Consumer attitudes toward organic foods: An exploration of U.S. market segments

Author(s):  
Julie V. Stanton ◽  
Deirdre T. Guion

2001 ◽  
Vol 31 (5) ◽  
Author(s):  
Robert Connor ◽  
Lesley Douglas


2017 ◽  
Vol 63 (1) ◽  
Author(s):  
Miomir JOVANOVIC ◽  
Miljan JOKSIMOVIC ◽  
Ljiljana KASCELAN ◽  
Aleksandra DESPOTOVIC


2018 ◽  
Vol 22 (1) ◽  
pp. 13-25 ◽  
Author(s):  
Genaro C. Miranda-de la Lama ◽  
Laura X. Estévez-Moreno ◽  
Morris Villarroel ◽  
Adolfo A. Rayas-Amor ◽  
Gustavo A. María ◽  
...  


HortScience ◽  
2012 ◽  
Vol 47 (8) ◽  
pp. 1091-1095 ◽  
Author(s):  
Chengyan Yue ◽  
Terry Hurley ◽  
Neil O. Anderson

All stakeholders along the supply chain affect the dispersal of native and invasive horticultural plants. This is especially true for the consumers who determine how the plants are ultimately used. Therefore, consumer attitudes toward native and invasive plants cannot be ignored. This study used an experimental auction to explore market segmentation among consumers in terms of their preference and willingness to pay for labeled native and invasive attributes. We identified three market segments, namely, “nativists” (16%), “invasive averse” (34%), and “typical” (50%) consumers. The three segments of consumers differed in their demographics and attitudes toward native and invasive attributes. From a government policy perspective, labeling invasive or native plants could potentially change the behavior of some consumers, but half of the market is unlikely to be substantially swayed by invasive/native labeling. Therefore, supply-side intervention policies such as sales restrictions may be more effective at promoting native plant purchases and restricting the purchase and spread of invasive plants.



1991 ◽  
Vol 93 (2) ◽  
pp. 25-30 ◽  
Author(s):  
B. Beharrell ◽  
J.H. MacFie


2014 ◽  
Vol 31 (4) ◽  
pp. 263-277 ◽  
Author(s):  
V. Aslihan Nasir ◽  
Fahri Karakaya

Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility and values and lifestyles. Design/methodology/approach – A total of 316 consumers were surveyed at supermarkets and malls in one of the largest metropolitan areas of a European city. Findings – The cluster analysis performed indicates that there are three segments based on consumer attitudes toward organic foods: favorable, neutral and unfavorable. The results show that the consumer segment with more favorable attitudes toward organic foods exhibits higher levels of health orientation and socially responsible consumption behavior when compared to other segments. Practical implications – It important for marketers to understand organic foods market segments so that they can target them with the appropriate marketing mix. For this reason, we attempt to identify consumer segments based on their attitudes and behavior concerning organic foods. In doing so, we examine the profiles of consumers in each organic food market segment and their attitudes toward organic food consumption. Originality/value – Organic food consumption is growing at a fast pace despite economic problems around the world. This study has identified three market segments (consumer profiles) with different attitudes and behavior towards organic foods.



2019 ◽  
pp. 641-654

The purpose of the paper is to reveal and analyse the main motives affecting the attitudes and purchasing models of organic foods in Bulgaria. The explanation of these motives is essential with regard to the adequate influencing of consumer behaviour with the purpose of maintaining the dynamics of the organic food market and its sustainable development in the future. Answers to the following research questions are sought consecutively: (1) What are the attitudes of Bulgarian consumers towards organic foods? (2) What are the main motives affecting the nonbuying of organic foods and restricting their consumption? (3) What are the main motives affecting the purchase of organic foods and stimulating their consumption?



1996 ◽  
Vol 9 (2) ◽  
pp. 41-63 ◽  
Author(s):  
Gerardine Roddy ◽  
Cathal A. Cowan ◽  
George Hutchinson


2020 ◽  
Vol 34 (2) ◽  
pp. 755
Author(s):  
Mónica Díaz Donate ◽  
Rodolfo Bernabéu Cañete

The purpose of the present study is to determine the various factors that influence attitudes towards the purchase of organic food. The methodology consisted in a survey of 463 consumers in the Castilla-La Mancha Region who purchased food items for their homes. A multivariate data analysis was carried out by means of Structural Equation Models (SEM), computed with the maximum likelihood method. Attitudes toward the purchase of organic foods are directly related to consumer lifestyle and are influenced by consumers’ attitude towards the environment as well. In this sense, lifestyle and environmental attitudes have a positive influence on the purchase of organic food.



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