Consumer innovativeness and perception about innovative processing technologies: A case study with sliced Prato cheese processed by ultraviolet radiation

Author(s):  
Mariana M Delorme ◽  
Tatiana C Pimentel ◽  
Monica Q Freitas ◽  
Diogo T da Cunha ◽  
Ramon Silva ◽  
...  
2009 ◽  
Vol 30 (12) ◽  
pp. 1893-1903 ◽  
Author(s):  
Serm Janjai ◽  
Keerati Kirdsiri ◽  
Itsara Masiri ◽  
Manuel Nunez

2019 ◽  
Vol 13 (3-4) ◽  
pp. 79-86
Author(s):  
Muhammad Fahid Muqaddas ◽  
Zoltán Szakály

This study examines the effects of various types of consumers’ innovativeness on the consumer shopping styles. The results highlight that social, hedonic and cognitive innovativeness have an impact on consumer shopping styles, but functional innovativeness doesn’t influence consumer shopping styles. The study is based on sample of university students from Rawalpindi and Islamabad and its outcomes pave grounds for marketers to develop a better understanding for marketing new products and services. New product and services can be designed to magnetize innovative consumers. Integrated marketing communications should be planned according to the shopping styles of innovative consumers. Youngsters being a sizeable market segment in Pakistan, therefore, this study will guide the marketers to understand this segment better. This study discovers the association between different kinds of innovative consumer and consumer shopping styles.


2018 ◽  
pp. 289-304
Author(s):  
Clapperton Chakanetsa Mavhunga

Chemoprophylaxis refers to the administration of medication to prevent disease or infection. This chapter first gives a historical overview of chemoprophylaxis in Southern Rhodesia, then turns to the problem of drug resistance and photosensitization, which is a clinical condition in which the skin's negative exposure and reaction to sunlight is heightened due to phototoxic drugs and chemicals. This photosensitivity occurs when these substances absorb sunlight (ultraviolet radiation), triggering a burning sensation, redness, and swelling. The chapter ends with a case study of chemoprophylaxis operations in Southern Rhodesia, exploring how the early promises of chemoprophylaxis ended with unforeseen complications that poisoned instead of cured animals of n'gana. The argument made is one about pollution of the most intimate kind: within the body, both of the animal and hutachiwana itself.


2014 ◽  
Vol 9 (6) ◽  
pp. 302-310 ◽  
Author(s):  
F.O.A. George ◽  
A.O. Ogbolu ◽  
O.J. Olaoye ◽  
S.O. Obasa ◽  
A.A. Idowu ◽  
...  

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