Predicting Changing Media Use Patterns via Mega Events: An Examination of Multi-Screen Viewing During the 2016 Rio Olympics

2017 ◽  
Vol 10 (4) ◽  
pp. 531-549 ◽  
Author(s):  
Tang Tang ◽  
Roger Cooper

Mega events, such as the Olympics, provide a unique context and valuable opportunity to study changing media use patterns in today’s convergent environment. This study examined how and why audiences watched the 2016 Rio Olympics across media, and found that while TV was still the dominant platform for mega-event viewing, audiences tended to seek alternative content and niche sports on computers, and primarily used mobile devices to get a second-screen experience during the Rio Games. In addition, findings suggest that multiscreen Olympics viewing was not exclusively determined by individual characteristics and psychological needs. Structures, media use routine, and social contexts played a big (though maybe less obvious) role in driving screen choice.

2017 ◽  
Vol 6 (3) ◽  
pp. 308-330 ◽  
Author(s):  
Tang Tang ◽  
Roger Cooper

Social media has substantially changed how people consume media content, particularly during sport mega-events. This study examined the audience social media uses during the “most social Olympics” and found that demographics, personality, motivations, preference, media use routine, and viewing context significantly predicted social media consumption for the Rio Games. Olympics viewing on social media was predominately predicted by media use routine, while following and posting on social media about the Olympics appeared to be a more “active” choice that was shaped by personal identity and virtual schemas. In addition, results indicate that social media uses during the Rio Games neither “displaced” nor “encouraged” Olympics viewing on traditional television. Uses of social media suggest a digital expansion of “group” viewing and transform ways in which the audience can experience a sport mega-event.


2017 ◽  
Vol 73 (6) ◽  
pp. 1102-1118 ◽  
Author(s):  
Sei-Ching Joanna Sin ◽  
Pertti Vakkari

Purpose The purpose of this paper is twofold: first, to identify prominent patterns of media use across six media (e.g. television, social media, public libraries) and four gratification contexts (e.g. studying, leisure activities), and second, to investigate whether media use patterns vary with six individual characteristics by introducing the construct of information repertoire. Design/methodology/approach Data were collected through an online questionnaire completed by 811 adult internet users in the USA. Latent class analysis (LCA), including latent class regression, was performed to analyse the data. Findings The study found eight information repertoire profiles. The user characteristics associated with each profile, such as age, race and ethnicity, were identified. The profile with the most respondents was characterised by heavy use of TV and the internet for everyday leisure activities. Overall, the eight profiles do not show exclusive use of one or two media (such as a power-law pattern). However, the profiles do exhibit patterned behaviour, in which respondents use the same configuration of media in two or more gratification contexts. These findings suggest some level of gratification-based heuristic in media selection and use when respondents face contexts they deem to be similar. Originality/value In conceptual development, the study introduced the construct of information repertoire to capture media use profiles that account for multiple media use across multiple contexts. Methodologically, less-used LCA was applied, which allowed combining the 24 variables (6 media×4 gratification contexts) and the six demographic covariates in a single, unified analysis.


2020 ◽  
Author(s):  
Jorge Andres Delgado-Ron ◽  
Daniel Simancas-Racines

BACKGROUND Healthcare has increased its use of information technology over the last few years. A trend followed higher usage of Electronic Health Record in low-and-middle-income countries where doctors use non-medical applications and websites for healthcare-related tasks. Information security awareness and practices are essential to reduce the risk of breaches. OBJECTIVE To assess the internal reliability of the Spanish translation of three areas of the Human Aspects of Information Security Questionnaire (HAIS-Q), and to assess the knowledge, attitudes, and practices of medical doctors around information security. METHODS This is a cross-sectional descriptive study designed as a questionnaire-based. We used focus areas (Password management, social media use, and mobile devices use) from the Human Aspects of Information Security Questionnaire (HAIS-Q). Medical doctors in Ecuador answered an online survey between December 2017 and January 2018. RESULTS A total of 434 health professionals (response rate: 0.65) completed all the questions in our study. Scores were 37.4 (SD 5.9) for Password Management, 35.4 (SD 5.0) for Social Media Use and 35.9 (SD 5.7) for Mobile Devices. Cronbach’s alpha coefficient (α) was 0.78 (95% CI: 0.75, 0.81) for password management, 0.73 (95%CI: 0.69, 0.77) for mobile devices and 0.77 (95% CI: 0.73, 0.78) for Social Media Use. CONCLUSIONS Our study shows that three components of the Spanish translation of the HAIS-Q questionnaire were internally reliable when applied in medical doctors. Medical doctors with eagerness to receive infosec training scored higher in social media use and mobile device use categories.


2019 ◽  
Vol 10 (1) ◽  
pp. 48-62 ◽  
Author(s):  
John Lauermann

This article reviews recent scholarship on the urban politics of mega-events. Mega-events have long been promoted as drivers of urban development, based on their potential to generate beneficial legacies for host cities. Yet the mega-event industry is increasingly struggling to find cities willing to host. Political arguments that promote mega-events to host cities include narratives about mega-event legacy—the potential for events to generate long-term benefits—and mega-event leveraging—the idea that cities can strategically link event planning to other policy agendas. In contrast, the apparent decline in interest among potential host cities stems from two political shifts: skepticism toward the promises made by boosters, and the emergence of new kinds of protest movements. The article analyzes an example of largely successful opposition to mega-events, and evaluates parallels between the politics of mega-events and those of other urban megaprojects.


2017 ◽  
Vol 28 (1) ◽  
pp. 77-93 ◽  
Author(s):  
Endrit Kromidha ◽  
Laura J. Spence ◽  
Stephanos Anastasiadis ◽  
Darla Dore

The purpose of this research is to analyze how governance is related to sustainability and innovation in mega-events over time by looking at the Olympic Games as a case study. Three main contributions are made to management research and practice. First, Foucauldian governmentality is built upon and enriched with a longitudinal perspective by following the evolution of Visibility, Techne, Episteme, and Identity analytics of governmentality. Second, an innovative methodology based on interviews, a systematic documentary review, and software-assisted thematic auto-coding for a theory-led structured analysis is applied. Third, the theoretical and empirical contribution of this study on the longitudinal aspects of governmentality over different parties and outlets of information could be used to guide practical and strategic decisions for managers and policy makers. In addition to its scholarly importance, this work is needed because mega-events can have a sustainable long-term impact, balancing legacy and innovative change.


2011 ◽  
Vol 140 (1) ◽  
pp. 35-46 ◽  
Author(s):  
Kim E. Moody

This article considers how a range of personal characteristics (media scepticism, political interest, need for cognition and media gratifications) influence the political information choices of Australians. Data collection was conducted in Brisbane via a postal survey during March and April 2008. The data revealed that the characteristics associated with information quality have very little influence on media use patterns, indicating that use of the media appears to occur simply as a consequence of other everyday life practices, rather than as an information-seeking activity. People regularly use media they do not trust to find out about politics, calling into question the previously assumed centrality of trust to information choices. If convenience trumps credibility in information selection, the importance of media literacy is heightened. The findings also emphasise the need for more holistic contexts for media research, which consider the broader social contexts and practices in which media-oriented behaviours occur.


Author(s):  
Maurice Roche

This chapter explores the ‘material embedding’ of mega-event spectacles in the legacies they leave in host cities which can be of both a negative and positive kind, and consist of the creation of new place and space legacies. These themes are illustrated with reference to the modern Olympics, and particularly in the contemporary period. The chapter’s main focus is on Olympic mega-events as urban ‘place-makers’. That is they often involve new constructions, on the one hand of sports and related event facilities complexes, and on the other hand of community-related developments in housing and places of employment. Since the turn of the millennium they are now effectively required by the IOC bidding system to leave such legacies. The chapter explore such legacies in some detail in the influential case of the Sydney 2000 Olympic project which, in some respects, was understood to represent a ‘model’ for subsequent Olympic cities. The case of the Sydney Olympics is seen to show how mega-events can simultaneously be urban ‘space-makers’ as well as ‘place-makers’. Since Sydney mega-events have often been notably associated with strategically important values and policies of both ‘greening’ and humanising modern urbanisation through the provision of open and green spaces in urban centres.


Author(s):  
Maurice Roche

This chapter argues that the ‘spectacle’ of mega-events needs to be understood particularly at the level of host cities, and at that level in both in positive and negative terms and also in short and long-terms time-frames. Negatively events can, in the short-term, create spectacles and controversies in the form of the security they need, and in the long-term can create debts and ‘white elephant’ waste. They can also be understood in more positive terms as short-term performative ‘spectacles’ which are ‘embedded’ in the long-term physical legacies they leave in their host cities. It suggests that there are two main types of mega-event urban legacy. The main type is that of ‘place-making’ buildings and facilities, exemplified by iconic ‘starchitect’ architecture or functional architecture or both. The more secondary type is that of the ‘space-making’ creation or renewal of major green parks and open public areas. The chapter shows that while both Olympic and Expos mega-events have left ‘starchitecture’ legacies, Olympics have traditionally tended to leave more of the ‘functional complex’ type of urban places, and Expos have tended to leave more of the ‘open public space’ and ‘recreational green park’ type urban spaces.


Author(s):  
Teodora Kiryakova-Dineva ◽  
Vyara Kyurova ◽  
Yana Chankova

The chapter proposes an analysis that claims the importance of phenomena successfully revealed only in view of mesoeconomics. The authors argue that the economic processes in the field of organizing events should not be conceived merely as resulting from macro- and micro-level relationships but rather as resulting from relationships on mesoeconomic level (where a large number of unresolved and unexplored issues still exist), discussed by the authors in terms of the black box relationships on the mesoeconomic level. The main aim of this study is to investigate a specific mega event so as to trace and analyze the roles of the operators at the three levels of social-economic activity, and finally to identify the specific roles of the operators functioning at the mesoeconomic level. Making up a small part of scientific investigation in interdisciplinary research, the chapter proposes further perspectives for a proper application of mesoeconomics when discussing issues bridging micro-economics and macro-economics.


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