Preliminary Design of Amorphous Products

Author(s):  
Kurt A. Beiter ◽  
Tae G. Yang ◽  
Kos Ishii

This paper addresses the early design and development of amorphous systems. As competitive differentiators, many companies are focusing on amorphous systems comprised of primarily non-physical components, such as software, firmware, and service or business processes. This paper contrasts the development of amorphous systems with that of traditional physical systems. Whereas many tools used in new product development do apply to amorphous systems, the process and the tools need adaptation. The key points are: 1) Modeling of the system using “solution elements” instead of parts, 2) Preliminary concept generation based on use scenarios, and 3) Early consideration of the business model in the context of a complex value chain. The paper presents our proposed 10 step guide to amorphous product development and illustrates it with a “smart refrigerator” example, as well as citing the guide’s deployment in industry.

Author(s):  
Jessica Menold ◽  
Kathryn Jablokow ◽  
Timothy Simpson ◽  
Rafael Seuro

Approximately half of new product development projects fail in the market place. Within the product development process, prototyping represents the largest sunk cost; it also remains the least researched and understood. While researchers have recently started to evaluate the impact of formalized prototyping methods and frameworks on end designs, these studies have typically evaluated the success or failure of these methods using binary metrics, and they often evaluate only the design’s technical feasibility. Intuitively, we know that a product’s success or failure in the marketplace is determined by far more than just the product’s technical quality; and yet, we have no clear way of evaluating the design changes and pivots that occur during concept development and prototyping activities, as an explicit set of rigorous and informative metrics to evaluate ideas after concept selection does not exist. The purpose of the current study was to investigate the discriminatory value and reliability of ideation metrics originally developed for concept generation as metrics to evaluate functional prototypes and related concepts developed throughout prototyping activities. Our investigation revealed that new metrics are needed in order to understand the translation of product characteristics, such as originality, novelty, and quality, from original concept through concept development and prototyping to finalized product.


Author(s):  
Corie L. Cobb ◽  
Alice M. Agogino ◽  
Sara L. Beckman

This paper reports on a longitudinal study of lessons learned from a graduate-level New Product Development course taught at the University of California at Berkeley, comparing lessons learned by students during the course with alumni perceptions one to ten years after graduation. Previous research on student learning outcomes in New Product Development (NPD) found that on the last day of class students identify working in multifunctional teams and understanding user needs as their most important lessons learned. This study raises the question of whether or not students maintain the same emphasis on learning outcomes once they have moved on to careers in industry. To answer this question, we conducted 21 in-depth interviews with alumni who took the course between 1995–2005 and are now working in industry. A qualitative and quantitative analysis of the alumni interviews reveals that former students still highly value what they learned about team work and understanding user needs, but see more value in tools for concept generation, prototyping, and testing after gaining work experience. The results reaffirm the value of engaging students in multidisciplinary design projects as a vehicle for developing the professional skills needed in today’s competitive new product development environment.


Author(s):  
Carlos Relvas ◽  
António Ramos

The product development is a multidisciplinary process but also involves different areas of knowledge ranging from creativity in concept generation to refinement of design and finally the validation of the product. There are different approaches that attempt to define the best product development process, and thereby establishes a reliable method for efficiently transforming ideas into products. The use of a method that systematically establishes a work process seems to be highly advantageous, not only because it defines a critical and guiding path of work, organizing the tasks and their results, but also facilitates the communication of the development team. The methodology can provide records and other graphic documents that allow the development team to access these for future developments. The work presented here is the development of a systematic method supported by the use of structured tools to support the decisions, data processing and transposition of the same to the project in the approach to the new Product Development process. This research methodology was introduced and already implemented in projects at Department of Mechanical Engineering, University of Aveiro. The work developed on it, both at the level of the students’ project and in the work of Development cooperation with companies presented good results. This method result in a structured way to transforming ideas into products.


Author(s):  
Thomas Y. Lee

The first step in product design and development involves concept generation. Concept generation involves identifying customer needs and then mapping those needs onto a set of product attributes (specifications). Traditional methods for concept generation involve focus groups, surveys, and anthropological studies to assess user needs. Techniques, like Quality Function Deployment (QFD), then guide designers in relating needs to explicit product specifications. In this paper, we propose to augment traditional methods for concept generation by automatically processing user generated online product reviews. We apply adaptive text extraction methods to automatically learn user needs and product attributes. Association rule mining is used to learn the mapping between needs and attributes. We summarize results from prior work for independently learning user needs and attribute specifications from product reviews and then discuss the application of these methods to concept generation for new product development.


2016 ◽  
Vol 35 (1) ◽  
pp. 88-103 ◽  
Author(s):  
Peter Robbins ◽  
Colm O’Gorman

AbstractSmall- and medium-sized enterprises (SMEs) make a considerable contribution to the development and diffusion of innovation as well as accounting for the bulk of economic activity and employment in Ireland. A formal process for managing the stages of innovation projects is generally cited as a key component of best practice in new product development (NPD). Successfully managing innovation is an important business objective for SMEs, and yet, relatively little is known about how innovation-active firms approach innovation and, specifically, whether firms use formal processes to manage their NPD activities. This study of innovation-active Irish SMEs finds that three quarters of firms report that they do not operate a formal innovation process, yet this is not associated with poorer performance in terms of revenues from new products and services; and there are few differences between firms with formal innovation processes and firms with informal innovation process across each stage of the Innovation Value Chain. Having a more formal innovation process is, however, associated with success at bringing novel products to market. This study contributes to our understanding of the management of innovation in SMEs and to the emerging literature on SMEs that has emphasised both the prevalence and the effectiveness of informal management processes.


2012 ◽  
Vol 490-495 ◽  
pp. 2160-2164
Author(s):  
Li Lin ◽  
Gang Guo

Product concept generation and concept design are major activities for obtaining an optimal concept in new product development (NPD). A customer requirements driving new product concept generation method is addressed in this paper. This study proposes a new method to generate product concept, through which NPD team acquire customers’ requirement and product attributes. The new method is based on integrating of Naïve Bayes cluster and rough set theory (RST). It takes marketing strategy, business strategy into consideration, which makes new product development more effective compared with the traditional method. We believe that the proposed method will have a positive significance on the future new product development


2018 ◽  
Vol 5 (1) ◽  
pp. 25-49
Author(s):  
Jordan Verrollot ◽  
Arto Tolonen ◽  
Janne Harkonen ◽  
Harri J. O. Haapasalo

This article describes how new product development (NPD) is critical to maintaining a strong market position. However, full-scale NPD may consume too much time and resources when necessary to react quickly to customer needs or emerging business opportunities. Rapid development (RaDe) is a type of incremental product development complementing the organizations' existing NPD process. In RaDe, new sales items are created by redesigning or upgrading existing products inexpensively, and in a timely manner. This article aims at clarifying the challenges and enablers relating to RaDe implementation in four case companies and by the means of reviewing literature. The identified challenges include the difficulty of differentiating between product developments models, the lack of clear definition for RaDe and issues in product data management. The enablers include structuring and managing projects differently compared to NPD, the utilization of existing supply-chain capabilities and the designed products fitting the current business processes to enable rapid product ramp-ups.


Author(s):  
António Moreira ◽  
Pedro Miguel Freitas da Silva

The internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of supplier-clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful ex-small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.


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