Marketing and Gaelic football

2016 ◽  
Vol 32 (8) ◽  
pp. 15-17
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Business Success ◽  
Market Segments ◽  
Content Type ◽  
Sports Organizations ◽  
Competitive Edge ◽  
Marketing Activities ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Market segmentation has long been acknowledged as a key component in business success. An ability to recognize and exploit disparities between different consumer segments can prove a rich source of opportunity for firms. Those able to successfully match their offerings with the requirements of specific market segments often secure and sustain a competitive edge. Segmentation strategies are critical to sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the unique characteristics of each sub-group and target them accordingly. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Strategic orientations and business success

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Product Differentiation ◽  
Design Methodology ◽  
Internal Marketing ◽  
Business Success ◽  
Content Type ◽  
Strategic Orientations ◽  
Marketing Activities ◽  
Pertinent Information ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Strong emphasis on relevant strategic orientations can help firms gain a competitive advantage in sectors like banking where product differentiation is minimal. Employee contribution is vital, so firms should engage in internal marketing activities to increase their organizational commitment and optimize the impact of the strategic approaches used. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Taking Cisco into a new era

2015 ◽  
Vol 31 (11) ◽  
pp. 1-3
Keyword(s):  
Information Technology ◽  
Design Methodology ◽  
Reading Time ◽  
Diverse Range ◽  
Business World ◽  
Content Type ◽  
New Era ◽  
Competitive Edge ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One of the most predictable things about today’s business world is its unpredictability. Hence, even the largest operators have to frequently evolve to retain their competitive edge. But that’s all in a day’s work for the folks at Cisco Systems. You don’t get to be world leader in any industry for nothing. So to achieve that position in such a competitive and rapidly changing sector as technology is perhaps even more remarkable. Since its inception in late 1984, the company has been driven by a desire to, in its own words, “connect the unconnected”. Few would argue that Cisco constantly achieves this objective. This innovative firm’s diverse range of customers have successfully navigated various shifts within communications and information technology thanks to its design, manufacture and supply of different groundbreaking solutions. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Managing talent development effectively

2016 ◽  
Vol 24 (3) ◽  
pp. 26-28
Author(s):  
Graham Cole
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Talent Development ◽  
Value Added ◽  
Valuable Resource ◽  
Short Supply ◽  
Content Type ◽  
Competitive Edge ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings It has almost become a cliché to state that the workforce is any company’s most importance asset. Organizations accordingly recognize the value added by highly skilled employees. Talent is perceived as being in short supply. This means that firms battle to entice individuals that will best help secure a competitive edge. Talent is a valuable resource that is widely considered unique and difficult to replicate. That much is unquestionable. Identification and development of talented employees is therefore often high on the agenda of businesses targeting sustained growth and prosperity. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent, information and presenting it in a condensed and easy-to-digest format.

Towards more effective strategic planning

2019 ◽  
Vol 35 (3) ◽  
pp. 28-30
Keyword(s):  
Strategic Planning ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Planning Process ◽  
Cutting Edge ◽  
Business Success ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Effective strategic planning is critical to business success. The task is often challenging though because of reasons which include bias and lack of clarity and focus. However, firms can use a scorecard-based approach that adds structure and can considerably enhance the planning process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

How modern technologies can generate a competitive edge

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Business Strategy ◽  
Design Methodology ◽  
Reading Time ◽  
Digital Technologies ◽  
Business Value ◽  
Content Type ◽  
Competitive Edge ◽  
Pertinent Information ◽  
Practical Implications ◽  
Modern Technologies

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Digital technologies can increase business value and deliver a competitive advantage. Organizations can exploit the potential more fully by creating an appropriate IT strategy, aligning it with the business strategy and ensuring that systems and solutions are flexible and interoperable. Originality/value The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Product platforms and market segmentation

2017 ◽  
Vol 33 (4) ◽  
pp. 28-31
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Reading Time ◽  
Product Variety ◽  
Content Type ◽  
Product Platforms ◽  
Substantial Risk ◽  
Pertinent Information ◽  
Practical Implications ◽  
Variety Means

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Consumer requirements are becoming increasingly more diverse and placing greater demands on businesses as a result. Ongoing market volatility heightens what is already a considerable challenge. Satisfying consumer desire for greater product variety means that firms need to embrace at least some aspects of lean production. One example is the manufacture of different products using the same platform. Savings in terms of both costs and assembly time are regularly achieved when platforms are utilized in this way. On the negative side, there is a substantial risk that products from the same platform will compete against each other for market share. Many observers believe that such cannibalization is inevitable. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Market segmentation for penetrating deeper into the contact lens market

2014 ◽  
Vol 30 (5) ◽  
pp. 34-36 ◽  
Author(s):  
Tajinder Toor
Keyword(s):  
Market Segmentation ◽  
Contact Lens ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Market Segment ◽  
Market Segments ◽  
Content Type ◽  
Target Segment ◽  
Practical Implications

Purpose – This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market. Design/methodology/approach – Market segment is a group of consumers with common needs, priorities or characteristics. Each market segment is different, and a business must target these different market segments with different marketing strategies. This paper highlights the role of market segmentation in creating an ideal target segment for contact lens market and designing a unique strategy to reach the targeted segment. Findings – Adolescents or teenagers seem to be an ideal segment to penetrate deeper into the contact lens market and to realize immediate gains. A unique or different marketing strategy is required to target and occupy adolescents. Practical implications – Targeting adolescents, who form the most promising category to penetrate the market, with a unique marketing mix will likely increase profit, revenue and return of investment.

A continent for commerce

2015 ◽  
Vol 31 (1) ◽  
pp. 15-17
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Significant Contribution ◽  
Economic Transformation ◽  
Business Success ◽  
Content Type ◽  
Private Sector Development ◽  
Institutional Sector ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments and places the articles in context. Findings – Up until recently, you would struggle to hear anyone mentioning business success and African firms in the same sentence. Barriers at institutional, sector and company levels saw to by ensuring performance was invariably below standard. How things have changed. Africa’s economy is expanding fast and its enterprises are becoming ever more competitive. Firms, entrepreneurships and private sector development are all rising in number. Several leading economic institutes are, on record, anticipating an increasingly significant contribution for African commerce on the global stage. The situation has even been compared with the meteoric economic transformation in Asia. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best and most pertinent information, and by presenting it in a condensed and easy-to-digest format.

Social media marketing must start at the top

2016 ◽  
Vol 32 (5) ◽  
pp. 25-27
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Strategic Marketing ◽  
Social Media Marketing ◽  
Content Type ◽  
Top Executives ◽  
Marketing Activities ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings An investigation into the activities that allow firms to efficiently and effectively integrate social media into strategic marketing activities. Many firms do not adopt the right internal organizational activities for effective social media execution, which leads to the authors’ view of it as the “step-child” of corporate functions. Remedies are examined and the importance of engagement by top executives is emphasized . Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Creating value through innovation

2015 ◽  
Vol 31 (9) ◽  
pp. 35-37
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Product Performance ◽  
Business Success ◽  
Product Attributes ◽  
Content Type ◽  
Pertinent Information ◽  
Main Determinants ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Delivering value to customers is undoubtedly one of the main determinants of business success. Organizations able to constantly meet this objective are best positioned to survive and prosper over the longer term. Failure invariably means a place among the also-rans. From the customer’s perspective, assessing value is a pretty straightforward task. What he or she gains must exceed the costs involved in monetary terms and effort required to obtain the product. And as this divide between benefit and sacrifice grows, so does the perceived level of value obtained. Value comes in both tangible and intangible forms. The first-named is more readily apparent and relates to product performance. To create value, the product purchased must function as promised. Greater complexity is inherent where intangible value is concerned. This value form is generated through product attributes connected with such as emotions and culture. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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