  
The Future ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Consumption experience: past, present and future

2018 ◽  
Vol 21 (4) ◽  
pp. 402-420 ◽  
Author(s):  
Damien Chaney ◽  
Renaud Lunardo ◽  
Rémi Mencarelli
Keyword(s):  
Design Methodology ◽  
Marketing Research ◽  
Historical Review ◽  
Marketing Theory ◽  
Consumer Experience ◽  
Special Issue ◽  
Seminal Paper ◽  
Content Type ◽  
Comprehensive View ◽  
Consumption Experience

Purpose The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience. Design/methodology/approach A historical review of the development of the concept of consumption experience is conducted from its introduction 35 years ago by Holbrook and Hirschman’s (1982) seminal paper to the most recent advances, including the articles selected for this special issue. Findings First, the authors show that the introduction of the concept of consumer experience was a major (r)evolution on the theoretical, methodological and managerial levels. Second, the authors examine the theoretical risks associated with a biased conceptualization of the consumption experience. Third, the authors highlight future avenues for research on the consumption experience from both macro- (“zoom-out”) and micro-analytic (“zoom-in”) perspectives. Originality/value This paper offers a comprehensive view on one of the most disruptive concepts in marketing theory.

scholarly journals Neoliberalism and management accounting: reconfiguring governmentality and extending territories

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Danture Wickramasinghe ◽  
Christine Cooper ◽  
Chandana Alawattage
Keyword(s):  
Empirical Research ◽  
Design Methodology ◽  
Management Accounting ◽  
Social Connections ◽  
Special Issue ◽  
Content Type ◽  
Organizational Settings ◽  
Neoliberal Governmentality ◽  
The Future

PurposeThe purpose of this paper is to introduce the themes and aims of this Accounting, Auditing & Accountability (AAAJ) special issue and comments on the papers included in the issue. The paper provides a thematic outline along which the future researchers can undertake more empirical research examining how neoliberalism shapes, and shaped by, management accounting.Design/methodology/approachThis entails a brief review of the previous critical accounting works that refer to liberalism and neoliberalism to identify and highlight the specific themes and trajectories of neoliberal implications of management accounting has been and can be explored. This is followed by a brief commentary on the papers the authors have included in this special issue; these commentaries explain how these papers capture various dimensions of enabling and enacting neoliberal governmentality.FindingsThe authors found that management accounting is now entering new territories beyond its conventional disciplinary enclosures of confinement, reconfiguring its functionalities to enable and enact a circulatory mode of neoliberal governmentality. These new functionalities then produce and reproduce entrepreneurial selves in myriad forms of social connections, networks and platforms within and beyond formal organizational settings, amid plethora of conducts, counter-conducts and resistances and new forms of identities and subjectivities.Research limitations/implicationsThis review can be read in relation to the papers included in the special issue as the whole issue will inspire more ideas, frameworks and methodologies for further studies.Originality/valueThere is little research reviewing and commenting how management accounting now being enacted and enabled with new functionalities operating new territories and reconfiguring forms of governmentality. This paper inspires a new agenda on this project.

Personal routes into behavioural finance

2020 ◽  
Vol 12 (1) ◽  
pp. 1-9
Author(s):  
Robert Hudson ◽  
Yaz Gulnur Muradoglu
Keyword(s):  
Design Methodology ◽  
Research Area ◽  
Special Issue ◽  
Behavioural Finance ◽  
Content Type ◽  
The Future ◽  
The Individual

PurposeThe paper aims to provide the individual routes of the authors into behavioural finance in order to introduce the special issue.Design/methodology/approachThe paper provides the background to the authors' personal route into behavioural finance.FindingsThe paper highlights general themes of development and influence of behavioural finance and relationships with practice and other areas of academic finance.Originality/valueThe paper offers the perspectives of the authors on how they feel the research area of behavioural finance will develop in the future.

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