Response to advertising on online social networks: the role of social capital

2015 ◽  
Vol 39 (3) ◽  
pp. 239-248 ◽  
Author(s):  
José Carlos Pinho ◽  
Ana Maria Soares
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Online Social Networks

Influence and Information Flow in Online Social Networks

2017 ◽  
Vol 9 (4) ◽  
pp. 1-17
Author(s):  
Afrand Agah ◽  
Mehran Asadi
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Large Data ◽  
Marketing Strategies ◽  
Large Data Sets ◽  
Divide And Conquer ◽  
Data Sets ◽  
Divide And Conquer Algorithm ◽  
Flow Of Information

This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.

Participation in Social Networks as Feral Information Systems

2014 ◽  
pp. 209-226
Author(s):  
Enrico Franchi ◽  
Agostino Poggi ◽  
Michele Tomaiuolo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Information Systems ◽  
Social Networking ◽  
Virtual Teams ◽  
Work Place ◽  
Business Systems ◽  
Online Networks ◽  
Networks Of Practice

Social networking systems blur the distinction between the private and working spheres, and users are known to use such systems both at home and at the work place, both professionally and with recreational goals. In fact, several traditional information systems have been modified in order to include social aspects. However, in the vast majority of cases, social networking platforms are used without corporate blessing, maintaining their status as feral systems. This chapter provides some background notions about theories of participation in social networks. In particular, it reviews the notion of social capital, which may be important both for the individuals that are able to accumulate large amounts and for organizations. Subsequently, it shows the role of social capital in the participation in online social networking activities, in the various cases of virtual organizations, virtual teams, and online networks of practice. Finally, it describes the present situation and some possible prospects where social elements are being increasingly introduced into more traditional business systems, such as CRMs and ERPs, with great promises and mixed initial results.

Participation in Social Networks as Feral Information Systems

2015 ◽  
pp. 1947-1962
Author(s):  
Enrico Franchi ◽  
Agostino Poggi ◽  
Michele Tomaiuolo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Information Systems ◽  
Social Networking ◽  
Virtual Teams ◽  
Work Place ◽  
Business Systems ◽  
Online Networks ◽  
Networks Of Practice

Social networking systems blur the distinction between the private and working spheres, and users are known to use such systems both at home and at the work place, both professionally and with recreational goals. In fact, several traditional information systems have been modified in order to include social aspects. However, in the vast majority of cases, social networking platforms are used without corporate blessing, maintaining their status as feral systems. This chapter provides some background notions about theories of participation in social networks. In particular, it reviews the notion of social capital, which may be important both for the individuals that are able to accumulate large amounts and for organizations. Subsequently, it shows the role of social capital in the participation in online social networking activities, in the various cases of virtual organizations, virtual teams, and online networks of practice. Finally, it describes the present situation and some possible prospects where social elements are being increasingly introduced into more traditional business systems, such as CRMs and ERPs, with great promises and mixed initial results.

Influence and Information Flow in Online Social Networks

2021 ◽  
pp. 502-520
Author(s):  
Afrand Agah ◽  
Mehran Asadi
Keyword(s):  
Social Networks ◽  
Information Flow ◽  
Online Social Networks ◽  
Large Data ◽  
Marketing Strategies ◽  
Divide And Conquer ◽  
Data Sets ◽  
Divide And Conquer Algorithm ◽  
Flow Of Information

This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

scholarly journals Awesome women and bad feminists: the role of online social networks and peer support for feminist practice in academia

2019 ◽  
Vol 27 (3) ◽  
pp. 415-435
Author(s):  
Hannah Bayfield ◽  
Laura Colebrooke ◽  
Hannah Pitt ◽  
Rhiannon Pugh ◽  
Natalia Stutter
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Peer Support ◽  
Online Social Networks ◽  
Online Collaboration ◽  
Online Networks ◽  
Feminist Practice ◽  
Digital Spaces

In her book, ‘Bad Feminist’, Roxane Gay claims this label shamelessly, embracing the contradictory aspects of enacting feminist practice while fundamentally being ‘flawed human[s]’. This article tells a story inspired by and enacting Roxane Gay’s approach in academia, written by five cis-gendered women geographers. It is the story of a proactive, everyday feminist initiative to survive as women in an academic precariat fuelled by globalised, neoliberalised higher education. We reflect on what it means to be (bad) feminists in that context, and how we respond as academics. We share experiences of an online space used to support one another through post-doctoral life, a simple message thread, which has established an important role in our development as academics and feminists. This article, written through online collaboration, mirrors and enacts processes fundamental to our online network, demonstrating the significance and potential of safe digital spaces for peer support. Excerpts from the chat reflect critically on struggles and solutions we have co-developed. Through this, we celebrate and validate a strategy we know that we and others like us find invaluable for our wellbeing and survival. Finally, we reflect on the inherent limitations of exclusive online networks as tools for feminist resistance.

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