scholarly journals Fashion designs and brands: The role of the informed user and the average consumer

2020 ◽  
Vol 23 (5-6) ◽  
pp. 815-831
Author(s):  
Maria Mercedes Frabboni
Keyword(s):  
Author(s):  
Jennifer Le Zotte

The epilogue discusses the contining role of secondhand commerce and style in the twenty-first century United States. Throughout the twentieth century, used goods economies codified and expanded, branching out into million-dollar industries. Vintage exhibitionism and elective poverty merged even more decisively at the end of the millennium. After habitual heroin user Kurt Cobain took his own life with a shotgun in 1994, styles straight-facedly called shabby chic, heroin chic, or poor chic enjoyed greater cultural currency than ever before. Voluntary secondhand dress persists precisely because it suggests both cultural and economic distinction, and shoppers continued to view secondhand venues as exceptions to the social and economic critiques of dominant capitalisms. Secondhand styles satisfy a desire to be seen as different than the average consumer dupe, as willing to invest time in the cultivation of originality without utilizing class and wealth privilege. The success of the 2013 song, “Thrift Shop,” by independent rappers Macklemore and Lewis—born and raised in the hometown of grunge, Seattle— attests to the continuing relevance of secondhand to popular culture.


2019 ◽  
pp. 55-65
Author(s):  
Kinga Kowalewska

In Europe, the population of people over 60 years old has increased dramatically in the last few decades. Due to the demographic changes, in Poland, the world of marketing seems to discover the purchasing power of the elderly. Seniors become not only the receivers but also the senders of advertising messages. In order to sell a product, ad makers present people who are supposed to be liked, trusted, identified with and finally followed. In a press advertisement, to which an average consumer devotes 1.5 seconds, the picture is of top priority. The present research aims at analyzing the image of elderly women in press advertisements on the basis of their physical appearance, the context of the depicted situation, their clothes, facial expressions, eye-contact, and other visible traits. The survey study was conducted among young people to see the difference in their perception of elderly women in the pictures illustrating press advertisements for different products. The research results show how the positive image of the elderly in advertising can be created.


JAMA ◽  
1966 ◽  
Vol 195 (12) ◽  
pp. 1005-1009 ◽  
Author(s):  
D. J. Fernbach
Keyword(s):  

JAMA ◽  
1966 ◽  
Vol 195 (3) ◽  
pp. 167-172 ◽  
Author(s):  
T. E. Van Metre

2018 ◽  
Vol 41 ◽  
Author(s):  
Winnifred R. Louis ◽  
Craig McGarty ◽  
Emma F. Thomas ◽  
Catherine E. Amiot ◽  
Fathali M. Moghaddam

AbstractWhitehouse adapts insights from evolutionary anthropology to interpret extreme self-sacrifice through the concept of identity fusion. The model neglects the role of normative systems in shaping behaviors, especially in relation to violent extremism. In peaceful groups, increasing fusion will actually decrease extremism. Groups collectively appraise threats and opportunities, actively debate action options, and rarely choose violence toward self or others.


2018 ◽  
Vol 41 ◽  
Author(s):  
Kevin Arceneaux

AbstractIntuitions guide decision-making, and looking to the evolutionary history of humans illuminates why some behavioral responses are more intuitive than others. Yet a place remains for cognitive processes to second-guess intuitive responses – that is, to be reflective – and individual differences abound in automatic, intuitive processing as well.


2020 ◽  
Vol 43 ◽  
Author(s):  
Stefen Beeler-Duden ◽  
Meltem Yucel ◽  
Amrisha Vaish

Abstract Tomasello offers a compelling account of the emergence of humans’ sense of obligation. We suggest that more needs to be said about the role of affect in the creation of obligations. We also argue that positive emotions such as gratitude evolved to encourage individuals to fulfill cooperative obligations without the negative quality that Tomasello proposes is inherent in obligations.


2020 ◽  
Vol 43 ◽  
Author(s):  
Andrew Whiten

Abstract The authors do the field of cultural evolution a service by exploring the role of non-social cognition in human cumulative technological culture, truly neglected in comparison with socio-cognitive abilities frequently assumed to be the primary drivers. Some specifics of their delineation of the critical factors are problematic, however. I highlight recent chimpanzee–human comparative findings that should help refine such analyses.


2020 ◽  
Vol 43 ◽  
Author(s):  
Thomas Parr

Abstract This commentary focuses upon the relationship between two themes in the target article: the ways in which a Markov blanket may be defined and the role of precision and salience in mediating the interactions between what is internal and external to a system. These each rest upon the different perspectives we might take while “choosing” a Markov blanket.


2000 ◽  
Vol 179 ◽  
pp. 387-388
Author(s):  
Gaetano Belvedere ◽  
V. V. Pipin ◽  
G. Rüdiger

Extended AbstractRecent numerical simulations lead to the result that turbulence is much more magnetically driven than believed. In particular the role ofmagnetic buoyancyappears quite important for the generation ofα-effect and angular momentum transport (Brandenburg & Schmitt 1998). We present results obtained for a turbulence field driven by a (given) Lorentz force in a non-stratified but rotating convection zone. The main result confirms the numerical findings of Brandenburg & Schmitt that in the northern hemisphere theα-effect and the kinetic helicityℋkin= 〈u′ · rotu′〉 are positive (and negative in the northern hemisphere), this being just opposite to what occurs for the current helicityℋcurr= 〈j′ ·B′〉, which is negative in the northern hemisphere (and positive in the southern hemisphere). There has been an increasing number of papers presenting observations of current helicity at the solar surface, all showing that it isnegativein the northern hemisphere and positive in the southern hemisphere (see Rüdigeret al. 2000, also for a review).


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