Online communities as under-priced strategic assets

2018 ◽  
Vol 34 (1) ◽  
pp. 28-30

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A variety of online community strategies demonstrate how online communities can give businesses the edge in innovating fast and developing new products that people will enjoy interacting with in the world. The flexible value delivered by online communities becomes a strategic business asset with broad potential for expansion. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

2020 ◽  
Vol 36 (8) ◽  
pp. 29-31

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The problem with developing a reputation of being something of an oracle in the business world is that all of a sudden, everyone expects you to pull off the trick of interpreting the future on a daily basis. Like a freak show circus act or one-hit wonder pop singer, people expect you to perform when they see you, and they expect you to perform the thing that made you famous, even if it is the one thing in the world you don’t want to do. And when you fail to deliver on these heightened expectations, you are dismissed as a one trick pony, however good that trick is in the first place. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2017 ◽  
Vol 33 (8) ◽  
pp. 36-38

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings It is said that Latin America is one of the hardest places in which to do business, and within Latin America as well as considering the differing challenges that Argentina or Columbia may present, Brazil is perhaps the most difficult place to go to in order to develop trade and commercial agreements. In addition to the different language as compared to the rest of the region, there is a very specific culture and life view that will be wholly alien to many business people, whether they are from developed or developing countries around the world. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 35 (5) ◽  
pp. 28-30

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the papers in context. Findings Since it became part of the fabric of postgraduate education in the post-war period, the Masters of Business Education has gone through innumerable challenges and changes to become what it is today, which is one of the most popular – and expensive – ways for graduates to further their education. Seeing growth that the organizations who sponsor its students could only dream about, the garlanded qualification is offered around the world in hundreds of different guises, and those three letters find themselves after the names of the great and good of business and political life. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 35 (8) ◽  
pp. 21-23

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on a range of entry options available to emerging market companies who intend to expand their global reach by seeking strategic assets in developed countries. The results reveal that the emerging market investor’s appetite for amassing strategic assets, such as Western brands and technologies, materially influences their location strategy, their chosen mode of ownership, and their investment intensity but not their timing of entry. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2014 ◽  
Vol 30 (8) ◽  
pp. 6-8

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings – In a survey of academics throughout Turkey, it was found that the positive effects of good “authentic” leadership might go even deeper, especially psychologically, than has previously been envisaged. Trust and high-quality leader–follower relations are essentials for both parties and the organization as a whole. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world”s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information, and presenting it in a condensed and easy-to-digest format.


2005 ◽  
Vol 21 (5) ◽  
pp. 24-26 ◽  

PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.FindingsWithin the next ten years, all product‐based businesses will need to be well aware of the latest advances in a technology known as RFID. Radio frequency identification, which could be described as an update to barcoding, takes the form of a small tag containing electronic product code (EPC) data. This data, which may include details of cost, date of production, date of shipping, expiry date, and so on, can be picked up by an EPC reader and then transferred to a database to be used in various ways.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.


2017 ◽  
Vol 25 (3) ◽  
pp. 36-38

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings For many undergraduates about to be unleashed onto the world of employment, one would imagine they will have fairly standard ideas of the kind of employer they would like to work for: one that pays its staff well, one that will invest in their careers, and one that will offer some fringe benefits as well. Indeed, prospective employers will put the metaphorical red carpet out when recruiting, either by hiring fancy hotels for the initial interview rounds, or by showing potential employees around the very best bits of their offices. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 31 (7) ◽  
pp. 32-34

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – No other theme park splits opinion as much as Disney’s hugely successful parks around the world. Whether it is Orlando, Tokyo or Paris, millions of Disney enthusiasts young and old enjoy visiting the parks every year, thus perpetuating Walt Disney’s original Technicolor Vision. But while wildly popular, they are not everyone’s cup of tea – certainly many parents regard a trip to Disney with a mixture of dread and financial concern at just what the whole enterprise may eventually cost them. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2014 ◽  
Vol 30 (4) ◽  
pp. 9-11

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – With the aftershocks of a world economic crisis still reverberating, a common cry among businesses and entrepreneurs who have the potential to create ventures and jobs is that they just cannot get the necessary funding from financial institutions which, understandly, are less free and easy with their loans than they once were. Throughout the world, a lack of funding has been flagged up as a major hindrance to recovery. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.


2019 ◽  
Vol 35 (8) ◽  
pp. 24-26

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings As the world approaches the year 2020 – which has been the most looked-forward-to years since the Millennium, offering as it does the opportunity to use “20:20 vision” as a descriptor – it is perhaps useful to look back over those 20 years to understand how far sustainability and environmental concerns have developed with regard to business strategy. While these concerns were prevalent at the turn of the century, they were not mainstream in terms of how they were dealt with by firms, and there was considerable difference in how firms treated them depending on where they were based, how big they were and how it fed into their overall corporate strategy. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Sign in / Sign up

Export Citation Format

Share Document