scholarly journals Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments

2018 ◽  
Vol 22 (1) ◽  
pp. 13-25 ◽  
Author(s):  
Genaro C. Miranda-de la Lama ◽  
Laura X. Estévez-Moreno ◽  
Morris Villarroel ◽  
Adolfo A. Rayas-Amor ◽  
Gustavo A. María ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Animal Welfare ◽  
Consumer Attitudes ◽  
Market Segments

scholarly journals Beef animal welfare, attitudes and Willingness to Pay: A regional comparison across the Pyrenees

2015 ◽  
Vol 13 (3) ◽  
pp. e0105 ◽  
Author(s):  
Pierre Sans ◽  
Ana I. Sanjuán-López
Keyword(s):  
Supply Chain ◽  
Willingness To Pay ◽  
Animal Welfare ◽  
Market Price ◽  
Consumer Attitudes ◽  
Demographic Characteristics ◽  
Regional Comparison ◽  
Beef Meat ◽  
Contingent Valuation Survey ◽  
Welfare Attitudes

<p class="StyleTexteSJAR">Attitudes towards beef animal welfare (AW) and Willingness to Pay (WTP) for AW certification are investigated among consumers in two Spanish and two French regions located on both sides of the Pyrenees (n=1213). Attitudes were measured through a scale of 11 animal practices, on which, consumers report their degree of concern and trust on the supply chain compliance. Attitudes significantly differed across regions, especially with respect to those AW practices carried out by farmers, while trust lies behind concerns. Three segments based on individual consumer attitudes are defined by opposing those consumers who are more concerned and who trust more on the compliance with AW standards (n=264, 22%) to those less concerned and who are more uncertain about stakeholders´ compliance with AW rules (n=356, 29%). Consumer location, gender, age and education significantly differed across attitudinal clusters. Results from a contingent valuation survey show that WTP for certified animal friendly beef ranged between 20.6% and 22.6% over the average market price of standard beef, in Spain and France, respectively. Both, consumers’ socio-demographic characteristics and habits regarding beef meat purchasing and attitudes towards farmers influenced this WTP (the more consumers trust in farmers’ involvement in animal welfare, the highest is their WTP), while a negative overall attitude significantly reduced WTP.</p>

scholarly journals Assessment of Turkish consumer attitudes using an Animal Welfare Attitude Scale (AWAS)

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
İbrahim KILIÇ ◽  
Zehra Bozkurt
Keyword(s):  
Factor Analysis ◽  
Animal Welfare ◽  
Consumer Attitudes ◽  
Attitude Scale ◽  
Consumer Attitude ◽  
Confirmatory Factor ◽  
Affective Dimensions ◽  
One Way Anova ◽  
Reliable Scale ◽  
Analyze Data

The aim of this study was to examine Turkish consumer attitudes towards animal welfare in terms of cognitive, affective and behavioral dimensions, using a bespoke Animal Welfare Attitude Scale (AWAS). An overall consumer attitude was also determined. The Delphi technique was used to establish an item pool to develop a questionnaire for the construction of the AWAS. This questionnaire was later used for data collection. A total of 2295 consumers were surveyed in 14 cities, in the 7 regions of Turkey. Descriptive statistics, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, Ward's hierarchical clustering method and One-way ANOVA were used to validate the questionnaire, and to analyze data. Results of the EFA allowed for allocation of 42 items collected under 3 dimensions (cognitive, affective and behavioral), that explained 72% of the total variance of the model. This factor structure was subsequently confirmed by a CFA performed on a different sample of 425 consumers. The Cronbach's Alpha coefficient for AWAS was calculated at 0.829. These results confirmed that the developed AWAS had a valid and reliable scale. The questionnaire showed that consumers' attitudes towards animal welfare were more negative at the behavioral dimension, than either at the cognitive or affective dimensions. Consumers in Turkey were ultimately divided into three groups according to their overall attitudes towards animal welfare as impassive, moderate or sensitive. One-third of Turkish consumers placed in the sensitive group, thus emphasizing a potential niche for animal-friendly food marketing in Turkey.

scholarly journals Factors affecting consumers’ willingness to pay for animal welfare eggs in Taiwan

2018 ◽  
Vol 21 (6) ◽  
pp. 741-754 ◽  
Author(s):  
Yu-Chen Yang
Keyword(s):  
Willingness To Pay ◽  
Animal Welfare ◽  
Data Model ◽  
Interval Data ◽  
Demographic Variables ◽  
Factors Affecting ◽  
Bounded Interval ◽  
Traditional Religions ◽  
Contingent Valuation Survey ◽  
Education Degree

In this research, a dichotomous choice contingent valuation survey was conducted to investigate consumers’ willingness to pay for animal welfare eggs in Taiwan. A double-bounded interval-data model is used to estimate willingness to pay for animal welfare eggs. The estimation results showed that the average willingness to pay is 14.4259 NTD per egg. The results of this research also showed that demographic variables such as age, income, education degree, occupation, and religion had an impact on willingness to pay for animal welfare eggs. The respondents associate with traditional religions such as Buddhism and Taoism were willing to pay more than those who were unassociated. The empirical results also revealed that respondents were willing to pay for animal welfare products partly because of their food safety concerns.

scholarly journals A protocol for a meta-analysis of consumers’ and citizens willingness-to-pay for farm animal welfare and disease prevention

2014 ◽  
Author(s):  
Beth Clark ◽  
Gavin B Stewart ◽  
Luca A Panzone ◽  
Lynn J Frewer
Keyword(s):  
Willingness To Pay ◽  
Animal Welfare ◽  
Animal Species ◽  
Data Extraction ◽  
Meta Analysis ◽  
Farm Animal ◽  
Inclusion Criteria ◽  
Farm Animal Welfare ◽  
Niche Markets ◽  
Data Synthesis

This article outlines a protocol for a meta-analysis into willingness-to-pay (WTP) for farm animal welfare. The analysis seeks to establish the public's WTP for farm animal welfare and whether there is evidence to support niche markets for products produced to designated and usually higher welfare standards. A number of secondary objectives will also be explored in relation to the heterogeneity within the data relating to a number of variables known to vary within existing data including; animal species, welfare measures, socio-demographic and socio-economic characteristics. The protocol outlines the rationale, objectives, inclusion criteria, search strategy and screening processes for the meta-analysis, and the plans for data extraction, risk of bias and data synthesis.

scholarly journals Simulation of the effect of low-cost companion animal clinics on the market for veterinary services

2021 ◽  
pp. 1-7
Author(s):  
Roger B. Haston ◽  
Sharon Pailler
Keyword(s):  
Willingness To Pay ◽  
Price Dispersion ◽  
Low Cost ◽  
Market Value ◽  
Companion Animal ◽  
Market Dynamics ◽  
Veterinary Services ◽  
Market Segments ◽  
Pet Owners ◽  
Demand Curves

Abstract OBJECTIVE To understand the market dynamics of companion animal veterinary services through the simulation of willingness to pay and willingness to wait as consumer behavior attributes. SAMPLES Numerical distributions for the willingness to pay and willingness to wait of simulated potential clients of companion animal clinics. PROCEDURES Simulations were run by use of numerical distributions to create demand curves and analyze market dynamics across 2 market segments (price sensitive and price insensitive) and different price dispersion between clinics. RESULTS The simulations suggested that the profit-maximizing price of a full-service clinic created a natural segmentation of the companion animal veterinary market, with a majority of clients coming from the price-insensitive segment. The simulation of 2 clinics (full-service and low-cost) with 2 market segments showed an increase in the overall market for veterinary services when a low-cost clinic was present. In addition, the lower the price charged at the low-cost clinic, the greater the profits for the full-service clinic. CONCLUSIONS AND CLINICAL RELEVANCE The presence of multiple prices for the same services, or price dispersion, in a market increases the overall market value and services more clients. Discouraging low-cost companion animal practices from entering the market decreases efficiency by leaving a population of pet owners unserved and ultimately reduces the overall market for veterinary services and the economic viability of veterinary practices.

scholarly journals Why Are Consumers Willing to Pay More for Liquid Foods in Environmentally Friendly Packaging? A Dual Attitudes Perspective

2020 ◽  
Vol 12 (7) ◽  
pp. 2812 ◽  
Author(s):  
Igor Popovic ◽  
Bart A. G. Bossink ◽  
Peter C. van der Sijde ◽  
Christine Y. M. Fong
Keyword(s):  
Willingness To Pay ◽  
Environmentally Friendly ◽  
Consumer Attitudes ◽  
Liquid Food ◽  
Purchasing Behavior ◽  
Environmental Friendliness ◽  
Explicit Attitudes ◽  
Positive Attitudes ◽  
Implicit And Explicit ◽  
Implicit And Explicit Attitudes

Considering that one of the key components of liquid food in environmentally friendly packaging is its higher price, it may not be appealing to all consumers. However, a growing body of evidence has shown that the sale of liquid food in environmentally friendly packaging is increasing. The purpose of this study was to analyze why consumers are willing to pay more for liquid food in environmentally friendly packaging. Drawing on the theory of dual attitudes by Wilson, Lindsey, and Schooler, this study proposes that consumer purchasing behavior can be explained through implicit and explicit attitudes. Moreover, a consumer’s ecoliteracy and ecofriendly lifestyle might be important predictors of consumer attitudes toward environmentally friendly packaging. Our conceptual model was tested on survey data from 11 countries, with a total of 7028 respondents. The study revealed that consumers’ willingness to pay a higher price for liquid food in environmentally friendly packaging could be predicted by their positive attitudes toward (a) the environmental friendliness of the packaging, (b) the brand of the liquid food, and (c) the affordability of the liquid food in the environmentally friendly packaging. Ecoliteracy and having an ecofriendly lifestyle were found to be important predictors of consumer attitudes toward environmentally friendly packaging. This study contributes to the literature that aims to explain consumers’ willingness to pay more for food in environmentally friendly packaging. It identifies how much more consumers are willing to pay for food in environmentally friendly packaging and why.

scholarly journals In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments

2019 ◽  
Vol 11 (11) ◽  
pp. 3038 ◽  
Author(s):  
Jinsoo Hwang ◽  
Seong Ok Lyu ◽  
Sun-Bai Cho
Keyword(s):  
Willingness To Pay ◽  
Management Strategies ◽  
Choice Experiments ◽  
Population Based ◽  
Preference Heterogeneity ◽  
Market Segments ◽  
Exploratory Approach ◽  
Study Results ◽  
Airline Passengers ◽  
International Airlines

Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments.

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