scholarly journals New Wheels for Grandma

2003 ◽  
Vol 125 (04) ◽  
pp. 37-39 ◽  
Author(s):  
Gayle Ehrenman

This article focuses on how engineers are adding enabling technologies that make cars easier and safer for an aging population to drive. By 2011, the baby boom generation will begin to turn 65, and by 2030, one in five people will be age 65 or older, according to US Census Bureau projections. A large percentage of the older Americans are expected to still be tooling down the highways. Ford Motor Co. of Dearborn, Michigan, Detroit-based General Motors, and automotive interior supplier Lear Corp. of Southfield, Michigan, have all undertaken studies to help them understand the needs and wants of older drivers in an effort to create vehicles that are ergonomically attuned to them. Ford has taken a different approach to defining the needs of the aging baby boomers. Like Lear, it conducted consumer research, but Ford also used a unique tool to help young engineers know what it feels like to be a 65-year-old trying to operate a car. The concept vehicle is using information gleaned from Lear’s Masters Study to determine the best colors, lighting levels, and rate of change in lighting for instruments and warning sensor displays.

2019 ◽  
Vol 64 (8) ◽  
pp. 5-18
Author(s):  
Mirosława Kaczmarek

The Baby Boom generation, i.e. persons born between 1944 and 1963, constitutes over one fifth of the total European population, which makes it a significant segment of consumers. The important feature of this generation is their high trust in the banking system, which is one of the conditions for adapting technological changes in the areaof banking service distribution, including the acceptance of the internet banking (IB). In 2018, the average of 37.1% Baby Boomers used IB, which demonstrates that this distribution channel still has a large potential for development. There are distinct differences among European states regarding the scope of the internet usage for banking services by persons aged 55–74. The aim of this study is to define the structure of IB market for the European Baby Boom generation according to social and demographical characteristics (education and gender). The study is based on Eurostat’s corresponding data for 2018.The analysis of the structure of the IB market has been based on the gender and the level of education of its users, adopting one of the methods of cluster analysis, the Ward method. The analysis demonstrates that Nordic countries and the Netherlands are the European leaders in terms of IB usage among Baby Boomers, whereas the lowest percentage of IB usage among Baby Boomers has been observed in the Balkan and Southern Europe-an countries, e.g. Turkey and Italy. Among the analysed social and demographic characteristics, education differentiates the selected groups of states to a larger extent than gender.


Stanovnistvo ◽  
2010 ◽  
Vol 48 (2) ◽  
pp. 75-91 ◽  
Author(s):  
Jelena Stojilkovic

Sudden increase in the number of live births after the Second World War due to an increase in fertility rates has led to the formation of cohorts with specific characteristics or baby boom generation. This generation is unique in the history of the demographic phenomenon that has affected and affects the functioning of many segments of society. The aim of this paper is to assess structure of baby boomers who are few years away from retirement, using demographic data. Impact of baby boomer age structure of current and future retirees is described with a graphical display of current and projected age pyramid of baby boomers. Demographic pattern that women live longer than men is evident in the projected pyramid. In addition, the number of baby boomers will lead to a "younger" old population. The imbalance in the number of men and women pensioners, as well as older cohorts of women and female baby boomers was analyzed. As a result, an increasing trend of women's age pensioners who are members of the baby boom generation was clearly observed, which is opposite to the older cohort of women who often were family pensioners. Different circumstances and conditions in which female boomers lived and worked will form a new "pension model" because they will gain their benefits as well as men, for the first time in significant number, unlike their mothers, which gained the right to retire after they become widows. Number of women age pensioners is getting greater comparing to men, as the result of changes in the economic activities of women in the last half of the 20th century. When baby boomers retire and exit the working population, this will create a vacuum, because the numerically smaller generations will enter working population, while the sudden and very shortly, the number of population older than 60 or 65 will increase, most of them will likely to acquire the right to a pension. It is undeniable that baby boomers had impact on demographic structure, but also on society as a whole. They have been extremely important factor of development of our country during their working career, they are healthier then previous generation and many of them possess the knowledge and experience gained by the years, so rigid prediction of future changes that will produce the retirement of this generation has no excuses. Retired baby boom generation will perhaps lead to new, better way of life in old age.


2019 ◽  
Vol 109 ◽  
pp. 397-402 ◽  
Author(s):  
John M. Abowd ◽  
Ian M. Schmutte ◽  
William N. Sexton ◽  
Lars Vilhuber

When Google or the US Census Bureau publishes detailed statistics on browsing habits or neighborhood characteristics, some privacy is lost for everybody while supplying public information. To date, economists have not focused on the privacy loss inherent in data publication. In their stead, these issues have been advanced almost exclusively by computer scientists who are primarily interested in technical problems associated with protecting privacy. Economists should join the discussion, first to determine where to balance privacy protection against data quality--a social choice problem. Furthermore, economists must ensure new privacy models preserve the validity of public data for economic research.


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