A Big Data application framework for consumer behavior analysis

Author(s):  
Thi Thi Zin ◽  
Pyke Tin ◽  
Takashi Toriu ◽  
Hiromitsu Hama
2017 ◽  
Vol 45 (4) ◽  
pp. 161-168 ◽  
Author(s):  
Jun Li ◽  
Ming Lu ◽  
Guowei Dou ◽  
Shanyong Wang

Purpose The purpose of this study is to introduce the concept of big data and provide a comprehensive overview to readers to understand big data application framework in libraries. Design/methodology/approach The authors first used the text analysis and inductive analysis method to understand the concept of big data, summarize the challenges and opportunities of applying big data in libraries and further propose the big data application framework in libraries. Then they used questionnaire survey method to collect data from librarians to assess the feasibility of applying big data application framework in libraries. Findings The challenges of applying big data in libraries mainly include data accuracy, data reduction and compression, data confidentiality and security and big data processing system and technology. The opportunities of applying big data in libraries mainly include enrich the library database, enhance the skills of librarians, promote interlibrary loan service and provide personalized knowledge service. Big data application framework in libraries can be considered from five dimensions: human resource, literature resource, technology support, service innovation and infrastructure construction. Most libraries think that the big data application framework is feasible and tend to apply big data application framework. The main obstacles to prevent them from applying big data application framework is the human resource and information technology level. Originality/value This research offers several implications and practical solutions for libraries to apply big data application framework.


Author(s):  
Mahendra Kumar Sahu

The 21st century witnessed the development of every sector with the inclusion of big data application. Application of big data plays a pivotal role in academic research by providing information seamlessly. The advent of various technology, such as social networking, cloud computing, IoT, generates huge numbers of data. These data have the characteristics of high value large velocity, large volume, and great variety. The main objective of this chapter is to familiarize big data and its application, and the opportunity and challenges in an academic library. Further, the chapter examines the application framework of big data in academic library based on large scale analysis.


2021 ◽  
Vol 11 (5) ◽  
pp. 2340
Author(s):  
Sanjay Mathrani ◽  
Xusheng Lai

Web data have grown exponentially to reach zettabyte scales. Mountains of data come from several online applications, such as e-commerce, social media, web and sensor-based devices, business web sites, and other information types posted by users. Big data analytics (BDA) can help to derive new insights from this huge and fast-growing data source. The core advantage of BDA technology is in its ability to mine these data and provide information on underlying trends. BDA, however, faces innate difficulty in optimizing the process and capabilities that require merging of diverse data assets to generate viable information. This paper explores the BDA process and capabilities in leveraging data via three case studies who are prime users of BDA tools. Findings emphasize four key components of the BDA process framework: system coordination, data sourcing, big data application service, and end users. Further building blocks are data security, privacy, and management that represent services for providing functionality to the four components of the BDA process across information and technology value chains.


Author(s):  
Bernard Tuffour Atuahene ◽  
Sittimont Kanjanabootra ◽  
Thayaparan Gajendran

Big data applications consist of i) data collection using big data sources, ii) storing and processing the data, and iii) analysing data to gain insights for creating organisational benefit. The influx of digital technologies and digitization in the construction process includes big data as one newly emerging digital technology adopted in the construction industry. Big data application is in a nascent stage in construction, and there is a need to understand the tangible benefit(s) that big data can offer the construction industry. This study explores the benefits of big data in the construction industry. Using a qualitative case study design, construction professionals in an Australian Construction firm were interviewed. The research highlights that the benefits of big data include reduction of litigation amongst projects stakeholders, enablement of near to real-time communication, and facilitation of effective subcontractor selection. By implication, on a broader scale, these benefits can improve contract management, procurement, and management of construction projects. This study contributes to an ongoing discourse on big data application, and more generally, digitization in the construction industry.


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