Advertising skepticism, need for cognition and consumers’ attitudes

2018 ◽  
Vol 36 (6) ◽  
pp. 678-693 ◽  
Author(s):  
Muhammad Mustafa Raziq ◽  
Qazi Mohammed Ahmed ◽  
Mansoor Ahmad ◽  
Saquib Yusaf ◽  
Aymen Sajjad ◽  
...  
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Brand Image ◽  
Need For Cognition ◽  
Equation Modeling ◽  
Content Type ◽  
Print Advertisement ◽  
Advertising Skepticism ◽  
Relationship Of ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship of advertising skepticism and need for cognition with consumers’ attitudes toward brand. There is currently limited understanding on how advertising skepticism and need for cognition relate to the consumers’ attitudes. Design/methodology/approach Using a “within-brand-comparison” strategy, a mock print advertisement of a telecom brand is shown to 204 cellular services users in Pakistan. This is followed by a survey. Data are analyzed using a variance-based structural equation modeling. Findings The relationship of advertising skepticism with attitude toward brand is negative and partially mediated by the sequence of brand image, advertisement believability and attitudes toward advertisement. In contrast, the relationship between need for cognition and attitude toward brand is positive and fully mediated by the sequence of brand image, advertisement believability and attitudes toward advertisement. Originality/value The paper fills some theoretical as well as empirical gaps by showing how (in a within-brand comparative advertisement context) advertising skepticism and need for cognition relate to the consumers’ attitudes toward brand.

Connecting the dots between brand logo and brand image

2019 ◽  
Vol 11 (1) ◽  
pp. 68-87
Author(s):  
Harsandaldeep Kaur ◽  
Kanwalroop Kaur
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Brand Personality ◽  
Equation Modeling ◽  
Personality Dimensions ◽  
Content Type ◽  
Brand Familiarity ◽  
Sphere Of Influence ◽  
The Impact ◽  
The Relationship

Purpose Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand logo on consumer perception toward brand. Therefore, the purpose of this paper is to fill the gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: first, how brand logo favorability helps to increase brand image; and second, how brand logo form consumer perceptions toward brand through brand personality dimensions and brand familiarity? Design/methodology/approach The data were collected from 816 respondents using mall-intercept technique. Structural equation modeling via AMOS was conducted to test the proposed model to gain insight into the various relevant influences and relationships. Findings The findings revealed the importance of the company’s brand logo in enhancing the brand image. The results further highlighted that brand personality dimensions and brand familiarity mediate the relationship between brand logo and brand image. Practical implications The study offers managers a new perspective for building strong brand identity with the help of logos along with the brand personality dimensions and brand familiarity to enhance brand image. Originality/value This study provides novel insights on the impact of brand logo on brand image. This is the first study to determine the mediating role of brand personality in the relationship between brand logo and brand image. It thereby adds to the literature of visual identity by developing the sphere of influence of brand logo and its effects toward brands.

Brand hate and retaliation in Muslim consumers: does offensive advertising matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uzma Noor ◽  
Mahnaz Mansoor ◽  
Sajeela Rabbani
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
The Body ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Brand Hate

Purpose This study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand hate between attitude toward offensive advertising and brand retaliation was examined. The conditional indirect impact of religiosity on attitude toward offensive advertising and brand retaliation through brand hate was also realized. Design/methodology/approach A cross-sectional research design was used using the mall intercept survey technique. Data were collected from 380 respondents visiting the malls in the areas of Pakistan’s twin cities (Rawalpindi and Islamabad) after ensuring appropriateness for the study. Partial least square–structural equation modeling through SmartPLS software was used as a statistical technique to test the hypotheses. Findings The findings confirm that attitude toward offensive advertising affects brand hate and brand retaliation positively. The conditional indirect effect of religiosity on the relationship of attitude toward offensive advertising and brand retaliation has also proved significant. Originality/value The present study has filled a significant gap in the literature of brand hate by introducing brand hate as a mediator in the relationship of attitude toward offensive advertising and brand retaliation. It further added in the body of knowledge of brand hate by a moderated mediation mechanism of religiosity on the relationship of attitude toward offensive advertising and brand retaliation through brand hate. The present study has considered the non-offensive product being promoted through offensive advertising and explored the impact of attitude toward offensive advertising on brand hate and brand retaliation in Muslim consumers.

Impulsivity and entrepreneurial perseverance: toward an empirical account and entrepreneurship-prone profile

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael L. Pietersen ◽  
Melodi Botha
Keyword(s):  
South Africa ◽  
Structural Equation ◽  
Design Methodology ◽  
Online Survey ◽  
Equation Modeling ◽  
The Novel ◽  
Content Type ◽  
Perceived Desirability ◽  
The Relationship ◽  
Over Time

PurposeAlthough emerging research has linked impulsivity with the decision to start a business, scholars have yet to draw implications for later-stage entrepreneurial outcomes. Furthermore, the authors have still to derive a parsimonious profile of the multidimensional impulsivity construct which can be positively linked to the entrepreneurial context. This paper proposes and tests a model to explain how impulsivity may relate to entrepreneurial perseverance—a construct typically regarded as a pivotal later-stage entrepreneurial outcome.Design/methodology/approachData were collected from 807 owner-managers using an online survey and augmented with the novel use of longitudinal data from the central registrar of companies in South Africa. Covariance-based structural equation modeling and a D2 indexing approach for forming an entrepreneurship-prone impulsivity profile were employed.FindingsResults show that multidimensional impulsivity is significantly, but differentially, related to entrepreneurial perseverance; the perceived desirability of entrepreneurship mediates this effect for two of the four impulsivity dimensions. In particular, the authors find evidence that insufficiency of deliberation enhances, while urgency hinders, perseverance—reflected behaviorally through the filing of annual returns over a three-year period. Furthermore, the authors derive a new entrepreneurship-prone impulsivity profile which begins to suggest an intraindividual profile of impulsivity traits which may be beneficial to the entrepreneurial context.Originality/valueBy demonstrating how impulsivity impacts entrepreneurial perseverance over time, this paper advances emerging research on the relationship between impulsivity and entrepreneurship, while contributing to explaining why the perseverance decision is not simply a matter of venture pecuniary benefits and feasibility.

The impact of lean practices on the operational performance of SMEs in India

2019 ◽  
Vol 119 (2) ◽  
pp. 317-330 ◽  
Author(s):  
Vinod Yadav ◽  
Rakesh Jain ◽  
Murari Lal Mittal ◽  
Avinash Panwar ◽  
Andrew Lyons
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Production Management ◽  
Operational Performance ◽  
Equation Modeling ◽  
Lean Thinking ◽  
Content Type ◽  
Lean Practices ◽  
The Impact ◽  
The Relationship

PurposeAlthough lean thinking is deemed to be a gold standard of modern production management, a lot of scepticism still remains regarding its applicability in small- and medium-sized enterprises (SMEs). The purpose of this paper is to understand the perception of lean in SMEs and establish the relationship between lean adoption and operational performance.Design/methodology/approachWith the help of a survey, data were collected from 425 SMEs in India and analyzed using structural equation modeling.FindingsOperational performance of the firms was found to be positively related to lean implementation.Originality/valueThis study also furnishes practitioners with a better understanding of lean thinking in SMEs and its impact on performance.

Cooperative practices and non-financial performance of savings and credit cooperative societies

2020 ◽  
Vol 36 (3) ◽  
pp. 411-425
Author(s):  
Lawrence Musiitwa Kyazze ◽  
Isa Nsereko ◽  
Isaac Nkote
Keyword(s):  
Structural Equation Modeling ◽  
Financial Performance ◽  
Emerging Economies ◽  
Structural Equation ◽  
Design Methodology ◽  
Methodological Approach ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship between cooperative practices of accountability, cooperative ownership, advanced communication and non-financial performance in savings and credit cooperative societies. Design/methodology/approach The study uses a cross-sectional research design and adopted a mixed methodological approach were hypotheses were statistically tested using structural equation modeling based on survey data (n = 220) and narratives from qualitative findings supported the quantitative findings from savings and credit cooperative societies. Findings The findings reveal that cooperative practices of accountability, cooperative ownership and advanced communication are significantly and positively associated with non-financial performance of savings and credit cooperative societies. Originality/value This study provides empirical evidence on the relationship between cooperative practices of accountability, cooperative ownership and advanced communication and non-financial performance in savings and credit cooperative societies in emerging economies like Uganda. To the best of the authors’ knowledge, there is limited or no study that has used the construct of agency theory in explaining the relationship between cooperative practices and non-financial performance in savings and credit cooperative societies.

Relationship between leader’s empathic disposition and authorization of idiosyncratic deals

2018 ◽  
Vol 11 (4) ◽  
pp. 370-387
Author(s):  
Bramhani Rao ◽  
Sambashiva Rao Kunja
Keyword(s):  
Perspective Taking ◽  
Structural Equation ◽  
Design Methodology ◽  
Empathic Concern ◽  
Equation Modeling ◽  
Idiosyncratic Deals ◽  
Cross Sectional ◽  
Content Type ◽  
Schedule Flexibility ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between two sub-dimensions of a leader’s empathy (perspective-taking and empathic-concern) and successful authorization of idiosyncratic deals (developmental, location flexibility and schedule flexibility i-deals). Design/methodology/approach Structural equation modeling was conducted on the cross-sectional data collected from 307 managers working in software development and support companies located in major cities in India. Findings While empathic-concern is positively related to successful authorization of both developmental and flexibility i-deals, perspective-taking related positively to authorization of developmental i-deals and showed no significant relationship with flexibility i-deals. Research limitations/implications The study reiterates the importance of empathy in modern workplaces and encourages managers to be conscious of their intelligence, as well as emotions, while participating in negotiations at the workplace. Originality/value The paper relates i-deals to sub-dimensions of empathy which is a previously unexplored antecedent to i-deals.

Employee participation and turnover intention

2016 ◽  
Vol 28 (8) ◽  
pp. 496-509 ◽  
Author(s):  
Manish Kumar ◽  
Hemang Jauhari
Keyword(s):  
Turnover Intention ◽  
Structural Equation ◽  
Need Satisfaction ◽  
Individual Growth ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Temporal Separation ◽  
Content Type ◽  
Relationship Of ◽  
The Relationship

Purpose This paper aims to examine the explanatory roles of organizational justice (OJ) and learning goal/need satisfaction (LGS/LNS) in the relationship between participation in decision-making (PDM) and turnover intention (TI) of employees. OJ was expected to mediate the relationship of PDM with LNS and TI. Further, LNS was expected to mediate the relationship of PDM and OJ with TI. Design/methodology/approach This study used a rigorous design with 192 responses collected with temporal separation using snowball sampling technique. Responses on PDM, OJ and LNS were taken at one point of time, whereas responses on TI were taken at another point of time. Analysis was done using structural equation modeling approach in IBM SPSS AMOS 20. Findings OJ partially mediates PDM and LNS relationship but fully mediates PDM and TI relationship. Further, LNS partially mediates OJ and TI relationship but fully mediates PDM and TI relationship. PDM does not have a direct effect on TI. Research limitations/implications Ensuring participation of employees on programs and policies including those on human resources by itself may not be able to reduce TI of employees. It is when employees are able to experience fairness for themselves and/or they are able to add value for themselves by enhancing relevant knowledge base that PDM has an impact on TI. Therefore, organizations must ensure all three aspects of concern to employees; ensuring participation, fairness and individual growth of the employees to address TI. Originality/value Although there are studies relating TI separately with PDM, fairness and satisfaction, this study is able to contribute by specifying two-stage explanatory mechanism between PDM and TI. In addition, the authors believe that this study has brought in so far unexplored nuance of relevance of individual quest for learning in explaining TI. Further, through the use of robust design, the study contributes in corroborating research findings on TI.

The relationship between authentic leaders and employees’ creativity

2018 ◽  
Vol 11 (2) ◽  
pp. 58-73 ◽  
Author(s):  
Ana Suzete Semedo ◽  
Arnaldo Coelho ◽  
Neuza Ribeiro
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Authentic Leadership ◽  
Affective Commitment ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to investigate how authentic leadership (AL) predicts creativity both directly and through the mediating role of affective commitment (AC) and job resourcefulness (JR). Design/methodology/approach Data collected from a questionnaire administered to a sample of 543 employees have been analyzed. The model was tested using structural equation modeling. Findings The findings show that AL predicts AC, JR and creativity. The findings also show that AC and JR predict creativity. In other words, leaders’ authenticity increases employees’ creative spirit and, thus, employees’ ability to overcome obstacles and meet challenges at work and their emotional bond play an important role (mediators) in this relationship. Practical implications The results of this study are conclusive and contribute to a better understanding of AL and its implication for employees’ emotional bond, their ability to overcome obstacles and their ability to introduce new and useful ideas. This study provides evidence that organizations should focus on training leaders with authentic characteristics. Originality/value This study considers both AC and JR as mediators of the relationship between AL and creativity. Therefore, the originality of this study lies in the integration of these four concepts in a single study to provide a model that depicts the chain of effects between AL, AC, JR and an employee’s creativity.

Entrepreneurial alertness and self-perceived employability: a virtuous marriage for career development

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vincenzo Cavaliere ◽  
Sara Sassetti ◽  
Sara Lombardi
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Content Type ◽  
Entrepreneurial Alertness ◽  
Entrepreneurial Attitudes ◽  
Perceived Employability ◽  
The Relationship ◽  
Sequential Relationship

PurposeBuilding on the importance of students becoming entrepreneurs of their own career, this research aimed to achieve two main objectives: to empirically test the sequential relationship between the three dimensions of entrepreneurial alertness as proposed by Tang et al. (2012) and to link such dimensions to self-perceived employability.Design/methodology/approachA web survey data were obtained among a sample of 404 universities students. The test of the theoretical framework was performed by running a structural equation modeling (SEM).FindingsThe results show that the three entrepreneurial alertness components are sequentially related. Moreover, the results demonstrated that among the examined dimensions, only evaluation and judgment had a direct effect on self-perceived employability, with the remaining dimensions having an indirect influence.Originality/valueThere has been rarely any previous empirical attempt at investigating a framework that consider the relationship between entrepreneurial attitudes, such as alertness, on employability. The investigation of the entrepreneurial attitudes as antecedents of employability is particularly vital to graduates who will soon enter the labor market as “entrepreneurs of their own career”.

Impact of ethical leadership on organizational climate and its subsequent influence on job commitment: a study in hospital context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bhanu Mishra ◽  
Jyoti Tikoria
Keyword(s):  
Organizational Climate ◽  
Ethical Leadership ◽  
Structural Equation ◽  
Equation Modeling ◽  
Public And Private ◽  
Content Type ◽  
Organizational Policies ◽  
Public And Private Hospitals ◽  
Relationship Of ◽  
The Relationship

PurposeIndividuals often look up to external influencers (leaders) that determine their conduct and form their perception regarding organizational policies and practices which constitute their organizational climate. The importance of organizational climate has been realized off late in various job outcomes among doctors, such as commitment, turnover, etc. Therefore this study aims to investigate the relationship of ethical leadership with organizational climate that may further affect the commitment of doctors in Indian hospitals.Design/methodology/approachAn empirical study has been done in 10 public and private Indian hospitals using a questionnaire survey. Data were collected from a sample of 537 doctors, which were further analyzed statistically using structural equation modeling (SEM) through AMOS and SPSS software.FindingsThe results show a significant influence of ethical leadership on organizational climate and organizational climate further has significant relationship with commitment of doctors in Indian hospitals.Practical implicationsThe study has important implication for hospital administration, to identify and place an ethical leadership team at the top, which will further influence the behavior of the followers (doctors). This will further lead to formation of favorable organizational climate fostering commitment in doctors.Originality/valueThis is one of the few studies that determines the relationship of ethical leadership with organizational climate and it's further influence on commitment of doctors in large (500 beds and above) public and private hospitals in Indian context.

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