Co-creation in design: how the UK company Own Label combines openness and ownership to manage talent

2014 ◽  
Vol 42 (5) ◽  
pp. 34-40 ◽  
Author(s):  
Thorsten Roser ◽  
Robert DeFillippi ◽  
Julia Goga Cooke

Purpose – This case study of a fashion-design company aims to show how a co-creation initiative produces competitive advantage by nurturing creativity, expanding the company’s innovation capabilities and enabling it to engage with both taste-making customers and designers from anywhere in the world. Design/methodology/approach – In 2009, Fronteer Strategy, a Netherlands-based market-analysis firm published a conceptual framework for identifying specifically how a firm’s processes and initiatives employ co-creation. This case looks at how this theoretical framework compares with the actual complexities of the co-creation process developed by Own Label. Findings – Own Label’s co-creation approach is a hybrid model that utilizes more than one type of co-creation across its fashion-design process. Practical implications – What makes co-creation in design-intensive industries a disruptive approach is the democratization of the process by which design choices are made. Originality/value – Own Label is utilizing its hybrid models of co-creation in order to strategically position its self in niche markets, adapt faster to trends, as well as to be a design leader.

2019 ◽  
Vol 25 (5) ◽  
pp. 880-899
Author(s):  
Quang Evansluong ◽  
Marcela Ramirez Pasillas ◽  
Huong Nguyen Bergström

Purpose The purpose of this paper is to conduct an inductive case study to understand how the opportunity creation process leads to integration. Design/methodology/approach It examines four cases of immigrant entrepreneurs of Cameroonian, Lebanese, Mexican and Assyrian origins who founded their businesses in Sweden. The study relies on process-oriented theory building and develops an inductive model of integration as an opportunity creation process. Findings The suggested model shows immigrants’ acculturation into the host society via three successive phases: breaking-ice, breaking-in and breaking-out. In the breaking-ice phase, immigrants trigger entrepreneurial ideas to overcome the disadvantages that they face as immigrants in the host country. In the breaking-in phase, immigrants articulate their entrepreneurial ideas by bonding with the ethnic community. In the breaking-out phase, the immigrants reorient their entrepreneurial ideas by desegregating them locally. The paper concludes by elaborating theoretical and practical implications of the research. Originality/value Immigrants act when they are socially excluded and discriminated in the labor market by developing business ideas and becoming entrepreneurs. By practicing the new language and accommodating native customers’ preferences, immigrants reorient their entrepreneurial ideas. The immigrants tailor their ideas to suit their new customers by strengthening their sense of belonging to the local community.


2020 ◽  
Vol 38 (5) ◽  
pp. 463-470
Author(s):  
Nick French

PurposeAn understanding of uncertainty has always been an integral part of property valuations. No valuation is certain, and the valuer needs to convey to the user of the valuation in the degree of uncertainty pertaining to the market value.Design/methodology/approachThis practice briefing is a short overview of the importance of understanding uncertainty in valuation in normal markets and the particular difficulties now with the material uncertainty created by the COVID-19 pandemic.FindingsThis paper discusses how important it is for the valuer and the client to communicate and understand the uncertainty in the market at any point of time. The COVID-19 has had a significant impact on property values and the importance of clarity within valuation reports.Practical implicationsThis paper looks at the importance of placing capital and rental value changes due to material uncertainty in valuation reports.Originality/valueThis provides guidance on how professional bodies are advising their members, around the world, on how to report valuations and market value in the context of material uncertainty.


2018 ◽  
Vol 18 (2) ◽  
pp. 137-146
Author(s):  
Sarah Jane Godfrey

Purpose The purpose of this paper is to convey the experience of medical cannabis users and growers in the UK. Design/methodology/approach Biography and personal ethnograpy. Findings Medical cannabis users are forced into cultivating their own medicine. Research limitations/implications Single case study. Practical implications There is an urgent need for policy change to enable medical cannabis users to access their medication easily and affordably. Social implications A rising number of people are denied their constitutional right to health by a misguided policy. Originality/value This study fills a major gap in the literature on medical cannabis growers.


2017 ◽  
Vol 7 (1) ◽  
pp. 70-78 ◽  
Author(s):  
Alison Felce

Purpose The purpose of this paper is to present the innovative approach being taken by the University of Wolverhampton to create an Apprenticeship Hub through which the regional offer for Intermediate, Advanced, Higher and Degree Apprenticeships can be accessed. Readers can review the approach taken and consider the possibilities of a similar approach in their own context. Design/methodology/approach The paper presents a case study that sets out and discusses the drivers behind the approach adopted to create the Apprenticeship Hub. It identifies the stakeholders who will engage with the Apprenticeship Hub and it outlines the reasons for, and benefits of, working in collaboration with other organisations to provide an integrated offer for apprenticeship provision across the region. Findings The Apprenticeship Hub is a physical entity within a well-known local landmark building that is easily accessible to the communities which is intended to serve. It has been developed to meet the national and local contexts and, although only recently established, it is meeting the needs of the stakeholder groups. It provides an environment through which the integrated regional apprenticeship offer can be accessed. Practical implications The world of apprenticeships is changing significantly with many new requirements for employers and for education. It is a complex road to travel, particularly for Higher Education (HE) which has not, traditionally, been involved in the world of apprenticeships. This paper posits that a collaborative approach to stakeholder engagement and recognition of respective strengths can lead to organisations working in partnership to draw together their respective expertise to ensure that, through a collaborative approach they can meet the needs of the communities that they serve. Originality/value Apprenticeships are new to HE; universities are entering a complex and unknown territory. This paper sets out the approach taken by one university to work in partnership with others to provide an integrated offer that could be adopted or adapted by other providers to their own context.


2016 ◽  
Vol 29 (4) ◽  
pp. 365-380 ◽  
Author(s):  
Colin C Williams ◽  
Ioana Alexandra Horodnic ◽  
Lynda Burkinshaw

Purpose – Conventionally, participation in the informal economy has been explained by viewing citizens as rational economic actors participating when the pay-off is greater than the expected cost of being caught and punished, and thus tackled by raising the sanctions and risks of detection. Given that many citizens do not engage even when the benefits outweigh the costs, a new social actor approach has begun to emerge which explains the informal economy as arising when tax morality is low and seeks to foster commitment to compliance. The purpose of this paper is to provide an evidence-based evaluation of these competing policy approaches. Design/methodology/approach – To do so, the results are reported of 1,306 face-to-face interviews undertaken during 2013 in the UK. Findings – The finding is that raising the sanctions and risks of detection has no significant impact on the likelihood of participation in the informal sector. However, participation in the informal economy is significantly associated with tax morality. Indeed, the only time that increasing the sanctions and risks of detection reduces the level of participation in the informal economy is amongst citizens with very low tax morality. Practical implications – Rather than continue with the current rational economic actor approach of increasing the penalties and risks of detection, this case study of the UK reveals that a new policy approach is required that seeks to improve tax morality by introducing measures to reduce the acceptability of participating in the informal economy. Whether this is more widely applicable now needs to be tested, given the dominance throughout the world of this punitive rational economic actor approach. Originality/value – This paper provides evidence supporting a new social actor approach towards explaining and tackling participation in the informal economy.


2016 ◽  
Vol 20 (4) ◽  
pp. 400-416 ◽  
Author(s):  
Claudia E. Henninger ◽  
Panayiota J. Alevizou ◽  
Caroline J. Oates

Purpose The purpose of this paper is to examine what the term sustainable fashion means from the perspective of micro-organisations, experts, and consumers. Design/methodology/approach This research is qualitative in nature, utilising a multi-methods case study approach (semi-structured interviews, semiotics, questionnaires). Grounded analysis was applied to analyse the data. Findings Findings indicate that interpretation of sustainable fashion is context and person dependent. A matrix of key criteria provides the opportunity to find common elements. Research limitations/implications Due to the nature of this research the sample size is limited and may not be generalised. Data were collected in the UK and are limited to a geographical region. Practical implications An important implication is that defining sustainable fashion is vital in order to avoid challenges, such as greenwashing, which were faced in other industries that have a longer history in sustainable practices. Micro-organisations should take advantage of identifying key sustainable fashion criteria, which will enable them to promote their fashion collections more effectively. Social implications The criteria identified provide assurance for consumers that sustainable fashion is produced with social aspects in mind (fair wages, good working conditions). Originality/value The paper proposes a matrix that allows micro-organisations to clearly identify their collections as sustainable.


2014 ◽  
Vol 22 (4) ◽  
pp. 44-46
Author(s):  
Aldo Bottini ◽  
Lea Rossi

Purpose – This paper aims to present a case study outlining the importance of getting a grip on the regulatory realities of cross-border mergers. Design/methodology/approach – The paper examines the help that Ius Laboris, a specialist international human resources (HR) law firm alliance, was able to give in the merger of a major multinational fashion company based in Italy and a French firm. Findings – The paper charts the way in which the law firm’s experts, with their detailed local knowledge, were able to help in ensuring that the merger went ahead smoothly. Practical implications – The paper reveals that all the processes carried out across the world were under the control of a restricted number of people in Italy, near the headquarters of the company. Local branches, often with no administrative back-up, were not required to search for local consultants and lawyers. Social implications – The paper highlights some of the legal complications of cross-border mergers and ways in which to overcome them. Originality/value – Reveals how important it is for HR to be aware of the cross-border vision and to have ready access to legal and regulatory expertise that can be relied upon whenever required.


2014 ◽  
Vol 30 (11) ◽  
pp. 39-42

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Innovation is serendipity. That is the view of Tim Berners-Lee, the UK scientist whose invention of the World Wide Web takes pride of place on his CV. But whether breakthrough developments are more down to accident than intent is the question. What really matters is that they constitute a vital component of business success. Businesses organizations naturally seek to maximize the returns from their innovation activities. Prosperity and even survival often depend on being able to do so. However, it is rarely that simple. Numerous factors typically come into play, which are outside the firm’s control. Securing the desired levels of value and profit thus demands that sophisticated commercialization strategies are in place. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2020 ◽  
Vol 36 (8) ◽  
pp. 29-31

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The problem with developing a reputation of being something of an oracle in the business world is that all of a sudden, everyone expects you to pull off the trick of interpreting the future on a daily basis. Like a freak show circus act or one-hit wonder pop singer, people expect you to perform when they see you, and they expect you to perform the thing that made you famous, even if it is the one thing in the world you don’t want to do. And when you fail to deliver on these heightened expectations, you are dismissed as a one trick pony, however good that trick is in the first place. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2017 ◽  
Vol 33 (8) ◽  
pp. 36-38

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings It is said that Latin America is one of the hardest places in which to do business, and within Latin America as well as considering the differing challenges that Argentina or Columbia may present, Brazil is perhaps the most difficult place to go to in order to develop trade and commercial agreements. In addition to the different language as compared to the rest of the region, there is a very specific culture and life view that will be wholly alien to many business people, whether they are from developed or developing countries around the world. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


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