Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
pp. 000-000
Author(s):  
Ataul Karim Patwary ◽  
Muharis Mohamed ◽  
Md Karim Rabiul ◽  
Waqas Mehmood ◽  
Muhammad Umair Ashraf ◽  
...  
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Green Marketing ◽  
Behavioural Control ◽  
Green Products ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

The moderating effect of religiosity on ethical behavioural intentions

2017 ◽  
Vol 46 (2) ◽  
pp. 429-448 ◽  
Author(s):  
Muhammad Kashif ◽  
Anna Zarkada ◽  
Ramayah Thurasamy
Keyword(s):  
Cultural Context ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Ethical Behaviour ◽  
Moral Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Behavioural Intentions ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate Pakistani bank front-line employees’ intentions to behave ethically by using the extended theory of planned behaviour (ETPB) into which religiosity (i.e. religious activity, devotion to rituals and belief in doctrine) is integrated as a moderating variable. Design/methodology/approach The authors collected 234 self-administered questionnaires and analysed them using SmartPLS 2.0, a second generation structural equation modelling technique. Findings This paper demonstrates that the ETPB can explain intentions to behave ethically. Moral norms (i.e. the rules of morality that people believe they ought to follow) and perceived behavioural control (i.e. people’s perceptions of their ability to perform a given behaviour) are the best predictors of ethical behavioural intentions. The effects of injunctive norms (i.e. perceptions of which behaviours are typically approved or disapproved in an organisation) and of perceived behavioural control on behavioural intent are moderated by religiosity. Practical implications Leading by example, providing ethics training, empowering employees and encouraging the expression of religiosity are proposed as ways to foster an ethical culture in the workplace. Originality/value Even though numerous empirical studies have utilised variants of the theory of planned behaviour to explain consumer behaviour, its applicability to ethical behaviour in the workplace has scarcely been explored. Moreover, its tests in non-western contexts are scant. This study demonstrates the applicability of the ETPB in a broader circumstantial and cultural context and enriches it with religiosity, a pertinent characteristic of billions of people around the world. Finally, this is one of the very few ethics studies focusing on banking, an industry fraught with allegations of moral breaches.

scholarly journals The theory of planned behaviour and user engagement applied to Facebook advertising

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Petra N.C. Sanne ◽  
Melanie Wiese
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
User Engagement ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Facebook Advertising

Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all brands and Facebook advertising types. Objectives: This study aimed to determine whether the theory of planned behaviour could be applied to understand and predict engagement with Facebook advertising. Method: Non-probability convenience sampling resulted in a sample size of 656 Facebook users above the age of 18 who resided in South Africa. The data collected by means of an online survey were analysed using regression analyses. Results: The findings indicated that attitude was the strongest predictor of behavioural intention to engage with Facebook advertising, followed by subjective norms. However, perceived behavioural control was found not to be a significant predictor of behavioural intention to engage with Facebook advertising. Furthermore, behavioural intention to engage with Facebook advertising was found to predict actual engagement. Conclusion: Social media marketers need to focus on influencing attitudes and subjective norms to increase engagement with their Facebook advertisements. Furthermore, the theory of reasoned action was found to be more appropriate to predict engagement with Facebook advertising, as it excludes perceived behavioural control.

Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

2015 ◽  
Vol 11 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Yasser D. Al-Otaibi ◽  
Luke Houghton
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Intention To Use ◽  
Web 2.0 Technologies ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

Theory of planned behaviour factors and personality traits as determinants of the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria

2020 ◽  
pp. 096100062091978
Author(s):  
Adeola O Opesade ◽  
Fiyinfoluwa I Alade
Keyword(s):  
Personality Traits ◽  
Knowledge Sharing ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Openness To Experience ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Factors Affecting ◽  
Perceived Behavioural Control ◽  
Data Collection Instrument

While many studies have attempted to understand knowledge-sharing practices in the health-care industry, there is a dearth of knowledge about the determinants of the knowledge-sharing behaviour of pharmacists. The present study employed theory of planned behaviour constructs and personality traits to assess factors affecting the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria. A descriptive survey research design was adopted, with the use of a structured questionnaire as the data collection instrument. Relevant descriptive and inferential statistical analyses were carried out on the collected data. The findings revealed that there is a positive relationship between attitude, subjective norms, perceived behavioural control, openness to experience, agreeableness and knowledge-sharing behaviour. This implies that pharmacists whose personality traits tend towards openness to experience and agreeableness will share their knowledge more readily than those whose personality traits do not. Also, pharmacists’ knowledge-sharing behaviour can be enhanced through improvements in their attitude towards knowledge sharing, subjective norms and their perceived behavioural control.

The theory of planned behaviour and student banking in Australia

2019 ◽  
Vol 38 (1) ◽  
pp. 113-137 ◽  
Author(s):  
Mark Tucker ◽  
Christine Jubb ◽  
Chee Jin Yap
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Customer Satisfaction ◽  
Quantitative Methods ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.

scholarly journals Alcohol-Related Social Gatherings with Coworkers: Intentions to Behave and Intentions to Not Behave

2011 ◽  
Vol 5 (2) ◽  
pp. 53-64 ◽  
Author(s):  
Hee Sun Park ◽  
Dong Wook Lee
Keyword(s):  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Work Hours ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control

Two studies are reported using the theory of planned behaviour (TPB) to examine Koreans' intentions and self-reported behaviour of joining and not joining alcohol-related social gatherings with work colleagues after work hours. Study 1 showed that group-related attitudes and perceived behavioural control of the TPB components regarding joining were significantly associated with intentions to join. Study 2 examined TPB components regarding not joining and intentions to not join. Study 2 found that although none of the TPB components was directly related to intentions, subjective norms from work colleagues moderated the effect of group-related attitudes on intentions to not join. The TPB components and intentions were not significantly related to self-reported behaviour of joining. The findings indicate that the relationships between the TPB components and intentions can be different for engaging and not engaging in a behaviour.

A missing link: the behavioral mediators between resources and entrepreneurial intentions

2017 ◽  
Vol 23 (5) ◽  
pp. 752-768 ◽  
Author(s):  
Antonio Aragon-Sanchez ◽  
Samuel Baixauli-Soler ◽  
Antonio Jose Carrasco-Hernandez
Keyword(s):  
Secondary Students ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Behavioural Control ◽  
Access To Resources ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose Based on the theory of planned behaviour and the resource-based perspective, the purpose of this paper is to provide a well-supported explanation of how access to resources, defined as those controlled by the family context and not necessarily controlled by the student, changes attitudes, subjective norms and perceived control and, consequently, the entrepreneurial intentions of secondary students. Design/methodology/approach In contrast to traditional research methodologies, this study used a different approach based on primary survey data collected from secondary students to study future entrepreneurial intentions. Structural equation models were used in the empirical analysis. Findings Secondary students with more access to resources – financial and human capital – have stronger entrepreneurial intentions because they have more favourable attitudes and subjective norms, and greater perceived behavioural control. This study finds that cultural capital has no significant impact on entrepreneurial intention. Practical implications Key policy actions should increase access to resources for young people. Originality/value This study shows that the effect of access to resources on entrepreneurial intention is mediated by attitudes, social norms and perceived behavioural control. The results suggest that the relationship between access to resources and entrepreneurial intentions is more complex and nuanced than previously thought.

Mediation effect of perceived behavioural control on intended condom use: applicability of the theory of planned behaviour to money boys in China

Sexual Health ◽  
2013 ◽  
Vol 10 (6) ◽  
pp. 487 ◽  
Author(s):  
Hongjie Liu ◽  
May Kennedy ◽  
Hui Liu ◽  
Fuchang Hong ◽  
Toan Ha ◽  
...  
Keyword(s):  
Condom Use ◽  
Sex Workers ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Mediation Effect ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Hiv Interventions ◽  
Condom Use Intentions

BackgroundMoney boys (MBs) are male sex workers who sell sex to men who have sex with men. The objectives of this study were to assess (a) the sexual HIV risk of MBs; (b) the ability of the theory of planned behaviour (TPB) to predict MBs’ intentions to use condoms; and (c) the manner in which TPB constructs (attitudes towards condom use, subjective norms and perceived behavioural control) combine to influence condom use intentions. Methods: Participants came from 10 MB-frequented clubs in two cities in China. Multiple regression and path analytic models were used to test inter-relationships among the TPB constructs. Results: Seventy-eight percent of the 122 MB participants reported having used condoms for every anal sex act. About one-third reported having had female sexual partners in the past 2 months; of these MBs, half (53%) used condoms for every sex act. A revised model using TPB constructs accounted for 52% of the variance of condom use intentions and revealed that perceived behavioural control was a mediator in pathways beginning with attitudes and ending with condom use intentions, and beginning with subjective norms and ending with intentions. Conclusions: The findings suggest that a revised model of TPB applies to condom use intentions among Chinese MBs. It may be appropriate to adapt HIV interventions that are grounded in TPB and that have been shown to be effective elsewhere for use with Chinese MBs. HIV interventions for this population should give perceived behavioural control and its predictors special consideration.

scholarly journals Evaluasi Penggunaan SAP Menggunakan Theory of Planned Behaviour di PT Industri Telekomunikasi (PT. INTI)

2018 ◽  
Vol 5 (01) ◽  
pp. 47
Author(s):  
Helen Desyani Santoso ◽  
R. Wahjoe Witjaksono ◽  
Anik Hanifatul Aziza
Keyword(s):  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Telecommunication Companies ◽  
Test Use

PT. INTI is one of many telecommunication companies which has SAP application implementation. Now, PT. INTI is become one of the most successful companies to implement SAP application. Failed and succes to implement SAP application can be seen by technical side and non-technical side. For non-technical side, acceptance of the user to using SAP application, make user can accept and use the SAP application very well. So, this research wants to evaluate using acceptance SAP application at PT. INTI. This research model use theory of planned behaviour (TPB). The variables in this research are attitude, subjective norm, perceived behavioural control, behavioural intention, and behaviour. This model explains about individual’s behaviour intention and behaviour to use SAP application. Individual’s behavioural intention for using SAP application affected by attitude, subjective norm, perceived behavioural control variables. Then, individual’s behaviour for using SAP application affected by behavioural intention. Gathering data using quesionner. Then, the respondens are all of user in PT. INTI. After that, data manage used by partial least square (PLS) approach is use smartPLS 2.0 software. Hipotesis test use significant level of 0,05. Outputs of this research are perceived behavioural control, attitude, subjective norm have positive and significant affect behavioural intention by using SAP application. While, behavioural intention have positive and significant affect behaviour by using SAP application.

scholarly journals Using the Theory of Planned Behaviour (TPB) in Predicting the Intent to Use the Internet for Academic Purposes

2011 ◽  
Author(s):  
Zainol Bidin ◽  
Mohd Farid Asraf Md Hashim ◽  
Zakiyah Sharif ◽  
Faridahwati Mohd. Shamsudin
Keyword(s):  
Theory Of Planned Behaviour ◽  
Learning Experience ◽  
Subjective Norms ◽  
Behavioural Control ◽  
The Internet ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Intent To Use ◽  
Use Of Internet

Purpose – This study sought to investigate the factors that influence students’ intention to use the Internet for academic purposes in Universiti Utara Malaysia. This study applies theory of planned behaviour (TPB) as the base model. The model employed the original variables from the theory i.e. attitudes, subjective norms, perceived behavioural control and intention.   Method – A survey involving of questionnaires was conducted among 369 public university students. Multiple regression was employed to examine the factors influencing intention to use the Internet for academic purposes.   Findings – Results revealed that the variables attitude, subjective norms, and perceived behavioural control are statistically significant in influencing intention to use the Internet for learning purposes. It was also found that 38% of the variance in students’ intention to use the Internet is cumulatively explained by their attitude, subjective norms, and perceived behavioural control.   Significance – The paper provides useful scientific insight into the relationships between attitude, subjective norms and perceived behavioural control variables towards intention to use the Internet for academic purposes. The findings can be used to promote the use of Internet among students in enhancing their learning experience.

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