Information diffusion through Social Media- analysing brand promotion through Social Network Analysis tools -a business case study

Author(s):  
U. Mini ◽  
Poulose Jacob
2020 ◽  
Vol 3 (2) ◽  
pp. 179-210 ◽  
Author(s):  
Xianlin Jin

This study utilized social network analysis to identify the top 10 Twitter influentials during the Hurricane Irma crisis period and examined the relationship between social media attributes and the bridge influence of controlling information flow. The number of a user’s followers and tweets significantly predicted one’s control of information. Crisis information tended to be shared in scattered subgroups. Social network boundaries impeded information diffusion, and the communication pattern was largely one-way. The findings partially supported the opinion leader argument while indicating that influentials can directly generate information, which is consistent with the social-mediated crisis communication model. Such findings will contribute to crisis literature and help emergency management professionals advance social media usage to disseminate crisis information, build effective communication, and provide immediate disaster relief responses


2022 ◽  
Vol 19 (2) ◽  
pp. 253
Author(s):  
Dani Fadillah ◽  
Arif Ardy Wibowo ◽  
Nunik Hariyati ◽  
Uspal Jandevi

The Omnibus Law, which was passed on October 5, 2020, has discontented students and workers who protested on the streets. The ratification of the Omnibus Law has an effect on public opinion-raising activities, both those who support and who reject the ratification of the Omnibus Law, are crowded on Twitter social media. The active account of K-Poppers who took part became a line against the opinion of the Omnibus Law, so a question arises whether this is a phenomenon of the rise of political awareness of K-Poppers in Indonesia? This study analyzes the role of K-Poppers in socio-political movements in several countries globally, especially in Indonesia. The type of research used is a case study of the K-Poppers movement in the case of the ratification of the Omnibus Law as the subject in writing this paper. Collecting data using Social Network Analysis (SNA) and observing the activities of K-Poppers in Indonesia when parliament passed the controversial Omnibus Law. The results of this study indicate that Indonesian K-Poppers maximize their function as part of Indonesian citizens to express their political stance. They also showed their political involvement when creating hashtags, organizing other K-Pop crowds, and at the same time providing support to activists who rejected the Omnibus Law.


2019 ◽  
Vol 24 (2) ◽  
pp. 88-104
Author(s):  
Ilham Aminudin ◽  
Dyah Anggraini

Banyak bisnis mulai muncul dengan melibatkan pengembangan teknologi internet. Salah satunya adalah bisnis di aplikasi berbasis penyedia layanan di bidang moda transportasi berbasis online yang ternyata dapat memberikan solusi dan menjawab berbagai kekhawatiran publik tentang layanan transportasi umum. Kemacetan lalu lintas di kota-kota besar dan ketegangan publik dengan keamanan transportasi umum diselesaikan dengan adanya aplikasi transportasi online seperti Grab dan Gojek yang memberikan kemudahan dan kenyamanan bagi penggunanya Penelitian ini dilakukan untuk menganalisa keaktifan percakapan brand jasa transportasi online di jejaring sosial Twitter berdasarkan properti jaringan. Penelitian dilakukan dengan dengan mengambil data dari percakapan pengguna di social media Twitter dengan cara crawling menggunakan Bahasa pemrograman R programming dan software R Studio dan pembuatan model jaringan dengan software Gephy. Setelah itu data dianalisis menggunakan metode social network analysis yang terdiri berdasarkan properti jaringan yaitu size, density, modularity, diameter, average degree, average path length, dan clustering coefficient dan nantinya hasil analisis akan dibandingkan dari setiap properti jaringan kedua brand jasa transportasi Online dan ditentukan strategi dalam meningkatkan dan mempertahankan keaktifan serta tingkat kehadiran brand jasa transportasi online, Grab dan Gojek.


2015 ◽  
Vol 6 (1) ◽  
pp. 30-34 ◽  
Author(s):  
Iraj Mohammadfam ◽  
Susan Bastani ◽  
Mahbobeh Esaghi ◽  
Rostam Golmohamadi ◽  
Ali Saee

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