National identifications as determinants of the reception of country-of-origin sensitive advertising

2016 ◽  
Vol 26 (1) ◽  
pp. 137-162 ◽  
Author(s):  
Torsten J. Gerpott ◽  
Ilknur Bicak
Keyword(s):  
Regression Models ◽  
Design Methodology ◽  
Country Of Origin ◽  
Empirical Work ◽  
Telecommunication Service ◽  
Content Type ◽  
Telecommunication Services ◽  
Important Group ◽  
Self Image ◽  
Practical Implications

Purpose – This paper aims to empirically analyze the extent to which advertising reception among consumers with a migration background (German-Turks) is influenced by a person’s strength of national identifications with his/her country-of-origin (COO) and with his/her country-of-residence (COR). The focus is on Turkey-sensitive advertisements (ads) of telecommunication service suppliers in Germany because such communication measures are quite common and about three million German-Turks constitute an economically important group. Design/methodology/approach – Measures of COO and COR identification as well as of three ad reception criteria were obtained in a survey of 291 German-Turks and analyzed via moderated regression models. Findings – Strength of COO identification was a significantly positive predictor of the frequency with which participants remembered Turkey-sensitive ads for telecommunication services. Additionally, COO identification related significantly to two criteria that capture facets of attitudes toward such ads. By contrast, COR identification acted partly as a moderator which attenuated links between respondents’ COO identification and two ad reception measures. Nevertheless, German-Turks with a strong COR identification (i.e. “accultured” consumers) were still receptive to Turkey-sensitive telecommunication services ads even if their self-image was simultaneously strongly dependent on their COO. “Alienated” German-Turks who identify neither with their COO nor with their COR were least responsive to ethnic ads. Practical implications – The research indicates that marketing practitioners should not use uniform communication measures to address migrant consumers with a specific COO but segment this target group further by simultaneously considering their members’ COO and COR identifications. Originality/value – The contribution of this paper results from the simultaneous inclusion of both COO and COR identifications as factors explaining differences in reactions to communication measures among migrant consumers which share the same COO. Furthermore, the scarcity of empirical work on reactions of German-Turks to ethnomarketing is reduced.

Theorising the impact of COVID-19 on the fraud victimisation of older persons

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cassandra Cross
Keyword(s):  
Social Isolation ◽  
Older Persons ◽  
Design Methodology ◽  
Empirical Work ◽  
Well Being ◽  
Current Response ◽  
Content Type ◽  
Fraud Risk ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to understand how COVID-19 may alter the vulnerability levels of older persons, and how this may change their potential for fraud victimisation. This is particularly focused on the government’s use of isolation, restrictions on activity and physical distancing to combat the virus. Design/methodology/approach In the absence of statistics, this paper examines what is currently known about older persons and fraud, as well as the recent knowledge of COVID-19-related fraud. On this basis, the paper hypothesises the conceivable changes to vulnerability that potentially expose older persons to fraud. Findings This paper argues that COVID-19 has not seen “new” fraudulent approaches, rather offenders have used COVID-19 as a context to their existing schemes. Further, the current response to COVID-19 can substantially increase the number of older persons experiencing levels of vulnerability, and therefore increase their fraud risk. Research limitations/implications The current paper applies existing knowledge into the current circumstances of COVID-19 and lays the foundations for empirical work to be conducted in this area. Practical implications This paper provides an impetus to target the well-being and connectivity of older persons, (regardless of the COVID-19 context), to reduce their vulnerability to fraud victimisation. Social implications This paper highlights the importance of connectivity for older persons, and the need to focus on overcoming social isolation and loneliness. Originality/value This paper is the first to hypothesise the effects of COVID-19 and its associated government responses to the overall vulnerability of older persons, with a focus on the potential for fraud victimisation.

Asymmetric relationships in networked agricultural innovation processes

2015 ◽  
Vol 117 (7) ◽  
pp. 1810-1825 ◽  
Author(s):  
Evelien Lambrecht ◽  
Bianka Kühne ◽  
Xavier Gellynck
Keyword(s):  
Design Methodology ◽  
Agricultural Sector ◽  
Empirical Work ◽  
Innovation Networks ◽  
Practical Relevance ◽  
Content Type ◽  
Depth Interviews ◽  
Innovation Processes ◽  
Practical Implications ◽  
Asymmetric Relationships

Purpose – In innovation networks, asymmetric relationships are both considered as an opportunity and a threat for the enhancement of innovation. The purpose of this paper is to investigate how much asymmetry Flemish farmers perceive in their relationships for innovation with colleagues, suppliers and buyers. Design/methodology/approach – In total, 86 farmers active in four different agricultural subsectors in Flanders were consulted, of which 38 via in-depth interviews and 48 in seven focus groups. Data were analysed using NVivo. Findings – The authors found that across subsectors, different players in innovation networks play different roles. Furthermore, the authors observed that the majority of farmers see their relationships more as a necessity for the farm to be able to function, than as an opportunity for innovation. If they collaborate for innovation, they often prefer symmetric relationships with similar companies on horizontal level. Vertical collaboration for innovation is not very popular in the sample. Practical implications – The findings suggest that farmers should take more actions to gain power in the chain and improve their skills with regards to negotiating with their suppliers or buyers. Furthermore, the authors found which characteristics of asymmetric relationships would foster the development of innovation processes. Originality/value – Empirical work studying the effects and impacts of asymmetric relationships for innovation from the SME’s perspective are still limited, especially in the agricultural sector. Furthermore, this sector is of practical relevance to study because the need for networking and innovation is very real.

Leadership behaviors to increase employee commitment

2020 ◽  
Vol 34 (3) ◽  
pp. 51-53
Keyword(s):  
Organizational Performance ◽  
Design Methodology ◽  
Affective Commitment ◽  
Leadership Behaviors ◽  
Group Level ◽  
Content Type ◽  
Important Group ◽  
Pertinent Information ◽  
Practical Implications ◽  
Employee Teams

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Provision of support to employee teams and groups enables both directive and supportive leaders to achieve positive employee outcomes. The affective commitment that emerges facilitates important group-level helping behaviors which can lead to superior organizational performance. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zulfiqar Ali Jumani ◽  
Sasiwemon Sukhabot
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Country Of Origin ◽  
Kuala Lumpur ◽  
Planned Behaviour ◽  
Statistical Software ◽  
Content Type ◽  
Behavioural Intentions ◽  
Independent Variables ◽  
Practical Implications

Purpose Multi-national corporations (MNC) are investing in Malaysia to serve Malay Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it, as “Islamic brand/s”. Islamic brand/s further divided into three subcategories, namely, Islamic brand/s by compliance, Islamic brand/s by the customer and Islamic brand/s by country of origin. This study aims to identify the important aspect of the Islamic brand/s among the Malaysian Muslims, and it identifies, which Islamic brand aspect motivate Malay consumers to buy Islamic brands. Design/methodology/approach The conceptual model takes on in the current study was the theory of planned behaviour (TPB). The data was collected from three states of Malaysia (Penang, Kuala Lumpur and Johor Baharu) from 236 Malaysian Muslims through a structured survey instrument. Smart-partial least squares 3 statistical software was used for analyses. Findings Among Malaysian Muslims, the most important attitude is the Islamic brand/s by origin (country of origin) followed by the Islamic brand/s by the customer and Islamic brand/s by compliance. Research limitations/implications The study was conducted in three states of Malaysia, and the results are based on three attitudes of Islamic brands as independent variables and buying behavioural intentions (BI) construct of TPB. Practical implications Current study valuable for local businesses, MNCs, other Islamic and halal institutes. This study put light and give awareness of the positioning of the Islamic brand/s. Plus the intentions of users in selecting Islamic brand/s. Originality/value This research pursues to clarify consumers’ buying BIs in buying Islamic brand/s in Malaysia.

Why mindfulness at work matters – the ‘reboot’ for emotional intelligence development

2017 ◽  
Vol 31 (2) ◽  
pp. 1-4
Author(s):  
Margaret Chapman-Clarke
Keyword(s):  
Emotional Intelligence ◽  
Design Methodology ◽  
Empirical Work ◽  
Evidence Based ◽  
Content Type ◽  
Organizational Mindfulness ◽  
Attention Focus ◽  
Embodied Practice ◽  
Intelligence Development ◽  
Practical Implications

Purpose The paper aims to inspire practitioners to look critically at how and in what ways mindfulness can enhance emotional intelligence interventions. The paper also aims to provide practical and evidence-based guidance on what and how to design, implement and evaluate mindfulness-based emotional intelligence (EI) programs. Design/methodology/approach This paper adopts a critical, practitioner-perspective on mindfulness as it transitions into the workplace. The author draws on her own work in the field of EI practice and research and the experiences of peers who have implemented mindfulness-based interventions to offer insights on how to navigate the “mindfulness phenomenon” to enhance EI interventions. Findings A series of practical steps on how to implement organizational mindfulness-based interventions (O-MBIs), distilled from case studies, entitled “top ten tips from the field”. Research limitations/implications The author argues that whilst organizational scholars debate as to whether mindfulness is a topic worthy of interest, practitioners are already engaged and generating practitioner-led research. Practical implications Mindfulness is rapidly capturing development and learning practitioner attention, yet there is little empirical work that is initiated by practitioners and shared with practitioners. This paper goes some way to helping peers navigate what has been described as the “mindfulness phenomenon”. Social implications Many commentators have noted that we operate in a volatile, uncertain, complex and ambiguous (VUCA) world. We are trapped in a “prison of busyness”, and the author argues that the popularity of mindfulness, not only in the workplace but more broadly in society, is indicative of the need to equip people to cope and a desire to create more compassionate and mindful organizations. Originality/value The paper summarizes themes captured in what has been described as a seminal book in the practitioner literature on mindfulness in the workplace. It is designed to provoke readers into looking critically at their existing EI programs and examine how and in what ways, a holistic, embodied practice (mindfulness) can hone the skills of attention, focus and presence. With the intention of facilitating kinder and more compassionate individuals and organizations, potentially leading to more mindful and ethical societies.

University entrepreneurial intentions: mainland and insular regions – are they different?

2020 ◽  
Vol 62 (2) ◽  
pp. 81-99 ◽  
Author(s):  
João Lopes ◽  
Sergio Jesus Teixeira ◽  
João J.M. Ferreira ◽  
Paulo Silveira ◽  
Luís Farinha ◽  
...  
Keyword(s):  
Higher Education ◽  
Linear Regression ◽  
Regression Models ◽  
Design Methodology ◽  
Scientific Literature ◽  
Entrepreneurial Intentions ◽  
Linear Regression Models ◽  
Content Type ◽  
Set Up ◽  
Practical Implications

Purpose The purpose of this paper is to involve the differences in the entrepreneurial intentions of student at higher education institutions (HEIs) in the Portuguese regions (mainland and insular). Design/methodology/approach Applying a sample of 594 valid responses, the authors analyzed the data according to linear regression models. Findings The results convey how HEI students generally do not intend to become entrepreneurs in both the mainland and the insular regions. Although HEI students broadly do not aim to launch their own businesses, the results show that students in mainland regions feel they have the skills to start a business and drive it to success. In insular regions, students feel encouraged by their friends and family to set up their own business. When comparing insular and mainland regions, the results demonstrate how in insular regions, there is a greater probability that HEI students become entrepreneurs than in the mainland regions. Furthermore, entrepreneurial intentions in the mainland regions develop in terms of “opportunities” while driven by necessity in the insular regions. Practical implications This furthermore makes recommendations to regional governments and to HEIs in order to enable better encouragement of entrepreneurship in academia. Originality/value This study is original and innovative due to its comparison of the entrepreneurial intentions prevailing in mainland and insular regions and may propose new highlights to the academic scientific literature.

Automation, job characteristics and job insecurity

2019 ◽  
Vol 40 (7) ◽  
pp. 1288-1304 ◽  
Author(s):  
Tom Coupe
Keyword(s):  
Regression Models ◽  
Design Methodology ◽  
Interpersonal Skills ◽  
Job Insecurity ◽  
Job Characteristics ◽  
Level Of Detail ◽  
Effective Strategy ◽  
Content Type ◽  
Personal Interaction ◽  
Practical Implications

Purpose The purpose of this paper is to analyze whether specific jobs characteristics, which experts have identified as being more automation proof, are associated with reduced job insecurity. Design/methodology/approach Data come from a recent survey providing information on sources of job insecurity as well as on detailed job characteristics. The analysis is based on various regression models. Findings People who have jobs that involve lots of personal interaction are less likely to be concerned about losing their job because of automation, or because of other reasons, and are more likely to think their job will exist 50 years from now. Having a creative job does not change these concerns. The share of respondents who fear losing their job to automation is fairly small, and those who do, typically fear other sources of job insecurity as much or even more. Practical implications Developing interpersonal skills is more likely to be an effective strategy for reducing job insecurity than developing creative skills. The findings further suggest that policies aimed at automation are unlikely to suffice for the elimination of worry over job loss, as many workers who fear automation at the same time feel there are other reasons that might lead to the loss of their job. Originality/value There are very few studies that link fear of losing one’s job to automation to a job’s characteristics. The survey used here is unique in the level of detail provided on job characteristics.

Sports video games participation: what can we learn for esports?

2020 ◽  
Vol 10 (2) ◽  
pp. 169-185 ◽  
Author(s):  
Jaume García ◽  
Carles Murillo
Keyword(s):  
Video Games ◽  
Regression Models ◽  
Design Methodology ◽  
Olympic Games ◽  
Investment Strategies ◽  
Content Type ◽  
Sports Video ◽  
Traditional Sports ◽  
Sport Events ◽  
Practical Implications

PurposeThis study investigates three issues associated with playing sports video games: the correlates of participation (and its intensity) in this type of activity, their complementarity with traditional sports and their perception as sport. Given the scarcity of data on esports participation, these results can be seen as an initial approach to these issues with regard to esports.Design/methodology/approachSequential, two-part and regression models are estimated using a sample of 11,018 individuals from the Survey of Sporting Habits in Spain 2015.FindingsFirst, the association of the correlates follows different patterns for participation in sports video games and its intensity. Second, complementarity with traditional sports is found using different approaches. Third, young people consider this activity as a dimension of their overall interest in sports.Practical implicationsThe different association of the correlates with participation in esports and its intensity can be used to define marketing and brand investment strategies. The complementarity between esports and traditional sports should influence how the actual stakeholders in sport define future strategies to favour the growth of both industries. Finally, the increasing perception of esports as a sport should influence the future organisation of multi-sport events like the Olympic Games.Originality/valueUsing sports video games participation as a proxy of esports participation, this study is the first to provide empirical evidence of the relevance of distinguishing between participation in esports and its intensity, their complementarity with traditional sports and their perception as sport.

Knowledge artifacts: the implications of incommensurable dimensions for their design

2018 ◽  
Vol 52 (1) ◽  
pp. 130-147
Author(s):  
Carla Simone
Keyword(s):  
Design Methodology ◽  
Empirical Work ◽  
Crucial Aspect ◽  
Content Type ◽  
Definition Of ◽  
Conceptual Foundations ◽  
Practical Implications ◽  
Shed Light ◽  
Empirical Investigations ◽  
The Way

Purpose The purpose of this paper is to overcome the confusion generated by a loose definition of the term knowledge artifact (KA) and its impacts on the design of technologies supporting their use. Design/methodology/approach The paper looks at the conceptual foundations underpinning the concept of KA that are related to the way in which knowledge is conceived, and revisits the outcomes of empirical investigations to shed light on different aspects of the use of KA in various settings. Findings The paper identifies a class of KAs and its role in relation to other classes of KAs, as it emerges from the empirical investigations. Research limitations/implications The focus is on documental artifacts that are, however, widely used in different domains and organizations. New empirical work is needed to consider other kinds of artifacts and their role in knowledge-intense activities. Practical implications The paper aims to drive the attention of the designer on phenomena that hinder the acceptance, appropriation and effectiveness of the technologies they design to support a crucial aspect of collaboration. Originality/value The paper is original in the following ways: first, documenting the interplay between a kind of KA that is poorly considered in the literature with other classes of KAs; second, highlighting a set of principles that should guide the construction of computational KAs of a different nature.

Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans

2010 ◽  
Vol 14 (1) ◽  
pp. 180-194 ◽  
Author(s):  
Byoungho Jin ◽  
Jin Yong Park ◽  
Jay Sang Ryu
Keyword(s):  
Design Methodology ◽  
Country Of Origin ◽  
Growth Potential ◽  
Chinese Consumers ◽  
Content Type ◽  
Retail Development ◽  
Evaluative Criteria ◽  
Potential Market ◽  
Indian Consumers ◽  
Practical Implications

PurposeUS apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully enter these promising markets, this study aims to compare evaluative attributes that Chinese and Indian consumers utilize when purchasing denim jeans.Design/methodology/approachData were collected in Shanghai, China and Bangalore, India.FindingsThe results of the study confirmed that Chinese and Indian consumers ranked attributes differently. Chinese consumers placed the highest importance on price, followed by fitting, brand country of origin, quality, and design, whereas Indian consumers placed importance on fitting, brand country of origin, design, price, and quality, in descending order.Research limitations/implicationsCaution needs to be exercised in generalizing the findings since the data for this study were collected from one city in each country. The study tested the idea that the importance of attributes would be different between Chinese and Indian consumers as their cultures and retail development stages differ. This idea was supported in conjoint analysis.Practical implicationsThe findings indicate that a regional approach, assuming that all Asian markets are the same, is inappropriate. Thus, US apparel firms need to pay careful attention to differences in each Asian market.Originality/valueChina and India have been compared frequently in various ways: growth potential, market size, and population. Surprisingly, however, no study has attempted to compare Chinese and Indian consumers' evaluative criteria for apparel products. This is the first empirical study to show the differences between Chinese and Indian consumers in evaluating apparel products.

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