A systematic experimental study has been conducted to explore the heat transfer behavior of triangular and semicircular shaped pin-fin arrays as compared to the circular shaped pin-fin array, that serve as a baseline case. The main advantage of using triangular and semi-circular shaped pin-fin arrays will results in reduced component weight and potentially increases in heat transfer performance. Three staggered arrays with different inter-pin spacing in both transverse and longitudinal are explored in order to determine the optimal configuration for these three dimensional element. Both semi-circular and circular shaped pin-fin arrays are based on typical inter-pin spacing of 2.5 times the pin diameter. The channel geometry (width, W = 76.2mm, height, E = 25.4mm) simulates an internal cooling passage of wide aspect ratio (3:1) in a gas turbine airfoil. All pin-fin elements are fully bridged from one endwall to the opposite endwall. The Reynolds number, based on the hydraulic diameter of the unobstructed cross-section and the mean bulk velocity, ranges from 10,000 to 25,000. The heat transfer measurement employs a hybrid liquid crystal imaging technique, which combined one-dimensional, transient conduction model and lumped heat-capacitance model. Triangular pin-fin arrays produce the highest heat transfer enhancement, while the semi-circular pin-fin array yields the lowest heat transfer enhancement. Sharp edges at each triangular pin-fin generated more wake and turbulence, resulting in more mixing, induces greater heat transfer enhancement by approximately 10%–20% as compared to the typical pin-fins of circular cross-section. More uniform heat transfer is also observed on the endwall and neighboring pin-fins in all triangular shaped pin-fin arrays. However, triangular pin-fin arrays give the highest pressure loss due to the largest induced form drag among all cases, while circular pin-fin array exhibits the lowest pressure loss.