Manufacturing Investment and Allocation in Product Line Design Decision-Making

2005 ◽  
Author(s):  
Jeremy J. Michalek ◽  
Oben Ceryan ◽  
Panos Y. Papalambros ◽  
Yoram Koren
Keyword(s):  
Decision Making ◽  
Engineering Design ◽  
Product Line ◽  
Manufacturing Cost ◽  
Design Decision ◽  
Product Line Design ◽  
Product Decision ◽  
Market Consequences ◽  
Line Design ◽  
Is Design

An important aspect of product development is design for manufacturability (DFM) analysis that aims to incorporate manufacturing requirements into early product decision-making. Existing methods in DFM seldom quantify explicitly the tradeoffs between revenues and costs generated by making design choices that may be desirable in the market but costly to manufacture. This paper builds upon previous work coordinating models for engineering design and marketing product line decision-making by incorporating quantitative models of manufacturing investment and production allocation. The result is a methodology that considers engineering design decisions quantitatively in the context of manufacturing and market consequences in order to resolve tradeoffs, not only among performance objectives, but also between market preferences and manufacturing cost.

Balancing Marketing and Manufacturing Objectives in Product Line Design

2005 ◽  
Vol 128 (6) ◽  
pp. 1196-1204 ◽  
Author(s):  
Jeremy J. Michalek ◽  
Oben Ceryan ◽  
Panos Y. Papalambros ◽  
Yoram Koren
Keyword(s):  
Development Process ◽  
Product Line ◽  
Product Development Process ◽  
Design Decision ◽  
Product Complexity ◽  
Product Line Design ◽  
Design And Manufacturing ◽  
Design Characteristics ◽  
Market Consequences ◽  
Line Design

The product development process involves communication and compromise among interacting and often competing objectives from marketing, design, and manufacturing perspectives. Methods for negotiating these perspectives play an important role in the process. For example, design for manufacturing (DFM) analyses aim to incorporate manufacturing requirements into product design decision making to reduce product complexity and cost, which generally increases profitability. However, when design characteristics have market consequences, it is important to quantify explicitly the tradeoffs between the reduced cost and reduced revenue resulting from designs that are less expensive to manufacture but also less desirable in the marketplace. In this article we leverage existing models for coordinating marketing and design perspectives by incorporating quantitative models of manufacturing investment and production allocation. The resulting methodology allows a quantitative assessment of tradeoffs among product functionality, market performance, and manufacturing costs to achieve product line solutions with optimal profitability.

Arrow's Theorem and Engineering Design Decision Making

1999 ◽  
Vol 11 (4) ◽  
pp. 218-228 ◽  
Author(s):  
Michael J. Scott ◽  
Erik K. Antonsson
Keyword(s):  
Decision Making ◽  
Engineering Design ◽  
Design Decision ◽  
Arrow’S Theorem ◽  
Arrow's Theorem

Clonal Selection Algorithms for Optimal Product Line Design: A Comparative Study

2021 ◽  
Author(s):  
Michail Pantourakis ◽  
Stelios Tsafarakis ◽  
Konstantinos Zervoudakis ◽  
Efthymios Altsitsiadis ◽  
Andreas Andronikidis ◽  
...  
Keyword(s):  
Comparative Study ◽  
Clonal Selection ◽  
Product Line ◽  
Product Line Design ◽  
Clonal Selection Algorithms ◽  
Selection Algorithms ◽  
Line Design
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