Chinese traditional village residents’ behavioural intention to support tourism: an extended model of the theory of planned behaviour

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ke Shen ◽  
Huawen Shen
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Critical Factor ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Extended Model ◽  
Limited Evidence ◽  
Planned Behaviour ◽  
Content Type ◽  
The Relationship

Purpose Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived behavioural control (PBC) on their attitudes towards behaviour (AB) and behavioural intention to support tourism (BI). This paper aims to examine whether residents’ AB mediate the relationships between BI and PA, SNs and PBC. Design/methodology/approach The results are obtained using a quantitative method based on data gathered from self-administered questionnaires completed by 406 residents of Hongcun, a Chinese traditional village. Findings The TPB is successfully used to explain Chinese traditional village residents BI. The findings extend the extant research and render the TPB more widely applicable. This study confirms that the inclusion of PA within the framework of the TPB is valid and satisfactory, demonstrating continued support for the coupling of complementary theories to explain tourism development from a resident perspective. Finally, this study extends the literature on residents’ PA and demonstrates its impact on their attitudes and consequent reactions, thus supplementing the limited evidence on PA as a direct predictor of residents’ BI. Specifically, SNs are the critical factor affecting residents’ AB and their BI. Residents’ AB only mediate the relationship between SNs and their BI. Research limitations/implications This paper only includes PA within the framework of the TPB. More constructs should be incorporated to deepen the understanding of residents’ BI. In addition, the data were only collected in a traditional village. Originality/value This paper is one of the first studies to combine PA with the TPB in research on residents’ BI in a developing country – in this instance, China.

Theory of planned behaviour and boycotting: the moderating role of socio-political control and demographics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Antonia Delistavrou
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Predictive Ability ◽  
Subjective Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Tpb Model ◽  
Leadership Competence ◽  
Moderating Role

PurposeThis study examines the predictive ability of the theory of planned behaviour (TPB) to explain consumers' intentions to boycott “unethical”super market (S/M) products. It aims to expand the TPB by investigating the moderating role of politics and selected demographics in the formation process of behavioural intentions.Design/methodology/approachA survey with personal interviews was conducted in the urban area of Thessaloniki, Greece. The two-stage area, in combination with the stratified sampling, resulted in a representative sample of 420 useable questionnaires.FindingsConsumers were found to be mostly influenced by subjective norms to participate in a boycott campaign against “unethical” products, the next time they visited an S/M. Moderation analyses revealed that the effect of subjective norms gets higher in the group of consumers with lower policy control (PC) scores; the effect of attitudes gets higher in those with higher leadership competence (LC) in the society. Furthermore, the effect of attitudes on intentions gets stronger in men, younger than 44 years old, better educated and earning relatively higher incomes.Originality/valueThe contribution of this study to the boycotting research agenda concerns the expanded TPB model; it introduces scantly so far exogenous variables, namely politics and demographics.

The effects of advertising appeals on consumers’ behavioural intention towards global brands

2019 ◽  
Vol 11 (2) ◽  
pp. 440-460 ◽  
Author(s):  
Syed Hassan Raza ◽  
Hassan Abu Bakar ◽  
Bahtiar Mohamad
Keyword(s):  
Theory Of Planned Behaviour ◽  
Uncertainty Avoidance ◽  
Behavioural Intention ◽  
Planned Behaviour ◽  
Content Type ◽  
Advertising Appeals ◽  
Global Brands ◽  
Proposed Model ◽  
Advertising Appeal ◽  
The Relationship

Purpose This study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study investigates how attitude operates as a process variable that mediates the relationship between AP and behavioural intention (BI). This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Centred on the theory of planned behaviour, this study proposes a model that encompasses norm congruence, in which the degree of individuals’ uncertainty avoidance (UA) moderates the relationship between advertising appeal (AP) and behavioural intention (BI), and attitude towards advertising appeal (AT) serve as key causal mechanism that mediates advertising appeal–behaviour relationship. Design/methodology/approach The proposed model was tested using a 2 × 2 experimental design with a sample size of 372. Findings Results showed that the relationship between AP and BI based on global brands is significantly mediated by attitude towards AP and moderated by uncertainty avoidance. These findings have yielded partial validation of the proposed model and have provided empirical support for the roles of uncertainty avoidance and attitude towards AP. Practical implications The authors propose that marketers should reduce the level of consumers’ uncertainty. Uncertainty avoidance effects can be achieved through the dissemination of norm-congruent advertisement appeals and by placing more weight on social compatibility attributes which may gratify consumers’ interest, sebsequently enhance the intention of Muslim consumers to use global brands. Originality/value A moderator is a variable that affects the strength of the relation between the predictor and criterion variable. This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Previous studies did not capture any effects of culturally congruent advertising appeals by considering the level of uncertainty avoidance influence on individuals’ intention to use global brands in a Muslim country context. In response to the recent calls for research to re-examine the antecedents of the theory of planned behaviour, this study re-evaluates the roles of attitude towards AP and the interaction of cultural norms.

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
pp. 000-000
Author(s):  
Ataul Karim Patwary ◽  
Muharis Mohamed ◽  
Md Karim Rabiul ◽  
Waqas Mehmood ◽  
Muhammad Umair Ashraf ◽  
...  
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Green Marketing ◽  
Behavioural Control ◽  
Green Products ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

Predicting customers’ acceptance towards Islamic home financing using DTPB theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Imran Mehboob Shaikh ◽  
Fawad Mehboob Shaikh ◽  
Kamaruzaman Noordin
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Relative Advantage ◽  
Categorical Variables ◽  
Islamic Banks ◽  
Moderator Variable ◽  
Planned Behaviour ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be relevant using the decomposed theory of planned behaviour (DTPB) in the context of Malaysia and Pakistan. Design/methodology/approach Literature on Islamic mortgage and DTPB is reviewed in a bid to identify the determinants that may contribute to customers’ desire to participate in Islamic home financing. Findings The review indicates that customers’ acceptance of Islamic home financing is not only determined by the subjective norm, attitude, perceived behavioural control but also by the added construct of awareness and decomposed variables, namely, perceived compatibility, perceived relative advantage, peers influence and self-efficacy. In the context of the current study, the country is proposed as a moderator variable that may influence the relationship for customers’ acceptance of Islamic mortgages. Research limitations/implications In terms of conceptualising the model, only two countries are considered, which is Malaysia and Pakistan as categorical variables or moderators incorporated in DTPB. Originality/value Existing literature on Islamic mortgages makes it evident that DTPB is yet to be applied in the context of studying Islamic home financing. This study extends the application of DTPB in the context of customers’ acceptance of Islamic mortgages in two countries, Malaysia and Pakistan. This paper will be a helpful resource for future researchers, academicians and managers of Islamic banks at large.

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Rokibul Kabir ◽  
Saima Islam
Keyword(s):  
Theory Of Planned Behaviour ◽  
Organic Food ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Organic Fertilizers ◽  
Organic Foods ◽  
Planned Behaviour ◽  
Content Type ◽  
Health Consciousness ◽  
Intention To Purchase

PurposeThis research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.Design/methodology/approachData were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).FindingsFindings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.Research limitations/implicationsThe fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.Practical implicationsThis study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.Social implicationsUnder Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.Originality/valueThis study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

scholarly journals Food neophobia and ethnic food consumption intention

2016 ◽  
Vol 118 (11) ◽  
pp. 2781-2797 ◽  
Author(s):  
Hiram Ting ◽  
Ernest Cyril de Run ◽  
Jun-Hwa Cheah ◽  
Francis Chuah
Keyword(s):  
Food Consumption ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Planned Behaviour ◽  
Food Neophobia ◽  
Content Type ◽  
Moderation Effect ◽  
Ethnic Food ◽  
Effect Of Food ◽  
The Relationship

Purpose The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and perceived behaviour control on consumption intention towards Dayak food. Since Dayak food is relatively unfamiliar compared to conventional food in Malaysia, food neophobia is incorporated into the model so as to assess its moderation effect on every postulated relationship. Design/methodology/approach A quantitative approach via self-administered questionnaire was adopted. In all, 300 copies of the questionnaire were distributed to non-Dayak Malaysians, and 211 usable copies were subsequently collected, suggesting that non-response bias was not a major issue. A post hoc Harman single-factor analysis was also performed to ensure the variance in the data was not explained by one single factor, thus addressing the common method bias. Structural equation modelling using partial least squares approach was then utilized to assess the relationships of variables under investigation and the moderation effect of food neophobia. Findings After ensuring the data have acceptable reliability and validity, structural model assessment was performed to test the hypotheses. The findings show that attitude, subjective norm and perceived behavioural control all have positive effect on consumption intention of non-Dayak Malaysians towards Dayak food. However, food neophobia is only found to have a moderation effect on the relationship between subjective norm and consumption intention. Research limitations/implications First, the sample is largely consisted of college and university students in Malaysia who are believed to be more daring to try new things, including new food. Second and more importantly, the dearth of literature and empirical studies on Dayak food and ethnic food in Malaysia might have actually pointed to the limitation in using only quantitative questionnaire in the study. As salient beliefs are the antecedents in the theory of planned behaviour, knowing consumers’ specific beliefs about Dayak food would have provided a more detailed and comprehensive understanding of consumption intention and the moderating effect of food neophobia. Practical implications The moderation effect of food neophobia on the relationship between subjective norm and consumption intention towards Dayak food implies the importance of recommendations and favourable word-of-mouth from the significant ones, such as family members and peers, to make people willing to try and consume it. This corresponds to earlier findings pertaining to the collectivistic culture in Malaysia. Unlike countries with individualistic cultures, Malaysians tend to conform to the consumption choices of significant others. This implies that those whom they hold in high regard, are able to influence them both positively and negatively through their advice or opinions. Originality/value The present study has not only extended the use of theory of planned behaviour in the context of Dayak food consumption intention in a developing country, but it has also deepened the theory by incorporating food neophobia as the moderator to provide additional theoretical explanation to ethnic food consumption intention. Given the wealth of Asian culture, and its significant role in the global marketplace, the understanding of ethnic food consumption intention of the local and foreign consumers using the extended theory of planned behaviour would contribute knowledge not only to consumer behaviour, but also to food and service industry and tourism.

Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour

2019 ◽  
Vol 11 (1) ◽  
pp. 14-30 ◽  
Author(s):  
Mohammad Iranmanesh ◽  
Maryam Mirzaei ◽  
Seyed Mehrshad Parvin Hosseini ◽  
Suhaiza Zailani
Keyword(s):  
Willingness To Pay ◽  
Theory Of Planned Behaviour ◽  
Positive Impact ◽  
Religious Commitment ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Self Identity ◽  
Halal Food ◽  
The Relationship

Purpose The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food. Design/methodology/approach A survey of 277 Muslim consumers in Malaysia was conducted and the cross-sectional data were analysed using the partial least squares technique. Findings Attitude (ATT) and religious self-identity (RSI) were found to have a positive impact on WP for certified halal food. Additionally, RC has a positive effect on ATT and RSI and has a positive moderating effect on the relationship between perceived behavioural control and WP. Practical implications The findings can benefit halal food companies by offering an insight into the willingness of Muslim consumers to pay for certified halal food. Originality/value The findings contribute to the research on halal foods by illustrating the factors that determine Muslim consumers’ WP for certified halal food. This study also extends the understanding of the TPB to the halal food context.

scholarly journals Four-dimensional model: a literature review in online organisational knowledge sharing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tuyet-Mai Nguyen
Keyword(s):  
Conceptual Framework ◽  
Knowledge Sharing ◽  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Dimensional Model ◽  
Planned Behaviour ◽  
Content Type ◽  
Organisational Knowledge ◽  
Technological Acceptance Model ◽  
Acceptance Model

Purpose Online knowledge sharing is a popular activity worldwide and can be leveraged by organisations to innovate, create and sustain competitive advantage. Although there have been a number of studies examining knowledge sharing to encourage employees to convey their skills and experiences to others in an organisation, few attempts have been made to investigate the key motivators of online knowledge sharing in an organisation. Based on the theory of planned behaviour and technological acceptance model, this study aims to review the literature to establish a conceptual framework examining motivators of online knowledge sharing in organisations. Design/methodology/approach Previous studies that investigated motivators of online knowledge sharing in organisations in the literature were reviewed to propose a conceptual framework. Findings Four-dimensional model, which includes four types of key motivators of online knowledge sharing, namely, individual, social, organisational and technological, was established. Originality/value The model serves as a roadmap for future researchers and managers considering their strategy to enhance online knowledge sharing in organisations.

A predictive model for serious police misconduct by variation of the theory of planned behaviour

2020 ◽  
Vol 22 (4) ◽  
pp. 251-263
Author(s):  
Timothy Cubitt ◽  
Ken Wooden ◽  
Erin Kruger ◽  
Michael Kennedy
Keyword(s):  
Police Officers ◽  
Theory Of Planned Behaviour ◽  
Qualitative Content Analysis ◽  
Data Sets ◽  
Extended Model ◽  
Police Misconduct ◽  
Planned Behaviour ◽  
Content Type ◽  
Intervention Models ◽  
Behaviour Models

Purpose Misconduct and deviance amongst police officers are substantial issues in policing around the world. This study aims to propose a prediction model for serious police misconduct by variation of the theory of planned behaviour. Design/methodology/approach Using two data sets, one quantitative and one qualitative, provided by an Australian policing agency, a random forest analysis and a qualitative content analysis was performed. Results were used to inform and extend the framework of the theory of planned behaviour. The traditional and extended theory of planned behaviour models were then tested for predictive utility. Findings Each model demonstrated noteworthy predictive power, however, the extended model performed particularly well. Prior instances of minor misconduct amongst officers appeared important in this rate of prediction, suggesting that remediation of problematic behaviour was a substantial issue amongst misconduct prone officers. Practical implications It is an important implication for policing agencies that prior misconduct was predictive of further misconduct. A robust complaint investigation and remediation process are pivotal to anticipating, remediating and limiting police misconduct, however, early intervention models should not be viewed as the panacea for police misconduct. Originality/value This research constitutes the first behavioural model for police misconduct produced in Australia. This research seeks to contribute to the field of behavioural prediction amongst deviant police officers, and offer an alternative methodology for understanding these behaviours.

Exploring the intentional behaviour of refugees in participating in micro-enterprise support programmes (MESP): is theory of planned behaviour (TPB) still relevant?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Omar Kachkar ◽  
Fares Djafri
Keyword(s):  
Perceived Control ◽  
Goodness Of Fit ◽  
Theory Of Planned Behaviour ◽  
Well Being ◽  
Subjective Norms ◽  
Research Approach ◽  
Planned Behaviour ◽  
Content Type ◽  
Low Profile ◽  
Support Programmes

Purpose This study aims to investigate the relevance of the theory of planned behaviour (TPB) in predicting the intentional behaviour of refugee entrepreneurs. This paper uses key components of the theory on attitude, subjective norms and perceived control to explore the willingness of refugees to participate in microenterprise support programmes (MESP) in refugee camps. Design/methodology/approach This study used a positivist research approach, comprising a quantitative basis of enquiry and gathered data via survey questionnaires. In total, 400 usable questionnaires were completed and used for analysis. This study uses descriptive and inferential analysis with SPSS and confirmatory factor analysis with AMOS to test three key TPB hypotheses. Findings The structured model revealed acceptable high goodness-of-fit indices. Also, the findings indicated that out of three hypotheses, two hypotheses (attitude and perceived control) were substantial, positive and significant. However, the relationship between subjective norms of refugees and their intention to participate in MESP was insignificant. The findings of this study indicate the low-profile refugees give to the views and opinions of the surrounding communities when it comes to determining their intentional behaviour. As such, some poignant implications may relate to microfinance and microcredit programmes targeting refugees. Practical implications The present study illustrates the interrelationships between the proposed variables. Also, by understanding the relationships between the selected variables, the findings would be useful for the concerned authorities to ameliorate and upgrade the well-being of refugees along with empowering their environment, which would facilitate their engagement in business and entrepreneurship. Originality/value This study explores the relevance of TPB and its components in the context of the intentional behaviour of refugee entrepreneurs. It further illuminates the distinction of refugee behaviour towards entrepreneurship and MESP.

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