Do Product Characteristics Affect Customers’ Participation in Virtual Brand Communities? An Empirical Study

The virtual brand community has become an important marketing tool for companies. A successful brand community marketing strategy should attract a large number of consumers. Although past studies have revealed consumer motivations for participating in virtual brand communities, they fail to answer an important question: Why is it so easy for some virtual brand communities to attract users while others have such difficulty? In this study, product characteristics are hypothesized to be important factors that determine consumer motivation to participate in brand communities. Product characteristics (e.g., product complexity, product symbolism, and product satisfaction) can directly affect how actively consumers participate in brand communities. The results of questionnaires show that product complexity, product symbolism, and product satisfaction have a positive influence on consumers’ willingness to participate in brand communities. Notably, the duration of product use has a regulating effect on the influence of product satisfaction and product symbolism. A long period of product use weakens the influence of product satisfaction on consumers’ willingness to participate in brand communities. On the contrary, a long period of product use strengthens the influence of product symbolism on consumers’ willingness to participate in brand communities. This study enriches the literature on brand community participation and has implications for companies that aim to utilize brand communities for marketing.

A Historical and Bibliometric Analysis of the Development of Agile

This chapter starts with a brief history of software development from a summary of traditional approaches and presents the conditions that led to agile approaches such as product complexity, shortened life cycle of the market and eventually to the widespread acceptance of Scrum. The authors then compare the narrative to the bibliometric analysis of abstract records that can be found in the Web of Science database. They parse the terms from the abstract records to identify research trends over time and map the underlying structure of agile research. Finally, they consider the future of Agile-Scrum in light of the current pandemic.

Methodology for Defining the Interaction between Product Characteristics and Specific Product Complexity—Evaluated on Electrodes for Lithium-Ion Batteries

This study is about a method for evaluating specific product complexity. In this context, an efficient and scalable method for the development of a specific complexity assessment of highly complex products is presented. Furthermore, existing evaluation methods are analysed according to effort and benefit, thus showing the research gap and the need for the method to be developed. The procedure for the development of an indicator for the specific evaluation of product complexity is presented in five steps and an exemplary complexity indicator for lithium ion battery cells is developed. This index is then applied, and the complexity of commercial battery cells from the application is evaluated. Based on these evaluations, final potentials of the method are shown and a recommendation for a reduction in product complexity is provided. The developed method for complexity assessment is scalable in its effort and offers implementation into existing complexity management. The method allows quick adaptation or extension and, thus, well-founded decision making. By standardizing the evaluation and taking objectively measurable complexity characteristic values as a basis, a holistic and objective evaluation tool is shown, which can thus become a decisive success factor for manufacturers of complex products.

Abiotic sugar synthesis from CO2 electrolysis

CO2 valorization is aimed at converting waste CO2 to value-added products. While steady progress has been achieved through diverse catalytic strategies, including CO2 electrosynthesis, CO2 thermocatalysis, and biological CO2 fixation, each of these approaches have distinct limitations. Inorganic catalysts only enable synthesis beyond C2 and C3 products with poor selectivity and with a high energy requirement. Meanwhile, although biological organisms can selectively produce complex products from CO2, their slow autotrophic metabolism limits their industrial feasibility. Here, we present an abiotic approach leveraging electrochemical and thermochemical catalysis to complete the conversion of CO2 to life-sustaining carbohydrate sugars akin to photosynthesis. CO2 was electrochemically converted to glycolaldehyde and formaldehyde using copper nanoparticles and boron-doped diamond cathodes, respectively. CO2-derived glycolaldehyde then served as the key autocatalyst for the formose reaction, where glycolaldehyde and formaldehyde combined in the presence of an alkaline earth metal catalyst to form a variety of C4 - C8 sugars, including glucose. In turn, these sugars were used as a feedstock for fast-growing and genetically modifiable Escherichia coli. Altogether, we have assembled a platform that pushes the boundaries of product complexity achievable from CO2 conversion while demonstrating CO2 integration into life-sustaining sugars.

Financing research and development around the world, in Southeast Europe and in Bosnia and Herzegovina

This paper analyses the financing of research and development, starting from the global and regional contexts and moving on to the specifics of such investment in Bosnia and Herzegovina. The first section presents an analysis of the global context and of the 10 highestinvesting countries, as well as a breakdown of the sources of such financing by sector. Based on the most recent data from UNESCO, which were for 2018 at the time of writing, South Korea and Japan invested most in research and development in relative terms, while the US and China did so in absolute terms. The second section contains a comparative analysis of investment in research and development by the countries of Central and Southeast Europe. This group is led by Slovenia, followed by the Czech Republic and Hungary. The third section is dedicated to the case of Bosnia and Herzegovina and certain factors affecting the country’s very low level of spending on research and development. The fourth section presents a number of successful examples of investment by Bosnian companies in key branches of industry where the country has achieved above-average results for the Southeast European region, as well as very good export results, as measured by the Economic Complexity and the Product Complexity indices.

Entrepreneurship in superdiverse societies and the end of one-size-fits-all policy prescriptions

PurposeThe purpose of this paper is to explore the entrepreneurial and policy consequences of the structural changes associated with postindustrialization.Design/methodology/approachThe approach uses Schumpeterian and institutional theories to predict the consequences of postindustrialization on four types of innovative markets: global mass markets; global niche markets; local mass markets and local niche markets.FindingsThe paper makes two key predictions. First, global mass markets will account for most cost-cutting process innovations. Second, niche markets, whether global or local, will provide the bulk of product innovations. Opportunities for product innovations in niche markets multiply both as the result of a more complex economy and as the result of heterogeneous preferences of consumers with divergent learning trajectories.Social implicationsThe key implication of the theoretical pattern prediction of this paper is that there are increasing opportunities for entrepreneurs to introduce novelties that cater to niche demands, and this includes new lifestyle communities. The increasing diversity of values and preferences implies that one-size-fit-all policies are becoming increasingly inimical to the entrepreneurial discovery of higher-valued resource uses.Originality/valueThis paper takes a standard prediction of entrepreneurial theories – that innovations become more common with an increase in economy-wide product complexity – and extends this to increasing complexity on the consumption side. With increases in opportunities for learning, consumers diverge and develop disparate lifestyles. The resultant super-diversity, which multiplies consumption niches to a much greater extent than what ethnicity-based diversity indices would imply, makes it more difficult to achieve consensus about the desirability of public policies.

The Influence of Complexity of Imported Products on Total Factor Productivity

The research results show that, all over the world, the increase in complexity of China’s imported products has significantly promoted the growth of total factor productivity and technological progress but has no obvious impact on technological efficiency. In “Belt and Road” samples, the increase in import product complexity did not improve the total factor productivity and technological progress, which had a negative impact on technical efficiency. Whether it is anywhere in the world or in the scope of “Belt and Road” countries, the import product density has a significantly positive impact on total factor productivity but has no significant effect on the promotion of technological progress and efficiency. Therefore, it is necessary to focus on adjusting the import trade structure of “Belt and Road” countries. Relying on the domestic consumer market, the manufacturing imports from countries along the “Belt and Road” route should be expanded so as to stimulate the promotion of domestic industrial total factor productivity.

Middle-Income Trap - Threat or Reality

The middle-income trap (MIT) describes obstacles to sustainable growth experienced by some middle-income countries. The initial growth of emerging economies is often characterized by reliance on labor intense, import driven factors, facilitated by foreign direct investment (FDI). As it matures, that initial growth becomes more dependent on foreign technology imports to produce exports, which can impede sustained growth. Poland is representative of several middle-income East European countries; after the 1990 transition, Poland had inadequate infrastructure and obsolescent industries, but a work force that was highly educated. Since 1990, relatively low labor costs, technology imports, European Union (EU) funding, and FDI have propelled Poland to middle-income status. However, Poland’s comparative labor advantages have recently diminished, while both the quantity and composition of FDI inflows are changing. In this paper, we examine whether some growth factors have been exhausted, leaving Poland subject to MIT. To answer this question, we assess changes in investment and factor productivity, labor force educational attainments, FDI, new product/technology development, imports, export diversification, product complexity, and other factors. We conclude that in Poland several conditions consistent with MIT are gaining importance and may be an early warning sign of challenges to its future growth.

The Relationship between Product Complexity and Exchange Rate Elasticities: Evidence from the People’s Republic of China’s Manufacturing Industries

More complex products are less substitutable in international trade and may therefore have lower price elasticities. We investigate this issue using 960 types of manufactured exports from the People’s Republic of China (PRC) to 190 partner economies disaggregated at the Harmonized System 4-digit level. We measure complexity using Hidalgo and Hausmann’s (2009) product complexity index. We find that price elasticities are lower for more complex goods. These results imply that the PRC can reduce its exporters’ exposure to tariffs, trade wars, and exchange rate volatility by upgrading its export basket.

PROPOSING A SPECIFICATION STRUCTURE FOR COMPLEX PRODUCTS IN MODEL-BASED SYSTEMS ENGINEERING (MBSE)

This research work presents a methodological support for the specification of complex products. This is achieved by developing a specification structure in a MBSE environment. The new method draws on success factors of complex product specification, principles of MBSE and the explanatory model of PGE – Product Generation Engineering. For evaluation, the method is applied within a student development project. A high applicability and the realization of novel synergies for coping with continuously increasing product complexity is demonstrated.