Investigating working adults' intentions to participate in microlearning using the decomposed theory of planned behaviour

Author(s):  
Shermain Puah ◽  
Muhammad Iskandar Shah Bin Mohmad Khalid ◽  
Chee Kit Looi ◽  
Ean Teng Khor
2016 ◽  
Vol 43 (12) ◽  
pp. 1351-1366 ◽  
Author(s):  
Maizaitulaidawati Md Husin ◽  
Asmak Ab Rahman

Purpose The purpose of this paper is to examine the factors that influence an individual’s intention to participate in the family takaful scheme based on decomposed theory of planned behaviour (DTPB). The central hypotheses for this study are that individual’s intentions to participate in family takaful scheme are a result of attitudes towards participation in family takaful scheme, subjective norms, and perceived behavioural control (PBC). Awareness and knowledge, as well as exposure and religiosity, are integrated into the model. Design/methodology/approach Using primary data collection method, 384 questionnaires were distributed to target respondents comprising of Muslims in Klang Valley, Malaysia. The data were analysed using Statistical Package for the Social Sciences and SmartPLS. Findings The DTPB model is effective in predicting individual’s intention to participate in family takaful scheme. Out of 15 hypotheses, 12 were found to be significant. Attitudes towards participation in family takaful scheme, PBC, knowledge, and exposure have significant influences on purchase intention. However, this study found the path from religiosity, awareness, and subjective norm to intention was insignificant. Practical implications The results of this study highlight the applicability of DTPB into takaful research and suggest marketing strategies for family takaful operators. Originality/value The value of this paper lies in its presentation of a model for factors that affect individual’s intention to participate in family takaful scheme.


2021 ◽  
Author(s):  
China Harrison ◽  
Jacky Boivin

The current study examined whether the Theory of Planned Behaviour (TPB) could account for the disproportionately low participation rates of men in childbearing and fertility research and whether the addition of distal factors could help identify the men missing from this specific field of health research. The study was of longitudinal design, comprising two online surveys measuring the TPB constructs (attitudes, subjective norms, perceived behavioural control), distal factors (e.g., desire for a child) intentions to participate in childbearing research (time 1) and childbearing research behaviour (time 2). More women (n=623) than men (n=176) participated. Structural models revealed the TPB constructs accounted for 37% and 1% of the variance in intentions and behaviour respectively. Attitudes had the strongest association with intentions (β=.53). Men had significantly less favourable attitudes (p=.000) and lower intentions than women (p=.01). TPB constructs fully and partially mediated associations between distal factors and intentions. The modification of attitudes is likely to be the mechanism that would elicit intention (and behaviour) change amongst those likely to be missing from childbearing and fertility research, namely men not yet at the stage of starting a family. Increasing male participation will help identify unmet needs in research and policy that concern men.


2021 ◽  
Vol 2021 ◽  
pp. 1-15
Author(s):  
Honglei Tang ◽  
Zeeshan Rasool ◽  
Mohsin Ali Khan ◽  
Ahmad Imran Khan ◽  
Farooq Khan ◽  
...  

E-shopping is a rapidly growing phenomenon among different individuals who intend to shop online. However, a trust deficit in the E-shopping environment has always been a critical issue in the brick-and-click mode of shopping, being one of the main reasons for E-cart abandonment in E-commerce. This empirical study is aimed at investigating the perceived effect of website trust on E-shopping intentions and behaviour, drawing upon the theory of planned behaviour (TPB). Data were collected through self-administered questionnaires from working adults who shop for garments online. Structural equation modelling was used to evaluate the model fit and assumptions. Our findings suggest that website trust and E-shopping attitude play substantial roles in building E-shopping intentions and actual behaviours. Both are the significant predictors of the behaviour mediated by E-shopping intentions. However, E-shopping intentions did not mediate between subjective norms and E-shopping behaviour, when working adults decide to purchase garments online.


2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.


2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.


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