Brand 2.0: what could this mean for Adidas, Nike, Puma and Levi’s?

2015 ◽  
Vol 31 (7) ◽  
pp. 5-7 ◽  
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Second World War ◽  
Purchasing Decisions ◽  
World War ◽  
Content Type ◽  
Pertinent Information ◽  
New Generation ◽  
Second World ◽  
Practical Implications

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A brand is a brand, right? Everything we have been taught about brands and the value of brands has been pretty constant for decades. Ever since the first business schools and marketing thought leaders started studying the phenomenon after the Second World War, the idea of what a brand is, how people regard them and what part they play in purchasing decisions has changed little. But what if either some assumptions were wrong in the first place, or things have changed for a new generation of consumers today? Practical implications – Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Education for tourism: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 260-262
Author(s):  
David Airey
Keyword(s):  
Design Methodology ◽  
Second World War ◽  
Social Implications ◽  
World War ◽  
Content Type ◽  
Major Field ◽  
Long Period ◽  
Tourism Education ◽  
Second World ◽  
Practical Implications

Purpose This paper aims to provide a short scholarly review on the development of tourism education that contributes to the celebration of 75 years of the Tourism Review. Design/methodology/approach The paper is based on selective literature on the topic. Findings Tourism education has developed into a major field of study in the period since the Second World War, but after a long period of growth, it now faces some important challenges. Research limitations/implications The paper is based on selective literature. Practical implications The review provides a brief overview of the development and challenges for tourism education. Social implications The review provides a brief overview of the development and challenges for tourism education. Originality/value The paper provides a brief overview of developments.

Ten top tips for small to medium enterprise (SME) success

2014 ◽  
Vol 30 (2) ◽  
pp. 14-17
Keyword(s):  
New Technologies ◽  
Business Owners ◽  
Second World War ◽  
World War ◽  
Content Type ◽  
Medium Enterprise ◽  
Pertinent Information ◽  
The Uk ◽  
Second World ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Owner-managed businesses were once the backbone of successful industry in the UK. However in the post-Second World War decades “big business” became the preferred model, with industries developing around new technologies. Today, as large industry is increasingly moving to countries with lower human-resource costs, the small to medium-sized enterprise (SME) is becoming the business model of choice for UK entrepreneurs. Understanding what makes a SME succeed or fail can provide guidance to both individual business owners and government agencies tasked with promoting economic growth. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Teaching giants to learn: lessons from army learning in World War II

2017 ◽  
Vol 24 (3) ◽  
pp. 159-168 ◽  
Author(s):  
Max Visser
Keyword(s):  
World War Ii ◽  
Design Methodology ◽  
Learning Organizations ◽  
Secondary Analysis ◽  
Second World War ◽  
World War ◽  
Content Type ◽  
Learning Capacity ◽  
Second World ◽  
Practical Implications

Purpose This paper aims to discuss the “truism” that learning organizations cannot be large organizations and, conversely, that large organizations cannot be learning organizations. This paper analyzes learning in the German and US armies in the Second World War, based on a four-dimensional model of the learning organization. Design/methodology/approach The paper entails a secondary analysis of historical and military sources and data. Findings It is found that the German and US armies differed in learning capacity, which can be plausibly, but not exclusively, related to differences in the battlefield performance between those armies in the Second World War. Research limitations/implications The research scope of the paper is limited to the analysis of two particular armies in the Second World War. Implications of theory reside in the importance of organizational learning capacity and its dimensions for learning in current organizations. Practical implications The paper has clear practical implications for large organizations wishing to become effective and responsible learning organizations. Originality/value This is among the first organizational papers to analyze army learning in the Second World War and to derive lessons from that analysis for current large organizations.

Experiencing historical empathy's humanizing lenses: adolescents' interpretative flights

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sherri Colby
Keyword(s):  
Design Methodology ◽  
Second World War ◽  
Primary Sources ◽  
World War ◽  
Content Type ◽  
Historical Empathy ◽  
The Past ◽  
Historical Figures ◽  
Second World ◽  
Practical Implications

PurposeDefined as perceiving the past via the lens of former peoples, historical empathy engenders rich cognitive and affective understandings. Drawing on Ricoeur's hermeneutics (1981, 2004), this paper departs from previous work on historical empathy by conceiving empathy as dialogically mediated by sociocultural and narrative perceptions.Design/methodology/approachThis hermeneutic phenomenology explores eight adolescents' engagements with primary sources from the Second World War.FindingsThis study reveals the power of empathy to draw the students into the past and to investigate sources. Alternately, the students struggled with fanciful elaborations and overidentifications with historical figures.Practical implicationsCultivating wise judgments begins with accepting the inherent link between students' historicity and historical empathy and then teaching students to wisely interpret.Originality/valueThis study broadens historical empathy's framework to include Ricoeur's hermeneutic philosophies of narrative and history.

How Phillips saw the light

2020 ◽  
Vol 36 (8) ◽  
pp. 29-31
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Daily Basis ◽  
Business World ◽  
Content Type ◽  
Freak Show ◽  
The World ◽  
Pertinent Information ◽  
The One ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The problem with developing a reputation of being something of an oracle in the business world is that all of a sudden, everyone expects you to pull off the trick of interpreting the future on a daily basis. Like a freak show circus act or one-hit wonder pop singer, people expect you to perform when they see you, and they expect you to perform the thing that made you famous, even if it is the one thing in the world you don’t want to do. And when you fail to deliver on these heightened expectations, you are dismissed as a one trick pony, however good that trick is in the first place. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Negotiation and corporate strategy

2019 ◽  
Vol 35 (2) ◽  
pp. 4-6
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Corporate Strategy ◽  
Organizational Strategy ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications ◽  
Consistent Approach

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Negotiation is a key tool in delivering competitive advantage but requires a clear and consistent approach closely linked to organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Blending global and regional planning in multinationals

2019 ◽  
Vol 35 (3) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Regional Planning ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Central Planning ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Blending global and regional planning is important for multinationals. Within a central framework, local offices should have input. Different regions will approach this in different ways, but regional planning needs to be in-synch with central planning cycles. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The importance of corporate political strategies

2018 ◽  
Vol 34 (1) ◽  
pp. 31-33
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Political Strategy ◽  
Research Needs ◽  
Content Type ◽  
Corporate Political Strategies ◽  
New Ideas ◽  
Pertinent Information ◽  
Corporate Political Strategy ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings There is a substantial body of research on corporate political strategy, but most is theoretical, lacking empirical evidence, and is widely geo specific. More research needs to be done in clarifying the field, and developing new ideas for emerging markets. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Public convenience, private company

2015 ◽  
Vol 31 (11) ◽  
pp. 8-10
Keyword(s):  
Case Studies ◽  
Market Share ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Private Company ◽  
Content Type ◽  
Pertinent Information ◽  
Established Firms ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The innovator’s dilemma is a relatively new story, although it seems to have been around in decades. The dilemma relates to established firms who cannot decide whether to “stick or twist” in their strategy. If they stay with their current offering, they will gradually lose market share or could quickly be overturned by a fast-paced competitor; if they invest in change, they will lose their profitable existence with no guarantee of success. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The Google Knowledge Graph

2014 ◽  
Vol 30 (4) ◽  
pp. 15-17 ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Social Impact ◽  
Knowledge Graph ◽  
Content Type ◽  
Principal Source ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Web

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Becoming increasingly reliant on the web as a principal source of finding information is altering our brains and the way that we obtain and hold knowledge. We are becoming less reliant on our memories to hold knowledge, instead using technology – and search engines like Google in particular – to deposit and retrieve information. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The paper provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Sign in / Sign up

Export Citation Format

Share Document